FAS Pendezza

What FAS Pendezza does

FAS Pendezza Srl is an Italian artisanal manufacturer founded in 1964 and headquartered in Villa d'Ogna (Bergamo), Italy, specializing in handcrafted indoor and outdoor recreational game tables. Its product portfolio spans foosball/calciobalilla, table tennis, billiards/pool and carom, air hockey, Tam Tam, cornhole, and shuffleboard, with 30+ distinct models ranging from entry-level units (~€430) to premium designer pieces exceeding €21,000. Core technology combines traditional craftsmanship with modern materials including laminated plastic, MDF, multi-layer wood (notably IROKO for outdoor durability), steel, tempered glass, slate playing surfaces, and weather-resistant coatings; signature design elements include the conical leg/base architecture (e.g., Ciclope, Dada Outdoor) and collaborations with named Italian designers such as Basaglia + Rota Nodari, plus FICB-homologated professional foosball models.

The company sells primarily direct-to-consumer through its own e-commerce storefront (faspendezza.it) for both residential and commercial/public-space buyers (bars, community centers, game rooms, parishes), with specialty logistics handled by FERCAM. Pricing is one-time/perpetual hardware sales, supplemented by an accessories and spare-parts business that remains available for products purchased more than 20 years ago, creating a long-tail aftermarket revenue stream and customer lock-in. Distribution is domestic-only (Italy), and the firm remains privately held under family founding (Alfonso and Davide Pendezza), with no disclosed institutional investors, funding rounds, or M&A activity.

Customer segmentation is horizontal across three primary groups — residential/home consumers (largest), commercial/public venues, and professional/competitive players — with brand partnerships (e.g., FUN Edizione Atalanta with Atalanta B.C.) serving as event- and community-driven marketing channels. The firm operates with a 11–50 employee footprint, a share capital of €26,000, and no disclosed AI, software, or data-platform components; its competitive positioning leans entirely on Made-in-Italy craftsmanship, brand heritage, design collaborations, regulatory homologation (FICB), and after-sales longevity.

Name

FAS Pendezza

Legal name

FAS Pendezza Srl

Website

https://faspendezza.it

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

FAS Pendezza is an Italian artisanal manufacturer founded in 1964 that designs and handcrafts premium indoor and outdoor game tables — foosball, ping pong, billiards, air hockey, cornhole, and shuffleboard — selling primarily direct-to-consumer in Italy across residential, commercial venue, and professional player segments.

Ownership category

akta.pro rank

Product category

Recreational Game Tables

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712), Institutional Furniture Manufacturing (337127)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Game tables
• Foosball tables
• Ping pong tables
• Billiards tables
• Artisan game furniture

Headquarters

HQ city

Villa

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Game table sales: FAS Pendezza generates revenue through the manufacture and sale of artisanal game tables including foosball, ping pong, billiards, air hockey, shuffleboard, cornhole, and Tam Tam. Products are sold directly through their e-commerce platform with prices ranging from entry-level models around €430 to premium professional tables exceeding €21,000.
2. Accessories and spare parts: The company offers a comprehensive range of accessories and spare parts for all product lines, including cues, balls, replacement rods, bushings, and decorative elements. Spare parts are available even for products purchased over 20 years ago.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

FAS Pendezza designs and manufactures artisanal indoor and outdoor game tables, including foosball, ping pong, billiards, air hockey, Tam Tam, cornhole, and shuffleboard tables. The company operates from Villa d'Ogna, Italy, producing both residential and commercial-grade models with premium materials such as IROKO wood, tempered glass, slate, and weather-resistant laminates, and sells directly to consumers through its e-commerce platform.

Product overview

FAS Pendezza is an Italian artisanal company founded in 1964 specializing in handcrafted game tables, representing a unified product portfolio of high-quality indoor and outdoor recreational game tables. The product line spans five core categories: foosball tables (featuring models like Ciclope, BOSS, MUNDIAL, NATIONAL TEAM FICB, and specialty editions like FUN Edizione Atalanta), ping pong/table tennis tables (including innovative designs like DADA modular tables, CRYSTAL glass table, and outdoor variants), billiards and carom tables (featuring luxury models like SHADOW with transparent legs, CUBISTA convertible tables, and professional pool tables in the GOLDEN and OXFORD lines), air hockey and Tam Tam game tables, and yard games like cornhole and shuffleboard. All products are manufactured in Italy with emphasis on artisanal craftsmanship, premium materials including IROKO wood, tempered glass, and stainless steel, and design collaboration with Italian design studios. The company offers both indoor and outdoor variants across most product categories, with many models featuring customization options and professional-grade specifications for competitions.

Differentiator

Problem solved

Functional benefit

Products and services

• BOSS Foosball Table Design foosball table co-designed with architects Basaglia + Rota Nodari, featuring post-industrial style with metal structure and IROKO wood components. Targeted at design-conscious residential buyers and premium interiors.
• CROSS OUTDOOR Foosball Table Outdoor foosball table with birch plywood legs and tempered glass playing field, built to withstand weather while maintaining natural wood aesthetics. Targeted at residential buyers seeking weatherproof outdoor recreational furniture.
• Ciclope Outdoor Foosball Table Outdoor foosball table with a distinctive conical base design, weather-resistant metal construction with teak inserts, and laminated plastic playing field. Targeted at premium outdoor residential settings.
• National Team FICB Foosball Table Competition foosball table selected and homologated by FICB for Italian Championships, featuring telescopic rods, special 22mm springs, homologation plate, and leveling bubbles. Targeted at professional foosball players and tournament organizers.
• FUN - Edizione Atalanta Foosball Table Special edition foosball table in nerazzurro colors, co-developed with Atalanta B.C., featuring graphics inspired by Gewiss Stadium. Targeted at Atalanta football fans and supporters seeking co-branded sports memorabilia.
• DADA Ping Pong Table Modular indoor ping pong table separating into two elements that join with the net, accommodating up to 16 seated people for social dining. Targeted at design-conscious homeowners wanting flexible furniture.
• CRYSTAL Ping Pong Table Premium ping pong table constructed entirely in glass with serigraphed playing field; transforms into an elegant dining table when the net is removed. Targeted at luxury interior design buyers.
• GRASSHOPPER Outdoor Ping Pong Table Outdoor tennis table with white top and red court lines, easily transforming into a dining table for terraces. Targeted at residential buyers seeking convertible outdoor furniture.
• SHADOW Billiards Table Designer carom billiards table with transparent legs creating an illusion of floating, featuring frameless glass frame without visible screws. Targeted at luxury residential interiors and design showrooms.
• CUBISTA 7' Convertible Billiards Table Contemporary billiards table concealing a hidden table tennis surface; top folds into three parts that store in concealed compartment. Targeted at residential buyers wanting dual-purpose entertainment furniture.
• GOLDEN Coin-Operated Pool Billiards Table Professional pool billiards table line (7', 8', and 9') with coin mechanism and single-section slate, built for intensive commercial use. Targeted at billiard halls and entertainment venues.
• Air Hockey Alabama Table Air hockey table with electric motor generating constant airflow through perforated playing surface, allowing puck to glide like on ice. Targeted at family entertainment venues and game rooms.
• TAM TAM Table Game Table game where players score by hitting a ball into opponent's goal using two handles sliding on a steel rod parallel to the playing field. Targeted at family and casual recreational use.
• Brooklyn Shuffleboard Table Elegant shuffleboard table with refined and imposing structure and solid core playing field. Targeted at luxury residential buyers and upscale entertainment venues.
• Cornelius Cornhole Game Set Cornhole game set designed for outdoor use featuring natural birch wood grain with yacht-inspired aesthetic playing surface. Targeted at outdoor recreational and backyard entertainment use.
• Cornhole Offshore Cornhole Set

Quantifiable outcome

• Spare parts available for 20+ years after purchase

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Atalanta B.C.coreStrategic or Co-development PartnerFAS Pendezza collaborated with Atalanta B.C. football club to create the FUN Edizione Atalanta, a co-branded foosball table celebrating Bergamo pride and football passion. The product features exclusive graphics inspired by the Gewiss Stadium with blue and black customized teams.
• Basaglia + Rota NodaricoreStrategic or Co-development PartnerArchitectural firm Basaglia + Rota Nodari collaborated with FAS Pendezza on design projects including the BOSS foosball table and Cornhole Offshore. The partnership focuses on combining artisanal craftsmanship with contemporary architectural design principles.
• FERCAMcoreChannel Partner/ Reseller/ DistributorFERCAM is the specialized logistics partner for shipping FAS Pendezza products, handling large and delicate game tables with premium services including floor delivery and full assembly. Orders are typically dispatched within 24-48 working hours.
• FICB (International Confederation of Futbolin)coreOthersFICB (International Confederation of Futbolin) selected and homologated the National Team model as suitable for Italian Championships. The table features telescopic rods, special springs, FICB homologation plate, and leveling bubbles.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Olhausen Billiards: US-based premium pool and game table maker with a focus on craftsmanship and customization. Comparable to FAS Pendezza's premium billiards positioning (SHADOW, CUBE, ETOILE) on artisan build, slate playing surfaces, and customized finishes.
• Cornilleau: French manufacturer of table tennis tables - including outdoor and competition-grade models - with strong European distribution. Comparable to FAS Pendezza's ping pong line (HOBBY, DADA, GRASSHOPPER) on product, materials innovation, and competition-grade offerings.
• Carrom Company: US maker of multi-game tables (foosball, air hockey, billiards, shuffleboard, ping pong) for residential and commercial use. Overlaps with FAS Pendezza's broad product portfolio and air hockey/shuffleboard lines, though typically at lower price points and higher volume.
• Garlando: Italian manufacturer of foosball, table tennis, and multi-game tables headquartered near Turin. Most direct comparable to FAS Pendezza: same country, overlapping product categories (foosball/ping pong), and serves both consumer and commercial venues, though typically at a broader price range and higher volume.
• René Pierre: French family-owned manufacturer of premium foosball and billiards tables with a similar artisan heritage (founded 1952). Overlaps with FAS Pendezza in foosball and billiards, both targeting design-conscious residential buyers and competing on craftsmanship and European-made positioning.
• Harms Billiards: German premium billiard table manufacturer offering high-end slate tables. Direct comparable to FAS Pendezza's premium billiards SKUs (CUBE 7', SHADOW, ETOILE) on European craftsmanship and luxury positioning.

Regional players

• Liberty Games: UK-based retailer and manufacturer of game tables (foosball, pool, air hockey, table tennis). Comparable to FAS Pendezza on product mix and target buyer (home and venue customers), but operates primarily in the UK market rather than Italy.

Broad incumbents

• Brunswick Billiards: Long-established US/global billiards manufacturer offering a broad consumer and commercial range (home, coin-op, and tournament). Overlaps with FAS Pendezza's Golden and Oxford billiards lines but operates at significantly larger scale across multiple game categories.
• Kettler: Large German sporting goods and home leisure brand whose table tennis division produces both consumer and outdoor models. Overlaps with FAS Pendezza's ping pong line (Hobby/Garden tier) at accessible price points across European distribution.

Emerging players

• Stayer Sport: Spanish maker of outdoor sporting equipment including outdoor table tennis and multi-game tables using weatherproofed materials. Comparable to FAS Pendezza's outdoor gaming push (Cross Outdoor, Smart Outdoor, Dada Outdoor) on weather-resistant construction and terrace/outdoor positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FasPendezzaSrl
• LinkedInlinkedin.com/company/fas-pendezza-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FAS Pendezza