Create Food
- Company typePrivate
- Founded1993
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Create Food does
Create Food is a London-based bespoke catering company that designs, prepares, and delivers food experiences for corporate events, private celebrations, and weddings at iconic venues across the city. Founded in its current form in September 1993 (originally started by industry veteran Richard Groves), the business was acquired by CH&CO Catering Group in October 2019 and operates as a brand within that diversified UK hospitality group. The company holds preferred or exclusive partnerships with more than 20 prestigious London venues — including Hampton Court Palace, Kensington Palace, Tower of London, Banqueting House, St Paul's Cathedral, the Roundhouse, and Old Billingsgate — and sources from a curated network of 20+ local artisan suppliers such as Belazu, HG Walter, Paxton & Whitfield, and Sally Clarke.
The core service offering is event-based: a consultative, collaborative process from enquiry through execution, with menu design aligned to client brand values, seasonal and locally sourced produce, and a 'root to tip' waste-minimization philosophy. The business supports its cuisine with sustainability commitments including a net-zero by 2040 target, ISO14001 and ISO50001 certifications, and CDP reporting. Revenue is generated through professional-services catering contracts priced per event, with quote-based pricing that varies by menu, scale, venue, and service requirements; no pricing is publicly disclosed.
The GTM motion is enterprise field sales targeting Fortune 500 corporate clients, cultural institutions, and high-net-worth private clients, with venue referrals acting as a secondary channel. A named enterprise client base spans Google, BAFTA, BMW, Schroders, Chanel, Richemont, McKinsey, Clifford Chance, Hogan Lovells, PayPal, Skyscanner, Foxtons, and Historic England. There is no proprietary technology platform; the competitive position rests on heritage reputation, venue access, supplier curation, and operational execution rather than software or automation.
Create Food firmographics
Firmographics- Name
- Create Food
- Legal name
- CH&Co Catering Group Limited
- Website
- https://createfood.co.uk
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Create Food industry classification
Industry- Product category
- Event Catering Services
- NAICS
- Caterers (722320), Caterers (72232), Food Service Contractors (72231)
- akta.pro primary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
- akta.pro secondary industries
- Corporate Catering & Refreshment Services (HSACADAD), Wedding & Reception Catering (HSACAGAD), Wedding & Social Event Catering (THAHAKAE)
Keywords
Where Create Food is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Create Food business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Bespoke Catering Services: Full-service bespoke catering for corporate events, private functions, and weddings. Services include menu design, food preparation, and event delivery at prestigious London venues. Revenue is generated through service contracts for events.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Create Food product offering
Product offeringCore offering
Create Food provides full-service bespoke catering for corporate events, private functions, and weddings at prestigious London venues. Services span collaborative menu design, food preparation using seasonal produce from local artisan suppliers, and on-site event delivery. Operating under CH&CO Catering Group since 2019, the business leverages a curated supplier network and 20+ iconic London venue partnerships.
Product overview
Create Food is a bespoke catering company offering food experiences for corporate events, private celebrations, and weddings across London. The core offering comprises catering services built around collaboration with clients, local artisan suppliers, and venue partners. Key products include Corporate Events Catering and Private Events/Weddings Catering as the primary service lines, supported by Food Philosophy/Sustainability and Food Provenance/Local Larder modules that reflect their commitment to conscious sourcing and net-zero by 2040. Venue Partnership Services provides access to iconic London venues including historic buildings, museums, and blank canvas spaces. All offerings are unified under a single catering service model focused on innovative, seasonal menus and uncompromised quality delivery.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke Catering Services Create Food's primary offering is bespoke catering for events, providing collaborative menu design, food preparation, and on-site service delivery. They work with clients to create custom menus featuring seasonal, locally sourced ingredients for corporate events, private functions, and weddings across iconic London venues.
- Corporate Events Catering
Quantifiable outcome
- Root to tip approach utilizes every element of each ingredient, limiting waste produced during procurement, preparation and service
Companies that use Create Food
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Create Food technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Create Food partnerships and signals
Strategic signalPartnerships
33 partnerships are on record, tiered core, supporting and flagship.
- CH&CO Catering GroupcoreParent company acquisition in October 2019. CH&CO Catering Group is one of the UK's leading hospitality businesses. Create operates as a brand within the CH&CO group, benefiting from shared sustainability expertise, procurement systems, and corporate support.
- Ultimate Experience (Sister Company)supportingSister company within CH&CO Group specializing in large scale seasonal venues and events. For large scale events, the Ultimate Experience team can provide access to some of the most in-demand venues in London capital.
- Banqueting HouseflagshipIconic Grade I listed venue partnership. Banqueting House, Whitehall, capacity 500 drinks/350 dinner. Features world-famous Rubens ceiling and newly restored Main Hall reopening October 2025.
- Chelsea Physic GardenflagshipGrade I listed botanical garden founded in 1673. Capacity 450 drinks/200 dinner. Located in Chelsea, offering unique garden settings for events including The Gallery and Upper Lawn marquee space.
- Chiswick House and GardensflagshipGrade I listed 65-acre landscaped gardens. Located in Chiswick. Provides grand gallery rooms and Italian Gardens Pavilion for events of all sizes.
- Hampton Court PalaceflagshipHistoric royal palace. Capacity 400 drinks/270 dinner. Spaces include Great Hall, Cartoon Gallery, King's Eating Room, Orangery, Little Banqueting House, and Garden Room.
- Kensington PalaceflagshipStately home in Kensington Gardens. Capacity 800 drinks/300 dinner. Spaces include King's Drawing Room, Cupola Room, and Palace Pavilion.
- RoundhouseflagshipIconic Victorian cultural venue in Camden Town. Capacity 1800 drinks/850 dinner. Features stunning Main Space and Circle Balcony for receptions.
- St Paul's CathedralflagshipWorld Heritage Site suitable for corporate hospitality. Capacity 250. Spaces include Chapter House, Wren Suite, The Crypt, and Nelson Chamber.
- Old BillingsgatecoreIconic City of London venue. Capacity 2500 drinks/1250 dinner. Three unique blank canvas spaces available separately or combined with stunning triple-height Grand Hall.
- The Pelligon (Canary Wharf)coreModern glass atrium venue. Capacity 1000 drinks/516 dinner. Features 27-metre glass dome Main Hall, Gallery mezzanine, and Waterside Terrace with Thames views.
- Tower of LondonflagshipWorld Heritage Site. Capacity 240. Spaces include The White Tower, The Reveller (with private terrace), and The New Armouries.
- The Prince's TrustcoreOfficial charity partner since 2018. Supports Get Into Hospitality programme helping young people gain hospitality skills. Future Steps Challenge has seen over 1,000 colleagues participate in daily step challenges to raise funds.
- SpringboardcoreOfficial charity partner supporting people into careers in hospitality. Springboard provides training and employment pathways in the hospitality industry.
- Hospitality ActionsupportingOfficial charity partner providing support for hospitality industry workers facing hardship.
- Well GroundedsupportingLocal charity partner. Create sponsors 12 apprentices each year providing internationally accredited barista training for long-term unemployed individuals, with guaranteed employment on completion.
- Luminary BakerysupportingLocal charity partner offering work placements and employment opportunities. Create fundraises and promotes the bakery to clients and customers.
- BelazusupportingArtisan food supplier providing quality ingredients for Create's menus.
- BrindisasupportingArtisan food supplier providing quality ingredients for Create's menus.
- Cobble Lane CuredsupportingArtisan food supplier providing quality ingredients for Create's menus.
- Ellis WinessupportingWine supplier providing quality beverages for Create's events.
- H. Forman & SonssupportingArtisan food supplier providing quality ingredients for Create's menus.
- HG WaltersupportingPremium butchery supplier providing quality meat for Create's menus.
- London Honey CompanysupportingLocal supplier providing quality honey for Create's menus.
- MarrfishsupportingSeafood supplier providing quality fish for Create's menus.
- Paul Rhodes BakerysupportingArtisan bakery supplier providing quality bread and baked goods for Create's menus.
- Paxton & WhitfieldsupportingArtisan cheese supplier providing quality cheese for Create's menus.
- RidgeviewsupportingWine supplier providing quality beverages for Create's events.
- Sally ClarkesupportingArtisan food supplier providing quality ingredients for Create's menus.
- Two TribessupportingArtisan supplier providing quality ingredients for Create's menus.
- Union CoffeesupportingCoffee supplier providing quality beverages for Create's events.
- Hackney GelatosupportingArtisan gelato supplier providing quality desserts for Create's menus.
- London Borough of JamsupportingLocal artisan jam producer providing quality preserves for Create's menus.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Create Food competitors and assessment
Company assessmentBroad incumbents
- Compass Group: Global market leader in contract foodservice with a large UK hospitality portfolio (including venue catering). Provides broad competitive context but does not specialize in luxury bespoke events like Create Food.
- Sodexo Live!: Major contract caterer with significant UK presence in events, hospitality, and venue catering. Competes for the same event briefs and venue partnerships at a much larger scale but with a less bespoke, premium-only focus.
Direct peers
- Lettice Events: London bespoke caterer for weddings, private events, and corporate occasions, with a strong venue-partnership model and emphasis on seasonal British produce. Comparable event types and client profiles.
- Rocket Food: London luxury event caterer serving corporate clients, private events, and weddings at premium venues. Closely comparable premium positioning with bespoke menu design and full-service delivery.
- Headstart Catering: London-based bespoke catering company serving weddings, corporate events, and private celebrations. Comparable full-service model with venue partnerships and tailored menu design.
- Social Pantry: London-based bespoke catering company specializing in corporate events, weddings, and private dining with a sustainability-led, seasonal approach. Comparable positioning with venue partnerships and emphasis on locally sourced produce.
- Zafferano Catering: London-based bespoke event caterer focused on corporate events, weddings, and private celebrations at premium venues. Operates a similar consultative sales model and serves a comparable enterprise client base, including major law firms and corporates.
- Kalm Kitchen: London-based bespoke events caterer with a focus on weddings, corporate hospitality, and private parties. Operates a similar consultative model with emphasis on seasonal, locally sourced menus.
Others
- Ultimate Experience: Sister company within CH&CO Group specializing in large-scale seasonal venues and events in London. Closely related operations with shared parent support; offers cross-sell synergies rather than direct competition.
- Payne & Gunter (CH&CO sister brand): Sister brand within the CH&CO Catering Group portfolio, focused on heritage venue catering in London. Strongly comparable operations and venue footprint, with shared procurement and sustainability infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Create Food social profiles
Digital presenceCreate Food financial estimates
Financial estimateRevenue estimate
Valuation estimate
Create Food leadership team
Management profileNumber of profiles
Profiles17 records
Create Food funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Create Food M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Create Food
What does Create Food do?
Create Food provides full-service bespoke catering for corporate events, private functions, and weddings at prestigious London venues. Services span collaborative menu design, food preparation using seasonal produce from local artisan suppliers, and on-site event delivery. Operating under CH&CO Catering Group since 2019, the business leverages a curated supplier network and 20+ iconic London venue partnerships.
Is Create Food a public or private company?
Create Food is a private company. It is classified as corporate owned and is currently operating.
When was Create Food founded?
Create Food was founded in 1993. It employs 101 to 250 people.
Where is Create Food based?
Create Food is headquartered in London, United Kingdom, in the Europe region.
How does Create Food make money?
One revenue line is on record: bespoke Catering Services.
Who are Create Food's main competitors?
Broad incumbents on record are Compass Group and Sodexo Live!. Direct peers are Lettice Events, Rocket Food, Headstart Catering, Social Pantry, Zafferano Catering and Kalm Kitchen. Others are Ultimate Experience and Payne & Gunter (CH&CO sister brand).
Does Create Food have an API?
No public API is recorded for Create Food.
What industry is Create Food in?
Create Food's product category is Event Catering Services. Its primary akta.pro industry code is HSACAGAA, Full-Service Catering (Off-Premise), with a secondary code of HSACADAD, Corporate Catering & Refreshment Services. Its NAICS code is 722320.