BeHerVillage
BeHerVillage is a US cash gift registry platform that enables expectant parents to receive monetary contributions from friends and family to fund pregnancy and postpartum support services such as doulas, lactation consultants, and household help, with a directory of vetted birth workers.
- Company typePrivate
- Founded2020
- HeadquartersFarmingdale, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What BeHerVillage does
BeHerVillage is a US-based cash gift registry platform founded in September 2020 by Kaitlin McGreyes and Kristin Rosato, both mothers who experienced traumatic cesarean births and identified gaps in perinatal support services. The platform enables expectant and new parents to build free registries that direct gifted funds toward pregnancy and postpartum support services (doulas, lactation consultants, midwives, house cleaning, meals, pelvic floor therapy, mental health support) rather than traditional baby products. Funds are deposited directly into parents' bank accounts via Stripe on the last day of each month, with parents receiving 100% of the gifted amount and gift givers paying a 5% + $1.00 transaction fee.
The platform is built as a web-based self-serve application integrating Stripe for payment processing and identity verification. Core products include the BeHerVillage Registry, a searchable Registry Guide directory of vetted birth workers and support service providers, a Pro subscription tier at $25/month (billed annually) for partners seeking enhanced directory visibility, and a content ecosystem comprising a blog, the founder-hosted BeHerVillage Podcast, and free downloadable resources such as checklists and birth affirmation tools. The company also founded the affiliated nonprofit Maternal Spotlight, which channels a portion of gifts into maternal health research and community microgrants.
BeHerVillage generates revenue through two streams: a 5% + $1.00 transaction fee on each gift (paid by the gift giver), and recurring Pro subscriptions from service providers. The parent-facing side of the platform is free, and the company operates on a bootstrapped basis with 1–10 employees, a single Farmingdale, NY headquarters, and geographic restriction to US residents. Marketing is content-led via blog, podcast, organic social, and earned media features, with no disclosed institutional funding rounds or M&A activity.
BeHerVillage firmographics
Firmographics- Name
- BeHerVillage
- Legal name
- BeHerVillage, Inc.
- Website
- https://behervillage.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BeHerVillage is a US cash gift registry platform that enables expectant parents to receive monetary contributions from friends and family to fund pregnancy and postpartum support services such as doulas, lactation consultants, and household help, with a directory of vetted birth workers.
- Ownership category
- akta.pro rank
BeHerVillage industry classification
Industry- Product category
- Baby Registry Platform
- NAICS
- Child Care Services (6244)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Youth / Family Wallets & Allowance Payments (FSAMAEAK)
- akta.pro secondary industries
- Gift Sourcing & Procurement (Local & Online) (HSACANAB), Feeding Support & Newborn Nutrition Care (NCS) (HSAAACAC)
Keywords
Where BeHerVillage is headquartered
LocationHeadquarters
- HQ city
- Farmingdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BeHerVillage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Transaction Fees from Gift Givers: Gift givers pay a 5% + $1.00 fee per gift to cover platform and payment processing costs. Parents receive 100% of gifted funds. If someone sends $100, parents get all $100.
- Partner Subscriptions: Service providers (doulas, lactation consultants, etc.) can opt for BeHerVillage Pro plan at $25/month (billed annually) for enhanced visibility features including priority directory listing, official partner badge, co-branded materials, newsletter features, and podcast advertising discounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Parent Registry - Free |
| Transaction based/ take rate | Pay-as-you-go | Gift Giver Transaction Fee |
| Subscription | Monthly | Partner Free Tier |
| Subscription | Annual | Partner Pro Tier - $25/month |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
BeHerVillage product offering
Product offeringCore offering
BeHerVillage is a cash gift registry platform that enables expectant and new parents to register for pregnancy and postpartum support services (such as doulas, lactation consultants, midwives, postpartum care, house cleaning, and meals) instead of traditional baby products. Friends and family contribute funds directly to the parent's bank account via Stripe, with no platform cut taken from the parent; gift givers pay a transaction fee and service providers can subscribe to a Pro tier for enhanced directory visibility.
Product overview
BeHerVillage operates as a unified platform centered on its core cash gift registry, which allows expectant parents to receive funds for support services instead of traditional baby items. The platform connects parents with a directory of service providers through the Registry Guide, while service providers can upgrade to Pro accounts for enhanced visibility. Additional offerings include a content platform with blog and podcast, free downloadable resources, and the affiliated nonprofit Maternal Spotlight for maternal health advocacy.
Differentiator
Problem solved
Functional benefit
Products and services
- BeHerVillage Registry A free cash gift registry that lets expectant and new parents register for support services such as doulas, lactation consultants, postpartum care, house cleaning, meals, and pelvic floor therapy. Friends and family contribute funds that are sent directly to the parent's bank account through Stripe, with parents receiving 100% of gifted amounts and no returns or exchanges required.
- Registry Guide (Service Provider Directory) A searchable directory of vetted perinatal support providers organized by service category, including birth doulas, postpartum doulas, IBCLC lactation consultants, midwives, photographers, mental health providers, and household help. Parents can browse to discover local providers and connect with them directly.
- BeHerVillage Pro (Partner Subscription) A $25/month (billed annually) subscription tier for birth workers and perinatal service providers that adds priority directory listing, an official partner badge, co-branded welcome kit inserts, blog publishing opportunities, newsletter highlights, podcast advertising discounts, and exclusive co-branded share tools beyond the free partner profile tier.
Quantifiable outcome
- Parents receive 100% of gifted funds with no platform deduction
- +2 more outcomes
Companies that use BeHerVillage
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
BeHerVillage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
BeHerVillage partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- StripecoreStripe is the payment processing partner enabling direct fund transfers to parents' bank accounts. Gift funds are sent automatically to parents on the last day of each month, with free early transfer options available. Stripe handles all payment processing and identity verification (including SSN collection for accounts receiving $750,000+).
- The Best Gift PSAcorePartnership with The Best Gift PSA (public service announcement) for postpartum support baby registries, providing educational resources about maternal health and support services.
- Maternal Spotlight (Nonprofit)minorFounded by BeHerVillage, Maternal Spotlight is a nonprofit organization working to improve maternal well-being through evidence-based empowerment. A portion of all gifts given on BeHerVillage supports maternal health research and community microgrants.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
BeHerVillage competitors and assessment
Company assessmentEmerging players
- Mahmee: Maternal health platform offering in-person and virtual support from doulas, nurses, and lactation consultants. Comparable in supporting the same perinatal provider ecosystem that BeHerVillage routes funds to.
- Maven Clinic: Virtual maternity and family health platform connecting parents with doulas, lactation consultants, and mental health providers. Overlaps on the funded-support-services use case even though the funding mechanism differs.
Direct peers
- Honeyfund: Cash gift registry pioneer. Comparable transaction-fee-driven cash gifting model and self-serve registry creation flow.
- Babylist: Online baby registry platform that has added a cash funds feature alongside product registries. Direct comparable in the baby-gift registry category with overlapping parent audience and competing cash-gift functionality.
- MyRegistry.com: Universal/online gift registry supporting cash gifts and group gifting. Comparable cash-fund registry infrastructure serving expectant and new parents.
- Zola: Online registry platform (originally wedding-focused, now expanding) offering cash funds and flexible gifting. Comparable marketplace model and cash-gift UX.
Broad incumbents
- Target Baby Registry: Major retailer baby registry with broad product assortment and in-store returns. Competes at the registry-creation step and could add cash funds as a feature.
- Amazon Baby Registry: Largest general-purpose baby registry with Prime shipping advantages. Has tested group gifting/cash funds features; competes for the same expectant-parent mind share with massive catalog.
Others
- What to Expect: Pregnancy and parenting content brand (book, app, site) used by expectant parents as a top-of-funnel resource. Adjacent community/audience overlap without direct registry competition.
- The Bump: Pregnancy and parenting content platform owned by The Knot Worldwide that also powers a registry directory. Adjacent in funnel and audience but not a transactional registry.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
BeHerVillage social profiles
Digital presenceBeHerVillage financial estimates
Financial estimateRevenue estimate
Valuation estimate
BeHerVillage leadership team
Management profileNumber of profiles
Profiles2 records
BeHerVillage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BeHerVillage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BeHerVillage
What does BeHerVillage do?
BeHerVillage is a cash gift registry platform that enables expectant and new parents to register for pregnancy and postpartum support services (such as doulas, lactation consultants, midwives, postpartum care, house cleaning, and meals) instead of traditional baby products. Friends and family contribute funds directly to the parent's bank account via Stripe, with no platform cut taken from the parent; gift givers pay a transaction fee and service providers can subscribe to a Pro tier for enhanced directory visibility.
Is BeHerVillage a public or private company?
BeHerVillage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BeHerVillage founded?
BeHerVillage was founded in 2020. It employs 1 to 10 people.
Where is BeHerVillage based?
BeHerVillage is headquartered in Farmingdale, United States, in the North America region.
How does BeHerVillage make money?
Two revenue lines are on record. Transaction Fees from Gift Givers are the primary driver. The others are partner Subscriptions.
Who are BeHerVillage's main competitors?
Emerging players on record are Mahmee and Maven Clinic. Direct peers are Honeyfund, Babylist, MyRegistry.com and Zola. Broad incumbents are Target Baby Registry and Amazon Baby Registry. Others are What to Expect and The Bump.
Does BeHerVillage have an API?
No public API is recorded for BeHerVillage.
What industry is BeHerVillage in?
BeHerVillage's product category is Baby Registry Platform. Its primary akta.pro industry code is FSAMAEAK, Youth / Family Wallets & Allowance Payments, with a secondary code of HSACANAB, Gift Sourcing & Procurement (Local & Online). Its NAICS code is 6244 and its SIC code is 8351.