What Electrified Marina does

Electrified Marina is a privately held electric watercraft dealership headquartered in Norfolk, Virginia, self-described as the only 100% electric boat dealer in the United States and the nation's largest electric watercraft sales team. Founded in 2021–2022 by Erick Pinzon Jr. (former Tesla charging-infrastructure lead) and Erin Gatling (former SpaceX engineer), the company operates as an authorized distributor for approximately 18 electric boat and motor manufacturers globally — including Vision Marine, Taiga, Voltari, X Shore, Candela, Ingenity, Nova Luxe, Halevai, Millikan, Chris Craft, Silent Yacht, Princecraft, Elvene, Voltaic Marine, and Hydroflyer — covering price points from roughly $19,000 (Taiga Orca PWC) to over $448,000 (Silent Yacht 62 solar-electric catamaran).

The company sells new and pre-owned electric boats, electric outboard motors (Flux Marine, EMO Electric, ZeroJet, ePropulsion, Stealth, Vision Marine e-motion), and accessories, while also offering an ABYC-certified in-house repower service that converts gasoline-powered boats to electric propulsion. Core technical work centers on integrating third-party electric motors, lithium-ion/LiFePO4 battery systems, and solar arrays into vessels — expertise in interoperability rather than proprietary hardware or software IP.

The revenue model is primarily hardware sales (new boats, pre-owned inventory, outboard motors) supplemented by professional services (repowers, maintenance, repair) and an affiliate-referral financing stream via La Victoire Financing. Go-to-market combines a direct-to-consumer e-commerce site, a physical showroom in Norfolk, demo rides and sea trials, and event-driven demand generation through boat shows, demo days, and festival sponsorships (e.g., Lake Berryessa Electric Boat Festival). Customer mix is predominantly recreational SMB/individual buyers across the Mid-Atlantic and Southeast US, with a developing commercial/fleet channel via California CORE and the Carl Moyer Program.

Name

Electrified Marina

Legal name

Electrified Marina

Website

https://electrifiedmarina.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Electrified Marina is the only 100% electric boat dealership in the US, selling and servicing new and pre-owned electric boats, outboard motors, and repowers from ~18 global manufacturers for recreational consumers and commercial fleet operators across the Mid-Atlantic and Southeast.

Ownership category

akta.pro rank

Product category

Electric Boat Dealership

NAICS

Boat Dealers (441222)

SIC

Ship & Boat Building & Repairing (3730), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)

akta.pro secondary industry

Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)

Keywords

• Electric boat sales
• Marine dealership
• Boat repowering
• Electric outboards
• Recreational boating

Headquarters

HQ city

Norfolk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. Electric Boat Sales: Primary revenue stream from selling new electric boats and watercraft. Sells boats from multiple manufacturers including Vision Marine, Taiga, Voltari, Ingenity, Nova Luxe, Halevai, Millikan, Chris Craft, Silent Yacht, and others.
2. Electric Outboard Motors: Sales of electric outboard motors from various manufacturers including Flux Marine, EMO Electric, and ZeroJet.
3. Boat Repowering Services: Conversion services to transform existing gasoline-powered boats into electric propulsion systems.
4. Maintenance and Repair Services: Ongoing service, maintenance, and repair for electric boats and propulsion systems.
5. Financing Services: Partnership with La Victoire Financing to provide financing options for boat purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Electrified Marina operates as America's largest 100% electric watercraft dealer, selling new and pre-owned electric boats, electric outboard motors, and accessories from nearly every major electric boat manufacturer worldwide (X Shore, Vision Marine, Ingenity, Flux Marine, Candela, Halevai, Nova Luxe, Taiga, Millikan, Chris Craft, Silent Yacht, Princecraft, and others). The company supplements its multi-brand dealership with ABYC-certified electric boat service, gasoline-to-electric repower conversions, battery replacement, and ongoing maintenance, plus financing referrals and a Norfolk, VA showroom offering sea trials and demo rides.

Product overview

Electrified Marina is America's largest 100% electric watercraft dealer and the only 100% electric boat dealer in the nation. The company operates as a multi-brand dealership representing nearly every electric boat manufacturer worldwide. Their product portfolio includes: electric powerboats (Volare Artemis 23, X Shore Eelex 8000, X Shore 1, Nova Luxe X-Wing, Ingenity 23e, Vision Marine Sterk31e, Voltaic Marine AEW24, Chris Craft Launch 25 GTe); electric pontoons and tritoons (Flux Marine Flagship Discover, Vision Marine V30, Vision Marine V24, Vision Marine SPECTR, Vision Marine WX Tritoon, Princecraft Brio e17, Princecraft Jazz 19-4s); electric catamarans (Millikan M10 solar catamaran, Flux Marine GFX Stealth); electric tenders and RIBs (Flux Marine Scout Dorado, Flux Marine Scout 215 XSF, Flux Marine Highfield Sport 660, ZeroJet OCT 330); electric personal watercraft (Taiga Orca); and electric outboard motors (ePropulsion, Stealth, Flux Marine, Vision Marine e-motion). The company also offers boat covers (Seal Skin), electric boat service and repowers, and educational resources including an E-Boat Comparison Chart and The Current Times newsletter. The business model combines new boat sales, pre-owned inventory, outboard motor sales, service/repairs, and financing assistance, supported by a team with backgrounds in SpaceX and Tesla.

Differentiator

Problem solved

Functional benefit

Products and services

• Volare Artemis 23 All-electric center console catamaran with hydrofoil assist, twin-hull design, and intuitive controls, sold as a powerboat offering for buyers seeking a smooth, quiet, and effortless experience on the water.
• Flux Marine Flagship Discover 100% electric pontoon powered by Flux Marine's all-electric outboard, designed for entertaining, relaxing, and family cruising with modern performance and effortless operation.
• Millikan M10 Luxury electro-solar catamaran assembled in France, combining modern comfort, performance, and environmental responsibility with silent, efficient cruising powered by solar-charged electric propulsion.
• Taiga Orca High-performance electric personal watercraft (jet ski) offered in carbon or sports model, delivering instant torque for carving open water or exploring quiet coves.
• Ingenity 23e Plug N Play 2023 Ingenity 23e deck boat with electric drive train, expansive transom, precise low-speed maneuverability, nearly silent operation, and luxurious features and comfort.
• Flux Marine Scout Dorado Pre-owned Scout 215 Dorado powered by Flux Marine's 175 HP electric outboard, combining Scout's premium hull design with advanced electric propulsion technology.
• Vision Marine Fantail 217 2022 elegant all-electric gondola-style boat designed for leisurely harbor rides, sunset cruises, or cocktail evenings, powered by e-propulsion 3 kW motor.
• ZeroJet OCT 330 3.3-meter electric jet propulsion tender (electric dinghy for yachts) delivering the punch of a 20hp outboard without noise, fumes, or maintenance, produced as a partnership between OCT and ZeroJet.
• Nova Luxe X-Wing French-designed Orphie 29 electric trimaran combining innovative design with advanced electric technology, powered by dual 8kW WaterWorld pod motors and 40kWh 48V battery system with 1.3kW solar array.
• X Shore Eelex 8000 High-performance electric center console with modular design (10+ layouts) adaptable for fishing, socializing, and other activities, featuring cork deck and Scandinavian design.
• X Shore 1 Electric day cruiser available in multiple configurations (Open, Top, Bowrider), featuring cork deck, forward cabin sleeping two, and performance similar to the Eelex 8000.
• Vision Marine Sterk31e Next-generation day yacht combining European performance boat design with dual Vision Marine E-Motion 180 electric outboards (360 HP equivalent), optimized specifically for electric power.
• Voltaic Marine AEW24 All-electric water sports boat with patented aluminum hull and advanced electric propulsion, designed for serious on-water action with wake system and up to 18-person capacity.
• Silent Yacht 62 Spacious and self-sufficient solar electric yacht with flexible layout configurations for private ownership, charter use, or liveaboard setup, featuring 16.8 kWp solar array.
• Princecraft Brio e17 Easy-to-own electric pontoon designed for relaxed electric cruising on lakes, calm waterways, and marinas with modern electric propulsion.
• Vision Marine V30 30-foot pontoon with 180HP electric motor powered by Vision Marine's 180E E-Motion outboard, offering 40-90 nm range and seating for 12 passengers.
• Ingenity 23e Luxury deck boat featuring trimaran bottom and deck boat top design, with stern drive propulsion optimizing safety, performance, and low-speed maneuverability.
• Halevai model2050 Electric center console trimaran built for boaters wanting something different, combining modern and timeless design with quiet confidence and effortless boating experience.
• Flux Marine GFX Stealth Euro-inspired electric power-cat hand-built in limited numbers, nominated for the Gustave Trouvé Award, featuring an ultra-smooth wave-cutting ride with enclosed bow and tall sides.
• Vision Marine SPECTR Luxury tritoon designed for social cruising, entertaining, and elevated day trips with premium finishing and Vision Marine's 180 E-Motion electric outboard.
• Electric Outboard Motors Electric boat repowers and motor solutions including ePropulsion Motors (Spirit 1.0 Plus, Spirit 1.0 Evo, Navy 3.0 Evo, Navy 6.0 Evo, eLite 500W, X-40 Series), Stealth Electric Outboards (Switch, 115HP), Flux Marine 115 HP, and Vision Marine e-motion 180 HP.
• Seal Skin Boat Covers Quality boat covers from Seal Skin offering snug-fit protection for every boat and season, including center console, mooring, and winter boat covers.
• Electric Boat Service and Repowers ABYC-certified service team specializing in electric motor repowers (gasoline-to-electric conversions), battery replacements, and general maintenance for all electric watercraft.
• Chris Craft Launch 25 GTe All-electric concept bowrider combining classic Chris Craft style with EVOA's E1 electric drivetrain for smooth, silent, and sustainable boating.
• Magonis Wave e-550 Lightweight luxury electric day boat with open bowrider layout, teak flooring, and Flux 80 HP outboard, designed for effortless days on the water.
• Flux Marine Highfield Sport 660 Rigid inflatable boat (RIB) with Flux Marine's 115 HP electric outboard, combining Highfield's durable hull with cutting-edge electric propulsion.
• Flux Marine Scout 215 XSF Versatile center console boat paired with Flux Marine's 100 HP electric propulsion system, offering smoother, quieter, and easier operation for cruising, sandbar trips, and inshore fishing.
• Elvene Amber Solar-assisted electric cruising boat with integrated walkable antiskid solar panels, designed for boaters who value quiet operation, modern design, and extended time on the water.
• Princecraft Jazz 19-4s Spacious and comfortable pontoon designed for relaxing days on the water with family, featuring multiple layouts and sizes focused on comfort and easy ownership.
• Vision Marine V24 24-foot electric pontoon offering a balance of power, luxury, and sustainability for memorable days on the water.

Quantifiable outcome

• Eligible for grants like the Carl Moyer Program that can offset electric boat purchase costs for qualifying commercial operators

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

19 partnerships are on record, tiered core, flagship, emerging and minor.

• X ShorecoreChannel Partner/ Reseller/ DistributorX Shore is an authorized distributor/brand represented by Electrified Marina. X Shore manufactures electric boats including the X Shore 1 and Eelex 8000 models sold through Electrified Marina.
• Vision Marine TechnologiescoreChannel Partner/ Reseller/ DistributorVision Marine Technologies is both a Gold sponsor of the Lake Berryessa Electric Boat Festival and a brand represented by Electrified Marina. Products include Fantail, V30, and ThunderVolt outboard motors.
• Sea WattsflagshipGTM or Marketing PartnerSea Watts is organizing the Lake Berryessa Electric Boat Festival, where Electrified Marina is a Gold sponsor and participant. This is a key co-marketing event for electric boat awareness.
• California COREcoreStrategic or Co-development PartnerPartnership with California CORE (Clean Off-Road Equipment) program, a voucher program for commercial operators to offset costs of electric equipment purchases.
• Cal EPICcoreGTM or Marketing PartnerCal EPIC is a Gold sponsor of the Lake Berryessa Electric Boat Festival, co-promoting electric boat adoption with Electrified Marina.
• Taiga MotorscoreChannel Partner/ Reseller/ DistributorTaiga Motors serves as a dealer and logistics partner, providing the Taiga Orca electric boat model sold through Electrified Marina.
• ZeroJetemergingChannel Partner/ Reseller/ DistributorNew partnership announced to bring ZeroJet electric outboard motors to the US market through Electrified Marina's distribution network.
• CandelacoreChannel Partner/ Reseller/ DistributorCandela is a brand represented by Electrified Marina, offering electric foiling boats including the C-8 model.
• HalevaicoreChannel Partner/ Reseller/ DistributorHalevai is a brand represented by Electrified Marina, offering the Halevai model2050 electric boat.
• IngenitycoreChannel Partner/ Reseller/ DistributorIngenity is a brand represented by Electrified Marina, offering the Ingenity 23e electric boat model powered by Flux Marine.
• Flux MarinecoreTechnology or IntegrationFlux Marine provides electric propulsion systems that power boats sold by Electrified Marina, including the Ingenity 23e.
• Nova LuxecoreChannel Partner/ Reseller/ DistributorNova Luxe is a brand represented by Electrified Marina, offering the Nova Luxe X-Wing electric boat.
• Millikan BoatscoreChannel Partner/ Reseller/ DistributorMillikan Boats is a brand represented by Electrified Marina, offering the Millikan M10 electric boat.
• Silent YachtcoreChannel Partner/ Reseller/ DistributorSilent Yacht is a brand represented by Electrified Marina, offering luxury solar-electric catamarans including the Silent Yacht 62.
• Chris CraftcoreChannel Partner/ Reseller/ DistributorChris Craft is a brand represented by Electrified Marina, offering the Launch 25 GTe electric boat model.
• Elvene BoatsminorChannel Partner/ Reseller/ DistributorElvene Boats is a brand represented by Electrified Marina.
• Voltaic MarineminorChannel Partner/ Reseller/ DistributorVoltaic Marine is a brand represented by Electrified Marina.
• PrincecraftminorChannel Partner/ Reseller/ DistributorPrincecraft is a brand represented by Electrified Marina.
• HydroflyerminorChannel Partner/ Reseller/ DistributorHydroflyer is a brand represented by Electrified Marina.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• MarineMax: Largest recreational boat dealer in the United States with ~130 locations. Comparable as a multi-brand boat retailer serving similar luxury/recreational buyers; increasingly entering the electric boat segment through OEM partnerships.
• OneWater Marine: Major U.S. boat retailer with dealership networks across coastal markets. Comparable as a broad-line recreational boat dealer expanding into electric and alternative propulsion offerings for similar end customers.

Emerging players

• Candela: Swedish maker of electric foiling boats (C-8 and others) represented by Electrified Marina. Comparable as an emerging EV boat brand selling direct to U.S. consumers in the same premium recreational segment.
• Vision Marine Technologies: Canadian electric boat and outboard motor manufacturer whose boats (Fantail, V30, Sterk31e) and E-Motion outboards are sold by Electrified Marina. Comparable as an EV marine OEM selling direct alongside its dealer distribution.
• X Shore: Swedish electric boat manufacturer of the Eelex 8000 and X Shore 1, sold through Electrified Marina in the U.S. Comparable as an EV boat maker that also sells direct-to-consumer, creating both partnership and channel competition.
• Flux Marine: Electric outboard motor manufacturer whose systems power multiple boats sold by Electrified Marina (Ingenity 23e, Scout Dorado, Flagship Discover). Comparable as both a supplier and competing EV marine propulsion seller.
• Pure Watercraft: U.S.-based electric outboard motor and boat propulsion company. Comparable as a competing EV marine propulsion supplier and direct seller of electrified watercraft in overlapping use cases.
• Taiga Motors: Canadian manufacturer of the Orca electric personal watercraft and snowmobiles, distributed by Electrified Marina. Comparable as an EV watercraft OEM pursuing direct and dealer sales in overlapping recreational segments.
• Silent Yacht: Austrian manufacturer of solar-electric luxury catamarans including the Silent 62 sold through Electrified Marina. Comparable as a premium EV yacht builder serving the same high-net-worth recreational buyer.
• Navier: California-based electric hydrofoil boat startup targeting the recreational and coastal commuting segments. Comparable as a U.S.-focused EV boat brand pursuing direct sales in the same early-adopter premium market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ElectrifiedMarina

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrified Marina