What FitSphere does

FitSphere is an Estonian mobile application company, formally registered as OÜ FitSphere (registry code 16030279, headquartered in Tallinn), that operates a reward-based physical-activity platform. Its product is a consumer mobile app available on Apple App Store and Google Play, available in a free Standard tier and a paid Pro tier, with activity tracked through eight device integrations (Apple Health, Google Fit, Health Connect, Fitbit, Garmin, Polar, Suunto, and a native FitSphere Tracker). The core mechanic converts steps, active minutes, distance, and kilocalories into points that users redeem through the FitSphere Marketplace (shop.thefitsphere.com) for discounts and experiences from partner brands spanning health, hospitality, entertainment, food, beauty, and fashion.

The platform supports 13 languages across at least five country markets (Estonia, Finland, the Netherlands, Latvia, and Russia) and is monetized via three streams: (i) Pro subscriptions sold monthly, annually, or as a one-time purchase, with 1.5x point-earning multipliers and an extended redemption window versus the Standard tier; (ii) freemium app revenue where Standard users generate Pro upgrade conversion and marketplace transaction exposure; and (iii) B2B activity packages for organizations, schools, and municipalities, including one-time Activity Challenges, annual Activity Packages (three seasonal challenges), and StepBuddy inter-company competitions. Notable recurring events include Unisteps (European university challenge), Kevadsammud (Estonian national school campaign), and Suveväljakutse (summer challenge), with named enterprise sponsors such as Rademar and Coolbet.

Operationally, FitSphere is a private company of 11–50 employees co-founded by Karl Vihul (CEO) and Kristo Sõerd (COO). It is GDPR-compliant, has organized 2,000+ challenges to date, and reports 170,000+ app installations with 5,000,000+ monthly visits. Its only disclosed capital inflow is a €59,600 EU co-financed grant (May 2026) deployed for Apollo.io sales tooling to support international expansion. Revenue, ownership structure, and headcount detail are not disclosed in the source materials.

Name

FitSphere

Legal name

OÜ FitSphere

Website

https://thefitsphere.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

FitSphere is an Estonian mobile app that converts physical activity (steps, active minutes, distance, calories) into redeemable points across eight wearable integrations, serving individual consumers plus B2B organizations, schools, and municipalities through paid enterprise wellness programs and a multi-vertical reward marketplace in five European countries.

Ownership category

akta.pro rank

Product category

Corporate Wellness & Mobile Fitness Software

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Virtual & Hybrid Participation Events (App-Based, Remote/Hybrid Races) (MPAKAIAH)

akta.pro secondary industries

Attendee Mobile Apps & Engagement Platforms (THAHAFAE), Endurance Stage & Destination Challenges (Multi-day Tours, Charity Challenges) (MPAKAIAG), Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

• Mobile fitness tracking
• Corporate wellness programs
• Activity rewards platform
• Step challenge software
• Employee wellness engagement

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Pro Subscription: Paid subscription tier offering enhanced point earning rates (1.5x for steps, 1.43x for calories, minutes, and kilometers) with extended point redemption window (120 hours vs 24 hours for Standard). Available as monthly, annual, or one-time purchase.
2. Standard Free Version: Free app with basic point earning (1000 steps = 1 point) and 24-hour redemption window. Generates revenue through Pro upgrades and marketplace transaction facilitation.
3. B2B Organization Packages: Annual access to seasonal challenges and one-time activity challenges for organizations, schools, and municipalities. Revenue from corporate wellness programs and partner sponsorships.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

FitSphere is a mobile application that rewards users for physical activity. Users earn points for steps, active minutes, distance, and kilocalories, which can be exchanged for prizes in an integrated marketplace from partner brands. Organizations, schools, universities, and municipalities can run private or public step challenges via Activity Challenges, annual Activity Packages, or inter-company StepBuddy competitions on the same platform.

Product overview

FitSphere is a unified rewarded walking platform comprising a mobile app (available in Standard and Pro tiers), the FitSphere Marketplace for redeeming points, and organized activity challenge programs for individuals, organizations, and municipalities. The core app tracks steps, active minutes, distance, and calories through integrations with major fitness wearables (Apple Health, Google Fit, Fitbit, Garmin, Polar, Suunto) and rewards users with points exchangeable for prizes. Organizations can purchase Activity Challenges (one-time) or Activity Packages (annual multi-challenge access), while StepBuddy enables inter-company competitions. Special projects like Unisteps (European universities), Kevadsammud (Estonian schools), and regional initiatives expand reach beyond corporate clients.

Differentiator

Problem solved

Functional benefit

Products and services

• FitSphere App (Standard) Free mobile application (iOS and Android) that tracks steps, active minutes, distance, and kilocalories, converts activity into points (1 point per 1,000 steps within a 24-hour redemption window), and lets users join private or public step challenges and redeem points for partner-brand rewards. Aimed at individual consumers and teams participating in organizational challenges.
• FitSphere Pro Premium subscription tier of the FitSphere app offering enhanced point-earning rates (1.5x points per step at 667 steps per point, 1.43x for calories/active minutes/kilometers) and an extended 120-hour activity-to-points redemption window. Aimed at individual users who want faster reward accumulation (minors require legal guardian approval).
• FitSphere Marketplace E-commerce storefront at shop.thefitsphere.com where users redeem earned FitSphere points for products, services, and discounts from partner brands across categories such as Entertainment, Health Products, Hotel & Spa, Sport & Fitness, Drinks & Food, Vehicle Services, Beauty & Wellness, Fashion, Magazines, and Toys. Aimed at FitSphere app users.
• Activity Challenge (Aktiivsusväljakutse) One-time team-based step competition for organizations. Administrators pick a goal based on steps, active minutes, or distance, with FitSphere providing tracking, private codes, leaderboards, and aggregate statistics. Aimed at organizations running a single corporate wellness or team-building challenge.
• Activity Package (Aktiivsuspakett) Annual B2B subscription providing organizations with access to three seasonal challenges during the year, reducing planning overhead for ongoing employee wellness programs. Aimed at companies seeking recurring, year-round engagement and team-building activities.
• StepBuddy 2026 (MyFitness sammusõber) Inter-company step competition where organizations compete against each other on the FitSphere platform, enabling networking and corporate visibility through team-based physical activity challenges. Aimed at organizations and their employees seeking cross-company engagement.
• Unisteps 2026 European university step challenge connecting students, staff, and communities across universities throughout Europe via FitSphere physical activity competitions. Aimed at higher-education institutions and their university communities.
• Kevadsammud 2026 (Spring Steps) Estonia's largest school campaign where students, teachers, and university members compete in step challenges throughout May, with schools competing nationwide for activity-based recognition. Aimed at Estonian schools and their students and staff.
• Suveväljakutse (Summer Challenge) European cross-company summer competition designed to maintain team engagement and step-based activity during vacation periods. Aimed at organizations and their employees participating in a summer challenge.
• Rademari Sammuralli Regional competition challenging Estonian counties to determine the most active population on the FitSphere platform, with the winning county receiving recognition. Sponsored by Rademar. Aimed at Estonian residents and municipalities.
• Coolbet MM Sports-themed step prediction competition where participants vote using their footsteps, combining gaming/sports-betting entertainment with physical activity. Sponsored by Coolbet. Aimed at FitSphere users interested in football competitions.

Quantifiable outcome

• 170,000+ app installations demonstrating consumer adoption
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

15 partnerships are on record, tiered minor and core.

• EIT Climate-KICminorStrategic or Co-development Partner · 1 May 2026Climate innovation initiative partner supporting sustainable mobility and health-focused initiatives.
• StorytelcoreGTM or Marketing PartnerOfficial experience partner - audiobook and e-book platform offering 30 days free trial as reward. Active co-marketing campaigns.
• ÄripäevcoreGTM or Marketing PartnerOfficial media partner - leading Estonian business newspaper providing press coverage and media legitimacy.
• AkvileminorGTM or Marketing PartnerOfficial water partner providing hydration products as rewards and co-branded wellness campaigns.
• Apple HealthcoreTechnology or IntegrationHealth data integration platform for iOS users - key technical partnership enabling activity data sync.
• Google Fit / Health ConnectcoreTechnology or IntegrationHealth data integration platforms for Android users - essential for step and activity tracking across devices.
• FitbitcoreTechnology or IntegrationWearable device integration for fitness tracking data including steps, calories, and active minutes.
• GarmincoreTechnology or IntegrationGPS watch and fitness tracker integration for activity data including distance, pace, and workout tracking.
• PolarcoreTechnology or IntegrationHeart rate monitor and fitness tracker integration for activity intensity and heart rate data.
• SuuntocoreTechnology or IntegrationAdventure sports watch integration for outdoor activity tracking and fitness data synchronization.
• NutrinaturalminorOthersEstonian natural supplement brand offering 20% discount on products as reward in FitSphere marketplace.
• Ulakas KaunitarminorOthersIntimate products retailer offering 20% discount as reward for active FitSphere users.
• NordistaminorOthersLatvian snacks and protein products brand offering 20% discount as reward. Available in Baltic market.
• NorVitaminorOthersVitamin and supplement brand offering 20% discount on all products as fitness reward.
• Jūrmala SPA HotelminorOthersLatvian spa hotel offering 15% discount on room bookings for two persons as premium reward.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Limeade: Limeade is an established enterprise employee wellbeing platform offering wellness programs, challenges and engagement tools; it competes with FitSphere in corporate wellness but as part of a broader HR-wellbeing suite.
• Vitality (Discovery): Vitality is a behavior-linked wellness and insurance program rewarding physical activity with retail discounts and insurance benefits; it shares FitSphere's activity-to-reward premise but operates at much larger scale within insurance.
• Strava: Strava is a leading consumer fitness tracking app with social challenges, segments, and a subscription tier; it overlaps with FitSphere on activity tracking and challenges but is primarily consumer/runner-focused without a comparable rewards marketplace.

Direct peers

• Winwalk: Winwalk is a rewarded step counter that converts steps into coins redeemable for gift cards — a direct peer in the casual rewarded-walking mobile app category.
• MoveSpring (by Limeade): MoveSpring is a corporate wellness challenge platform with step competitions, leaderboards and team engagement tools — directly comparable to FitSphere's Activity Challenge and StepBuddy B2B offerings.
• Wellable: Wellable provides corporate wellness programs including step challenges, activity tracking, and rewards platforms — directly competing with FitSphere's enterprise field sales motion toward organizations and municipalities.
• Charity Miles: Charity Miles turns physical activity into charitable donations via corporate sponsorship; it shares FitSphere's activity-to-reward conversion mechanic but routes rewards to charity rather than consumer goods.
• StepBet: StepBet runs gamified step challenges where users wager on meeting personalized activity goals; it directly mirrors FitSphere's challenge-based engagement mechanic with monetary stakes.
• Sweatcoin: Sweatcoin is a rewarded walking app that converts steps into a digital currency redeemable for goods, vouchers and crypto rewards — the closest direct competitor to FitSphere's step-to-rewards model, targeting the same consumer segment across Europe and globally.

Emerging players

• BetterMe: BetterMe offers consumer health, fitness and wellness apps with personalization; it intersects FitSphere on consumer activity/wellness engagement but focuses more on coaching, nutrition and weight loss than step-to-rewards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FitSphereEesti
• LinkedInlinkedin.com/company/fitsphere/posts/?feedView=all
• Instagraminstagram.com/fitsphere_estonia
• TikToktiktok.com/@fitsphere
• Xx.com/fitsphere

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FitSphere