Flying Point Digital
Flying Point Digital is a private digital marketing agency founded in 2002, headquartered in New York with offices in Connecticut and North Carolina. It provides full-service paid media, SEO/AEO/GEO, commerce, analytics, and retention services to enterprise clients in beauty, health, food, and lifestyle verticals, supported by three proprietary platforms.
- Company typePrivate
- Founded2002
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Flying Point Digital does
Flying Point Digital is a private, New York-headquartered digital marketing agency founded in 2002 with 11–50 employees and additional offices in Southport, CT and Raleigh, NC. The firm positions itself as a full-service digital marketing partner for retail, e-commerce, and transactional marketing, and the available data — drawn largely from a closely associated operating brand — depicts an agency serving enterprise clients in beauty, health, food, and lifestyle verticals with integrated paid media, organic search, commerce, analytics, and customer growth services. The service portfolio spans media strategy and activation, paid search and paid social, traditional media, video, SEO/AEO/GEO (including generative engine optimization and TikTok SEO), Amazon and retail marketplace strategy, TikTok Shop services, and analytics consulting.
The firm has built three proprietary platforms: TokTrak for TikTok rank tracking, Prism for customer retention strategy, and Glimmer as an insights and influencer community platform. Its technology stack leans on certified agency partnerships with TikTok (Shop and Marketing Partner), Google, Meta, and Microsoft, enabling platform-native execution across major ad surfaces. Quantified client outcomes cited include a 2500% lift in primary SEO KPI for Henkel, 129% ecommerce revenue growth for Dr. Dennis Gross, 20% supported revenue growth at CCRM, and exceeding annual goals by over 100% for Stamford Health.
The business model is professional services on a quote-based, multi-year contract basis with enterprise clients. There is no public revenue disclosure, no disclosed funding history, and no parent company or institutional investor identified. Revenue is generated through retainer-based agency engagements, with proprietary tooling positioned as service accelerators rather than standalone SaaS products. Certifications include EcoVadis sustainability, Inc. 5000 (2025), AdAge Silver (2026), and a US Agency Awards Digital Agency of the Year nomination (2026).
Flying Point Digital firmographics
Firmographics- Name
- Flying Point Digital
- Legal name
- Stella Rising
- Website
- https://flyingpointdigital.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Flying Point Digital is a private digital marketing agency founded in 2002, headquartered in New York with offices in Connecticut and North Carolina. It provides full-service paid media, SEO/AEO/GEO, commerce, analytics, and retention services to enterprise clients in beauty, health, food, and lifestyle verticals, supported by three proprietary platforms.
- Ownership category
- akta.pro rank
Flying Point Digital industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (541830), Marketing Consulting Services (541613), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Affiliate & Performance Creator Programs (BPAFAHAG)
- akta.pro secondary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
Keywords
Where Flying Point Digital is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Flying Point Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Agency Services: Full-service digital marketing agency providing strategy, activation, and measurement services for beauty, health, and lifestyle brands
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Flying Point Digital product offering
Product offeringCore offering
Flying Point Digital (operating as Stella Rising) is a full-service digital marketing agency that delivers unified strategy, activation, and measurement for beauty, health, food, and lifestyle brands. Core offerings include full-funnel paid media (paid search, paid social, video, traditional), organic search services (SEO/AEO/GEO, TikTok SEO), commerce services (Amazon strategy, TikTok Shop, retail marketplace), and analytics & intelligence. The firm also develops proprietary platforms including TokTrak (TikTok rank tracking), Prism (customer retention), and Glimmer (influencer community).
Product overview
Stella Rising operates as a unified digital marketing agency platform offering integrated services across paid media, organic search, commerce, and customer analytics. The portfolio includes proprietary platforms TokTrak (TikTok rank tracking), Prism (customer retention), and Glimmer Community (influencer insights). The agency delivers full-funnel marketing services including paid search/social/video, SEO/AEO/GEO, Amazon and TikTok marketplace strategy, and analytics consulting for beauty, health, food, and lifestyle brands.
Differentiator
Problem solved
Functional benefit
Brands
- TokTrak: TikTok rank tracking platform for monitoring TikTok SEO performance
- Prism
- Glimmer
Quantifiable outcome
- 2500% lift in primary SEO KPI for enterprise brand (Henkel)
- +4 more outcomes
Companies that use Flying Point Digital
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles1 record
Flying Point Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Flying Point Digital partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GooglecoreOfficial Google Partner with certified expertise in paid search, display advertising, and Google Ads platform management
- MetacoreMeta Business Partner with certified capabilities in Facebook, Instagram, and Meta advertising solutions
- MicrosoftminorMicrosoft Partner Program member with advertising and marketing technology capabilities
- EcoVadisminorSustainability rating partner providing environmental and social responsibility assessment
- TikTokcoreCertified TikTok Shop agency and TikTok Marketing Partner, enabling first-mover expertise in TikTok Shop strategy and social commerce for beauty, health, and lifestyle brands
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Flying Point Digital competitors and assessment
Company assessmentDirect peers
- Code3: Code3 is a full-funnel commerce-focused media agency with deep Amazon, TikTok Shop, and retail media expertise, directly comparable to Stella Rising's commerce and marketplace service line.
- GALE: GALE is an independent creative and media agency with deep specialization in beauty, wellness, and lifestyle brands, offering paid media, influencer, and commerce capabilities that directly overlap with Stella Rising's full-funnel model.
- Beardwood & Co: Beardwood & Co is an independent brand and digital agency specializing in beauty and lifestyle, delivering strategy, content, and digital activation services that map closely to Stella Rising's value proposition.
- The Rumpus: The Rumpus is an independent women-owned marketing agency whose beauty, wellness, and lifestyle client roster mirrors Stella Rising's primary verticals, with comparable paid social and influencer offerings.
Broad incumbents
- Tinuiti: Tinuiti is one of the largest independent performance marketing agencies in the US, offering paid media, SEO, and commerce across Amazon and retail media networks - a scaled, broader-incumbent parallel to Stella Rising's full-funnel model.
- Razorfish: Razorfish is the Publicis-owned legacy digital agency with a broad offering across media, experience, and commerce; it competes for the same enterprise beauty/health RFPs and represents the scaled-incumbent risk to independent agencies.
- Wpromote: Wpromote is a large independent digital marketing agency with paid media, SEO, content, and influencer capabilities across diversified verticals; it competes for the same mid-market and enterprise brand budgets as Stella Rising at much greater scale.
- R/GA: R/GA is a globally recognized independent digital agency offering brand, experience, and commerce services to enterprise clients including numerous CPG, retail, and beauty brands comparable to Stella Rising's roster.
Emerging players
- Channel Bakers: Channel Bakers is a TikTok Shop and Amazon growth agency that competes most directly with Stella Rising's emerging social commerce pillar, with strong overlap in TikTok Shop certified services.
- Mayple: Mayple is an influencer marketing platform and marketplace that overlaps with Stella Rising's Glimmer community offering, representing an emerging software-enabled approach to influencer program management.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Flying Point Digital social profiles
Digital presenceFlying Point Digital compliance and trust
Trust signalCompliance7 records
Flying Point Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flying Point Digital leadership team
Management profileNumber of profiles
Flying Point Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flying Point Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flying Point Digital
What does Flying Point Digital do?
Flying Point Digital (operating as Stella Rising) is a full-service digital marketing agency that delivers unified strategy, activation, and measurement for beauty, health, food, and lifestyle brands. Core offerings include full-funnel paid media (paid search, paid social, video, traditional), organic search services (SEO/AEO/GEO, TikTok SEO), commerce services (Amazon strategy, TikTok Shop, retail marketplace), and analytics & intelligence. The firm also develops proprietary platforms including TokTrak (TikTok rank tracking), Prism (customer retention), and Glimmer (influencer community).
Is Flying Point Digital a public or private company?
Flying Point Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Flying Point Digital founded?
Flying Point Digital was founded in 2002. It employs 11 to 50 people.
Where is Flying Point Digital based?
Flying Point Digital is headquartered in New York, United States, in the North America region.
How does Flying Point Digital make money?
One revenue line is on record: agency Services.
Who are Flying Point Digital's main competitors?
Direct peers on record are Code3, GALE, Beardwood & Co and The Rumpus. Broad incumbents are Tinuiti, Razorfish, Wpromote and R/GA. Emerging players are Channel Bakers and Mayple.
Does Flying Point Digital have an API?
No public API is recorded for Flying Point Digital.
What industry is Flying Point Digital in?
Flying Point Digital's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAHAG, Affiliate & Performance Creator Programs, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 541810 and its SIC code is 7311.