Bodystrong
- Company typePrivate
- Founded2021
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Bodystrong firmographics
Firmographics- Name
- Bodystrong
- Legal name
- bodySTRONG
- Website
- https://trainbodystrong.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Bodystrong industry classification
Industry- Product category
- Boutique Fitness Studio
- NAICS
- Fitness and Recreational Sports Centers (713940)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Functional Fitness / Cross-Training Groups (HSADABAH)
- akta.pro secondary industries
- General Personal Training (In-Person & Virtual) (HSADAAAA), Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Small-Group Personal Training (Semi-Private) (HSADAAAN)
Keywords
Where Bodystrong is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bodystrong business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Monthly Class Memberships: Recurring monthly subscriptions billed per month. Three tiers available: 4x ($100), 8x ($180), and Unlimited ($225). Includes rollover credits for 4x and 8x members, and guest pass perks for unlimited members.
- Class Packs: One-time purchase class credits with 6-month expiration. Options include Single Class ($35), 5 Class Pack ($160), and 10 Class Pack ($300).
- Personal Training: One-on-one training sessions at $100+ per 60-minute session. Semi-private training (2 clients) at $155 per session. Includes free initial consultation.
- Playcare Services: Child supervision during parent classes at $8 drop-in rate or $35 for 5-pack ($7 per session).
- New Client Introductory Offers: First class free for new clients and New Client 3 Pack at $59 ($19/class). Used as customer acquisition tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | One time | First-time client trial - one free class |
| Subscription | Monthly | 4 classes per month |
| Subscription | Monthly | 8 classes per month |
| Subscription | Monthly | Unlimited classes per month |
| Unit Pricing | Pay-as-you-go | Single drop-in class |
| Unit Pricing | Pay-as-you-go | 5 class credit pack |
| Unit Pricing | Pay-as-you-go | 10 class credit pack |
| Subscription | Pay-as-you-go | One-on-one personal training session |
| Subscription | Pay-as-you-go | Training session for two clients |
| Usage-based | Pay-as-you-go | Child supervision during parent classes |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Bodystrong product offering
Product offeringCore offering
Bodystrong is a boutique fitness studio in Burien, Washington offering instructor-led group fitness classes (strength, cycle, conditioning, mobility, and Pilates sculpt), one-on-one and semi-private personal training, and on-site playcare/childcare for members. Revenue comes from memberships, class packs, drop-in fees, and training sessions.
Product overview
Bodystrong is a fitness studio offering five distinct group class formats and personal training services. The core class portfolio includes bodySTRENGTH 50 (beat-based functional strength training), bodyCYCLE 45 (rhythm-based indoor cycling with power metrics), bodyCONDITIONING 40 (high-intensity lifting), bodyMOBILITY 50 (slow-flow flexibility and joint health), and BODYPILATES SCULPT 50 (low-impact pilates-inspired sculpting). All classes are musically driven and coach-instructed, not station-based. The studio also offers one-on-one Personal Training with certified trainers and Playcare childcare service as add-on offerings. Membership options include 4x, 8x, and Unlimited monthly plans with rollover credits, as well as class packs (5 and 10 credits) with expiration dates.
Differentiator
Problem solved
Functional benefit
Products and services
- bodySTRENGTH 50 A 50-minute group strength training class for individuals seeking guided resistance and muscle-building workouts.
- bodyCYCLE 45 A 45-minute indoor cycling group class for cardio and endurance-focused members.
- bodyCONDITIONING 40 A 40-minute conditioning group class combining cardio and functional training.
- bodyMOBILITY 50 A 50-minute mobility-focused group class aimed at flexibility, recovery, and range of motion.
- BODYPILATES SCULPT 50 A 50-minute Pilates sculpt group class focused on core strength and toning.
- Personal Training One-on-one personal training sessions (from $100) and semi-private training ($155) for members wanting individualized coaching.
- Playcare On-site childcare service for members while they attend classes or training, priced at $8 per drop-in or $35 for a 5-pack.
- Memberships Recurring membership tiers including 4x ($100), 8x ($180), and Unlimited ($225) access to studio classes.
- Class Packs Prepaid class packages including a single class ($35), 5-pack ($160), and 10-pack ($300) for non-membership attendees.
Companies that use Bodystrong
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles1 record
Bodystrong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
Bodystrong partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MomencecoreDigital booking and membership management platform used for class scheduling, client account management, membership purchases, and class bookings. Available via web browser and mobile app (iOS/Android). Used as the primary operational system for client interactions.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Bodystrong competitors and assessment
Company assessmentDirect peers
- F45 Training: Global franchise of 45-minute functional group training classes. Most directly comparable to Bodystrong's bodySTRENGTH 50 and bodyCONDITIONING 40 formats in terms of group fitness programming and small-class experience.
- CycleBar: Premium indoor cycling franchise with a community-driven, music-forward positioning. Mirrors the rhythm-based, musically-driven experience of Bodystrong's bodyCYCLE 45 offering.
- Pure Barre: National boutique barre/pilates-inspired group fitness franchise. Comparable to Bodystrong's BODYPILATES SCULPT 50 in low-impact, sculpt-oriented group programming.
- Burn Boot Camp: Group strength and conditioning bootcamp franchise with a community-centric model. Comparable to Bodystrong's bodyCONDITIONING 40 high-intensity strength class format.
- SoulCycle: Premium indoor cycling boutique. Bodystrong's bodyCYCLE 45 (rhythm and power-based cycling class) competes for the same cycling-fitness consumer with similar premium positioning.
- TITLE Boxing Club: Group boxing and strength conditioning franchise. Operates a similar boutique studio, group-class, membership-driven model with comparable price points and class structures.
- Club Pilates: Franchise-based boutique pilates studio offering group mat and reformer pilates. Directly comparable to Bodystrong's BODYPILATES SCULPT 50 format and overall boutique studio operating model.
Emerging players
- Rumble Boxing: Premium boxing-inspired group fitness boutique with strong branding and community positioning. Competes in the same upscale boutique group-fitness category where Bodystrong positions its multi-format studio.
Broad incumbents
- YMCA of Greater Seattle: Regional nonprofit fitness and recreation operator offering group classes, personal training, and childcare — including playcare during parent workouts. Closest local comparable to Bodystrong's combined group fitness + childcare offering in the Burien/Seattle market.
- Orangetheory Fitness: Large-scale boutique fitness brand offering coached group cardio + strength classes with a tech-driven heart-rate component. Operates in the same group-fitness category as Bodystrong but at vastly greater scale and with broader geographic footprint.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bodystrong financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodystrong leadership team
Management profileNumber of profiles
Profiles1 record
Bodystrong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodystrong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodystrong
What does Bodystrong do?
Bodystrong is a boutique fitness studio in Burien, Washington offering instructor-led group fitness classes (strength, cycle, conditioning, mobility, and Pilates sculpt), one-on-one and semi-private personal training, and on-site playcare/childcare for members. Revenue comes from memberships, class packs, drop-in fees, and training sessions.
Is Bodystrong a public or private company?
Bodystrong is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bodystrong founded?
Bodystrong was founded in 2021. It employs 1 to 10 people.
Where is Bodystrong based?
Bodystrong is headquartered in Washington, United States, in the North America region.
How does Bodystrong make money?
Five revenue lines are on record. Monthly Class Memberships are the primary driver. The others are class Packs, personal Training, playcare Services and new Client Introductory Offers.
Who are Bodystrong's main competitors?
Direct peers on record are F45 Training, CycleBar, Pure Barre, Burn Boot Camp, SoulCycle, TITLE Boxing Club and Club Pilates. Rumble Boxing is listed as an emerging player. Broad incumbents are YMCA of Greater Seattle and Orangetheory Fitness.
Does Bodystrong have an API?
No public API is recorded for Bodystrong.
What industry is Bodystrong in?
Bodystrong's product category is Boutique Fitness Studio. Its primary akta.pro industry code is HSADABAH, Functional Fitness / Cross-Training Groups, with a secondary code of HSADAAAA, General Personal Training (In-Person & Virtual). Its NAICS code is 713940 and its SIC code is 7997.