Cedar Risk Management
Cedar Risk Management is a privately held, family-owned independent insurance agency based in Flemington, NJ, placing personal, commercial, employee benefits, and specialty coverage through multiple carriers for SMB and individual clients across New Jersey and Pennsylvania.
- Company typePrivate
- Founded1971
- HeadquartersFlemington, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Cedar Risk Management does
Cedar Risk Management is an independent insurance agency headquartered in Flemington, New Jersey, with a secondary office in Pennsylvania. Originally founded in 1971 as Raritan Valley Insurance Services and rebranded to its current name in 2013, the firm is privately held by the Farrell family and operates with approximately 25 employees. As an independent agency, it shops and compares multiple regional and national carriers — including Zurich, Allied, Farmers Alliance, Liberty Northwest, and Safeco — to place coverage for both individual and commercial clients.
The agency's product portfolio spans personal lines (auto, home, renters, condo, flood, specialty dwelling, umbrella, motorcycle, boat, ATV, recreational vehicles, pet health), commercial lines (business owners package, contractors, workers compensation, bonds, commercial auto, general liability, professional liability, cyber liability, EPLI, D&O, restaurant, healthcare facilities, and risk management), employee benefits (life, group, disability), and specialty programs including industry-specific sub-brands CedarBud, CedarScoops, and CedarSchools. An online quote request platform and a self-service Insurance Service Center portal supplement traditional phone and email servicing.
Cedar Risk Management earns revenue primarily through insurance commissions paid by carriers for policies placed and renewed. GTM is hybrid: digital top-of-funnel via website, Google and Facebook reviews, and SEO; conversion through a multi-step online quote form with document upload; and fulfillment by an in-house team of CSRs and producers. Customer mix is dominated by SMB and individual policyholders across New Jersey and Pennsylvania, with referral programs and online reputation as primary growth drivers.
Cedar Risk Management firmographics
Firmographics- Name
- Cedar Risk Management
- Legal name
- Cedar Risk Management & Insurance Services, Inc
- Website
- https://cedarrisk.com
- Company type
- Private
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cedar Risk Management is a privately held, family-owned independent insurance agency based in Flemington, NJ, placing personal, commercial, employee benefits, and specialty coverage through multiple carriers for SMB and individual clients across New Jersey and Pennsylvania.
- Ownership category
- akta.pro rank
Where Cedar Risk Management is headquartered
LocationHeadquarters
- HQ city
- Flemington
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Cedar Risk Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Commissions: Earn commissions from multiple insurance carriers (Zurich, Allied, Farmers Alliance, Liberty Northwest, Safeco) for policies placed. As an independent agency, they receive commissions for each policy sold and renewed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Quote-based pricing tailored to individual risk profiles |
Distribution channels3 records
Marketing channels6 records
Cedar Risk Management product offering
Product offeringCore offering
Cedar Risk Management is an independent insurance agency that shops and compares multiple insurance carriers on behalf of customers to deliver personal, commercial, specialty, and employee benefits coverage. The firm places policies with regional and national carriers (including Zurich, Allied, Farmers Alliance, Liberty Northwest, and Safeco) and earns commissions on each policy sold and renewed. It serves individuals, families, and businesses primarily in New Jersey and Pennsylvania, supported by an online quote intake system and an in-house customer service team.
Product overview
Cedar Risk Management is an independent insurance agency offering a comprehensive portfolio of insurance products and services. The agency operates across two primary segments: Personal Insurance (auto, home, renters, condo, flood, specialty dwelling, umbrella, motorcycle, boat, ATV/powersport, pet health, and recreational vehicle coverage) and Commercial Insurance (business owners package, contractors, workers compensation, bonds, property, commercial auto, general liability, umbrella, professional liability, cyber liability, EPLI, and directors and officers). The company also provides Employee Benefits including life, group, and disability insurance. Specialty offerings include CedarBud, CedarScoops, and CedarSchools as industry-specific insurance programs, plus coverage for unoccupied/vacant properties. The agency differentiates as an independent broker with access to multiple insurance carriers, allowing customized coverage solutions. Additional services include an online quote request system and a self-service insurance portal for policy management.
Differentiator
Problem solved
Functional benefit
Brands
- CedarBud: Specialty commercial insurance product for businesses.
- CedarScoops
- CedarSchools
- CedarPets
Products and services
- Personal Insurance Insurance coverage for individuals and families including auto, homeowners, renters, condo, flood, specialty dwelling, umbrella, motorcycle, boat, ATV/powersport, pet health, and recreational vehicle insurance.
- Commercial Insurance Business insurance coverage including business owners package, contractors insurance, workers compensation, bonds, business property, commercial auto, general liability, commercial umbrella, healthcare facilities, professional liability, cyber liability, restaurant insurance, EPLI, directors and officers, and risk management.
- Employee Benefits Group and individual benefit insurance packages including life insurance, group insurance benefits, and disability insurance, plus PEO/employee leasing options for employers.
- Specialty Insurance (Vacant / Unoccupied Properties) Coverage for non-standard insurance needs such as unoccupied or vacant properties that do not fit standard carrier programs.
- CedarSchools Industry-specific insurance coverage program for educational institutions.
- CedarBud Specialized insurance product for breweries, marketed through cedarbrew.com.
- CedarScoops Specialty commercial insurance product referenced alongside CedarBud for industry-specific coverage solutions.
- Pet Insurance Pet health and medical insurance coverage offered through the dedicated cedarpets.com portal.
Quantifiable outcome
- Annual savings on insurance premiums
- +1 more outcomes
Companies that use Cedar Risk Management
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Cedar Risk Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cedar Risk Management partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Zurich InsurancecoreZurich Insurance is one of the insurance carriers accessible through Cedar Risk Management. Customers can manage their Zurich accounts and pay bills through the carrier's online portal linked from Cedar Risk's service center.
- Allied InsurancecoreAllied Insurance is a carrier available through Cedar Risk Management. The billing and claims page provides a direct link to Allied's online account management portal.
- Farmers Alliance InsurancecoreFarmers Alliance Insurance is one of the insurance carriers that Cedar Risk Management represents. Policyholders can access account management through Farmers Alliance's online portal.
- Liberty Northwest InsurancecoreLiberty Northwest Insurance (part of Liberty Mutual) is an available carrier through Cedar Risk Management. The partnership page links to Liberty Northwest's commercial insurance online portal.
- Safeco Commercial InsurancecoreSafeco Commercial Insurance (Liberty Mutual subsidiary) is available through Cedar Risk Management for commercial coverage needs. Customers are directed to Safeco's online account management.
- Simply Easier PaymentsminorThird-party payment processing service integrated into Cedar Risk Management's billing options, allowing customers to pay insurance premiums through a simplified payment portal.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Cedar Risk Management competitors and assessment
Company assessmentBroad incumbents
- Brown & Brown: Publicly traded insurance brokerage and risk management firm that has historically grown by acquiring independent agencies. Comparable as a multi-carrier independent agency model that has scaled via acquisition and offers the same personal + commercial lines services as Cedar Risk.
- Hub International: Mid-to-large insurance brokerage operating across the U.S. and Canada, built by consolidating regional independents. Highly comparable as a multi-carrier brokerage serving personal, commercial, and benefits lines for SMB and mid-market clients in regional footprints like Cedar Risk's NJ/PA.
- Acrisure: Large, rapidly consolidating insurance brokerage that has acquired numerous independent agencies nationwide. Directly relevant as both a competitor and a likely acquirer of an independent agency like Cedar Risk given its roll-up strategy in the P&C and benefits space.
- Arthur J. Gallagher & Co. Major global insurance brokerage and risk management firm with substantial SMB and mid-market personal/commercial lines practices. Comparable as a broad incumbent competitor pursuing growth through independent agency acquisitions and offering overlapping P&C and benefits products.
- Marsh McLennan: World's largest insurance broker and risk advisor with deep personal, commercial, and benefits offerings through Marsh and Oliver Wyman. Included as a broad incumbent defining the upper bound of competition for independents like Cedar Risk across commercial lines and benefits.
- Hilb Group: East Coast-based insurance brokerage formed primarily through roll-up of regional independent agencies. Direct overlap with Cedar Risk in personal, commercial, and benefits lines, and a frequent acquirer of family-led independents of comparable size in the Northeast U.S.
Emerging players
- Next Insurance: Digital-native commercial insurance carrier targeting small businesses with BOP, workers' comp, professional liability, and contractor coverage purchased entirely online. Competes head-on with the small-commercial segment Cedar Risk serves, particularly contractors and trades, by removing the broker from the transaction.
- Policygenius: Digital-first insurance marketplace aggregating term life, disability, home, and auto coverage from multiple carriers. Relevant as a direct-to-consumer disruptor that bypasses independent agencies on the personal lines portion of Cedar Risk's book, especially for younger customers who comparison-shop online.
Direct peers
- Cross Insurance: Family-founded independent insurance agency serving personal and commercial clients across the Northeast. Compares to Cedar Risk as a peer independent agency that multi-carrier shops, offers benefits, and competes for the same SMB customer profile with similar producer-driven economics.
- Starkweather & Shepley Insurance: Long-standing family-owned independent insurance agency offering personal, commercial, and benefits lines across the Northeast U.S. Mirrors Cedar Risk's structure: multi-carrier agency, family leadership, broad product portfolio, regional footprint with decades of operation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Cedar Risk Management social profiles
Digital presenceCedar Risk Management compliance and trust
Trust signalCompliance1 record
Cedar Risk Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cedar Risk Management leadership team
Management profileNumber of profiles
Profiles23 records
Cedar Risk Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cedar Risk Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cedar Risk Management
What does Cedar Risk Management do?
Cedar Risk Management is an independent insurance agency that shops and compares multiple insurance carriers on behalf of customers to deliver personal, commercial, specialty, and employee benefits coverage. The firm places policies with regional and national carriers (including Zurich, Allied, Farmers Alliance, Liberty Northwest, and Safeco) and earns commissions on each policy sold and renewed. It serves individuals, families, and businesses primarily in New Jersey and Pennsylvania, supported by an online quote intake system and an in-house customer service team.
Is Cedar Risk Management a public or private company?
Cedar Risk Management is a private company. It is classified as family owned and is currently operating.
When was Cedar Risk Management founded?
Cedar Risk Management was founded in 1971. It employs 11 to 50 people.
Where is Cedar Risk Management based?
Cedar Risk Management is headquartered in Flemington, United States, in the North America region.
How does Cedar Risk Management make money?
One revenue line is on record: insurance Commissions.
Who are Cedar Risk Management's main competitors?
Broad incumbents on record are Brown & Brown, Hub International, Acrisure, Arthur J. Gallagher & Co., Marsh McLennan and Hilb Group. Emerging players are Next Insurance and Policygenius. Direct peers are Cross Insurance and Starkweather & Shepley Insurance.
Does Cedar Risk Management have an API?
No public API is recorded for Cedar Risk Management.