Fuelmate

What Fuelmate does

Fuelmate Ltd. is a UK-based fuel card provider and fleet solutions company founded in 2008 and headquartered in Hull, England. Operating as a subsidiary of the Rix Group, a diversified family-owned conglomerate, Fuelmate offers eleven distinct fuel card products spanning all major UK fuel networks including BP, Shell, Esso, Texaco, Keyfuels, UK Fuels, and supermarket stations, providing access to over 3,000 fuel stations nationwide. Its underlying technology is a fuel card management platform comprising an online self-service portal (hosted at fuelmate-selfservice.bytestrybe.cloud), HMRC-compliant invoicing and transaction reporting, free carbon reporting, and integrated telematics for vehicle tracking, driver behaviour, and fleet performance monitoring. The company is privately held with no public listing and no disclosed external institutional investment.

The company serves primarily SME fleets, sole traders, and growing businesses across the United Kingdom, with secondary segments in HGV/mixed fleets and LCV fleets, using a horizontal segmentation approach. Pricing is transparent and standardised at £9.50 per card per annum plus a 0.5% admin fee on invoice value, with fixed weekly pricing for budget predictability. Distribution is sales-led through phone, web self-service application, and dedicated account managers, supported by content marketing via a news/advice blog and email newsletters. Revenue mechanics combine transaction fees on fuel card purchases, subscription-based telematics services, affiliate commissions from energy brokerage, and transaction fees from bulk fuels.

Beyond its core fuel card business, Fuelmate has extended into adjacent fleet services: telematics, EV charge cards for fleet electrification, bulk fuels and lubricants (via sister company Rix Petroleum), insurance brokerage, and energy brokerage delivered through a strategic partnership with Radius Energy announced in November 2024. The company was awarded Shell Fuel Card Reseller of the Year 2025 and holds GDPR and cookie consent compliance certifications.

Name

Fuelmate

Legal name

Fuelmate Ltd.

Website

https://fuelmate.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuelmate Ltd. is a UK-based fuel card provider and fleet solutions company offering eleven fuel cards across major networks, telematics, EV charging, and energy brokerage to thousands of SME fleet customers as a subsidiary of Rix Group.

Ownership category

akta.pro rank

Product category

Fleet Fuel Card Services

NAICS

Fuel Dealers (45721)

akta.pro primary industry

Fuel Card & Fleet Payment Programs (TLABAMAA)

akta.pro secondary industries

Fleet Fuel & Energy Management (Fuel Programs, EV Charging Ops) (TLABAIAI), Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

Keywords

• Fleet fuel management
• Fuel card services
• Business fleet services
• Telematics solutions
• EV charge cards

Headquarters

HQ city

Hull

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fuel Card Transaction Fees: Revenue generated from transaction processing fees on fuel card purchases, including annual card fees and percentage-based admin fees on invoice values
2. Telematics Services: Revenue from telematics/vehicle tracking solutions for fleet management
3. Bulk Fuels and Lubricants: Sale of bulk fuels, diesel, gas oil, AdBlue, and lubricants through Rix Petroleum partnership
4. Energy Brokerage: Commission from energy brokerage partnership with Radius Energy for business energy tariffs

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fuelmate is a UK fuel card provider supplying businesses with multi-network fuel cards (BP, Shell, Esso, Texaco, Keyfuels, UK Fuels, supermarket stations) covering over 3,000 stations. The company also offers complementary fleet services including telematics, EV charge cards, bulk fuel and lubricant delivery, insurance brokerage, and energy brokerage. It operates as a sales-led B2B reseller with dedicated personal account managers and transparent pricing.

Product overview

Fuelmate is a UK-based fuel card provider offering a portfolio of fuel card solutions alongside complementary fleet management services. The core product offering consists of eleven distinct fuel cards covering major UK fuel networks including BP, Shell, Esso, Texaco, Keyfuels, UK Fuels, and supermarket stations. These fuel cards are offered as single-card or multi-card solutions with transparent pricing and dedicated account management. Adjacent to the core fuel card business, Fuelmate provides telematics services (vehicle tracking and driver behaviour monitoring), EV charge cards for fleet electrification, bulk fuels and lubricants delivery, insurance brokerage, and energy brokerage services through a Radius Energy partnership. The company operates as part of the Rix Group of companies.

Differentiator

Problem solved

Functional benefit

Products and services

• BP Plus Bunker Card Fuel card for HGV and mixed commercial fleets accepted at over 1,200 BP stations on motorways and A-roads, with high-speed pumps and dedicated truck lanes. Pricing at £9.50 per card per annum with fixed weekly price and 0.5% admin fee.
• BP Plus List Card Multi-brand fuel card accepted at BP (1,200 sites), Texaco, Esso and Gulf (2,200 sites) for HGV, LCV and large fleets requiring flexible multi-brand acceptance.
• BP Plus Card Standard BP fuel card providing fleet access to BP fuel stations across the UK.
• Shell Prime Card Mixed and large fleet card accepted at over 1,100 Shell branded stations with fixed weekly pricing for both diesel and unleaded. £9.50 per card per annum plus 0.5% admin fee.
• Shell Fleet 2 Card Fuel card for car and van fleets accepted at 3,500+ stations including Shell, Texaco, Morrisons, Gulf, Total and Esso locations nationwide.
• Supermarket Fuel Card Fuel card accepted at supermarket fuel stations for retail and supermarket fuel locations, providing convenient access for SME fleets.
• UK Fuels Card Fuel card for the UK Fuels network offering wide acceptance and competitive pricing for business fleets.
• Texaco UK Fuel Card Fuel card providing access to the Texaco fuel station network across the UK.
• Keyfuels Card Fuel card for HGVs and depot-to-depot routes providing bunker site access and discounted diesel pricing.
• Esso Truck Fuel Card Fuel card designed for truck and HGV fleets operating at Esso truck-specific locations.
• Esso Card Standard Esso fuel card providing access to Esso fuel stations for car and van fleets.
• Telematics Vehicle tracking and asset management solution providing real-time driver behaviour, vehicle performance, fuel consumption insights, and location tracking for fleet operators.
• EV Charge Cards Electric vehicle charging cards providing access to an extensive network of EV charging stations for fleets transitioning to electric vehicles.
• Bulk Fuels and Lubricants Supply of gas oil, diesel, AdBlue, and lubricants delivered nationwide from local depots for businesses requiring bulk fuel deliveries.
• Insurance Brokerage Insurance brokerage services for fleet businesses, provided as part of comprehensive fleet management solutions.
• Energy Brokerage Business energy cost reduction services delivered through a partnership with Radius Energy, helping businesses reduce energy tariff costs and consumption.

Quantifiable outcome

• Fuel savings through competitive pricing and discounts on pump prices at major networks
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Radius EnergycoreStrategic or Co-development Partner · 12 November 2024Strategic partnership with Radius Energy, a leading energy consultancy formed in 2019, specialising in lowering business energy costs. The partnership enables Fuelmate to offer comprehensive cost savings solutions addressing both fuel and energy expenses. Radius Energy brings expertise in renegotiating energy tariffs and reducing consumption, with claims businesses can save up to 50% on energy costs.
• Rix GroupcoreOthersParent company of Fuelmate. Rix Group includes Rix Petroleum (sister business) for bulk fuels and lubricants delivery nationwide. Provides operational backing and group synergies for fuel procurement and distribution.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• WEX Inc. Global fleet payment and fuel card issuer with presence in the UK. A scaled incumbent operating in the same fleet card category as Fuelmate but with materially larger network, technology, and capital base.
• BP Fuel Card: BP's own B2B fuel card program covering 3,400+ sites in the UK. Fuelmate resells BP Plus cards but BP also sells direct to SME and corporate fleets, making it a major incumbent competitor.
• Shell Fleet Solutions: Shell's direct fuel card and fleet solutions offering — the underlying issuer of cards Fuelmate resells as a Shell partner. Shell competes directly with Fuelmate for SME and mid-market fleet customers via its own sales channels.

Direct peers

• Keyfuels: UK HGV-focused fuel card network (owned by Fleetcor). Fuelmate resells Keyfuels cards to HGV customers; Keyfuels also sells direct, making it a direct competitor in the same heavy-vehicle fleet segment.
• Allstar: UK's largest fuel card network and Fuelmate's principal direct competitor. Operated by Fleetcor, Allstar issues its own multi-brand fuel cards and directly serves SME and corporate fleets with the same product category as Fuelmate.
• The Fuelcard Company: Independent UK fuel card reseller offering multi-brand cards to SME and corporate fleets. Closely comparable to Fuelmate in business model (multi-network reseller), customer segment, and value proposition.
• UK Fuels (Radius Payment Solutions): Major UK fuel card network whose products Fuelmate resells. Radius Payment Solutions issues its own B2B fuel cards and competes head-on with Fuelmate for the same SME fleet customers via direct issuer economics.
• FuelGenie: UK specialist fuel card for supermarket forecourt networks (Morrisons, Sainsbury's, Tesco, Asda). Fuelmate resells a Supermarket Card covering similar sites; FuelGenie issues its own cards to fleets in the same niche.
• Fuel Card Services: UK fuel card reseller and broker offering cards across multiple networks with similar SME focus. Directly comparable to Fuelmate on customer segment, product breadth, and sales-led GTM.

Emerging players

• Edenred (Ticket Fleet Pro): Global mobility and fleet benefits provider that has expanded into UK fleet fuel and EV payment solutions. Comparable to Fuelmate's evolving fleet/mobility services proposition, including EV charging and multi-service fleet accounts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Fuelmate
• Facebookfacebook.com/fuelmate
• LinkedInlinkedin.com/company/fuelmate-ltd/?originalSubdomain=uk

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuelmate