Brooklyn Group
Brooklyn Group is a privately held NYC residential rental brokerage, founded in 2015, that matches renters to apartments, rooms, and exclusive listings across 14 Brooklyn neighborhoods and the Bronx using a no-fee-to-renter, commission-based model supported by 60+ licensed agents and an online portal.
- Company typePrivate
- Founded2015
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Brooklyn Group does
Brooklyn Group (legal entity Brooklyn Group NYC LLC) is a privately held, founder-led residential real estate brokerage founded in 2015 by Yoely Gross and headquartered at 247 Boerum Street in Brooklyn, New York. The firm operates a no-fee-to-renter model in which it matches renters with apartments, rooms, and exclusive development listings across 14 Brooklyn neighborhoods and the Bronx, while charging commissions on the landlord/owner side via direct owner agreements. Its service mix combines agent-assisted brokerage (60+ licensed real estate agents, including a former top producer in a coaching/support role) with a self-service online portal that supports filtering by neighborhood, bedrooms, bathrooms, budget, amenities, and subway access.
The company's underlying platform is a property search and lead-routing website supplemented by a Weimark-powered application and deposit workflow. Weimark handles data retrieval, secure transmission, and storage of applicant data, which is then shared with Brooklyn Group's internal screening team. The product surface consists of five core offerings: Apartments (general rental search), Rooms & Mates (roommate matching), Exclusive Listings / Developments (off-market and premium inventory), No-Fee Rentals (renters are not charged broker fees), and an Easy Application flow. The website also functions as a content-marketing engine, with detailed guides for each served neighborhood that support organic search acquisition. Compliance posture is standard for a US residential brokerage, with stated adherence to the Fair Housing Amendments Act of 1988.
Revenue mechanics are commission-based on completed rental transactions. The company does not disclose pricing, ARR, or commission rates publicly, and there is no evidence of external funding, parent company ownership, or M&A activity. Distribution is direct-to-consumer (online search and self-service application) supplemented by agent-assisted sales; on the supply side, the firm holds direct agreements with building owners and developers across NYC. As of the input data, Brooklyn Group is actively operating and is geographically concentrated in two NYC boroughs, with no disclosed plans for expansion outside New York City.
Brooklyn Group firmographics
Firmographics- Name
- Brooklyn Group
- Legal name
- Brooklyn Group NYC LLC
- Website
- https://brooklyngroup.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Brooklyn Group is a privately held NYC residential rental brokerage, founded in 2015, that matches renters to apartments, rooms, and exclusive listings across 14 Brooklyn neighborhoods and the Bronx using a no-fee-to-renter, commission-based model supported by 60+ licensed agents and an online portal.
- Ownership category
- akta.pro rank
Brooklyn Group industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where Brooklyn Group is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brooklyn Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Rental Brokerage Services: Brooklyn Group provides apartment rental and commercial space discovery services. The company works with building owners who enter owner agreements. Revenue likely comes from commissions on completed rentals, with no-fee positioning for renters.
- Roommate Matching Service: Roommate matching service called Rooms & Mates for renters in need of roommates
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Brooklyn Group product offering
Product offeringCore offering
Brooklyn Group is a real estate brokerage that helps individuals find rental apartments in Brooklyn and Bronx neighborhoods through an online property search platform supported by 60+ licensed agents. The company operates an Apartments search marketplace, a Rooms & Mates roommate matching service, and an Exclusive Developments listings offering, while positioning itself as a no-fee option for renters by collecting commissions from building owners via direct owner agreements.
Product overview
Brooklyn Group operates as a premier real estate brokerage providing an online apartment rental and commercial space discovery service in NYC (Brooklyn & Bronx). The core platform consists of an Apartments search marketplace, a Rooms & Mates roommate matching service, and Exclusive Listings for premium/off-market properties. Key value propositions include No-Fee Rentals for tenants, Easy Application processing, and access to exclusive company listings throughout Brooklyn. The company was founded in 2015 with a mission to simplify the rental process in an increasingly competitive market.
Differentiator
Problem solved
Functional benefit
Companies that use Brooklyn Group
Customer profileSegments3 records
Ideal customer profiles2 records
Brooklyn Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Brooklyn Group partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Brooklyn Group competitors and assessment
Company assessmentDirect peers
- Apartment List: Apartment List is a national rental marketplace with a no-fee positioning and agent-concierge layer for select markets; it competes with Brooklyn Group on the renter demand-acquisition side and increasingly on landlord lead funnels in NYC.
- RentHop: RentHop is an NYC-focused apartment search platform with verified listings and an agent network, directly comparable to Brooklyn Group's online portal and competing for the same renter search traffic in Brooklyn and the Bronx.
- Nooklyn: Nooklyn is a Brooklyn-focused rental marketplace and brokerage offering no-fee listings, roommate matching, and agent services specifically in Brooklyn — directly comparable to Brooklyn Group's hyper-local, no-fee rental model and overlapping neighborhood coverage.
- Elegran: Elegran is an NYC residential real estate brokerage serving Manhattan, Brooklyn, and Queens with agent-assisted services and development marketing — overlapping with Brooklyn Group's agent-assisted model and landlord partnership channel.
- BOND New York: BOND New York is a large NYC-focused residential rental and sales brokerage serving Manhattan, Brooklyn, and Queens, with agent-assisted services and a no-fee model for many listings — competing head-to-head for landlords, agents, and renters in Brooklyn.
- Citi Habitats: Citi Habitats is a long-standing NYC rental and sales brokerage with a large agent roster covering Manhattan and the outer boroughs, directly competing with Brooklyn Group for landlord agreements and renter mindshare in Brooklyn and the Bronx.
Broad incumbents
- Compass: Compass is a national technology-enabled real estate brokerage with a major NYC presence and large agent network; it competes for the same Brooklyn agents, listings, and renters while operating a broader platform (sales, rentals, mortgage).
- StreetEasy (Zillow Group): StreetEasy is the dominant NYC apartment search portal (owned by Zillow Group) where nearly every Brooklyn landlord posts inventory; it is the primary demand-generation channel for NYC renters and a critical substitute/competitor for Brooklyn Group's own portal.
- Zillow: Zillow is the largest U.S. residential real estate platform and parent of StreetEasy; it sets renter search behavior nationwide and competes for advertising dollars from NYC landlords, indirectly pressuring Brooklyn Group's portal and lead-generation economics.
- Douglas Elliman: Douglas Elliman is a major New York-area real estate brokerage with deep presence in Brooklyn rentals and sales, competing for the same agent pool, landlord partnerships, and renter demand as Brooklyn Group.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Brooklyn Group social profiles
Digital presenceBrooklyn Group compliance and trust
Trust signalCompliance1 record
Brooklyn Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brooklyn Group leadership team
Management profileNumber of profiles
Profiles2 records
Brooklyn Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brooklyn Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brooklyn Group
What does Brooklyn Group do?
Brooklyn Group is a real estate brokerage that helps individuals find rental apartments in Brooklyn and Bronx neighborhoods through an online property search platform supported by 60+ licensed agents. The company operates an Apartments search marketplace, a Rooms & Mates roommate matching service, and an Exclusive Developments listings offering, while positioning itself as a no-fee option for renters by collecting commissions from building owners via direct owner agreements.
Is Brooklyn Group a public or private company?
Brooklyn Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brooklyn Group founded?
Brooklyn Group was founded in 2015. It employs 11 to 50 people.
Where is Brooklyn Group based?
Brooklyn Group is headquartered in Brooklyn, United States, in the North America region.
How does Brooklyn Group make money?
Two revenue lines are on record. Rental Brokerage Services are the primary driver. The others are roommate Matching Service.
Who are Brooklyn Group's main competitors?
Direct peers on record are Apartment List, RentHop, Nooklyn, Elegran, BOND New York and Citi Habitats. Broad incumbents are Compass, StreetEasy (Zillow Group), Zillow and Douglas Elliman.
Does Brooklyn Group have an API?
No public API is recorded for Brooklyn Group.
What industry is Brooklyn Group in?
Brooklyn Group's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 5312 and its SIC code is 6531.