RentHop
RentHop is an AI-powered apartment rental marketplace serving renters and licensed agents in NYC and five other US metros. Its HopScore AI ranks listings by quality and accuracy, while agents subscribe to tiered Pro plans or pay per listing to advertise.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What RentHop does
RentHop, operating under the legal entity LM2 Research, Inc., is an AI-powered apartment rental marketplace serving the New York City metro area with expanded operations in Boston, Chicago, Los Angeles, Washington DC, and Miami. Founded in 2009 by Lee Lin and Lawrence after their time in Y Combinator, the company originally aimed to disintermediate real estate brokers but pivoted toward matching qualified renters with the best listings from landlords, property managers, and agents. The platform serves two primary user groups: individual renters searching for apartments by neighborhood, price, and amenity (via web and iOS mobile app), and a supply side of licensed real estate agents, landlords, and property managers who advertise listings.
The product's core technology is HopScore AI, a proprietary listing-ranking system built on 15+ years of NYC rental data and millions of transactions. HopScore evaluates listings across structured data (price benchmarking, amenity verification, photo uniqueness) and text signals (descriptions, landlord responsiveness, user reviews), surfacing high-quality, accurately priced listings while flagging suspicious, overpriced, or misleading ones. AgentAI, available on higher-tier Pro subscriptions, automates listing posting by scheduling posts at optimal times based on traffic, seasonality, and competition. Additional features include neighborhood expertise badges, an Open Listings Bank, an Elite Agent recognition program, and a twice-daily renter newsletter.
RentHop firmographics
Firmographics- Name
- RentHop
- Legal name
- LM2 Research, Inc.
- Website
- https://renthop.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RentHop is an AI-powered apartment rental marketplace serving renters and licensed agents in NYC and five other US metros. Its HopScore AI ranks listings by quality and accuracy, while agents subscribe to tiered Pro plans or pay per listing to advertise.
- Ownership category
- akta.pro rank
RentHop industry classification
Industry- Product category
- Apartment Rental Marketplace
- akta.pro primary industry
- Residential Rental Brokerage & Tenant Placement (BPAJAAAF)
Keywords
Where RentHop is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RentHop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Agent/Property Manager Subscriptions: Monthly subscription plans for agents and property managers with tiered Pro plans providing Pro Credits, ranking boosts, newsletter inclusion, and analytics. Auto-renewing subscriptions with Pro Silver ($79/month), Pro Gold ($199/month), and Pro Platinum ($299/month) tiers.
- Per-Listing Fees: Standard listing option at $20 per listing for agents and landlords with 1-2 active listings. Provides à la carte posting without subscription commitment.
- Pro Credit Add-on Packs: Additional Pro Credits available for purchase by subscribers to supplement their monthly allocation for additional posting, reposting, or featuring needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard - Pay per listing |
| Subscription | Monthly | Pro Silver - $79/month |
| Subscription | Monthly | Pro Gold - $199/month |
| Subscription | Monthly | Pro Platinum - $299/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
RentHop product offering
Product offeringCore offering
RentHop operates a two-sided apartment rental marketplace primarily serving the NYC metro area, with expansion to Boston, Chicago, Los Angeles, Washington DC, and Miami. The platform uses its proprietary HopScore AI to rank rental listings by quality and accuracy based on 15+ years of rental data. Renters access free apartment search via the website and iOS app, while agents, landlords, and property managers advertise listings through subscription Pro Plans or pay-per-listing options.
Product overview
RentHop is an AI-powered apartment rental marketplace operating primarily in NYC, with expansion to Boston, Chicago, Los Angeles, Washington DC, and Miami. The core platform centers on HopScore AI, a proprietary listing ranking system that evaluates apartment quality and accuracy using 15+ years of rental data. For renters, the platform offers searchable listings with map visualization via the web and iOS mobile app. For agents and landlords, RentHop provides three subscription tiers (Pro Silver, Gold, and Platinum) enabling listing management, automated posting via AgentAI, newsletter exposure, neighborhood expertise badges, and Elite Agent status. The platform also offers a la carte listing purchases, an Open Listings Bank for agents, free weekly training sessions, and supporting tools like a rent calculator and blog content.
Differentiator
Problem solved
Functional benefit
Products and services
- RentHop Apartment Search Platform Free web-based apartment search marketplace that allows NYC and other U.S. metro renters to find apartments by neighborhood, price, amenity, and other criteria. Listings are ranked by HopScore AI based on 15+ years of rental data and millions of transactions, surfacing high-quality listings first and flagging suspicious pricing or unresponsive landlords. Features include map-based search, save favorites, rent averages by neighborhood, and personalized email alerts for new matching listings.
- RentHop iOS Mobile App iOS mobile application enabling renters to search apartments, visualize listings on interactive maps, save and compare favorites, contact landlords, receive personalized notifications for new matching listings, and post sublet listings in less than five minutes via a dedicated subletter mode.
- RentHop Pro Subscription Service Subscription-based advertising service for real estate agents, landlords, and property managers. Three tiered plans (Pro Silver $79/month, Pro Gold $199/month, Pro Platinum $299/month) bundle monthly Pro Credits for posting and reposting, listing ranking boosts (1x-3x), twice-daily newsletter exposure to active renters, neighborhood expertise badges, free agent training, optional AgentAI automated posting, and analytics dashboards (usage history, review importing, neighborhood difficulty, rent breakdown).
- RentHop Pay-Per-Listing Option A la carte listing option priced at $20 per listing for agents, landlords, and tenants with one or two exclusive listings. Provides a single-listing posting path without a recurring Pro subscription commitment.
Quantifiable outcome
- Listings with accurate pricing, unique photos, and verified amenities rank higher in search results
- +1 more outcomes
Companies that use RentHop
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
RentHop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability4 records
Feature5 records
RentHop partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- CompasscoreMajor real estate brokerage firm advertising rental listings on RentHop platform. Represents one of the larger brokerages using the platform.
- Corcoran GroupcoreLuxury real estate brokerage advertising exclusive listings on RentHop. Partner since at least 2009.
- Douglas EllimancoreLarge national real estate firm with NYC presence listing properties on the platform.
- Keller Williams RealtycoreNational real estate franchise network advertising through RentHop platform.
- Oxford PropertiesminorProperty management company advertising rental listings.
- June HomesminorProperty management company using RentHop to advertise available units.
- Real NY PropertiesminorLocal NYC property management firm advertising on platform.
- Platinum PropertiesminorNYC-based real estate brokerage advertising on the platform.
- Brooklyn GroupminorBrooklyn-focused real estate brokerage using RentHop.
- MRGminorReal estate management company advertising listings on platform.
- RentopiaminorProperty management company using RentHop for listings.
- ElegranminorReal estate brokerage advertising on the platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
RentHop competitors and assessment
Company assessmentDirect peers
- Zumper: Apartment rental marketplace operating across multiple US and Canadian cities with subscription-based agent listing products comparable to RentHop's Pro plans.
- StreetEasy: NYC-focused residential rental and sale listings platform owned by Zillow Group. Direct competitor in the same NYC rental search category with overlapping agent advertiser base and renter audience.
- Apartments.com: Major US apartment rental marketplace owned by CoStar Group. Directly competes with RentHop for both renter traffic and multifamily/agent advertising dollars across NYC and other operating metros.
- Apartment List: US-wide apartment search platform with AI-driven matching and agent lead-generation products, competing head-on with RentHop's renter experience and agent Pro offerings.
- HotPads: Map-based apartment rental search platform owned by Zillow Group. Directly comparable in UX and target user, operating in many of the same metros as RentHop.
Broad incumbents
- Zillow: Largest US residential real estate marketplace, including rentals. Offers overlapping listing search, agent advertising, and AI-driven property information across all RentHop geographies at massive scale.
- Realtor.com: Major US residential real estate portal operated by Move Inc. (News Corp), with rental listings alongside sale listings. Overlaps with RentHop's renter search and agent advertiser base.
- Trulia: National residential real estate marketplace (owned by Zillow Group) covering rentals, sales, and rentals with map-based search — comparable in audience and category to RentHop at broader scale.
Emerging players
- PadMapper: Map-centric apartment rental aggregator covering US and Canadian cities. Comparable product format (map search, listings, agent/landlord advertising) to RentHop at smaller scale.
Others
- RealtyHop: Sibling subsidiary of RentHop (under LM2 Research) focused on real estate sale listings. Adjacent marketplace leveraging the same parent data assets and NYC focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
RentHop social profiles
Digital presenceRentHop financial estimates
Financial estimateRevenue estimate
Valuation estimate
RentHop leadership team
Management profileNumber of profiles
Profiles3 records
RentHop subsidiaries and ownership
Company hierarchySubsidiaries2 records
RentHop funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RentHop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RentHop
What does RentHop do?
RentHop operates a two-sided apartment rental marketplace primarily serving the NYC metro area, with expansion to Boston, Chicago, Los Angeles, Washington DC, and Miami. The platform uses its proprietary HopScore AI to rank rental listings by quality and accuracy based on 15+ years of rental data. Renters access free apartment search via the website and iOS app, while agents, landlords, and property managers advertise listings through subscription Pro Plans or pay-per-listing options.
Is RentHop a public or private company?
RentHop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RentHop founded?
RentHop was founded in 2009. It employs 1 to 10 people.
Where is RentHop based?
RentHop is headquartered in New York, United States, in the North America region.
How does RentHop make money?
Three revenue lines are on record. Agent/Property Manager Subscriptions are the primary driver. The others are per-Listing Fees and pro Credit Add-on Packs.
Who are RentHop's main competitors?
Direct peers on record are Zumper, StreetEasy, Apartments.com, Apartment List and HotPads. Broad incumbents are Zillow, Realtor.com and Trulia. PadMapper is listed as an emerging player. RealtyHop is listed as an others.
Does RentHop have an API?
No public API is recorded for RentHop.
What industry is RentHop in?
RentHop's product category is Apartment Rental Marketplace. Its primary akta.pro industry code is BPAJAAAF, Residential Rental Brokerage & Tenant Placement.