Epico Play

What Epico Play does

Epico Play S.r.l. is an Italian technology company founded in 2020 that operates a white-label digital engagement platform for sports clubs, leagues, federations, and entertainment brands. The company is headquartered administratively in Lecce (Via Duca D'Aosta 19) and operationally in Milan (Via privata Deruta 20) and London, and serves 15+ named clients concentrated in Italian mid-tier sports, including Parma Calcio 1913, Udinese, Genoa FC, Hellas Verona, Salernitana, Verona Volley, SIR Perugia Volley, Lega Nazionale Pallacanestro (LNP), Federazione Italiana Bocce (FIB), and Lega Ciclismo Professionistico (LCP). The company is led by CEO and Co-founder Mattia Baldassarre, COO and Co-founder Antonio Mancuso, and CTO Antonio Vecchio, with a roughly 15-person team spanning Product & Technology, Communication, and Brand functions.

The core platform consists of a customizable white-label mobile app, a desktop website with integrated e-commerce, and a centralized CMS dashboard that allows brands to manage content, advertising inventory, membership programs, and CRM data from a single interface. The app bundles 15+ interactive features including Lucky Draw / Epicall (one-on-one video calls between fans and athletes or celebrities), Q&A sessions, MVP voting, polls, quizzes, gamified content, news, stats, notifications, a digital wallet for tickets and season passes, and premium membership tiers. Companion offerings include Club Life, an in-house format production capability for exclusive behind-the-scenes video content, and Epico Play Channel and Docuseries sub-products that let brands reach fans inside the existing ecosystem without requiring a full white-label deployment. The platform is supported by a strategic technology stack integrating with Infront (sports marketing and media rights), TICKETONE (CRM and SSO), EMG (live event broadcast/streaming), TNC (data platform), and SIDEA Group (membership and e-commerce).

Epico Play's revenue is generated through a mix of recurring enterprise licensing for white-label deployments, data monetization built on anonymized GDPR-compliant interaction tracking, integrated advertising space management, premium membership programs, and ancillary professional services covering website/ecommerce development and editorial support. Distribution is sales-led, with direct B2B outreach to federations, leagues, clubs, broadcasters, TV format producers, and film studios, supplemented by a consumer-facing fan app on iOS and Android and a multi-language (English, Italian, Spanish) web presence.

Name

Epico Play

Legal name

Epico Play S.r.l.

Website

https://epicoplay.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Epico Play is an Italian technology company founded in 2020 that provides white-label mobile apps, websites, and e-commerce platforms with interactive fan engagement features for sports clubs, leagues, federations, and entertainment brands across Italy and Europe.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Software

NAICS

Spectator Sports (71121), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Paid Live Events & Virtual Tickets (Webinars/Streams) (MPACAFAC)

akta.pro secondary industries

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Community Management & Creator Community Building (MPAAAHAH)

Keywords

• Fan engagement platform
• White-label mobile apps
• Sports technology solutions
• Fan data monetization
• Membership management software

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. White-label App Licensing: Customized white-label app solutions sold to sports clubs, leagues, federations and entertainment brands.
2. Data Monetization: Revenue generated from anonymously tracking user interactions and leveraging fan data for strategic and economic advantages.
3. Advertising System: Integrated advertising space management allowing brands to publish banners and monetize their audience.
4. Membership Program: Premium membership offerings providing exclusive content and experiences to fans for additional recurring revenue.
5. Website and E-commerce Development: Responsive desktop versions, websites and e-commerce platform development services.
6. Editorial Support Services: Communication agency providing multi-level support in global project management.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Epico Play develops and licenses a white-label mobile app platform that enables sports clubs, leagues, federations, and entertainment brands to engage, grow, and monetize their fan bases through interactive features (Lucky Draw/Epicall video calls, Q&A, polls, wallet/ticketing, voting, quizzes), managed via an integrated CMS Dashboard. The offering is bundled with website and e-commerce development, a GDPR-compliant Data Monetization system, an ADV/banner management system, a Membership Program, and editorial/content production services delivered through its Club Life production team.

Product overview

Epico Play is an Italian sports and entertainment technology company offering a modular digital ecosystem built around a white-label app platform. The core offering comprises the White-label App and Website/E-commerce products, which are managed through a CMS Dashboard and supported by interactive feature modules (Interactive Features Suite), video content production (Club Life/Format Production), and editorial support services. Additional revenue-generating modules include Data Monetization, Membership Program, and ADV System, which integrate into the core platform to enable fan engagement, data collection, and monetization. The company also offers an Epico Play Channel sub-product for brands wanting a presence within the existing app, and a Docuseries offering for cinematic brand storytelling. The platform targets sports clubs, federations, leagues, broadcasters, TV formats, and entertainment brands.

Differentiator

Problem solved

Functional benefit

Products and services

• White-label App A fully customizable white-label mobile application offering interactive and informative features, delivered as a branded app with full control over features, flexibility to add new ones, and managed via an intuitive dashboard. Accessible via web version with Single Sign-On. Sold to enterprise sports clubs, leagues, federations, and entertainment brands.
• Website & E-commerce Responsive desktop website and e-commerce development integrated with the white-label app, featuring seamless Single Sign-On login and full brand customization. Sold alongside the White-label App to enterprise clients.
• CMS Dashboard Centralized management platform that collects user data in a single destination, enabling brands to modify app content and manage advertising spaces through one simple and intuitive interface. Shipped with the White-label App offering.
• Data Monetization A service that turns user interaction data into new revenue streams by anonymously tracking user touchpoints in a GDPR-compliant manner, providing strategic and economic advantages without extra effort for the brand. Sold to enterprise clients of the White-label App.
• Membership Program A complete membership program integrated into Epico Play's digital solutions, including a technology platform and jointly developed plans, enabling brands to make fans feel at the center of their world and generate incremental recurring value. Sold to enterprise clients.
• ADV System An integrated advertising management system allowing brands to publish advertising banners in total autonomy, covering the entire digital ecosystem from a single interface. Sold to enterprise clients of the White-label App.
• Interactive Features Suite A collection of 15+ interactive features including Lucky Draw/Epicall (1-on-1 video calls with footballers or stars), Q&A, Posts, Happy Birthday messages, News, Stats, Quizzes & Polls, MVP voting, Votes/report cards, Crosslinks, Notifications, Wallet (tickets & season tickets), Video Section, User Score, and Premium Membership. Shipped as part of the White-label App.
• Club Life (Format Production) High-quality short and long-form video format produced by Epico Play's production team, featuring exclusive editorial video sections that reveal the behind-the-scenes lives of teams, federations, leagues, celebrities, shows, or films. Sold to enterprise clients across sports and entertainment.
• Editorial Support Multi-level communication agency support provided by the Epico Play team for global project management, offering meaningful communication in all its forms and constant support for client goal achievement. Sold to enterprise clients.
• Epico Play Channel A dedicated channel within the Epico Play app that allows brands and entertainment properties to reach fans through the existing Epico Play ecosystem without requiring a separate white-label app deployment. Sold to entertainment brands and broadcasters.
• Epico Play Docuseries A dedicated TV series format for brands and celebrities, produced by Epico Play's media house with cinematic-quality production, offered as a docuseries and a digital extension of the brand ecosystem. Sold to entertainment brands and celebrities.

Quantifiable outcome

• Minimize management efforts through complete digital ecosystem
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature9 records

Partnerships

Four partnerships are on record, tiered core.

• EMG (EMG Live)coreTechnology or IntegrationTechnology partner for live event production and streaming integration with Epico Play platform
• InfrontcoreStrategic or Co-development PartnerStrategic partnership in sports marketing and media rights, supporting Epico Play's expansion in the sports technology market
• TICKETONEcoreTechnology or IntegrationCRM and Single Sign-On (SSO) integration partner for ticketing and user authentication systems
• TNC (The New Co) - DATA PLATFORMcoreTechnology or IntegrationData platform partnership for enhanced analytics and data monetization capabilities

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stats Perform: Global sports data and AI-powered fan engagement SaaS provider serving leagues, federations and broadcasters; its fan-engagement and content suites overlap directly with Epico Play's white-label proposition but at much larger scale.
• ChyronHego (Chyron): Broadcast graphics and live-production vendor for sports stadiums, broadcasters and OTT; an incumbent that may bundle similar digital engagement tooling into existing sports-organization contracts.
• Hudl: Video and analytics platform serving sports teams, federations and performance staff; comparable SaaS model selling tiered engagement and content tooling to sports organizations, though skewed to performance video.
• Genius Sports: Sports data, technology and media services company with official data partnerships across global leagues; provides fan engagement and second-screen tools to sportsbooks and media partners overlapping with Epico Play's offering.

Emerging players

• Grabyo: Cloud-based live video production, clipping and publishing platform for sports media; overlaps with Epico Play's content production / format production ('Club Life') layer for digital fan experiences.
• Sceenic: Second-screen and watch-party engagement platform for sports, broadcasters and OTT operators; directly comparable to Epico Play's interactive fan engagement features (Q&A, voting, gamification) for live events.
• WSC Sports: AI-powered sports video clipping and personalization platform used by leagues and broadcasters for fan-facing content; competes for the same content-and-engagement budget Epico Play targets with clubs and rights-holders.

Direct peers

• Socios.com (Chiliz): Fan engagement and monetization platform for sports clubs built around white-label apps, rewards and fan tokens; serves the same European football clubs with comparable direct-to-fan, gamified engagement features.
• Fantastec: Built white-label fan engagement apps for European football clubs (e.g. Real Betis, Burnley); competes head-to-head with Epico Play in custom fan-app deployments for sports brands.

Others

• Sopra Steria / Atos Sports practice: Large European IT services firm with sports digital-fan platforms (ticketing, CRM, mobile apps) for major federations and leagues; competes indirectly for the same B2B enterprise white-label budget.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/epicoplay
• Facebookfacebook.com/100065123742994
• LinkedInlinkedin.com/company/epico-play

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Epico Play