What Power Ford does

Power Ford is a privately held Ford franchise dealership founded in 1980 and headquartered at 1101 Montano N.E. in Albuquerque, New Mexico. It operates a single physical dealership serving the entire state of New Mexico, including the Albuquerque metro, Santa Fe, Rio Rancho, and Los Lunas, with extended-hours showroom operations seven days a week and a mobile service / pickup-and-delivery capability. The business carries the full Ford retail line — F-150 and F-250 Super Duty trucks, Bronco, Explorer, Mustang, the Mustang Mach-E, F-150 Lightning, and E-Transit commercial EVs — alongside pre-owned and Ford Certified Pre-Owned inventory, a parts department, Quick Lane tire/auto center, and an in-house Finance and Insurance department.

The dealership's differentiation is concentrated in the high-margin performance and custom vehicle segment, where it holds exclusive New Mexico rights to Ford Custom Garage builds, Hennessey Performance (designated as the state's Hennessey Epicenter), and Sherrod Custom Ford Trucks. Technology within the vehicles is supplied by Ford Motor Company (SYNC 4A, Ford Co-Pilot360, BlueCruise, FordPass Connect, and the Ford Power Promise home-charging program for EV buyers); Power Ford does not develop proprietary technology but layers value through certified service operations, a complimentary 100,000-mile powertrain warranty on new vehicles, and digital sales tools including online inventory, trade-in valuation, and pre-approval.

Revenue is generated across five streams — new vehicle sales, pre-owned and CPO sales, finance and insurance products (financing arrangements, extended warranties, paint/tire/theft protection), service and parts (factory-trained technicians using genuine Ford parts), and Quick Lane maintenance. Pricing is MSRP-based plus a $499 documentation fee and a $2,499 dealer addendum bundle, with a price-match guarantee ("We'll beat any Ford deal in New Mexico or $1,000 cash"). Customer acquisition runs through a mix of paid search, SEO targeted at NM city-level searches, a content blog, social media, email, customer review platforms (Cars.com 4.8, DealerRater 4.9, Google 4.5, Facebook 4.8), and community sponsorships including the Albuquerque Isotopes. No financial results are publicly disclosed.

Name

Power Ford

Legal name

Power Ford

Website

https://powerfordnm.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

101–250 employees

Short description

Power Ford is a privately held, full-service Ford franchise dealership in Albuquerque, New Mexico, serving individual, fleet, performance, and EV buyers statewide with new, used, and custom Ford vehicles, factory-trained service, and exclusive regional rights to Ford Custom Garage, Hennessey Performance, and Sherrod Custom Trucks.

Ownership category

akta.pro rank

Product category

Automotive Dealership

SIC

Services-Automotive Repair, Services & Parking (7500), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

Keywords

• New Ford vehicles
• Pre-owned vehicle sales
• Vehicle service and parts
• Auto financing and leasing
• Custom performance trucks

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory or Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Retail sales of new Ford vehicles including cars, trucks, SUVs, and electric vehicles. Revenue is transaction-based with pricing including MSRP plus dealer-installed options and fees.
2. Used Vehicle Sales: Retail sales of pre-owned vehicles including certified pre-owned Ford models and other makes. Revenue is transaction-based with vehicles subject to thorough inspection and competitive pricing.
3. Finance and Insurance Products: Financing arrangements through multiple lenders, extended warranties, paint protection, nitrogen tire protection, and other F&I products. Dealer earns finance reserve and product commissions.
4. Service and Parts: Maintenance services including oil changes, tire rotations, repairs; parts sales including genuine Ford parts and accessories. Revenue from both scheduled maintenance and customer-pay repairs.
5. Quick Lane Service: Quick turnaround maintenance and tire services under the Quick Lane brand, offering routine services without appointments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Power Ford is a full-service Ford franchise dealership selling new Ford vehicles (cars, trucks, SUVs, EVs), pre-owned and certified pre-owned vehicles, plus specialty custom builds (Hennessey, Sherrod, Ford Custom Garage). It also operates a service and parts department, Quick Lane maintenance center, mobile service, and a finance and insurance department offering financing, leasing, and protection products.

Product overview

Power Ford operates as a full-service Ford dealership offering a comprehensive automotive portfolio. The core offering includes new Ford vehicle sales (trucks, SUVs, and electric vehicles), pre-owned and certified pre-owned vehicle sales. Specialized custom products include Ford Custom Garage builds, Hennessey Performance vehicles, and Sherrod Custom Ford Trucks. The service division provides vehicle maintenance, repairs, parts, tire services, and mobile service options. Financing and leasing solutions are available through the finance department. The dealership also offers Ford technology features like BlueCruise hands-free driving and electric vehicle charging infrastructure through the Ford Power Promise program.

Differentiator

Problem solved

Functional benefit

Products and services

• New Ford Vehicles
• Pre-Owned Vehicles
• Certified Pre-Owned (CPO) Vehicles
• Ford Custom Garage Builds
• Hennessey Performance Vehicles
• Sherrod Custom Ford Trucks
• Vehicle Service & Maintenance
• Ford Parts Department
• Vehicle Financing & Leasing
• Electric Vehicle Charging Solutions
• Quick Lane Tire & Auto Center
• Mobile Service & Pickup Delivery

Quantifiable outcome

• Best-selling truck in America for 49 consecutive years (F-150 and Super Duty)
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Ford Custom GaragecoreChannel Partner/ Reseller/ Distributor · 28 October 2025Power Ford announced as the exclusive dealer in New Mexico to offer Ford Custom Garage vehicles, including customized trucks and SUVs such as F-150, Bronco, and Super Duty. The program allows customers to purchase vehicles with unique styling, lift kits, and off-road features while maintaining OEM warranty support.
• Hennessey PerformancecoreChannel Partner/ Reseller/ Distributor · 21 October 2025Power Ford announced partnership to become an authorized dealer for Hennessey Performance vehicles in New Mexico, making it the Hennessey Performance Epicenter in the state. Customers can access high-performance builds including VelociRaptor, Venom 775 F-150, and performance variants of Mustang and Bronco with warranty-compliant upgrades.
• Sherrod Custom Ford TruckscoreChannel Partner/ Reseller/ Distributor · 14 October 2025Power Ford appointed as the exclusive dealer for Sherrod Custom Ford Trucks in New Mexico, offering high-performance, luxury-enhanced Ford trucks through its showroom and ordering network. Allows local customers to access customized trucks previously only available out-of-state or through direct orders.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lithia Motors (Driveway): Large public dealer group with a growing national footprint and digital retail platform; comparable as a franchised dealership operator with similar new/used vehicle and service revenue mix, though at vastly greater scale.
• Group 1 Automotive: Public automotive retailer with ~200 dealerships including Ford franchises; comparable business model of new/used vehicle sales, F&I, and service operations across multiple U.S. markets.
• Asbury Automotive Group: Public franchised auto retailer operating Sunbelt and other regions; comparable franchised-dealer model with overlapping service and parts operations.
• Penske Automotive Group: Global premium franchised dealer group; comparable franchised retail model at the premium end, including commercial truck exposure relevant to Power Ford's Super Duty business.
• Sonic Automotive: Public franchised dealer group with EchoPark used-vehicle stores; comparable as a multi-brand franchised dealer with similar new vehicle, F&I, and service economics.
• AutoNation: Largest U.S. auto retailer (public, ~300+ rooftops) operating multiple brands including Ford franchises; comparable as a scaled, multi-store dealership operator with F&I and service revenue mix similar to Power Ford.

Emerging players

• Carvana: Online-only used vehicle retailer with no-haggle pricing and home delivery; comparable as a competing channel for used-vehicle buyers in Power Ford's NM catchment, especially for younger/digital-first consumers.

Direct peers

• CarMax: Largest U.S. used-vehicle retailer with both physical stores and online sales; directly comparable to Power Ford's pre-owned vehicle business and competing for the same used-car buyer in adjacent geographies.
• Galpin Ford: Large Ford dealership group known for custom builds (Galpin Auto Sports); comparable to Power Ford as a top-volume Ford franchise with a custom-performance specialty and similar customer demographic.
• Rich Ford: Long-running Ford dealership in Albuquerque, NM — directly comparable as a competing Ford franchise in the same metropolitan market, competing head-to-head on new vehicle pricing, service, and trade-ins.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/myforddealer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power Ford