North Shore Center

What North Shore Center does

North Shore Center, LLC is a privately held, founder-operated behavioral health practice founded in 1994 and headquartered in Mequon, Wisconsin, serving children, adolescents, adults, and families across the greater Milwaukee metropolitan area. The practice operates a single physical location at 1500 W. Market St., Suite 200, and maintains a team of more than 20 providers spanning psychologists, neuropsychologists, social workers, counselors, nurse practitioners, a psychiatrist, and academic language practitioners.

The practice delivers services across four core lines: Clinical Services (individual, couples, and family therapy plus psychiatric evaluation and medication management), Academic Support (IEP advocacy and K-12 tutoring including dyslexia remediation), Neuropsychological Assessment, and School-Based Mental Health delivered through district partnerships. The underlying technology stack is conventional for outpatient behavioral health: an InSync Healthcare Solutions patient portal for registration and intake, evidence-based therapeutic modalities (CBT, DBT, EMDR, TF-CBT, play therapy, somatic approaches), and Squarespace-hosted web properties. There are no proprietary technology platforms, no APIs, and no disclosed AI/ML systems.

North Shore Center generates revenue primarily through insurance-billed clinical sessions (individual therapy, neuropsychological testing, psychiatric medication management) with co-pays and self-pay as secondary streams, supplemented by structured group programs such as DBT Skills training priced at $900 per family. The go-to-market motion is sales-led and appointment-driven, with prospective patients contacting the office or Director by phone, email, or online form. Distribution is overwhelmingly direct-to-consumer at the Mequon office, with a channel/reseller motion into schools via district partnerships such as Whitefish Bay.

Name

North Shore Center

Legal name

North Shore Center, LLC

Website

https://northshorecenterllc.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

North Shore Center, LLC is a privately held behavioral health practice in Mequon, Wisconsin, founded in 1994, offering therapy, psychiatric care, neuropsychological assessment, academic support, and school-based mental health services through 20+ providers.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Health Care and Social Assistance (62)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Behavioral health services
• Outpatient mental health
• Individual and family therapy
• Neuropsychological assessment
• Psychiatric medication management

Headquarters

HQ city

Mequon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Clinical Services Revenue: Revenue generated from individual, couples, and family therapy sessions; neuropsychological assessments; psychiatric evaluations; and medication management services. Billed to insurance providers or direct patient payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

North Shore Center, LLC is a behavioral health practice that delivers individual, couples, and family therapy, neuropsychological assessment, psychiatric evaluation and medication management, academic support/IEP advocacy for K-12 students, and structured group therapy programs (DBT skills groups, social skills groups). Services are delivered primarily in person at its Mequon, Wisconsin office and on-site at partner school districts. Revenue is generated from session-based clinical services billed to insurance or paid directly by patients/families.

Product overview

North Shore Center is a behavioral health services practice that has been serving the community since 1994. It offers a unified portfolio of diagnostic, therapeutic, and consultative behavioral health services organized around four core service lines: Clinical Services (individual, couples, and family therapy, psychiatric evaluation and medication management), Academic Support (advocacy, IEP support, and tutoring for K-12 students), Neuropsychological Assessment (evaluations for children through young adults), and School-Based Mental Health (in-school services in partnership with local school districts). The practice also operates structured group therapy programs including Social Skills Groups for children, DBT Skills programs for adolescents, adults, and parents/caregivers across multiple age groups and modalities.

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Services Individual, couples, and family therapy, neuropsychological testing, group therapy, and psychiatric evaluation and medication management delivered to children, adolescents, and adults.
• Academic Support Advocacy for parents navigating school-based data, IEP support, and tutoring services for K-12 students including subject support, reading disabilities and dyslexia remediation, and executive functioning skill building.
• Neuropsychological Assessment Comprehensive neuropsychological evaluation services for children, adolescents, and young adults by Dr. Donna Laughrin and Dr. Kimberly Rennie, covering developmental delays, learning disorders, and ADHD.
• School-Based Mental Health Community-based mental health services delivered in partnership with the Whitefish Bay School District, providing increased youth access to care and coordination with school staff for identification, treatment, and aftercare.
• Social Skills Group 8-session group program for 10-12 year-old children teaching evidence-based social skills including conversation, assertiveness, friendship, problem-solving, and coping skills.
• Adult/Young Adult DBT Skills Crash Course 2-hour weekly sessions teaching Dialectical Behavior Therapy skills to adults and young adults, covering emotion regulation, boundary setting, communication, and motivation.
• High School DBT Skills Group 15-week group program for high school adolescents with 2-hour weekly sessions plus monthly parent training, focusing on motivation and emotional/behavioral skills.
• Parent/Caregiver DBT Skills Training Monthly 3-hour sessions for parents and caregivers focused on emotion regulation, interpersonal communication, and behavioral strategies for family dynamics, priced at $900 per family.
• Tween DBT Skills Group Group program for tweens teaching Dialectical Behavior Therapy skills for emotional regulation and coping (currently not running per source).

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Whitefish Bay School DistrictcoreStrategic or Co-development PartnerNorth Shore Center has established a partnership with the Whitefish Bay School District to deliver school-based mental health services. This partnership provides increased youth access to care, reduced travel time, deepened ties between community providers and school staff, increased family engagement, and better coordination of mental health services from identification through treatment and aftercare.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Talkiatry: Tech-enabled outpatient psychiatry group delivering psychiatric evaluation and medication management via in-person and telehealth across multiple U.S. states. Comparable to NSC's psychiatric evaluation/medication management line, with broader geographic reach and a digital-first delivery model.
• Acorn Health: Applied Behavior Analysis (ABA) and multidisciplinary pediatric therapy provider offering neuropsychological assessment and learning disability services. Comparable to NSC's neuropsychological assessment and pediatric academic support services, but focused on autism and developmental disabilities rather than broader mental health.

Direct peers

• Hazel Health: School-based mental health services provider that partners with K-12 districts to deliver therapy and psychiatric care to students on campus. Directly comparable to NSC's Whitefish Bay School District school-based mental health offering, though Hazel operates at much larger scale.
• Ellie Mental Health: Outpatient mental health franchise operating local clinics that deliver therapy, psychiatry, and specialized group programs (DBT, EMDR, telehealth). Comparable to NSC in service mix and clinic-based delivery, though Ellie scales via franchising rather than founder-led organic growth.
• Thriveworks: Multi-state outpatient mental health practice network offering individual, couples, and family therapy plus psychiatry with an appointment-based intake model. Directly comparable to NSC as a clinician-led outpatient behavioral health practice serving a broad mix of anxiety, depression, trauma, and relationship concerns across age groups.
• Charlie Health: Virtual and hybrid intensive outpatient program (IOP) provider focused on adolescents, young adults, and families dealing with depression, anxiety, and trauma. Strongly overlaps NSC's adolescent/family segment and its DBT and group-based treatment modalities.

Regional players

• Rogers Behavioral Health: Wisconsin-headquartered behavioral health system offering outpatient therapy, PHP/IOP, and residential care for OCD, anxiety, depression, and eating disorders. Comparable to NSC in evidence-based modalities (DBT, ERP, CBT) and Midwest positioning, but operates across multiple sites and acuity levels.

Broad incumbents

• Springstone Behavioral Health: Multi-site behavioral health provider operating inpatient, residential, PHP/IOP, and outpatient programs across multiple states. Overlaps NSC's outpatient therapy and group program offerings but at higher acuity levels and greater scale.
• Cerebral: Direct-to-consumer telehealth mental health provider offering therapy, counseling, and medication management for anxiety, depression, and ADHD. Competes for the same adult patient pool NSC serves in the Milwaukee area, but through a national online-only model rather than a local clinic.
• Lyra Health: Mental health benefits platform providing employer-sponsored access to therapy, coaching, and psychiatry through a national in-person and virtual provider network. Adjacent to NSC's services but operates as a payer-aggregator connecting patients to clinics like NSC rather than delivering care directly.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/north-shore-center-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Shore Center