Moody's Jewelry
Moody's Jewelry is a privately held, multi-location jewelry retailer founded in 1944 in Tulsa, Oklahoma, operating six retail showrooms and an e-commerce site selling engagement rings, wedding bands, fine jewelry, and luxury watches from 40+ designer brands.
- Company typePrivate
- Founded1944
- HeadquartersTulsa, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Moody's Jewelry does
Moody's Jewelry is a privately held, multi-location jewelry retailer founded in 1944 and headquartered in Tulsa, Oklahoma. The company operates six retail showrooms across the Tulsa and Broken Arrow metropolitan area, including locations in upscale shopping centers such as Utica Square, and serves a consumer customer base seeking engagement rings, wedding bands, fine diamond jewelry, and luxury timepieces. Its product portfolio spans over 17,710 catalog items across 40+ designer and watch brands, including Rolex, Breitling, TAG Heuer, TACORI, Henri Daussi, Le Vian, and Charles Krypell, supplemented by its own proprietary Angelica Diamond brand and a newly introduced lab-grown diamond line.
The underlying technology footprint is modest and conventional: a standard e-commerce storefront providing catalog browsing, search, wish lists, account management, and local store-locator pages with Google Maps integration, alongside active social media profiles on Facebook, X, Instagram, and YouTube. No proprietary software, AI/ML systems, or differentiated technology platform is disclosed — competitive advantage derives from physical retail presence, authorized-dealer brand relationships, and service capabilities rather than technology. In-house custom jewelry design, professional repair and ring resizing, and a Preferred Jewelry Warranty program constitute the service backbone supporting product sales.
Revenue is generated through one-time retail sales of jewelry and watches (price points from under $100 to over $25,000), professional services (custom design, repair, resizing), and transaction-fee income from customer financing programs. Distribution is primarily direct-to-consumer through the six physical showrooms and the company e-commerce site, with no third-party marketplace presence. The company does not disclose revenue, has no institutional funding or parent company, and is led by Tyler Jones as President.
Moody's Jewelry firmographics
Firmographics- Name
- Moody's Jewelry
- Legal name
- Moody's Jewelry
- Website
- https://moodysjewelry.com
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Moody's Jewelry is a privately held, multi-location jewelry retailer founded in 1944 in Tulsa, Oklahoma, operating six retail showrooms and an e-commerce site selling engagement rings, wedding bands, fine jewelry, and luxury watches from 40+ designer brands.
- Ownership category
- akta.pro rank
Moody's Jewelry industry classification
Industry- Product category
- Retail Jewelry
- NAICS
- Jewelry Retailers (45831)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Bridal & Engagement Jewelry Retail (CRAKAGAC)
- akta.pro secondary industries
- Engagement Rings (CRAKACAA), Bridal & Engagement Jewelry Manufacturing (CRAKAIAC)
Keywords
Where Moody's Jewelry is headquartered
LocationHeadquarters
- HQ city
- Tulsa
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Moody's Jewelry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Jewelry Product Sales: Retail sales of engagement rings, wedding bands, diamonds, fine jewelry, bracelets, earrings, necklaces, and watches from designer brands
- Watch Sales: Sales of luxury watches including Breitling, Rolex, TAG Heuer, Tissot, Seiko, Frédérique Constant, Norqain, Shinola, Victorinox Swiss Army, Luminox, Raymond Weil, and G-Shock
- Custom Jewelry Design Services: Custom jewelry and engagement ring design services for personalized pieces
- Jewelry Services: Jewelry repair, ring resizing, and maintenance services
- Jewelry Financing: Payment plans and financing options for jewelry purchases
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Fashion and starter jewelry |
| One time/ perpetual license | Pay-as-you-go | Designer jewelry |
| One time/ perpetual license | Pay-as-you-go | Luxury and fine jewelry |
| Outcome Based/ Performance | Multi-year contract | Custom design services |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels7 records
Moody's Jewelry product offering
Product offeringCore offering
Moody's Jewelry is a multi-location fine jewelry retailer that sells engagement rings, wedding bands, diamond and gemstone jewelry, and luxury watches from 40+ designer brands through six Tulsa-area showrooms and an e-commerce storefront. The company complements product sales with in-house custom jewelry and engagement ring design, professional jewelry repair and ring resizing, payment-plan jewelry financing, and a Preferred Jewelers Warranty program, supported by an exclusive in-house diamond brand called Angelica Diamond.
Product overview
Moody's Jewelry is a Tulsa-based multi-location jewelry retailer offering a comprehensive portfolio of fine jewelry products centered around engagement rings, wedding bands, and diamonds. The company operates as a brick-and-mortar retail chain with six locations in the Tulsa and Broken Arrow area. Their product portfolio spans multiple categories including engagement rings (TACORI, Goldman, Henri Daussi, Shefi Diamonds, Michael M, MK Diamonds, Supreme, Vlora), fashion and bridal jewelry (Brevani, Charles Krypell, Le Vian, Luvente), and luxury watches (Breitling, TAG Heuer, Tissot, Seiko, Norqain, RAYMOND WEIL). They also offer an exclusive in-house brand, Angelica Diamond. Beyond product sales, Moody's provides complementary services including custom jewelry design, financing plans, jewelry repair and resizing, and a preferred warranty program. The company positions itself as a full-service jeweler with 17,710+ catalog items available.
Differentiator
Problem solved
Functional benefit
Brands
- Angelica Diamond: A signature diamond brand at Moody's Jewelry
Products and services
- Engagement Rings
- Wedding Bands
- Diamond and Fine Jewelry
- Lab Made Diamonds
- Luxury Watches
- Angelica Diamond
- Custom Jewelry and Engagement Ring Design
- Jewelry Financing
- Jewelry Repair and Ring Resizing
- Preferred Jewelers Warranty
Companies that use Moody's Jewelry
Customer profileSegments4 records
Ideal customer profiles4 records
Moody's Jewelry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moody's Jewelry partnerships and signals
Strategic signalPartnerships
42 partnerships are on record, tiered core, major and supporting.
- BreitlingcoreAuthorized Breitling dealer offering Breitling watches including Navitimer, Superocean, and Chronomat collections
- RolexcoreAuthorized Rolex retailer offering Rolex timepieces including Datejust, Submariner, Day-Date, and other iconic models
- TACORIcoreAuthorized TACORI dealer featuring their bridal collections including classic, vintage, and modern engagement ring designs
- TAG HeuermajorAuthorized TAG Heuer dealer offering Swiss luxury watches including Carrera, Monaco, and Aquaracer collections
- TissotmajorAuthorized Tissot retailer offering Swiss precision watches at various price points
- Henri DaussimajorAuthorized Henri Daussi dealer featuring their luxury diamond bridal jewelry
- Le VianmajorAuthorized Le Vian retailer specializing in草莓金(Strawberry Gold) and color gemstone jewelry with diamonds
- Charles KrypellmajorAuthorized Charles Krypell dealer featuring hand-crafted gold and diamond jewelry including birdcage and knot collections
- LAGOSmajorAuthorized LAGOS retailer featuring their signature Caviar collection and pearl jewelry
- Freida RothmansupportingAuthorized Freida Rothman dealer featuring their trademark matelassé designs and two-tone metal jewelry
- BrevanisupportingAuthorized Brevani retailer featuring their diamond and gemstone fashion jewelry collections
- Shefi DiamondssupportingAuthorized Shefi Diamonds dealer featuring their branded diamond bridal and fashion jewelry
- SeikosupportingAuthorized Seiko retailer offering Seiko and Seiko Luxe timepieces
- Frédérique ConstantsupportingAuthorized Frédérique Constant dealer offering Swiss luxury smart watches
- NorqainsupportingAuthorized Norqain retailer featuring their adventure-themed Swiss watches
- ShinolasupportingAuthorized Shinola dealer offering American-made watches and accessories
- Victorinox Swiss ArmysupportingAuthorized Victorinox Swiss Army retailer offering Swiss military and outdoor watches
- LuminoxsupportingAuthorized Luminox dealer featuring their self-powered luminous sports watches
- RAYMOND WEILsupportingAuthorized RAYMOND WEIL retailer offering Swiss musical-themed luxury timepieces
- G-ShocksupportingAuthorized G-Shock dealer offering Casio's premium shock-resistant sport watches
- Goldman (Frederick Goldman)majorAuthorized Goldman retailer featuring wedding bands, engagement rings, and fine jewelry
- SupremesupportingAuthorized Supreme jewelry dealer featuring their bridal and fashion jewelry collections
- Michael MsupportingAuthorized Michael M dealer featuring their handcrafted diamond jewelry
- LuventesupportingAuthorized Luvente retailer featuring their bridal jewelry and anniversary bands
- Madison LsupportingAuthorized Madison L dealer featuring their jewelry collections
- VlorasupportingAuthorized Vlora retailer featuring their bridal and fashion jewelry
- Samuel BsupportingAuthorized Samuel B dealer featuring their handcrafted sterling silver jewelry with natural gemstones
- Rembrandt CharmssupportingAuthorized Rembrandt Charms retailer featuring traditional charm bracelets and personalized jewelry
- MalosupportingAuthorized Malo dealer featuring their luxury gold and diamond jewelry
- Martin FlyersupportingAuthorized Martin Flyer retailer featuring their bridal and fashion jewelry
- CrownRingsupportingAuthorized CrownRing dealer featuring their bridal collections
- Noam CarversupportingAuthorized Noam Carver retailer featuring their handcrafted diamond bridal jewelry
- MK Diamonds (MK Luxury Group)supportingAuthorized MK Diamonds dealer featuring their diamond bridal and fashion jewelry
- Shy CreationsupportingAuthorized Shy Creation retailer featuring their diamond and gemstone jewelry collections
- William HenrysupportingAuthorized William Henry dealer featuring their artisan luxury accessories including knives and writing instruments
- Dee BerkleysupportingAuthorized Dee Berkley retailer featuring their fashion jewelry collections
- Harry KotlarsupportingAuthorized Harry Kotlar dealer featuring their bridal and fashion jewelry
- Marika Desert GoldsupportingAuthorized Marika Desert Gold retailer featuring their desert-inspired jewelry designs
- EFFYsupportingAuthorized EFFY dealer featuring their diamond and gemstone jewelry collections
- Lashbrook DesignssupportingAuthorized Lashbrook Designs retailer featuring their alternative metal wedding bands
- LALI JEWELSsupportingAuthorized LALI JEWELS dealer featuring their fashion and fine jewelry collections
- MazzasupportingAuthorized Mazza retailer featuring their jewelry collections
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Moody's Jewelry competitors and assessment
Company assessmentBroad incumbents
- Shane Co. Larger US jewelry retailer with ~20 stores and direct manufacturing of diamonds and jewelry. Comparable direct-to-consumer bridal focus and in-house design capabilities similar to Moody's Angelica Diamond proprietary line.
- Jared The Galleria Of Jewelry: National mall-based jewelry chain owned by Signet Jewelers, carrying bridal, fashion, and watches. Comparable mid-market bridal positioning and luxury brand assortment but at national scale via Signet's portfolio.
- Kay Jewelers: Largest US specialty jewelry retailer (~1,000+ stores) under Signet Jewelers, focused on bridal and fashion jewelry at accessible price points. Comparable bridal category exposure and authorized brand relationships but at vastly larger national scale.
- Helzberg Diamonds: Long-established national jewelry chain (~200+ stores) owned by Berkshire Hathaway, carrying bridal jewelry, diamonds, and watches. Comparable product mix and authorized brand partnerships (Rolex, Pandora, etc.) but at significantly larger national scale and with institutional ownership.
Direct peers
- Reeds Jewelers: Regional jewelry chain founded in 1946 operating ~50 stores across the Southeastern US, with a strong bridal and authorized luxury watch focus. Highly comparable history (mid-century founding), product mix, and authorized dealer model to Moody's.
- Rogers & Hollands: Family-rooted regional jewelry chain operating ~70 stores across the Midwest. Closely comparable to Moody's as a regional, multi-store, multi-generational retailer carrying bridal jewelry, fashion, and watches with custom design and repair services.
- Ben Bridge Jeweler: Multi-location family-owned jewelry retailer founded in 1912, operating ~80 stores across the Western US and online. Most direct comparable to Moody's in terms of multi-generational family ownership, authorized dealer of luxury watch and bridal brands, and full-service model (custom design, repair, financing).
- Fink's Jewelers: Regional multi-location jewelry retailer headquartered in Roanoke, VA with stores across the Mid-Atlantic and Southeast. Closely comparable as a regional, multi-store family-rooted retailer carrying luxury watch and bridal brands with custom design and repair services.
Emerging players
- Blue Nile: Online-first diamond and bridal jewelry retailer (now owned by Signet Jewelers) specializing in engagement rings and loose diamonds. Represents the direct-to-consumer competitive threat to Moody's brick-and-mortar bridal business, particularly for digitally-native consumers.
- Brilliant Earth: Direct-to-consumer jewelry retailer focused on ethically sourced and lab-grown diamonds with showrooms in select US cities. Comparable bridal positioning and a relevant competitor for the lab-grown segment that Moody's has added to its assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Moody's Jewelry social profiles
Digital presenceMoody's Jewelry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moody's Jewelry leadership team
Management profileNumber of profiles
Profiles1 record
Moody's Jewelry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moody's Jewelry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moody's Jewelry
What does Moody's Jewelry do?
Moody's Jewelry is a multi-location fine jewelry retailer that sells engagement rings, wedding bands, diamond and gemstone jewelry, and luxury watches from 40+ designer brands through six Tulsa-area showrooms and an e-commerce storefront. The company complements product sales with in-house custom jewelry and engagement ring design, professional jewelry repair and ring resizing, payment-plan jewelry financing, and a Preferred Jewelers Warranty program, supported by an exclusive in-house diamond brand called Angelica Diamond.
Is Moody's Jewelry a public or private company?
Moody's Jewelry is a private company. It is classified as family owned and is currently operating.
When was Moody's Jewelry founded?
Moody's Jewelry was founded in 1944. It employs 51 to 100 people.
Where is Moody's Jewelry based?
Moody's Jewelry is headquartered in Tulsa, United States, in the North America region.
How does Moody's Jewelry make money?
Five revenue lines are on record. Jewelry Product Sales are the primary driver. The others are watch Sales, custom Jewelry Design Services, jewelry Services and jewelry Financing.
Who are Moody's Jewelry's main competitors?
Broad incumbents on record are Shane Co., Jared The Galleria Of Jewelry, Kay Jewelers and Helzberg Diamonds. Direct peers are Reeds Jewelers, Rogers & Hollands, Ben Bridge Jeweler and Fink's Jewelers. Emerging players are Blue Nile and Brilliant Earth.
Does Moody's Jewelry have an API?
No public API is recorded for Moody's Jewelry.
What industry is Moody's Jewelry in?
Moody's Jewelry's product category is Retail Jewelry. Its primary akta.pro industry code is CRAKAGAC, Bridal & Engagement Jewelry Retail, with a secondary code of CRAKACAA, Engagement Rings. Its NAICS code is 45831 and its SIC code is 5944.