Charles Krypell

What Charles Krypell does

Charles Krypell is a privately held, family-owned fine jewelry company founded in 1976 by designer Charles Krypell, operating as Charles Krypell New York Inc. The company designs, produces, and distributes handcrafted fine jewelry in precious metals (18K gold in yellow, white, and rose varieties, and platinum) set with diamonds and colored gemstones. Its signature design approach derives from the founder's background as a sculptor trained at Pratt Institute under Toshio Odate, producing three-dimensional, sculptural pieces that emphasize balance, movement, and light capture across multiple viewing angles.

The product portfolio is organized into core categories (necklaces, earrings, bracelets, rings) and signature collections including Gold, Pastel, Signature (Basket Weave), Precious, Floating Diamonds, Ombré, Birdcage, and Angel Hearts, with a Bespoke custom-design service. Pricing spans from approximately $3,600 for entry-level pieces (e.g., Angel Heart Pendants) to $166,000 for high-end Precious Collection items, with most SKUs priced upon request. The catalog contains roughly 1,100+ active items.

The business operates a hybrid go-to-market: direct-to-consumer through a flagship retail store in Greenvale, Long Island (25 Northern Boulevard) and an e-commerce website with phone-based client services, alongside B2B wholesale distribution to a network of 60+ authorized independent jewelry retailers across the United States. Corporate operations and the repairs center are headquartered at 22 West 48th Street in Manhattan's Diamond District. Marketing is conducted through Instagram, email newsletters, and historically through full-page print campaigns in Town & Country, Vogue, and Departures.

Name

Charles Krypell

Legal name

Charles Krypell New York Inc.

Website

https://charleskrypell.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Charles Krypell is a privately-held fine jewelry designer founded in 1976, producing handcrafted sculptural pieces in 18K gold and platinum with precious gemstones, sold through its own e-commerce site, a Long Island flagship store, and a network of 60+ independent jewelry retailers across the United States.

Ownership category

akta.pro rank

Product category

Fine Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991), Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (423940)

SIC

Jewelry, Silverware & Plated Ware (3910), Jewelry, Precious Metal (3911), Retail-Jewelry Stores (5944), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)

akta.pro primary industry

Bespoke Fine Jewelry (Precious Metals & Gemstones) (CRAKAHAA)

akta.pro secondary industry

Fine Jewelry Sets & Collections (Parures/Matched Sets) (CRAKAAAF)

Keywords

• Designer fine jewelry
• Luxury handcrafted jewelry
• Custom jewelry design
• Diamond gemstone jewelry
• Gold platinum jewelry

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Fine Jewelry Retail Sales: Direct-to-consumer sales of handcrafted fine jewelry through the e-commerce website and flagship store, including high-value pieces priced from thousands to over $100,000.
2. Wholesale to Independent Retailers: B2B wholesale distribution through a network of hundreds of independent jewelry store partners across the nation, positioning the brand as 'the jeweler's jewelry designer'.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Charles Krypell designs and sells handcrafted designer fine jewelry, including necklaces, earrings, bracelets, and rings crafted in 18K gold and platinum and set with diamonds and colored gemstones. The offering is organized into named collections (Pastel, Gold, Signature, Precious) and is complemented by a bespoke custom design service for individual clients.

Product overview

Charles Krypell is a fine jewelry brand established in 1976, offering handcrafted luxury jewelry including necklaces, earrings, bracelets, and rings. The company operates a unified product portfolio organized into branded collections: the core Fine Jewelry categories (Necklaces, Earrings, Bracelets, Rings) are complemented by signature collections including Gold, Pastel, Signature (Basket Weave), Precious, Floating Diamonds, Ombré, Birdcage, and Angel Hearts. The brand also offers a Bespoke service for custom-designed jewelry. Products are crafted in precious metals (18K gold in yellow, white, and rose varieties, and platinum) and set with diamonds and colored gemstones including sapphires, emeralds, rubies, morganite, and aquamarine. The company sells directly through its e-commerce platform and through authorized retail partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Pastel Collection

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature1 record

Partnerships

Seven partnerships are on record, tiered core.

• Windsor JewelerscoreChannel Partner/ Reseller/ DistributorAuthorized retailer partner with multiple locations including Winston Salem, NC and Charlotte, NC. Part of the network of hundreds of independent jewelry stores that carry Charles Krypell collections.
• Schwarzschild JewelerscoreChannel Partner/ Reseller/ DistributorAuthorized retailer with multiple Virginia locations including Alverser Plaza in Midlothian, Cary Street in Richmond, and Short Pump in Richmond.
• Schiffman's JewelerscoreChannel Partner/ Reseller/ DistributorAuthorized retailer located at Friendly Shopping Center in Greensboro, North Carolina.
• Radcliffe JewelerscoreChannel Partner/ Reseller/ DistributorAuthorized retailer located in Baltimore, Maryland, serving the mid-Atlantic region.
• Hamilton JewelerscoreChannel Partner/ Reseller/ DistributorAuthorized retailer in Palm Beach Gardens, Florida, serving the South Florida luxury market.
• Barmakian JewelerscoreChannel Partner/ Reseller/ DistributorAuthorized retailer with locations in Framingham, MA and Nashua, NH, serving the New England market.
• Diamond CellarcoreChannel Partner/ Reseller/ DistributorAuthorized retailer with two Ohio locations in Columbus and Dublin, serving the central Ohio luxury market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Tacori: Designer bridal and fine jewelry brand distributed primarily through authorized independent retail partners — the same wholesale-led go-to-market model Charles Krypell employs. Highly comparable in channel strategy and customer overlap.
• Hearts On Fire: Premium diamond jewelry brand with signature cut positioning, sold through authorized independent retailers and select DTC channels. Comparable premium pricing and independent-retailer-led distribution to Charles Krypell.
• Roberto Coin: Italian fine jewelry designer with signature artistic motifs, distributed through independent jewelers and luxury department stores globally. Comparable artisan-designer positioning and price tier targeting luxury collectors.
• David Yurman: America's leading independent fine jewelry designer with a similarly eponymous founder-led brand, signature sculptural cable motif, premium pricing, and dual wholesale + DTC distribution through department stores and standalone boutiques. Highly comparable designer-jeweler model targeting the same luxury collector customer.
• Ippolita: Sculptural, artist-designed fine jewelry brand with a distinctive three-dimensional aesthetic and precious-metal product line sold through department stores, independent jewelers, and DTC. Closely comparable in design philosophy, channel mix, and target luxury customer.
• Lagos: Designer fine jewelry brand with signature sculptural caviar beading, founded by Steven Lagos. Operates through wholesale channels, branded boutiques, and DTC, with comparable premium price points and American luxury positioning.
• John Hardy: Artisan fine jewelry brand with distinctive handcrafted design language, sold via independent jewelers, branded stores, and DTC. Comparable scale, design-led identity, and wholesale-driven luxury distribution.

Broad incumbents

• Cartier: Global luxury jewelry maison within Richemont, competing at the highest price points and most prestigious retail locations. Represents the upper-bound benchmark for premium pricing and brand prestige that Charles Krypell's Precious Collection targets.
• Tiffany & Co. Iconic global luxury jewelry incumbent with vastly larger scale, broader portfolio, and international flagship network. Serves the same luxury jewelry customer but operates at a category-leading scale that defines the competitive context Charles Krypell navigates.
• Mikimoto: Heritage luxury jewelry maison known for cultured pearls and precious gemstone jewelry, with global retail and wholesale distribution. Comparable heritage positioning (over a century old) and luxury collector customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/Charleskrypell
• Facebookfacebook.com/CharlesKrypell
• LinkedInlinkedin.com/company/charles-krypell

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charles Krypell