What Absolute Radiology does

Absolute Radiology Limited is a specialist diagnostic and interventional radiology clinic operating from a single facility at 56 Molesworth Street, New Plymouth, in the Taranaki region of New Zealand. Founded in 2019, the clinic provides X-ray, ultrasound, CT, MRI, interventional radiology, bone density (DEXA), body composition, and echocardiogram services under one roof and describes itself as the only full-service specialist radiology provider in Taranaki. In August 2023 the company was acquired by Canopy Healthcare Group, New Zealand's largest North Island diagnostic provider and largest medical oncology provider, which comprises 22 diagnostic clinics and 6 oncology clinics; Absolute Radiology retains its brand, leadership team, and local operating autonomy under this ownership.

Name

Absolute Radiology

Legal name

Absolute Radiology Limited

Website

https://absoluteradiology.co.nz

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Absolute Radiology is a New Plymouth-based radiology clinic serving New Zealand's Taranaki region. Founded in 2019 and acquired by Canopy Healthcare Group in 2023, it provides MRI, CT, X-ray, ultrasound, and echocardiogram services to public, private, and insured patients.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Image Exchange, Sharing & Patient/Provider Portals (DICOM/Web) (HLACALAI)

Keywords

• Diagnostic imaging services
• Radiology clinic services
• MRI and CT scanning
• Interventional radiology procedures
• Medical imaging diagnostics

Headquarters

HQ city

New Plymouth

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Radiology Imaging Services: Fee-for-service model for diagnostic imaging procedures including X-ray, CT, MRI, Ultrasound, Bone Density, and Echocardiograms. Services provided to patients referred by healthcare providers or via self-referral for certain services.
2. ACC and Insurance Billing: Accredited provider for ACC and Southern Cross, enabling direct billing to insurance providers. Surcharges may apply for ACC-covered ultrasound scans requiring patient co-payment.
3. Public Healthcare Contracts: Contracted services for Taranaki District Health Board (TDHB), providing imaging for public hospital system patients at no cost to the patient.
4. Maternity and Private Scans: Private maternity scans (dating, growth, anatomy, nuchal) and self-referred body composition scans charged directly to patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Absolute Radiology is a specialist radiology clinic providing a full range of diagnostic imaging and image-guided interventional services under one roof in Taranaki, New Zealand. Core services include X-Ray, Ultrasound, CT, MRI, Interventional Radiology, Bone Density (DEXA) scans, Body Composition scans, and Echocardiograms, with walk-in availability for X-Ray and CT. Services are delivered on a fee-for-service basis to referred patients, self-referred patients, ACC claimants, Southern Cross members, and Taranaki District Health Board public patients.

Product overview

Absolute Radiology is a specialist radiology clinic providing diagnostic imaging and interventional radiology services in Taranaki, New Zealand. The company operates as part of Canopy Healthcare Group and offers a comprehensive portfolio of imaging services under one roof: X-Ray, Ultrasound (including maternity scans), CT Scan, MRI, Interventional Radiology, Bone Density/DEXA scans, Body Composition scans, and Echocardiograms. Services are branded with 'Absolute' naming conventions (Absolute MRI, Absolute CT, Absolute BMD, Absolute IR, Absolute Echos). The clinic provides specialized procedures including MRI Breast Imaging (first in Taranaki), cardiac imaging (CTCA, Calcium Score, MRI Cardiac), spinal injections, arthrograms, enterography, and prostate scans. Walk-in services are available for X-ray, CT, and Bone Density scans, while MRI and Ultrasound require appointments. The facility utilizes state-of-the-art technology including a Siemens CT scanner from Germany and wide-bore MRI scanner. Health professionals can access patient images through InteleConnect+ web portal and InteleViewer desktop application, while patients receive maternity images via PACSBridge service.

Differentiator

Problem solved

Functional benefit

Products and services

• X-Ray Diagnostic X-Ray imaging using radiation to create images, most frequently used to assess bones, joints, chest, heart, blood vessels, lungs, and rib cage. Walk-in service available with no appointment required, for patients referred by healthcare providers or self-referred.
• Ultrasound Real-time imaging using sound waves for maternity, musculoskeletal, vascular, steroid injection guidance, and general body examinations. Painless, non-invasive, available by appointment including for ACC-covered scans and private maternity scans (dating, growth, anatomy, nuchal, post-partum, twins/multiple).
• CT Scan (Computerised Tomography) Three-dimensional imaging using the German-built Siemens CT scanner with extremely low-dose technology that reduces accumulative radiation dose. Includes specialty CT procedures (CT Coronary Angiograms, Calcium Score, Spinal Steroid Injections, Colonography, Enterography). Walk-in service available with no appointment needed for standard CT.
• MRI (Magnetic Resonance Imaging) Detailed imaging using magnetic field and radiofrequency waves without radiation. Wide-bore scanner accommodates all body sizes and reduces claustrophobia, with sedation options available. Includes specialty MRI procedures (MRI Breast Imaging, MRI Arthrogram, MR Enterography, MRI Prostate Scan, MRI Cardiac Imaging).
• Interventional Radiology Image-guided diagnosis and treatment using minimally invasive techniques with small needles and catheters, including steroid injections, biopsies, drainages, platelet rich plasma injections, and PICC lines. Reduces the need for patients in Taranaki to travel for advanced procedures.
• Bone Density Scan (DEXA) Measures bone mineral density and compares against normal ranges adjusted for sex and age to assess osteoporosis risk and fracture probability. Self-referrals accepted for those over 45 years.
• Body Composition Scan DEXA-based breakdown of body composition into lean mass, fat mass, and bone proportions. Self-referral service used by weight loss clinics, personal trainers, athletes, and individuals on fitness journeys.
• Echocardiogram Non-invasive cardiac evaluation using ultrasound to assess cardiac function, structures, murmurs, heart failure, and structural abnormalities, with surveillance applications such as Aortic Stenosis. Performed locally by sonographers with reports provided by local cardiologists.
• MRI Breast Imaging Non-invasive MRI of the breasts using a powerful magnetic field and radio waves, without ionizing radiation, for early diagnosis and evaluation of breast tumors and other pathology. First MRI breast imaging service offered locally in Taranaki.

Quantifiable outcome

• MRI wait time reduced to 5 days
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• Canopy Healthcare Group (CHG)coreStrategic or Co-development Partner · 9 August 2023Absolute Radiology joined Canopy Healthcare Group in August 2023 as part of CHG's expansion strategy. CHG is one of New Zealand's major healthcare companies, comprising 22 diagnostic clinics, 6 oncology clinics, a private breast surgical and diagnostic centre, and a drug compounding business. The partnership provides additional technology, imaging options, and operational support while maintaining Absolute's existing team and patient-centric approach.
• Canopy ImagingcoreStrategic or Co-development PartnerParent company of Absolute Radiology providing technology upgrades and imaging support. Planning significant technology upgrades to ensure latest innovations are offered.
• ACCcoreChannel Partner/ Reseller/ DistributorACC accredited provider enabling direct billing for ACC-funded radiology examinations. ACC surcharges apply to certain scans.
• Southern Cross Health InsurancecoreChannel Partner/ Reseller/ DistributorSouthern Cross accredited provider enabling direct billing for insured members. X-ray costs covered for Southern Cross policyholders.
• Taranaki District Health Board (TDHB)coreChannel Partner/ Reseller/ DistributorContracted radiology provider for public hospital system. TDHB inpatients must be escorted by qualified nursing staff. Provides imaging for publicly funded patients at no cost.
• InteleConnect (Intelerad)coreTechnology or IntegrationPACS platform provider for viewing and managing patient radiology images and reports. Health professionals access images through the InteleConnect online portal.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Evolve Radiology: New Zealand radiology provider offering multi-modality diagnostic imaging in regional markets. Comparable in scope of services and target segments (ACC, insurer-billed, self-pay patients) though serving a different geographic area.
• Fulford Radiology: New Zealand-based radiology group operating in the Auckland/Waitematā region with comparable diagnostic imaging services. Same modality breadth and ACC/Southern Cross-style accreditation approach.
• Horizon Radiology: New Zealand-based radiology provider serving regional communities with multi-modality diagnostic imaging. Comparable as another NZ regional radiology operator with a similar referral-driven model.
• Bay Radiology: New Zealand regional radiology provider (Bay of Plenty) offering similar multi-modality diagnostic imaging services. Comparable regional multi-modality operating model but serving a different catchment area.

Broad incumbents

• I-MED Radiology Network: Australia and New Zealand's largest diagnostic imaging network, offering the same multi-modality radiology services at scale across ANZ. Comparable in offering, though operates across a much broader footprint and serves as an incumbent reference point for the ANZ radiology sector.
• Canopy Healthcare Group: Parent company of Absolute Radiology, comprising 22 diagnostic clinics and 6 oncology clinics across New Zealand. The dominant broader NZ diagnostic platform of which Absolute Radiology is a subsidiary.

Direct peers

• Ascot Radiology: Auckland-based private radiology group offering X-ray, CT, MRI, ultrasound, mammography, and interventional procedures with similar specialist imaging focus. Same modality set as Absolute but serving the Auckland market.
• Pacific Radiology: One of New Zealand's largest private radiology networks operating across multiple regions with the same multi-modality offering (X-ray, CT, MRI, ultrasound, interventional). Direct competitor in the NZ private radiology market.
• TRG Imaging: New Zealand-wide radiology provider offering the same multi-modality imaging services (X-ray, CT, MRI, ultrasound) and is also part of Canopy Healthcare Group, providing radiologist reporting support to Absolute Radiology. Most directly comparable as a same-modality, same-market peer.
• Mercy Radiology: Auckland-based specialist radiology provider offering a comparable multi-modality portfolio including MRI, CT, ultrasound, X-ray and interventional radiology. Comparable in service mix though operating in a different geographic market (upper North Island).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/absoluteradiology
• LinkedInlinkedin.com/company/absoluteradiology

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Radiology