What Canopy Imaging does

Canopy Imaging is the leading private radiology provider in New Zealand's North Island, operating 25+ clinic locations spanning Northland, Auckland, Rotorua Lakes, Hawke's Bay, Gisborne, Taranaki, Manawatu, Horowhenua, and Wairarapa. Founded in 2004 as TRG Imaging and rebranded under the Canopy Healthcare group in 2024, the company (legal entity TRG Imaging Limited) offers a comprehensive diagnostic imaging portfolio including MRI, CT, PET-CT, ultrasound, X-ray, mammography with 3D Tomosynthesis, DEXA bone density and body composition scanning, nuclear medicine (SPECT-CT), and image-guided interventional procedures. Specialised service lines include the Auckland Breast Centre (a dedicated breast diagnostic and surgical service with a 12-month fellowship program) and the Molecular Imaging & Therapy Centre in Hastings offering PET-CT, PRRT, PSMA, and Rhenium-SCT non-melanoma skin cancer therapy.

The technology stack combines advanced multi-modality imaging hardware with AI tools used for scheduling and prioritisation, image reconstruction, and diagnostic assistance — always with radiologist oversight for the final clinical decision. Clinical workflows run on an Intelerad-powered PACS (InteleConnect) and patient portal, with cloud-based image storage hosted in Australia. Referral intake is integrated into GP and specialist practice management systems (Medtech Evolution, myPractice, Profile for Mac, M32). Radiologists hold dual appointments at North Shore, Whangarei, and Auckland City public hospitals, supporting cross-sector clinical integration.

The business operates a fee-for-service revenue model: services are paid at the point of appointment, with funding flowing from individual patients, ACC (the government accident compensation scheme), and private health insurers — Southern Cross is a direct affiliated provider, and NIB is accepted. The go-to-market is sales-led via professional referral relationships rather than consumer marketing, augmented by a self-pay channel for DEXA body composition and bone density scans. Customers span GPs, medical specialists, individual patients, ACC, and major private insurers. The company is a wholly owned subsidiary of Canopy Healthcare, which also owns Canopy Cancer Care and Auckland Breast Centre, creating an integrated cancer diagnostics-and-treatment network. Revenue is not publicly disclosed; the company holds IANZ Medical Imaging Services accreditation, BreastScreen Aotearoa credentialing, and compliance certifications under the NZ Privacy Act 2020.

Name

Canopy Imaging

Legal name

TRG Imaging Limited

Website

https://canopyimaging.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Canopy Imaging is the leading private radiology provider in New Zealand's North Island, operating 25+ clinics offering MRI, CT, PET-CT, ultrasound, X-ray, mammography, DEXA, and molecular imaging services. Founded in 2004 as TRG Imaging and part of Canopy Healthcare, it serves patients, GPs, specialists, ACC, and insurers including Southern Cross and NIB.

Ownership category

akta.pro rank

Product category

Diagnostic Imaging & Radiology Services

NAICS

Diagnostic Imaging Centers (621512)

akta.pro primary industry

Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)

akta.pro secondary industries

Advanced Imaging & Specialty Radiology Centers (PET/CT, Nuclear Medicine, Interventional Radiology) (HLAFAKAB), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Nuclear Medicine & Molecular Imaging (SPECT/PET) (HLAHABAE)

Keywords

• Diagnostic imaging services
• Private radiology provider
• Medical imaging scans
• Breast imaging diagnostics
• Molecular imaging therapy

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices19 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Diagnostic Imaging Services: Fee-for-service diagnostic imaging revenue from patients and healthcare funders including ACC (Accident Compensation Corporation) and major health insurers such as Southern Cross and NIB. Services are paid at time of appointment.
2. Specialist Healthcare Services: Revenue from specialized radiology and imaging services including breast imaging, pregnancy imaging, interventional procedures, and molecular imaging/therapy. Funded through public ACC claims, private health insurance, and direct patient payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Canopy Imaging is a private radiology provider delivering comprehensive diagnostic imaging services across 25+ clinics in New Zealand's North Island. Core services include MRI, CT, PET-CT, X-ray, ultrasound, mammography (with 3D Tomosynthesis), DEXA bone density and body composition scans, nuclear medicine (SPECT-CT), and image-guided interventional procedures. Specialist offerings include breast imaging and diagnostics, pregnancy imaging, and targeted radiopharmaceutical therapies such as Rhenium-SCT.

Product overview

Canopy Imaging is a leading private radiology provider in New Zealand's North Island, offering a comprehensive portfolio of diagnostic imaging services across 25+ clinic locations. The company's core offerings span multiple imaging modalities including MRI, CT, X-ray, Ultrasound, Mammography/3D Tomosynthesis, PET-CT, Nuclear Medicine, and interventional procedures. Key service brands include the Auckland Breast Centre (specialist breast diagnostics), the Molecular Imaging & Therapy Centre in Hastings (PET-CT and radiopharmaceutical therapies including Rhenium-SCT for skin cancer), and general radiology services through various regional clinics. The company provides specialized services such as bone density/DEXA scanning (including body composition analysis), pregnancy imaging, and interventional procedures. Founded in 2004 (formerly TRG Imaging) and part of Canopy Healthcare, the company offers referring clinicians electronic pathways through Practice Management Systems and provides patients with an Intelerad-powered Patient Portal for accessing images and results.

Differentiator

Problem solved

Functional benefit

Brands

• Canopy Healthcare: Parent healthcare group encompassing diagnostic imaging, cancer treatment, and breast diagnostics services.

Products and services

• Angiography Non-invasive vascular studies using Doppler Ultrasound, CT scanning, and MRI to assess blood vessels and blood flow. Offered to patients referred by GPs and medical specialists.
• Breast Imaging Comprehensive breast imaging including mammography, ultrasound, and MRI to detect abnormalities, screen for cancer, and evaluate breast health. Offered to patients referred by GPs and specialists.
• 3D Tomosynthesis Advanced breast cancer screening using multiple low-dose X-ray images to create 3D images of breast tissue, improving cancer detection and reducing unnecessary biopsies. Uses dose-reducing software.
• Breast MRI Detailed MRI imaging of breast tissue for assessment of implants, high-risk screening, and treatment planning. Available to patients referred for breast imaging evaluation.
• DEXA Bone Density Scan Bone density scan using low-energy X-rays to measure bone mineral density, supporting osteoporosis diagnosis and fracture risk assessment. Available via self-referral for postmenopausal females and males over 50.
• Body Composition Scan DEXA-based scan providing body composition analysis including body fat percentage, lean muscle mass, bone density, and fat distribution. Self-referral available for patients aged over 20.
• CT Scan Computed tomography using X-rays and computer processing to create cross-sectional images of the body for accurate diagnosis. Sub-services include CT Biopsy, CT Colonography, CT Guided Injection, Calcium Score, and CT Coronary Angiography (CTCA).
• Interventional Procedures Imaging-guided diagnostic and therapeutic interventions including Portacath Insertion, PICC Line Insertion, and Spine or Joint Injections, performed using ultrasound, CT, or fluoroscopy guidance.
• MRI Scan Magnetic resonance imaging using powerful magnets and radio waves to produce detailed images of internal body structures. Sub-services include MRI Angiography, MRI Arthrogram, Cardiac MRI, MR Enterography, Breast MRI, and MRI Breast Biopsy.
• Molecular Imaging & Therapy State-of-the-art molecular imaging and therapy services including PET-CT and nuclear medicine (SPECT-CT) plus targeted radiopharmaceutical therapies (Rhenium, PRRT, PSMA), available at the Molecular Imaging & Therapy Centre in Hastings.
• PET-CT Scan Positron Emission Tomography combined with CT, providing functional and structural imaging for cancer detection, treatment monitoring, and accurate diagnosis and treatment planning.
• Nuclear Medicine Scan (SPECT-CT) Nuclear medicine imaging using radioactive tracers combined with CT for diagnostic evaluation of body function and structure.
• Rhenium-SCT Non-Melanoma Skin Cancer Therapy Non-surgical single-session radiotherapeutic treatment for superficial non-melanoma skin cancers (BCC, SCC) using localised beta radiation paste, available in Hawke's Bay.
• Targeted Radiopharmaceutical Therapy (Rhenium, PRRT, PSMA) Targeted radiopharmaceutical therapies for cancer treatment offered at the Molecular Imaging & Therapy Centre.
• Pregnancy Imaging Obstetric ultrasound services for pregnancy monitoring, including nuchal translucency screening, supporting expectant mothers and their midwives/referrers.
• Ultrasound High-frequency sound wave imaging providing real-time images of internal organs, tissues, and blood flow. Sub-services include Doppler Ultrasound, Ultrasound Biopsy, Ultrasound Fine Needle Aspiration, and Ultrasound Injections.
• X-ray Low-level radiation imaging for assessment of bones, chest, and some soft tissue structures. Sub-services include standard X-ray and Immigration Chest X-ray.

Quantifiable outcome

• NPS Score 84 - Highest in APAC for group diagnostic and imaging providers (2025)
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Canopy HealthcarecoreStrategic or Co-development PartnerParent company of Canopy Imaging. Canopy Healthcare is a leading provider of integrated healthcare services including diagnostic imaging, cancer treatment and care, breast diagnostics and surgery. Part of Canopy Healthcare Group (CHG).
• Canopy Cancer CarecoreStrategic or Co-development PartnerPart of Canopy Healthcare network providing the best in private cancer treatment and care. NPS Score 92 - highest globally and in APAC for outpatient group providers.
• Auckland Breast CentrecoreStrategic or Co-development PartnerSpecialist breast diagnostic and surgical service. NPS Score 94 - highest globally across all diagnostic and imaging providers. Offers 12-month intensive breast imaging fellowship.
• Absolute RadiologycoreChannel Partner/ Reseller/ DistributorPartner radiology practice in Taranaki. Canopy Imaging MRI opening August 2026 at Absolute Radiology New Plymouth location.
• Southern Cross Health InsurancecoreChannel Partner/ Reseller/ DistributorDirectly affiliated provider with Southern Cross. Patients can provide membership number when booking for insurance-covered services.
• NIB New ZealandminorChannel Partner/ Reseller/ DistributorAccepted health insurer for diagnostic imaging services.
• Te Whatu Ora (Health New Zealand)coreImplementation/ SI/ Consulting PartnerPublic health system partner. Shares radiology images and health records through secured systems including Testsafe. Canopy Imaging radiologists hold appointments at public hospitals including North Shore Hospital, Whangarei Hospital, and Auckland City Hospital.
• ACC (Accident Compensation Corporation)coreChannel Partner/ Reseller/ DistributorGovernment accident compensation scheme. ACC-funded diagnostic imaging services available at Canopy Imaging for eligible claims.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Regional players

• Lumus Imaging: Australian private diagnostic imaging network owned by Healius, operating MRI, CT, PET, ultrasound, X-ray, and mammography services nationwide. Similar scale and modality footprint to Canopy but serving the Australian market.
• I-MED Radiology Network: Largest private radiology network in Australia with ~250 clinics offering MRI, CT, PET, nuclear medicine, and interventional imaging. Comparable modality mix, multi-site operating model, and referrer-driven GTM; operates across the Tasman rather than within NZ.
• SKG Radiology: Western Australia-based private radiology network operating MRI, CT, PET-CT, mammography, interventional, and nuclear medicine services. Comparable modality breadth and sub-specialty-led model to Canopy, but geographically confined to Australia.
• Apex Radiology: Western Australian private radiology provider with multi-site MRI, CT, ultrasound, mammography, and interventional services. Closely mirrors Canopy's community-radiology operating model and sub-specialty delivery, but operates in a different geography.
• Capitol Health: ASX-listed Australian diagnostic imaging provider with community-based clinics offering MRI, CT, ultrasound, X-ray, and mammography. Comparable multi-site community-radiology model but operating exclusively in Australia.

Direct peers

• Ascot Radiology: Private radiology provider in Auckland delivering MRI, CT, ultrasound, X-ray, mammography, and interventional services. Operates with the same GP/specialist referral ecosystem and insurer affiliations as Canopy, making it a close head-to-head competitor in the Auckland region.
• Mercy Radiology: Auckland-based private radiology group offering a similar modality mix (MRI, CT, PET-CT, mammography, interventional) to Canopy, with comparable referral-driven model and ACC/insurer funding. Direct competitor in the Auckland metropolitan catchment.
• Pacific Radiology: New Zealand's largest private radiology provider operating across the South Island and lower North Island. Directly comparable to Canopy as a multi-site private diagnostic imaging network offering MRI, CT, PET, ultrasound, mammography, and interventional procedures funded via ACC and private insurers.

Broad incumbents

• Healius: ASX-listed diversified diagnostics and imaging operator with Lumus Imaging as its radiology arm. Operates a broader portfolio (pathology, imaging, day hospitals) and is a scaled incumbent comparator to the Canopy Healthcare group structure.
• Sonic Healthcare: ASX-listed global diagnostics and radiology group with imaging operations across Australia, NZ, and Europe. Provides broader pathology/laboratory services alongside radiology, making it a larger incumbent comparator to Canopy's imaging-focused model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/canopy-imaging-ltd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Canopy Imaging