İleti Merkezi

What İleti Merkezi does

İleti Merkezi is a cloud-based SMS gateway and messaging platform operated by eMarka İletişim ve Bilgi Teknolojileri A.Ş., headquartered in Küçükçekmece, Istanbul, and active since 2013 under BTK license STH-195. The platform is built on direct interconnections with Turkcell, Vodafone, and Türk Telekom, with stated capacity of 100M+ SMS per month and international reach across 800+ operators in 200+ countries. Its product surface centers on a bulk SMS panel, a REST SMS API, OTP messaging, email-to-SMS, URL shortener, contact management, reporting, and a contact opt-out service, with 19+ third-party platform integrations for distribution.

The company has expanded its product surface beyond raw SMS termination into adjacent regulated services, launching İYS (İleti Yönetim Sistemi) commercial packages priced 3,500–22,000 TL to package regulator-mandated commercial consent management, and e-İmza electronic signature subscriptions priced 1,799–3,799 TL to monetize the April 2026 Turkish electronic signature mandate. In May 2026 it also released an MCP Server that exposes SMS, contact, and reporting endpoints to AI agents, alongside an AI-assisted SMS copywriter that draws on ChatGPT, Claude, and Gemini.

Revenue is generated through two distinct mechanics. The dominant model is usage-based: customers purchase SMS credit packages ranging from 500 to 1,000,000 units at per-SMS prices between 0.074 TL and 0.378 TL depending on volume tier. A secondary subscription layer captures regulated services through İYS and e-İmza recurring fees. Go-to-market is mixed: enterprise logos include Acibadem and Istanbul Sabiha Gökçen Airport, while the credit-ladder pricing and 19+ partner integrations support long-tail SMB acquisition across healthcare, fintech, e-commerce, logistics, education, retail, tourism, real estate, and SaaS.

Name

İleti Merkezi

Legal name

eMarka İletişim ve Bilgi Teknolojileri A.Ş.

Website

https://iletimerkezi.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

İleti Merkezi is a Turkey-based, BTK-licensed SMS gateway operated by eMarka İletişim ve Bilgi Teknolojileri A.Ş., offering direct operator connections, bulk SMS, REST API, İYS consent management, and e-İmza subscriptions to SMB and mid-market customers across multiple verticals.

Ownership category

akta.pro rank

Product category

Cloud Communications / SMS Gateway

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Telegraph & Other Message Communications (4822), Services-Advertising (7310)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Bulk SMS services
• SMS API platform
• OTP authentication
• Cloud communications
• Regulatory compliance messaging

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. SMS Credit Packages: Prepaid SMS credit packages with no fixed fees or commitments. Packages range from 500 SMS to 1,000,000 SMS. Volume-based pricing with discounts for larger packages. Domestic Turkish SMS pricing regardless of operator (Turkcell, Türk Telekom, Vodafone).
2. e-İmza Subscriptions: Electronic signature device rental/licensing with 1, 2, or 3-year terms. 1-year: 1,799 TL, 2-year: 2,399 TL, 3-year: 3,799 TL (all VAT included).
3. İYS Packages: Permission management system packages based on contact volume. 5,000 approvals: 3,500 TL, up to 250,000 approvals: 22,000 TL.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

iletiMerkezi is a BTK-licensed SMS gateway platform operating since 2013 with direct connections to Turkey's three major mobile operators. The company sells a web-based bulk SMS panel, REST SMS API, OTP SMS service with sub-3-second delivery, email-to-SMS gateway, e-İmza electronic signature, İYS commercial message consent management, contact management, URL shortener, automatic opt-out compliance, and ready-made integrations for 19+ platforms.

Product overview

iletiMerkezi is a cloud-based enterprise communication platform operated by eMarka İletişim A.Ş. (BTK-licensed since 2013) offering a modular SMS infrastructure portfolio. The core offerings include the Bulk SMS Panel (web-based mass messaging interface), SMS API (RESTful programmatic SMS sending with OTP, webhooks, and 800+ global operator access), and OTP SMS (prioritized one-time password delivery for two-factor authentication). Supporting modules include Email to SMS gateway, e-İmza (BTK-mandated electronic signature for panel access), İYS integration (commercial communication consent management), Rehber (contact management with API), Raporlar (real-time reporting), Kısa Link (URL shortening with analytics), and Otomatik Çıkış (opt-out compliance). Ready-to-use plugins are available for 19+ platforms including major e-commerce (WooCommerce, Magento, PrestaShop, OpenCart), CRM (Salesforce, Zoho, HubSpot, Dynamics), marketing automation (Mautic), and automation tools (Zapier). The platform provides 100M+ monthly SMS capacity with direct operator connections to Turkcell, Vodafone, and Türk Telekom.

Differentiator

Problem solved

Functional benefit

Products and services

• Toplu SMS (Bulk SMS Panel) Web-based bulk SMS sending panel allowing businesses to send SMS campaigns to large contact lists via direct operator connections, with features for contact management, group segmentation, scheduling, and reporting.
• SMS API REST API for programmatic SMS sending with multi-language SDKs (PHP, Node.js, Python), webhook callbacks, sandbox environment with 100 free test SMS, and MCP server for AI agent integration. Designed for developers and SaaS companies.
• OTP SMS One-time password SMS service with priority routing, sub-3-second delivery, 99% success rate, and 100M+ monthly capacity. Used by banks, fintechs, e-commerce platforms, and SaaS applications for user authentication and verification.
• Email to SMS Gateway that converts incoming emails into SMS messages, enabling email-based systems to deliver SMS without API integration. Used by businesses with existing email infrastructure.
• e-İmza (Electronic Signature) Electronic signature service with annual subscription packages, USB token support, and integration with common Turkish e-signature workflows. Used by businesses for legally binding digital document signing.
• İYS (İleti Yönetim Sistemi) Integration Commercial electronic message consent management service integrated with Turkey's BTK İYS system, enabling businesses to manage opt-in/opt-out status and comply with commercial messaging regulations.
• Rehber (Contact Management) Centralized contact database with unlimited fields, group segmentation, Excel import, and customizable templates for managing recipient lists across SMS campaigns.
• Rehber API API-based access to the Rehber contact management system, allowing developers to programmatically manage contacts, groups, and segments from their own applications.
• Kısa Link (URL Shortener) URL shortener service for SMS campaigns, allowing businesses to track click-through rates and engagement from shortened links sent via SMS.
• Otomatik Çıkış (Automatic Opt-Out) Compliance automation tool that automatically processes recipient opt-out requests and removes unsubscribed contacts from future campaigns, ensuring BTK and KVKK regulatory compliance.

Quantifiable outcome

• OTP SMS delivers in under 3 seconds with 99% success rate
• +9 more outcomes

Named customers14 records

Segments12 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability2 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core.

• WooCommercecoreTechnology or IntegrationPre-built WooCommerce SMS integration plugin enabling order confirmations, shipping notifications, and customer updates directly from WooCommerce store admin.
• PrestaShopcoreTechnology or IntegrationPrestaShop SMS extension for customer experience enhancement and automated order notifications.
• OpenCartcoreTechnology or IntegrationOpenCart SMS plugin for customized SMS sending and store-customer communication.
• MagentocoreTechnology or IntegrationMagento SMS extension for customer loyalty improvement through automated notifications.
• WHMCScoreTechnology or IntegrationWHMCS SMS module for automated client notifications and service confirmations.
• WordPresscoreTechnology or IntegrationWordPress/WooCommerce SMS integration plugin for WordPress-based stores.
• TurkcellcoreTechnology or IntegrationDirect operator connection for SMS delivery to Turkcell subscribers. No intermediary.
• VodafonecoreTechnology or IntegrationDirect operator connection for SMS delivery to Vodafone subscribers. No intermediary.
• Türk TelekomcoreTechnology or IntegrationDirect operator connection for SMS delivery to Türk Telekom subscribers. No intermediary.
• TOBB (Türkiye Odalar ve Borsalar Birliği)coreTechnology or IntegrationİYS (İleti Yönetim Sistemi) operator designated by T.C. Ministry of Trade. Integration enables consent management and regulatory compliance.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mesajkolik: Mesajkolik is a Turkish bulk SMS and A2P messaging provider focusing on marketing campaigns and transactional notifications. Serves the same SMB and corporate Turkish customer pool with a similar prepaid credit model.
• Netgsm: Netgsm is one of the largest Turkish CPaaS providers, offering bulk SMS, voice, and contact-center solutions with BTK authorization. Competes head-to-head with İleti Merkezi on domestic SMS pricing, panel usability, and operator routing for the same Turkish SMB and enterprise customer base.
• Bulutfon: Bulutfon is a Turkish cloud telephony and messaging platform offering SMS API, bulk SMS, and call-center APIs. Targets the same Turkish developer and SMB segments as İleti Merkezi with a similar product-led growth motion.
• Verimor: Verimor provides BTK-licensed SMS, voice, and WhatsApp Business API services to Turkish enterprises and developers. Competes directly on bulk SMS pricing and developer API experience.

Broad incumbents

• Bird (formerly MessageBird): Bird operates a global CPaaS platform providing SMS, email, WhatsApp, and voice APIs. Competes for cross-border Turkish enterprise messaging contracts through its international SMS coverage and omnichannel bundles.
• Sinch: Sinch is a Swedish-headquartered CPaaS platform offering SMS, voice, video, and verification APIs across 200+ countries. Acquired multiple messaging companies and competes directly for global customer notification volumes routed through Turkey.
• Twilio: Twilio is the global CPaaS leader offering SMS API, email, voice, and authentication services across 180+ countries. While not specialized in Turkey, Twilio routinely competes for the largest Turkish enterprise IT budgets (banks, marketplaces, airlines), making it a structural incumbent threat.
• Vonage (part of Ericsson): Vonage provides CPaaS APIs (SMS, voice, video, WhatsApp) and is now integrated with Ericssoon's enterprise network. Targets large multinational accounts that may include Turkish subsidiaries running OTP and notification workflows.
• Plivo: Plivo is a global cloud communications platform offering SMS and voice APIs with carrier relationships worldwide. Competes for international transactional SMS volumes for customers operating in Turkey.
• Infobip: Infobip is a global CPaaS platform with direct operator connections and omnichannel messaging (SMS, WhatsApp, RCS, email). Competes for the same Turkish enterprise OTP and notification workloads via its international carrier-grade SMS infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/iletimerkezi
• GitHubgithub.com/iletimerkezi
• YouTubeyoutube.com/@IletiMerkezi
• Facebookfacebook.com/iletimerkezi
• LinkedInlinkedin.com/company/emarka-iletisim
• Instagraminstagram.com/iletimerkezi
• TikToktiktok.com/@iletimerkezi

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about İleti Merkezi