Ibiza Rocks

What Ibiza Rocks does

Ibiza Rocks operates an integrated music-led hospitality business built around a single adults-only hotel and an on-site pool club in San Antonio, Ibiza, Spain. The company runs the flagship Ibiza Rocks Hotel (room categories ranging from Rocks Basic with kitchenettes to venue-view and rooftop suites), the Ibiza Rocks Pool Club (open-air day club with day passes and VIP beds/sofas/tables), and a portfolio of recurring branded events (Ibiza Anthems, R&B Affair, Origins, Bingo Brunch, Nothing New, Ibiza Rocks Pool Party, Do Not Disturb Club). It also operates the standalone Ibiza Rocks Bar in San Antonio and food & beverage venues on site. The brand is owned through Ibiza Rocks Hotel Promociones S.L. (Spanish private limited company, registration B57615809), with trademarks held by founder Andrew McKay under Ibiza Rocks Brands Limited; the parent group is IRG (Ibiza Rocks Group).

Revenue is generated through six streams: hotel accommodation (dynamic euro pricing with a €25 deposit plan and a ~10% pre-payment discount), pool club day passes and VIP reservations (reservation fee plus minimum spend), on-site food and beverage, event tickets (included with hotel stays; sold separately to day guests), airport transfers via partner Viajes Ibiza, and room extras. Pricing follows an airline-style dynamic model; a Balearic tourism eco-tax (€2.20/day in 2025) is collected at check-in. Distribution is direct-first via ibizarocks.com (Witbooking, MEWS, Paylands stack) and is supplemented by UK tour operators (Jet2, TUI Travel, On the Beach, Easyjet), global OTAs (Booking.com, Expedia), and B2B wholesalers (HotelBeds, Jumbo Tours, Classic Holidays).

The customer base is B2C and concentrated in 18+ music- and party-focused young adult travellers, with secondary group-booking demand for celebrations and stag/hen parties. Seasonality is high: the event calendar runs from late April through late September/October, and the hotel operates roughly 210 days of summer season, hosting approximately 35,000 hotel guests and 35,000 event guests per year. Marketing relies on Instagram, TikTok, Spotify, a member email programme (Rocks Club), influencer collaborations, and an editorial blog that also functions as an Ibiza travel resource. Go-to-market is event-driven and seasonal, with peak demand centred on headline DJ and live-act programming.

Name

Ibiza Rocks

Legal name

Ibiza Rocks Hotel Promociones S.L.

Website

https://ibizarocks.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Ibiza Rocks is a privately held Spanish hospitality brand operating an adults-only music hotel and on-site pool club in San Antonio, Ibiza, serving 18+ party-seeking travellers through hotel stays, recurring branded daytime events, and direct multi-channel distribution across Europe.

Ownership category

akta.pro rank

Product category

Music Hospitality & Live Events

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Music hotel hospitality
• Pool club events
• Adults-only accommodation
• Ibiza nightlife entertainment
• Event ticketing services

Headquarters

HQ city

Ibiza

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Hotel Accommodation: Revenue from hotel room bookings at Ibiza Rocks Hotel, including standard rooms, suites, and apartments. Prices set in euros with dynamic pricing. Deposit plan available (€25 deposit) with balance due 14 days before check-in. Peak season (June–August) commands highest rates.
2. Pool Club Day Passes & VIP Reservations: Revenue from day passes (general admission), VIP beds, sofas, and table reservations at the Pool Club. Day pass holders receive food and beverage credit on arrival. VIP bookings require cover charge/reservation fee plus minimum spend agreement.
3. Food & Beverage: On-site food and beverage sales at the hotel's bars, restaurant, and pool club venues. F&B credit provided to day pass holders redeemable at general admission bars.
4. Event Tickets: Revenue from ticketed pool party events and branded nights (Ibiza Anthems, R&B Affair, Origins, Bingo Brunch, Nothing New, Do Not Disturb Club). Hotel guests receive included general admission with their room.
5. Airport Transfers: Return airport transfer bookings fulfilled by partner Viajes Ibiza, booked as an add-on to hotel reservations.
6. Room Extras & Add-ons: Additional revenue from optional extras including breakfast, room upgrades, late check-out, and add-on services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Ibiza Rocks operates an adults-only music hotel in San Antonio, Ibiza, combining hotel accommodation with an integrated open-air Pool Club venue hosting a calendar of branded daytime party events (Ibiza Anthems, R&B Affair, Origins, Bingo Brunch, Nothing New, Ibiza Rocks Pool Party, Do Not Disturb Club). It also operates a separate Ibiza Rocks Bar sports/music venue and ancillary services including food and beverage, the Rocks Club loyalty programme, group bookings, and partner-operated airport transfers.

Product overview

Ibiza Rocks is a music-led hospitality brand operating a integrated hotel and events business. The core offering consists of Ibiza Rocks Hotel (adults-only accommodation in San Antonio with rooms ranging from basic to venue-view suites), the Pool Club (open-air day club hosting multiple recurring party events including Ibiza Anthems, R&B Affair, Origins, Bingo Brunch, Nothing New, Ibiza Rocks Pool Party, and Do Not Disturb Club), and Ibiza Rocks Bar (a sports bar venue with live broadcasts). Additional services include food and drink offerings, the Rocks Club membership program, group booking capabilities, and airport transfer arrangements. Hotel guests receive free general admission to all events during their stay, while day passes and VIP reservations (beds, sofas, tables) are available for external visitors. The business operates on a seasonal basis from late March/early April through September/October.

Differentiator

Problem solved

Functional benefit

Brands

• Ibiza Rocks Pool Club: Pool club and day party venue at Ibiza Rocks Hotel featuring events like Ibiza Anthems, R&B Affair, Origins, Bingo Brunch, and the Ibiza Rocks Pool Party.
• Rocks Club

Products and services

• Ibiza Rocks Hotel Adults-only music hotel in San Antonio, Ibiza, offering accommodation ranging from Rocks Basic to Stage/Venue View and Rooftop rooms, with general admission to all pool club events included for hotel guests.
• Pool Club Open-air day club at Ibiza Rocks Hotel hosting poolside music events, day passes, and VIP reservations (day beds, sofas, tables) operating seasonally from April through September/October.
• Ibiza Anthems Recurring branded pool party event featuring house, dance, and disco music at the Ibiza Rocks Pool Club.
• R&B Affair Recurring branded pool party event focused on R&B music at the Ibiza Rocks Pool Club.
• Origins Recurring branded music event at the Ibiza Rocks Pool Club.
• Bingo Brunch Recurring branded daytime event combining bingo games with brunch at the Ibiza Rocks Pool Club.
• Nothing New Recurring branded music event at the Ibiza Rocks Pool Club.
• Ibiza Rocks Pool Party Flagship branded pool party event featuring live DJs and performances at the Ibiza Rocks Pool Club.
• Do Not Disturb Club Recurring branded nighttime event hosted at the Ibiza Rocks Pool Club venue.
• Ibiza Rocks Bar Bar venue in San Antonio featuring a large screen for live sports broadcasts, food and drink deals, DJs, and live music, located within walking distance of the hotel.
• Food & Drink On-site dining and beverage services offered across Ibiza Rocks Hotel bars, restaurant, and pool club venues, including F&B credit redeemable for day pass holders.
• Rocks Club Members-only loyalty programme offering exclusive hotel savings, VIP perks, priority access to events, and first-look Ibiza news delivered via email.
• Group Bookings Group accommodation booking service for Ibiza Rocks Hotel enabling multiple rooms to be reserved together for groups, celebrations, and hen/stag parties.
• Airport Transfers Return airport transfer service provided in partnership with Viajes Ibiza, bookable as an add-on to hotel reservations from Ibiza Airport.

Quantifiable outcome

• 70,000 combined guest experiences per season (35,000 hotel guests + 35,000 event guests)

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• MamacitaminorGTM or Marketing Partner · 29 May 2026Latin nightlife brand collaborating with Ibiza Rocks to bring 50 Cent to Pacha Ibiza on 25th June 2026. Ibiza Rocks news coverage of the event promotes hotel stays to attendees, creating a co-marketing relationship.
• WitbookingcoreTechnology or IntegrationWitbooking is the booking management system used by Ibiza Rocks Hotel for room reservations. Confirmation emails are dispatched via this platform. It is the primary booking engine integrated into ibizarocks.com.
• MEWScoreTechnology or IntegrationMEWS is the hotel reservation and property management system used by Ibiza Rocks Hotel. After booking confirmation, guests receive a registration email from MEWS. Handles guest registration, wristband access, and event QR code registration.
• PaylandscoreTechnology or IntegrationPaylands is the payment processing platform used by Ibiza Rocks Hotel for post-booking payments, balance payments, and installment tracking. All payments after booking confirmation are processed through Paylands.
• Viajes IbizaminorChannel Partner/ Reseller/ DistributorViajes Ibiza provides airport transfer services from Ibiza Airport to Ibiza Rocks Hotel. They operate a desk in the arrivals hall at Ibiza Airport. Transfers are booked as an add-on to hotel reservations via ibizarocks.com or the hotel sales team. Drop-off/pick-up point is at Meeting Point 5 (approximately 700m from the hotel).
• Jet2coreChannel Partner/ Reseller/ DistributorUK-based tour operator selling Ibiza Rocks Hotel as part of package holidays and standalone accommodation bookings to UK travelers. Handles post-holiday complaints as first point of contact for customers who booked through the agent.
• On the BeachcoreChannel Partner/ Reseller/ DistributorUK online travel agent selling Ibiza Rocks Hotel rooms and packages. Handles customer complaints for bookings made through the platform.
• Booking.comcoreChannel Partner/ Reseller/ DistributorGlobal online travel agent listing Ibiza Rocks Hotel rooms. Customers who booked via Booking.com direct post-holiday complaints to the platform first.
• ExpediaminorChannel Partner/ Reseller/ DistributorGlobal online travel agency listing Ibiza Rocks Hotel rooms for booking.
• TUI TravelcoreChannel Partner/ Reseller/ DistributorMajor international tour operator selling Ibiza Rocks Hotel as part of package holidays.
• HotelBedsminorChannel Partner/ Reseller/ DistributorB2B accommodation wholesaler distributing Ibiza Rocks Hotel inventory to travel agents and operators globally.
• EasyjetminorChannel Partner/ Reseller/ DistributorLow-cost airline partnered for holiday package distribution including Ibiza Rocks Hotel.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hï Ibiza: World-leading Ibiza superclub located in Playa d'en Bossa (formerly Space Ibiza). Competes for the same young-adult party demographic through overlapping event programming and DJ residencies.
• Blue Marlin Ibiza: Cala Jondal beach club combining daytime DJ events, F&B service, and VIP bed reservations. Comparable daylife/IPB-day-club model targeting the same affluent young-adult traveler.
• Ocean Beach Ibiza: San Antonio day club with poolside cabanas, daytime DJ events, and VIP packages. Direct competitor in the same San Antonio pool-club micro-market.
• Ushuaïa Ibiza Beach Hotel: Playa d'en Bossa hotel combining full-service accommodation with a large open-air daytime pool party venue. Most direct competitor to Ibiza Rocks' hotel-meets-day-club model on the same island.
• Hard Rock Hotel Ibiza: Music-branded full-service resort in Playa d'en Bossa combining hotel rooms with live music programming, F&B venues, and pool events — directly comparable adults-oriented music-hotel concept.

Others

• Amnesia Ibiza: Major Ibiza superclub hosting large-scale dance events and residencies. Overlaps in target demographic and event IP, and its location connects via the Disco Bus from Ibiza Rocks' doorstep.
• Eden Ibiza: San Antonio superclub within walking distance of Ibiza Rocks Hotel. Adjacent venue competing for the same late-night audience and complementing the hotel's on-property day-club offering.
• Café Mambo Ibiza: Iconic San Antonio sunset bar that anchors the Sunset Strip. Adjacent F&B and pre-club venue catering to the same young-adult tourist demographic walking distance from Ibiza Rocks.

Broad incumbents

• Pacha Group: Iconic Ibizan nightlife brand operating the Pacha superclub, Pacha Hotel, and Destino resort. A broader incumbent spanning multiple venues and hotels with overlapping youth-party audience.
• W Hotels (Marriott): Lifestyle hotel brand under Marriott built around music, design, and nightlife programming. Comparable 'music-led' hotel positioning at global scale, though much larger and more distributed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeopen.spotify.com/user/ibizarocks
• Instagraminstagram.com/ibizarocks
• TikToktiktok.com/@ibizarocksofficial
• LinkedInlinkedin.com/company/mallorca-rocks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ibiza Rocks