What BAUSTOFF UNION does

BAUSTOFF UNION GmbH is a regional building materials wholesaler (Baustoffhandel) headquartered in Nürnberg, Germany, founded in 1969 and operating under the parent company BU HOLDING AG. The company serves both trade professionals (Profis) and private customers (Privatkunden) across the Franconia region of Bavaria through a network of seven physical branch locations (Nürnberg-Hafen, Nürnberg-Nord, Forchheim, Langenzenn, Ansbach, Weißenburg, Heilsbronn) and the B2B online shop BU24.de. The company is managed by two authorized managing directors, Jochen Düsel and Holger Sommer, and operates with a workforce in the 1,001–5,000 employee band.

The company's core product portfolio spans all major construction categories: structural construction (Hochbau/Rohbau), windows/doors/garage gates, drywall/plaster/fire protection, roofing/insulation/facade, tools, landscaping, and civil engineering/road construction. Its underlying technology is the BU24.de B2B e-commerce platform, which provides real-time inventory visibility across all seven branches, customer-specific pricing, electronic document management, and 24/7 ordering for registered trade accounts. The company holds a 230,000+ article catalog online and a separate 34,000-article tool catalog, supported by its own logistics service (BU Logistik) for deliveries within Germany.

BAUSTOFF UNION generates revenue through hardware sales of building materials, tools, and construction supplies to its dual B2B/B2C customer base, with trade professionals as the primary segment. Distribution occurs through both physical retail (in-person, phone, email) and the BU24.de online channel. The company is certified as a Great Place to Work (2024) and runs an annual Baustoff Forum industry event. Deliveries are restricted to Germany, and no public revenue figures are disclosed.

Name

BAUSTOFF UNION

Legal name

BAUSTOFF UNION GmbH

Website

https://baustoffunion.de

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

BAUSTOFF UNION GmbH is a regional German building materials wholesaler founded in 1969, headquartered in Nürnberg, serving trade professionals and private customers across seven Franconia branches and the BU24.de B2B online shop.

Ownership category

akta.pro rank

Product category

Building Materials Distribution

NAICS

Building Material and Supplies Dealers (4441), Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211), Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031)

akta.pro primary industry

Membership Wholesale Clubs (B2B & B2B2C) (CRAEAEAB)

Keywords

• Building materials wholesale
• Construction supplies distribution
• Building materials retail
• Construction tools supply
• Building materials logistics

Headquarters

HQ city

Nürnberg

HQ country

Germany

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Building Materials Wholesale and Retail: BAUSTOFF UNION generates revenue through the sale of building materials, tools, and construction supplies to both trade professionals (B2B) and private customers. The company operates 7 physical branch locations in Franconia (Franken) region of Germany and maintains a B2B online shop (BU24.de). The AGB indicates sales occur both in stationary trade (on-site, phone, email) and through the online shop.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

BAUSTOFF UNION is a building materials wholesaler and retailer that sells construction materials, tools, and supplies across eight product categories (structural construction, windows/doors/flooring, drywall/fire/acoustic protection, roof/insulation/facade, tools, mailboxes, landscaping, and civil/road construction) to both trade professionals and private customers. Sales occur through seven physical branches in Franconia and the BU24.de B2B online shop, supplemented by professional consulting, exhibition/showroom services, and the BU Logistik delivery service, with deliveries made within Germany.

Product overview

BAUSTOFF UNION operates as a building materials supplier (Baustoffhandel) in Franconia with a physical retail network of 7 branches and the BU24.de B2B e-commerce platform. The company offers a comprehensive product portfolio across construction categories including Hochbau/Rohbau (structural construction), Fenster/Türen/Garagentore (windows/doors/garage gates), Trockenbau/Stuck/Brandschutz (drywall/plaster/fire protection), Dach/Dämmung/Fassade (roofing/insulation/facade), Werkzeuge (tools), Gartenbau/Landschaftsbau (landscaping), and Tiefbau/Straßenbau (civil engineering/road construction). The BU24.de online shop serves as the digital channel complementing the physical branch locations, offering over 230,000 articles with 24/7 ordering capability, while BU Logistik provides delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• BU24.de: B2B Online Shop offering over 230,000 building materials articles with 24/7 availability, real-time inventory, and express pickup options.

Products and services

• BU24.de B2B Online Shop B2B online shop offering over 230,000 construction material articles with 24/7 availability, real-time inventory tracking across all seven branches, customer-specific pricing, express pickup option, pre-configured shopping carts, and electronic document management. Used by registered trade customers after registration and credit check.
• BU Logistik Delivery and logistics service for construction materials to customers within Germany, supporting both trade professionals and private customers across the Franconia region from the seven branch locations.
• Beratung (Consulting) Professional consulting service for construction projects, providing qualified product and problem-solving solutions for both trade professionals and private customers.
• Ausstellung (Exhibition / Showroom) Showroom exhibition displaying construction materials and solutions for customer inspection and inspiration, available at the seven physical branch locations in Franconia.
• Rain Bird Bewässerungsanlagen (Irrigation Systems) Professional irrigation systems from Rain Bird offered with planning, sales, and consulting services through the Langenzenn branch for landscaping and garden construction customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• AmpackminorStrategic or Co-development Partner · 25 April 2022BAUSTOFF UNION Langenzenn collaborated with Ampack for a Grill-Lunch event to showcase Ampack products to customers. The event was held at the Langenzenn branch location with approximately 12 customers attending.
• Rain BirdminorChannel Partner/ Reseller/ DistributorBAUSTOFF UNION offers Rain Bird irrigation systems for sale, with the Langenzenn branch providing planning, sales, and consultation services for professional irrigation installations.
• KnaufminorChannel Partner/ Reseller/ DistributorBAUSTOFF UNION partners with Knauf for building materials including MineralAktiv products with algae protection and facade solutions. Knauf products are featured in the company's Dach + Fassade (Roof + Facade) specialist series.
• 1. FC NürnbergminorGTM or Marketing PartnerBAUSTOFF UNION is a Frankenstolz partner and showed support for the club's promotion to Bundesliga 1 in 2018.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bauking: Bauking is a German building materials retailer with branch locations serving trade and private customers. Closely comparable mid-sized independent merchant model to BAUSTOFF UNION in product assortment and customer mix.

Broad incumbents

• Eurobaustoff: Eurobaustoff is a major German building materials cooperative with national coverage. It competes with BAUSTOFF UNION as a regional merchant and offers benchmarking on procurement scale and digital infrastructure.
• BayWa Baustoffe: BayWa's building materials division operates dozens of branches across southern Germany and overlaps heavily with BAUSTOFF UNION's Franconia/Bavaria footprint. Same B2B/B2C building materials merchant model at much larger group scale.
• ABC Supply Co. ABC Supply is the largest US building products distributor with a branch-heavy model serving contractors. Comparable in branch-network economics and trade-professional focus, though in a different geography and product mix.
• Raab Karcher: Raab Karcher is a major German specialist building materials distributor (now part of Stark Group). Comparable in product range (drywall, insulation, tools) and trade-customer orientation to BAUSTOFF UNION.
• Travis Perkins: Travis Perkins is the UK's largest building materials merchant serving trade professionals. Comparable business model (branch network + digital) and customer segments, though operating in a different geography.
• Hagebau: Hagebau is one of Germany's largest building materials trading cooperatives with hundreds of member locations. It competes directly with BAUSTOFF UNION in serving trade professionals and private builders, but at materially larger national scale.
• Saint-Gobain Distribution Deutschland: Saint-Gobain's German distribution arm operates multi-brand specialist dealers (e.g., Raab Karcher, Keramundo). Comparable as a large national building materials merchant competing with BAUSTOFF UNION for trade customers.
• Stark Group: Stark Group is a leading European building materials distributor with strong presence in Germany (formerly Saint-Gobain Distribution Germany). Direct overlap in B2B heavy-side building materials and trade professional customer base.

Regional players

• Kemmler: Kemmler is a southern German (Baden-Württemberg) building materials specialist with showrooms and trade service. Comparable in regional-merchant profile to BAUSTOFF UNION, though operating in an adjacent region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BAUSTOFF UNION