Inka Marketing

What Inka Marketing does

Inka Marketing (legal entity INKA MARKETING ESTRATEGICO, S.L.) is a privately held digital marketing agency founded in 2009 and headquartered in Madrid, Spain, with an 11–50 person team. The firm provides a full-service digital marketing portfolio organized around three strategic pillars: strategic digital acquisition (SEO, SEM, social media, influencer marketing, programmatic display/RTB, email, affiliate, SMS/WhatsApp, inbound), conversion and retention, and branding, supplemented by custom web and mobile application development (HTML5, CSS3, JavaScript, React Native, Flutter), neuromarketing, marketing automation, and AI-enabled marketing services delivered under the "Inteligencia Artificial" offering and the proprietary "Programática Inteligente" product. The technology stack integrates generative AI, reinforcement learning, and probabilistic models into programmatic advertising and dynamic creative, with marketing automation, recommendation engines, and predictive analytics spanning the rest of the funnel.

The business model is predominantly professional services revenue from agency engagements, web/app development, and consulting/training delivered through the proprietary COFORE (Consulting, Training, Results) methodology, with a secondary licensing/royalties stream from four marketing books published on Amazon by the founder. A distinguishing commercial feature is the performance-based pricing model: clients pay on outcomes (CPA, CPL) rather than for clicks or impressions, with billing structured as pay-as-you-go. Go-to-market is direct sales, executed through the Madrid headquarters, phone, email, and website lead capture, targeting enterprise and mid-market Spanish clients across real estate (Aliseda), e-commerce/retail (Correos Market, Farrutx), healthcare (Neurolabcenter, Articae), construction (Cemosa), and industrial (Schaeffler) verticals. Operations are domestic-only with no disclosed international expansion. Thought leadership is anchored by founder Juan Carlos López Quintero's PhD from Universidad Complutense de Madrid, academic directorships at EAE Business School and ESIC, teaching roles at UCM and The Valley, and his published authorship, which together function as a credibility and inbound lead-generation engine.

Name

Inka Marketing

Legal name

INKA MARKETING ESTRATEGICO, S.L.

Website

https://inkamarketing.es

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Inka Marketing is a Madrid-based digital marketing agency offering AI-integrated performance marketing, SEO/SEM, programmatic advertising, web/app development, and consulting to Spanish enterprise and mid-market clients across real estate, retail, healthcare, and industrial verticals.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Direct Mail Advertising (541860)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ), Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF), Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), SMS & Mobile Direct Marketing Services (BPAFAKAI), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)

Keywords

• Digital marketing services
• Performance marketing agency
• SEO SEM services
• Programmatic advertising
• Web development services

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Performance Marketing Services: Digital marketing agency services including SEO, SEM, social media management, programmatic advertising, email marketing, influencer marketing, and affiliate marketing. Pricing follows performance-based models where clients pay for concrete results (leads or sales) rather than clicks or impressions.
2. Web and App Development: Custom web development and mobile application development services including SEO-optimized websites, e-commerce platforms, and mobile apps using technologies like HTML5, CSS3, JavaScript, React Native, and Flutter.
3. Training and Consulting (COFORE): Customized marketing training programs and consulting services following the COFORE methodology, including needs assessment, tailored training development, and result monitoring through KPIs.
4. Books and Publications: Revenue from published marketing books including titles on email marketing, affiliate marketing, and digital ecosystem topics authored by founder Juan Carlos López Quintero.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

Inka Marketing is a Madrid-based digital marketing agency offering integrated performance marketing services including SEO, SEM, social media management, programmatic advertising, email marketing, affiliate marketing, and SMS/WhatsApp marketing. The agency also provides web and mobile app development, AI-powered marketing automation, neuromarketing strategies, and customized training and consulting under its proprietary COFORE methodology. Services follow a performance-based pricing model where clients pay for concrete results such as leads or sales.

Product overview

Inka Marketing is a digital marketing agency offering a comprehensive portfolio of marketing services organized into two main categories: Digital Services and Custom Solutions. The Digital Services umbrella includes strategic digital acquisition (SEM, SEO, social media, influencer marketing, programmatic advertising, email marketing, affiliate marketing, SMS/WhatsApp marketing, inbound marketing, marketing automation, branding, and offline strategies). The Custom Solutions include web and app development, AI-powered marketing solutions, neuromarketing, database management, and the COFORE consulting and training methodology. The agency positions itself as a full-service digital marketing provider with AI integration capabilities, combining both online and offline marketing strategies along with training services.

Differentiator

Problem solved

Functional benefit

Brands

• Inka Lab: Incubator for own projects and entrepreneurship initiatives
• COFORE

Products and services

• Performance Marketing Services Integrated digital marketing services including SEO, SEM, social media management, programmatic advertising, email marketing, influencer marketing, and affiliate marketing for Spanish businesses seeking customer acquisition, conversion, and retention.
• Web and Mobile App Development Custom web development and mobile app development services including SEO-optimized websites, e-commerce platforms, and mobile apps built with HTML5, CSS3, JavaScript, React Native, and Flutter for businesses needing digital presence.
• COFORE Consulting and Training Methodology
• Branding and Corporate Identity
• Offline Marketing Strategies
• Neuromarketing Consulting
• AI-Powered Marketing Solutions
• Published Marketing Books Published marketing books including 'El Email Marketing en el ecosistema digital: captar, convertir, fidelizar', 'Marketing de afiliación para dummies', and 'El Marketing de Afiliación' authored by founder Juan Carlos López Quintero and distributed via Amazon.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• Amazon (Book Publishing)minorOthers · 1 January 2025Published books through Amazon including 'El Email Marketing en el ecosistema digital: captar, convertir, fidelizar', 'Marketing de afiliación para dummies', and 'El Marketing de Afiliación' authored by founder Juan Carlos López Quintero.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Good Rebels: Spanish digital agency providing integrated digital marketing, creative, and technology services to enterprise clients across Spain and Europe — comparable scope and customer base.
• ROI Up Group: Madrid-based performance marketing agency specializing in affiliate, lead generation, and programmatic buying — directly overlapping Inka's performance-based pricing model and channel mix.
• Making Science: Madrid-headquartered digital marketing and ad-tech company offering programmatic, SEO/SEM, and data-driven marketing — overlapping in both agency services and proprietary technology positioning.
• Elogia: Spanish digital marketing agency offering performance marketing, programmatic, social, and e-commerce services to similar mid-market and enterprise Spanish clients. Closely comparable in service mix and target market.

Regional players

• Adglow: Spanish-origin performance marketing agency with strong Latin American footprint — comparable in performance-based DNA but differentiated by geographic expansion beyond Spain.
• Webedia España: Spanish arm of Webedia Group offering digital marketing, content, and influencer services — comparable in offering but with media-owned audience data advantages.

Broad incumbents

• Publicis Groupe: Global advertising holding company with significant Spanish operations (Publicis España) offering integrated advertising, media, digital, and CRM services at scale — competes for the same enterprise clients with broader portfolio.
• GroupM (WPP): WPP's media investment group operating in Spain with extensive digital, programmatic, and performance capabilities — competes for large enterprise marketing budgets with scaled operations.
• HubSpot: Global marketing automation and CRM platform increasingly displacing agency work in email, automation, and inbound — represents the platform-inbound threat to traditional full-service agencies like Inka.
• Havas Media: Global media and communications group with Spanish presence offering integrated digital marketing, programmatic, and content services — comparable at the enterprise buyer level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/inkamarketing
• Facebookfacebook.com/InkaMarketing
• LinkedInes.linkedin.com/in/inka-marketing
• Instagraminstagram.com/inkamkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inka Marketing