Amboya

What Amboya does

Amboya (legally Amboya Investments) is a privately held Israeli value-added reseller and technology integrator headquartered in Petah Tiqva, Israel, with a sales office in London. Founded in 2012, the company distributes and integrates third-party technology solutions across telecommunications, cybersecurity, IT, power/solar energy, and homeland security for enterprise, government, and service-provider customers in emerging and frontier markets spanning 60+ countries across APAC, EMEA, Africa, the Gulf, Latin America, and Central Asia.

The core product portfolio is built on three vendor pillars: Xorcom-based IP PBX systems (ranging from the $395 Spark CXS1000 to the $2,799 Blue Steel X CXW 4000 enterprise appliance, plus the CompletePBX operating system with hotel PMS integration, multi-tenant cloud hosting, and forthcoming Virtual AI Agents), RADWIN wireless solutions (Terranet and NEO point-to-multipoint, RADWIN 2000 E point-to-point, MultiSector, and Smart-Node platforms), and Cisco/Juniper/Finisar optical transceivers and switching infrastructure. Adjacent lines include Vigdu solar optimization and Anti-PID devices, ERE autonomous drones (up to 46kg MTOW), counter-drone systems, special mission vehicles, and the distributed Flycomm AI-driven wireless network planning platform.

The business model combines hardware resale, software/subscription revenue (Cloud PBX from $199/month, softphones from $13.50/year), professional integration services, and channel margins earned through a partner/distributor network. Revenue is not publicly disclosed and the firm operates with 1-10 employees, indicating a lean, deal-coordination model rather than a heavy staffing or inventory-carrying operation. Customer concentration appears moderate, with named government engagements in Papua New Guinea and Somaliland supplementing a long tail of carrier, WISP, hospitality, and enterprise transactions channeled through regional partners.

Name

Amboya

Legal name

Amboya Investments

Website

https://amboya.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Amboya is a privately held Israeli value-added reseller distributing Xorcom IP PBX systems, RADWIN wireless solutions, Cisco networking gear, and homeland security products to carriers, governments, and enterprises across 60+ emerging-market countries.

Ownership category

akta.pro rank

Product category

Telecommunications Equipment Distribution

NAICS

Communications Equipment Manufacturing (3342), Other Communications Equipment Manufacturing (33429)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Edge-Integrated Private Connectivity (MEC + Private 5G/Wi‑Fi) (HDAIAGAE)

akta.pro secondary industries

Managed Internet & Value-Added ISP Services (Managed Router/Wi-Fi, Security, Filtering) (HDAIADAJ), Embedded & Industrial Network Interfaces (PCIe/M.2/SOM/SoC NICs) (HDAFAEAI)

Keywords

• Telecommunications distribution
• VoIP PBX systems
• Wireless broadband equipment
• Homeland security solutions
• Solar power optimization

Headquarters

HQ city

Petah Tiqva

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Hardware Equipment Sales: Amboya generates revenue through sales of telecommunications equipment including RADWIN wireless solutions, Xorcom IP PBX systems, Cisco switches and routers, optical transceivers, solar optimization devices, and drone systems. Products are sold directly or through distribution channels with pricing based on product type, configuration, and quantity.
2. Software & Solution Sales: Revenue from software solutions including hosted/cloud PBX platforms, multi-tenant PBX systems, network monitoring platforms, and security solutions. Software may include licensing, subscription, or per-user pricing models.
3. Value-Added Services & Integration: Revenue generated from system integration, implementation services, technical support, training, and turn-key solution delivery. Services are provided to enterprise, government, and carrier clients across various industries.
4. Distribution and Reseller Margins: As a value-added reseller of multiple technology vendors (RADWIN, Xorcom, Cisco, etc.), Amboya earns margins on products distributed through its regional partner network across APAC, EMEA, Africa, and Gulf regions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Amboya is a value-added reseller and distributor of advanced technology solutions spanning telecommunications, cybersecurity, IT, VoIP, power, and homeland security. The company distributes third-party products from vendors such as RADWIN (wireless broadband), Xorcom (IP PBX), Cisco/Juniper/Finisar (networking/transceivers), Vigdu (solar optimization), CopterPix (drones), and YTS (special mission vehicles), while providing system integration, technical support, and turn-key deployment services to enterprise, government, carrier, and service provider clients across APAC, EMEA, Africa, and Gulf regions.

Product overview

Amboya is a global technology distributor offering a comprehensive portfolio across telecommunications, cybersecurity, IT, power/solar energy, and homeland security sectors. The core product offering centers on Xorcom-based VoIP/IP PBX systems including multi-tenant cloud PBX, heavy-duty PBX appliances (Falcon CXW 3000, Blue Steel X CXW 4000, Swan CXW 2000), compact PBX solutions (Swift CXW1000/1100/1200), hotel phone systems, marine PBX, VoIP gateways, and IP phones. RADWIN wireless solutions provide point-to-multipoint (Terronet, NEO) and point-to-point (2000 E) connectivity for WISPs, smart cities, and transportation. Additional offerings include Cisco/Juniper/Finisar transceivers, Vigdu solar optimization and Anti-PID devices, autonomous drone systems (ERE 95/75/1000), counter-drone solutions, special mission vehicles, and Flycomm AI-driven network planning platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Multi-Tenant Cloud IP PBX (Xorcom) Cloud-hosted and on-premise multi-tenant PBX platform based on Xorcom CompletePBX, enabling carriers, ISPs, and multi-branch enterprises to manage multiple customer accounts on a single server with pay-per-use pricing.
• Falcon CXW 3000 IP PBX Heavy-duty PBX system featuring Xorcom CompletePBX 5 operating system designed for mid-range and enterprise customers with high-density requirements.
• Blue Steel X CXW 4000 IP PBX Heavy-duty PBX system designed for high-demand settings including hotels, hospitals, factories, and government organizations.
• Swan IP CXW 2000 PBX Elegant yet robust phone system running on CompletePBX OS with modular architecture designed for security and ease of use.
• Spark CXS1000 IP PBX Entry-level IP PBX appliance for small businesses priced at $395, based on Xorcom CompletePBX platform.
• Swift Compact IP PBX Series Compact IP PBX systems including Swift CXW1000 ($495), Swift FXO CXW1100 ($595) with FXO ports for PSTN, and Swift Ultra CXW1200 ($760) with SSD storage, providing full CompletePBX enterprise functionality for small offices.
• Cloud Hosted IP PBX Cloud-hosted IP PBX solution available from $199 per month for service providers and multi-tenant deployments.
• Hotel Phone System Hotel-specific PBX solution with Property Management System (PMS) integration for the hospitality industry.
• Marine PBX VoIP PBX solution designed for marine vessels and maritime communications.
• VoIP Gateways FXS/FXO VoIP gateways for connecting traditional phone systems to IP networks.
• RADWIN Terranet Point-to-Multipoint Point-to-multipoint wireless solution including 60GHz mmWave variant for high-capacity connectivity, providing broadband for carriers, WISPs, and rural telcos.
• RADWIN NEO Point-to-Multipoint Cost-efficient point-to-multipoint wireless solution for broadband service providers.
• RADWIN 2000 E Point-to-Point Ultra-capacity 2.5 Gbps point-to-point solution built on 802.11ax (Wi-Fi 6) for heavy-traffic backhaul and mission-critical enterprise links.
• RADWIN MultiSector Multi-sector point-to-multipoint wireless solution available in connectorized and integrated variants.
• RADWIN Smart-Node Unified power and communication platform for smart cities supporting broadband and IoT applications.
• TerraBridge for Trains 5G connectivity solution for trains and rail transportation systems.
• RADWIN IDU-S Layer 2 Indoor Switch Layer 2 indoor switch for radio point-to-multipoint and point-to-point wireless connectivity deployments.
• LTE Indoor CPE Fixed wireless broadband CPE for business and residential customers.
• Cisco Catalyst 9200L Switch Network switching solutions including Catalyst 9200L 24-port PoE+ with 4x1G uplink, priced at $1,369 for enterprise deployments.
• Cisco Nexus 9000 Series Switches High-performance data center switches including N9K-C92160YC-X and N9K-C93180YC-EX models.
• Cisco SFP/SFP+ Transceiver Modules Optical transceiver modules including SFP-10G-T-X, SFP-10G-LR-S, SFP-10G-SR-S, GLC-LH-SMD, GLC-SX-MMD, and QSFP-40G-SR4 for Cisco networking equipment.
• Finisar Optical Transceivers Finisar transceivers compliant with Ethernet, Fibre Channel, Infiniband, SONET/SDH/OTN, CPRI standards, including FTLX8571D3BCL, FTLX1471D3BCL, and FTL4C1QE2C models.
• Juniper Optical Transceivers Juniper optical transceivers including EX-SFP-1GE-LX, QFX-QSFP-40G-SR4, JNP-QSFP-40G-LX4, and EX-SFP-10G-LR for enterprise networking.
• Vigdu Multi-String Optimizer and Anti-PID Solutions PV solar field optimization solutions including multi-string DC/DC converters and Anti-PID devices to prevent and recover from Potential Induced Degradation in solar panels and inverters.
• ERE 95/75 All Purpose Drones Autonomous drones up to 25 KG MTOW for industrial applications, surveillance, and professional aerial photography.
• ERE 1000 Heavy Lifters and Hybrid Drones Heavy lifting drones up to 46 KG MTOW for load carrying and BVLOS operations.
• Counter Drone Solutions Solutions for detection and neutralization of unauthorized drone activity, used by security forces and critical infrastructure operators.
• Special Mission Vehicles Customized operational vehicles including convoy jammer vehicles and counter drone vehicles for security forces and VIP convoy protection.
• Flycomm AI-Driven Network Planning Platform AI-powered platform for 5G and multi-technology wireless network planning, monitoring, and management.
• AI-enabled Cloud Call Center PBX Platform Cloud call center PBX platform with Virtual AI Agents that engage customers for immediate answers, providing seamless AI voice integration without traditional IVR systems.

Quantifiable outcome

• RADWIN solutions provide up to 1.5Gbps per sector capacity with subscriber speeds ranging from 25Mbps to 500Mbps
• +1 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered strategic and core.

• Corsight AIstrategicStrategic or Co-development Partner · 21 November 2025Corsight AI provides industry-leading Facial Intelligence for autonomous AI threat detection, access control, and security in high-traffic environments. Following a key meeting at Milipol Paris 2025, Amboya and Corsight AI are exploring strategic cooperation to 'Prevent the Next Attack' together.
• hiSkystrategicStrategic or Co-development Partner · 3 June 2025hiSky provides satellite connectivity solutions for remote markets. Amboya Investments and hiSky are exploring satellite connectivity solutions for remote markets, with Managing Director Amos Goldman visiting Asia Tech x Singapore 2025 to explore opportunities.
• RADWINcoreTechnology or IntegrationRADWIN provides Point-to-Point and Point-to-Multipoint wireless broadband solutions, multi-service Small Cell solutions, and wireless broadband-in-motion for vehicles, trains, and vessels. Amboya distributes RADWIN products across APAC, Africa, and Gulf regions.
• XorcomcoreTechnology or IntegrationXorcom provides VoIP and hybrid PBX solutions, single location and multi-branch phone systems, on-premise and data-center virtual phone systems, and multi-tenant PBX. Amboya is an official integrator, sales, and service provider of Xorcom IP PBX systems in APAC and Gulf regions.
• CiscocoreTechnology or IntegrationCisco provides switches, routers, transceivers, and telecommunication equipment. Amboya is a value-added reseller of Cisco products including worldwide distribution and regional coverage in APAC, Papua New Guinea, Myanmar, Thailand, Indonesia, Singapore, Philippines, Vietnam, Gulf Countries & Africa.
• VigducoreTechnology or IntegrationVigdu develops solutions that improve PV solar fields production through String Optimization and Anti PID products for solar systems. Amboya distributes Vigdu products for solar power optimization and PID prevention.
• FlycommcoreTechnology or IntegrationFlycomm provides AI-driven platform for 5G and multi-technology wireless network planning, monitoring, and management. Amboya is the official distributor of Flycomm's advanced wireless network solution.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Comms365: UK-based communications solutions provider and VAR offering VoIP, connectivity, and network services to enterprise and public sector. Comparable as a regional VAR with integration and managed services focus; relevant peer because Amboya maintains a UK sales office covering the same European markets.

Emerging players

• Sangoma Technologies: Provider of UCaaS, IP PBX, SIP endpoints, and communications hardware/services, also operating as a distributor of its own and partner products through channel partners. Comparable as a vendor whose products Amboya resells (PBX, gateways, phones) and competes with at the system-integration level.
• Wildix: UCaaS and IP PBX vendor with a strong channel-partner distribution model targeting SMB and mid-market. Comparable as a competing PBX/UC platform distributed through partners in Europe and emerging markets, where Amboya also sells competing Xorcom-based solutions.
• Ingate Systems: SIP/SBC and VoIP infrastructure vendor with channel-partner distribution model. Comparable as a vendor/competitor in the SIP trunking and PBX interoperability space where Amboya also operates as both a distributor and solutions integrator.

Broad incumbents

• ScanSource: Large global distributor of communications, networking, and security solutions serving resellers and integrators. Compares as a multi-vendor communications/IT distributor with VAR/channel partner model, though at much greater scale and with broader geographic reach than Amboya.
• Net2Phone: Global UCaaS and SIP trunking provider offering hosted PBX and communications services to SMB and wholesale carrier markets. Comparable in serving WISPs/carriers with hosted PBX, though competing directly with Amboya's cloud PBX distribution model at the service-provider level.
• Westcon-Comstor: Global value-added distributor of cybersecurity, networking, and unified communications solutions with deep emerging-market presence. Compares on multi-vendor distribution model and channel-partner GTM, but operates at materially larger scale with broader SKU coverage than Amboya.

Direct peers

• TelcoDepot: Online value-added reseller of business phone systems, VoIP equipment, PBX, and conferencing solutions targeting SMB and enterprise. Comparable in product mix (PBX, IP phones, gateways) and distribution-led GTM, though primarily North America-focused rather than Amboya's emerging-market orientation.
• IPmatic: Telecommunications VAR and systems integrator focused on VoIP, PBX, and unified communications deployments for SMB and enterprise. Closely comparable business model: multi-vendor reseller (including Xorcom), system integration, and managed services for telephony customers.
• VoIP Supply: US-based value-added distributor specializing in VoIP, IP PBX, SIP endpoints, and unified communications hardware. Closest peer in business model: resells multiple PBX brands (including Xorcom-adjacent), serves SMB and hospitality verticals, and combines distribution with integration services like Amboya.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amboya