Prinfab

What Prinfab does

Prinfab, trading as Fabisimo Ltd, is a UK-based digital textile printing company operating from a single headquarters and manufacturing site in Faversham, Kent. Founded in 2016 by co-founders Harry Mustoe-Playfair and Oliver Mustoe-Playfair, the company runs a self-serve e-commerce platform that lets customers upload designs, preview them on fabric, and order custom-printed fabric by the linear metre with no minimum order quantity, a 3-day manufacturing turnaround, and free UK shipping. The platform serves individuals, hobbyists, fashion and interior designers, SMBs, and brand customers worldwide across segments including fashion, soft furnishings, costume design, giftware, and contract upholstery, with named users ranging from Interior Design Masters contestant Domnall Starkie and fashion house WEINSANTO to the costume designer behind Take That's stage wardrobe.

The product is built on industrial digital textile printers supporting pigment ink (for natural fibers) and dye sublimation (for polyester) printing methods, supplemented by a 2025-launched Direct-to-Film (DTF) transfer printing service for heat-press application onto any fabric. The technical stack includes proprietary Magic Repeat seamless pattern generation, color management exceeding standard CMYK gamut, and a set of self-serve design tools (Gang Sheet Creator, Background Remover, Collage Creator), backed by an extensive certification portfolio covering OEKO-TEX Eco Passport, ECOCERT, EN71-3 toy safety, Better Cotton Initiative, and a comprehensive range of British and international flame-retardant standards (BS5852, BS5867-2, IMO FTP) that unlock contract and marine verticals. Integration stack spans Stripe and PayPal for payments and DHL, Royal Mail, UPS, Parcel2Go, and Parcel Hero for multi-carrier fulfillment, with a White Label API configuration feature pointing toward platform-as-a-service economics for business customers.

Commercially, Prinfab generates revenue on a transactional per-metre and per-transfer basis with tiered volume discounts (5% at 5-10m, 7.5% at 10-40m, 10% at 40m+), priced from £17.09/m on entry-level Essential Cotton up to £34.99/m on premium Velvet, Linen, and Satin, alongside low-friction discovery products (sample swatches from £0.10, Sample Packs, 3-for-2 fat quarter promotions). The go-to-market is product-led growth through the prinfab.com storefront, supplemented by organic social across Instagram, TikTok, Facebook, LinkedIn, YouTube, and X, a 5%-off newsletter Savings Club, a student discount programme, and earned-media amplification via the highest Trustpilot rating in fabric printing and consecutive Digital Printer Awards wins in 2021 and 2023.

Name

Prinfab

Legal name

Fabisimo Ltd

Website

https://prinfab.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Prinfab is a UK-based digital fabric printing company (Faversham, Kent) offering on-demand custom-printed fabric with no minimum order, serving individual designers, SMBs, and brands worldwide across fashion, home, costume, and contract verticals.

Ownership category

akta.pro rank

Product category

Custom Digital Fabric Printing

NAICS

Commercial Printing (except Screen and Books) (323111)

SIC

Commercial Printing (2750)

akta.pro primary industry

Printing Operations (Rotary/Flat/Digital/Sublimation) (IMAOACAC)

Keywords

• Custom fabric printing
• Digital textile printing
• DTF transfer printing
• On-demand fabric printing
• Eco-friendly digital printing

Headquarters

HQ city

Faversham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Fabric Printing: Transaction-based one-time purchase model where customers pay per linear metre or piece of custom printed fabric. Orders are made-to-order with no minimum quantity requirements. Revenue is generated through per-unit pricing with volume-based discounts available for larger orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

Prinfab provides on-demand digital fabric printing, allowing customers to upload their own designs and have them printed onto a choice of 40+ fabric types (cotton, linen, polyester, velvet, satin, jersey, silk, etc.) with no minimum order quantity. It also offers DTF (Direct to Film) transfer printing for application onto any fabric, plus sample packs, pre-printed swatches, and online design tools. Standard turnaround is 3 days with free UK shipping and worldwide delivery.

Product overview

Prinfab is a UK-based digital fabric printing company offering print-on-demand services with no minimum order requirements. Their core product is Custom Printed Fabric, which allows customers to upload their own designs and print them onto 40+ different fabric types. They offer two main printing methods: direct fabric printing and DTF (Direct to Film) Transfer Printing for heat-press application. The product portfolio includes various fabric types (cotton, linen, polyester, velvet, jersey, silk, and specialty fabrics), sample packs for material testing, and online design tools including Gang Sheet Creator, Background Remover, and Collage Creator. Additional offerings include a White Label API for business customers. All printing is performed in the United Kingdom.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Printed Fabric On-demand digital fabric printing service allowing individual designers, hobbyists, and brands to upload their own artwork and have it printed onto 40+ base fabrics (cotton, linen, polyester, velvet, satin, silk, jersey, etc.) with no minimum order quantity, offered with digital preview, free UK shipping and a 3-day turnaround.
• DTF (Direct to Film) Transfer Printing DTF transfer printing service that enables customers to print their designs onto transfer film for later heat-press or iron-on application onto any fabric, extending Prinfab's printing capability beyond its own fabric range.
• Sample Pack Pre-printed sample book containing swatches of all available base fabrics, allowing customers to assess fabric characteristics (weight, texture, finish) before placing a custom print order.
• Preprinted Samples Individual pre-printed fabric samples available for purchase at £0.10 each, allowing customers to evaluate specific fabric print quality before ordering custom prints.
• White Label API API configuration feature that allows customers (notably resellers/white-label users) to save product selections as reusable configurations for white-label print ordering.

Quantifiable outcome

• 3-day turnaround on custom fabric orders
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fabric on Demand: Digital fabric printing service offering custom prints on multiple substrates to designers and SMBs. Comparable value proposition (no/low minimums, designer-focused) within the same product category.
• Spoonflower: US-based pioneer of on-demand custom fabric printing with no minimums and a designer marketplace. Operates the closest business model to Prinfab (self-serve digital print on multiple substrates) and is the most direct global competitor.
• Woven Monkey: UK-based on-demand digital fabric printing service for designers and small brands with no minimum order. Closely comparable niche competitor in the same geography and customer segment.
• Contrado: UK-based custom fabric and accessories printer offering on-demand digital textile printing with no minimums. Targets designers, SMBs and creatives with a similar premium positioning and broad fabric catalogue.
• Bags of Love: UK-based on-demand custom printing brand covering fabric alongside photo gifts. Directly overlaps Prinfab on custom fabric printing with no minimum order and similar designer/hobbyist customer base.
• CottonBee: European (Poland-based) digital fabric printing service with no minimums and broad fabric selection. Comparable business model and target customer (independent designers and small brands) but primarily serves EU markets.
• MyTextileFabrics: Custom fabric printing service in the same digital print-on-demand niche, competing for individual designers and small fashion brands with similar no-MOQ digital workflows.

Broad incumbents

• Printful: Large print-on-demand platform covering apparel, accessories and home goods with in-house production across multiple geographies. A broader incumbent expanding into custom fabric and DTF transfers, partially overlapping Prinfab's SMB design-led base.
• Ahlstrom-Munksjö: Large global materials company with significant presence in technical and specialty textiles and fibre-based materials. Represents the broad incumbent side of the textile supply chain that Prinfab's premium certified fabrics compete against.
• VistaPrint: Mass-market commercial printing brand extending into signage, textiles and marketing merchandise for SMBs. Not a direct fabric printer but a broad incumbent competing for the same SMB marketing/merchandise budget.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/prinfab
• YouTubeyoutube.com/@Prinfab
• Facebookfacebook.com/prinfab
• LinkedInlinkedin.com/company/prinfab
• Instagraminstagram.com/prinfabltd
• TikToktiktok.com/@prinfab

Compliance15 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Prinfab