MKE Business Coach

Name

MKE Business Coach

Legal name

Halfwassen & Associates LLC

Website

https://mkebusinesscoach.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Business Consulting Services

NAICS

Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Professional and Management Development Training (61143)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

Keywords

• Business coaching services
• Growth consulting
• Strategic planning services
• Corporate training workshops
• Small business advisory

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Business Diagnostic Review: Tailored assessment providing business owners with a Growth Playbook and next-steps analysis. Delivered as a defined project engagement.
2. Growth Consulting: Two tailored approaches: 'Do It For You' (fractional team integration) and 'Teach You How' (accountability and strategic guidance). Provided as ongoing consulting engagements.
3. Corporate Training and Targeted Workshops: Interactive learning experiences for teams covering topics such as Pricing, Business Development, Selling Strategies, Growth Tactics, Goal Setting, Budgeting, Financial Projections, Competitive Value, Financing Strategies, and Success Mindset. Delivered with customized Action Workbooks.
4. Strategic Planning Packages: Comprehensive strategic planning package combining top-down and bottom-up approaches, resulting in a customized Strategy Manual. Includes define outcome, gather ideas, streamline feedback, and final strategy manual delivery.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MKE Business Coach is a business coaching and consulting firm that helps growth-focused small business owners, leaders, and decision-makers accelerate growth through four core services: Business Diagnostic Review (a tailored Growth Playbook and action plan), Growth Consulting (with "Do It For You" fractional integration and "Teach You How" advisory approaches), Corporate Training and Targeted Workshops (interactive learning with customized Action Workbooks), and Strategic Planning Packages (delivered as a signature Strategy Manual). The firm is co-owned by Brent and Kate Halfwassen and serves clients globally from Milwaukee, Wisconsin.

Product overview

MKE Business Coach (operated by Halfwassen & Associates LLC) is a business coaching and consulting firm offering a portfolio of services focused on helping growth-focused business owners achieve their goals. The core offerings include: Business Diagnostic Review (diagnostic analysis and action planning), Growth Consulting (with 'Do It For You' and 'Teach You How' delivery models), Corporate Training and Targeted Workshops (interactive learning with Action Workbooks), and Strategic Planning Packages (comprehensive strategy manuals). Supporting content offerings include the Entrepreneur Encounters podcast and the Insights blog. Additionally, they provide a Growth Scaling Score assessment tool. The company is co-owned by husband-and-wife team Brent and Kate Halfwassen, serving clients globally from their Milwaukee, Wisconsin base.

Differentiator

Problem solved

Functional benefit

Brands

• Entrepreneur Encounters: A podcast featuring interviews with successful business owners who share their stories of success in overcoming challenges encountered in business.
• Growth Scaling Score

Products and services

• Business Diagnostic Review A diagnostic engagement for small business owners that delivers a tailored Growth Playbook — a next-steps analysis and action plan to achieve growth goals. Through deep dive into the client's business operations, the consultants diagnose gaps and illuminate opportunities, crafting tailored action steps for a clear path forward.
• Growth Consulting Ongoing consulting support for business growth acceleration with two tailored approaches: "Do It For You" — where the consultants integrate as a fractional part of the client's team — and "Teach You How" — where they provide accountability, expertise, and strategic guidance to empower client success.
• Corporate Training and Targeted Workshops Interactive learning experiences for business teams covering topics including Pricing, Business Development, Selling Strategies, Growth Tactics, Goal Setting, Budgeting, Financial Projections, Competitive Value, Financing Strategies, and Success Mindset, delivered with customized Action Workbooks and a blend of empathy, humor, and dynamic content.
• Strategic Planning Packages A comprehensive strategic planning package combining top-down and bottom-up approaches, resulting in a signature Strategy Manual with executive summary and comprehensive action plan addressing all organizational levels, designed for businesses ready to confidently pursue growth goals.
• Growth Scaling Score Assessment An interactive business assessment tool that evaluates businesses across five dimensions — People (Owner, Team, Partnerships, Customers), Process (Documented, Repeatable, Automated, Strategic), Product/Service (Owner-Independent, Efficient, Logistically Smooth, High Quality), Profit (Financials, KPIs, Operational Reviews, Owner's Comp), and Perception (Brand, Marketing Plan, Thought Leader Recognition, Customer Service) — to measure growth readiness and deliver a Growth Scaling Score.

Quantifiable outcome

• The company helps clients achieve clarity on growth goals, develop actionable strategic plans, and build sustainable business operations.

Named customers19 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Gazelles (Verne Harnish): Coaching and advisory organization built around the Rockefeller Habits and Scaling Up methodology for growth-stage SMBs. Directly comparable strategic-planning and growth-consulting offering, including the Growth Scaling Score concept, though operating at significantly larger scale.
• EOS Worldwide: Franchised network of EOS Implementers delivering the Entrepreneurial Operating System to SMB leadership teams. Highly comparable methodology (Vision, Traction, organizational health) and target buyer (SMB owners/leadership teams) with structured workshops and quarterly cadence.
• Strategic Coach: Dan Sullivan's entrepreneur coaching firm offering structured programs and workshops for SMB owners and entrepreneurs. Comparable in serving growth-focused business owners with framework-based coaching and tools, though at much larger scale and more productized.
• ActionCOACH: Global business coaching franchise network serving SMBs with structured growth programs. Directly comparable in target customer (small business owners) and service mix (coaching, workshops, strategic planning), but at vastly larger scale with a franchise model.

Direct peers

• The Growth Coach: Franchised business coaching network serving SMB owners and leaders. Direct overlap in service category (growth-focused business coaching) and target customer, operating as a franchise at broader geographic scale.
• Rhythm Systems: Provider of strategy execution software and coaching for growing businesses. Comparable in combining strategic planning frameworks with ongoing implementation support, though also offers a proprietary technology platform that MKE lacks.
• Petra Coach: Business coaching firm for SMBs implementing the Profit First methodology. Comparable in serving small business owners with structured financial and operational coaching programs.
• FocalPoint Business Coaching: Coaching franchise using Brian Tracy's methodology to serve SMB owners on sales, productivity, and leadership. Comparable target market and coaching service mix, with a broader franchise infrastructure.
• EMyth: Coaching and education brand helping small business owners systematize operations and grow. Direct overlap with MKE's diagnostic, process documentation, and growth playbook offerings targeting owner-led businesses.

Others

• SCORE (mentoring organization): U.S. nonprofit providing free mentoring, workshops, and resources to small business owners. Adjacent competitor in serving the same SMB segment with workshops and strategic guidance, though free rather than fee-based.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Customer concentration

• YouTubeopen.spotify.com/show/1WIFp2nBrB5bDjyQFJ7qpX?si=57b6ed6fa4af4c9b
• LinkedInlinkedin.com/in/brenthalfwassen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MKE Business Coach