Digible
- Company typePrivate
- Founded2016
- HeadquartersSão Paulo, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Digible does
Digible is a privately held Brazilian mobile consumer-products company founded in 2016 and headquartered at R. Barão do Triunfo, 427 in the Brooklin district of São Paulo. According to the data, it operates as a mobile transformation agent, combining product development for mobile applications, channel partnerships with major telecom operators and app stores, and performance-based media monetization under end-to-end service lifecycle management. Its published footprint lists 1–10 employees despite a catalog of seven consumer apps, suggesting a lean digital publisher that leverages partner distribution and outsourced production rather than a large in-house engineering headcount.
Digible's product portfolio spans seven sub-brands: Craque XP (a Neymar Jr. XP-branded football learning app combining social, educational, and gamified content), PlayKids+ (children's educational content with offline access and parental controls), Namu (a wellness super app with meditation, yoga, nutrition, and 50+ certified courses), Tamboro (professional education with international specialist courses and reward mechanics), Focus (cognitive training games targeting memory, attention, coordination, reasoning, and visual perception), Jogos de Sempre (digital versions of Brazilian board and card games), and Oh!play (live and on-demand streaming of corporate events, concerts, and music festivals). Underlying capabilities highlighted in the input include mobile-first UX, gamification, and content/social learning tools, plus performance-media buying for paid user acquisition.
The company monetizes through three documented revenue streams: subscription-based mobile carrier billing delivered via partnerships with operators including Vivo, Claro, and TIM, app-store distribution with in-app purchases and premium content, and performance-based advertising/media. End customers are B2C consumers across multiple verticals (children and families, sports enthusiasts, gamers, professional learners, wellness users, and live event viewers), reached primarily through LatAm telecom carriers and Google Play/Apple App Store storefronts rather than direct enterprise sales.
Digible firmographics
Firmographics- Name
- Digible
- Legal name
- Digible
- Website
- https://digible.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Digible industry classification
Industry- Product category
- Mobile Applications
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Mobile App Stores & Marketplaces (BPAMADAA)
- akta.pro secondary industry
- Mobile App Stores (General) (MPAFACAC)
Keywords
Where Digible is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Digible business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Mobile Carrier Billing: Revenue generated through partnerships with mobile operators where services are billed directly to user phone bills, enabling frictionless micro-transactions and subscriptions
- App Store Distribution: Distribution through mobile app stores with in-app purchases and premium content access
- Performance-based Media: Creation, investment and management of media focused on performance for service monetization
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Digible product offering
Product offeringCore offering
Digible develops, manages, and monetizes a portfolio of consumer-facing mobile applications spanning entertainment, education, and wellness categories, including Craque XP, PlayKids+, Jogos de Sempre, Focus, Namu, Tamboro, and Oh!play. The company operates as a mobile transformation agent distributing these apps through strategic partnerships with Latin American mobile operators (Vivo, Claro, TIM) and major app stores, with revenue generated via carrier billing, subscriptions, and performance-based media monetization.
Product overview
Digible is a mobile-focused technology company offering a portfolio of consumer-facing applications organized around entertainment and education. The product suite includes Craque XP (football education), PlayKids+ (children's educational content), Jogos de Sempre (digital board games club), Focus (cognitive training games), Namu (meditation and wellness), Tamboro (professional education), and Oh!play (live event streaming). The company operates as a platform with product development, mobile operator and app store distribution channels, media management, and end-to-end service lifecycle management capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Craque XP: Educational, social, collaborative and gamified football learning application.
- PlayKids+
- Focus
- Namu
- Oh!play
- Tamboro
- Jogos de Sempre
Products and services
- Craque XP An educational, social, collaborative, and gamified football learning application where users learn football skills, share talents, and receive tactical tips, dribbling instructions, fitness preparation, and nutrition guidance. It features Neymar Jr. XP branding and targets sports enthusiasts and football fans.
- PlayKids+ A global leader in educational children's content offering interactive activities, educational videos, games, books, podcasts, and music for children to learn through play, with parental controls, offline access, and multi-device support. It targets children and families seeking safe, ad-free educational entertainment.
- Jogos de Sempre A digital games club featuring official versions of popular board games including Banco Regional, 4 Na Fila, Sequência, Jogo de Damas, Ludo Adventure, Blackjack, Escopa, War, Sudoku, and others. Targets gaming consumers seeking familiar board and card games on mobile devices with AI opponents and multiplayer modes.
- Focus A cognitive training application with personalized games for brain exercise, offering real-time cognitive training, daily progress tracking, and games targeting memory, attention, coordination, reasoning, and visual perception. Targets adults seeking cognitive fitness.
- Namu A wellness super app enabling users to practice home exercises, manage mental health, create dietary routines, and access over 50 online courses with certificates in gastronomy, yoga, and meditation. Targets users seeking integrated health and wellness support.
- Tamboro An innovative professional education platform offering skills development courses created by international specialists, practical and collaborative learning activities, performance monitoring with reports, and a reward system with points convertible to prizes. Targets professionals seeking career development.
- Oh!play A live streaming platform for corporate events, music shows, and festivals, offering unlimited access to past performances and custom shows for businesses. Targets consumers seeking remote event access and music festival experiences.
Companies that use Digible
Customer profileSegments6 records
Ideal customer profiles1 record
Digible technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Digible partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- VivocorePartnership with Vivo (Brazilian telecom operator) for mobile service distribution and carrier billing integration.
- ClarocorePartnership with Claro (Latin American telecom operator) for mobile service distribution across the region.
- TIMcorePartnership with TIM (Brazilian telecom operator) for mobile service distribution and carrier billing.
- PlayKidscorePlayKids+ is a flagship product, described as one of the global leaders in children's educational content, distributed through Digible's mobile platform.
- TamboroflagshipTamboro is an innovative education solution featured prominently as a Digible product, focused on professional development and career success.
- NamuflagshipNamu is the wellness super app offering meditation, yoga, and nutrition courses with over 50 certified online courses.
- Neymar Jr. XP (Craque)flagshipCraque XP Experience is a football learning app featuring Neymar Jr. branding, combining social, educational and gamified football content.
- FocusminorFocus is a cognitive games application for brain training with personalized games and real-time cognitive training.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Digible competitors and assessment
Company assessmentOthers
Emerging players
- Headspace: Subscription-based mental health and wellness super app comparable to Digible's Namu product. Useful as a global benchmark for wellness subscription pricing and ARPU, though at significantly larger scale and brand recognition.
Direct peers
- Wildlife Studios: One of the largest mobile game developers and publishers in Latin America, headquartered in Brazil. Comparable as a Brazilian mobile app publisher distributing through global app stores, though Wildlife focuses on free-to-play games rather than subscription content.
- PlayKids (by Movile): Movile-owned global children's educational content platform featured as a Digible flagship product. Comparable because Digible appears to distribute PlayKids+ through its telecom-billing rails in Latin America, sharing the same underlying IP and customer segment.
- Tapps Games: Brazilian mobile game and casual app publisher operating a portfolio of consumer mobile apps. Directly comparable to Digible's mobile-first, multi-app publishing model and Latin American distribution footprint.
- Movile: Brazilian mobile commerce and content platform that distributes apps and digital services through Latin American telecom carriers. Closely comparable to Digible's carrier-billing, mobile-first distribution model across the same operator ecosystem (Vivo, Claro, TIM).
Broad incumbents
- Calm: Global meditation and wellness subscription app directly comparable to Digible's Namu wellness offering. Useful as a benchmark for the wellness vertical economics Digible is pursuing, though Calm operates globally and at much higher ARPU.
- Scopely: Global mobile game and entertainment publisher with a multi-app portfolio. Comparable as a broad incumbent mobile publisher operating consumer apps across categories, providing a benchmark for portfolio-scale monetization.
Regional players
- Nuuvem: Brazilian digital game distribution marketplace selling game codes and software. Adjacent comparator as a Brazil-based digital content distribution platform, though focused on PC/console game codes rather than mobile apps.
- Koru Games: Brazilian casual mobile gaming studio with a portfolio of consumer apps. Comparable as a regional Latin American mobile publisher competing for the same Brazilian consumer attention and app-store slots.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Digible social profiles
Digital presenceDigible financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digible leadership team
Management profileNumber of profiles
Digible funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digible M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digible
What does Digible do?
Digible develops, manages, and monetizes a portfolio of consumer-facing mobile applications spanning entertainment, education, and wellness categories, including Craque XP, PlayKids+, Jogos de Sempre, Focus, Namu, Tamboro, and Oh!play. The company operates as a mobile transformation agent distributing these apps through strategic partnerships with Latin American mobile operators (Vivo, Claro, TIM) and major app stores, with revenue generated via carrier billing, subscriptions, and performance-based media monetization.
Is Digible a public or private company?
Digible is a private company. It is classified as unknown and is currently operating.
When was Digible founded?
Digible was founded in 2016. It employs 1 to 10 people.
Where is Digible based?
Digible is headquartered in São Paulo, Brazil, in the Latin America region.
How does Digible make money?
Three revenue lines are on record. Mobile Carrier Billing is the primary driver. The others are app Store Distribution and performance-based Media.
Who are Digible's main competitors?
Rovio Entertainment is listed as an others. Headspace is listed as an emerging player. Direct peers are Wildlife Studios, PlayKids (by Movile), Tapps Games and Movile. Broad incumbents are Calm and Scopely. Regional players are Nuuvem and Koru Games.
Does Digible have an API?
No public API is recorded for Digible.
What industry is Digible in?
Digible's product category is Mobile Applications. Its primary akta.pro industry code is BPAMADAA, Mobile App Stores & Marketplaces, with a secondary code of MPAFACAC, Mobile App Stores (General). Its NAICS code is 5132 and its SIC code is 7372.