Floween Group

Name

Floween Group

Legal name

Floween

Website

https://floween.group

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Customer Relationship Management Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422)

akta.pro primary industry

Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)

akta.pro secondary industries

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN)

Keywords

• Customer relationship management
• Omnichannel contact center
• Lead generation services
• E-commerce consulting
• AI callbot services

Headquarters

HQ city

Asnières-sur-vègre

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Customer Relationship Management Services: Floween Group generates revenue through B2B professional services for customer acquisition and customer service operations. The company provides omnichannel contact center services, digital marketing, sales prospecting, and CRM management to enterprise clients across multiple vertical markets.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Floween Group is a B2B customer relationship management and customer acquisition services provider that delivers omnichannel contact center operations, sales prospecting, lead generation, CRM implementation, digital marketing (SEO/SEA), and e-commerce consulting to enterprise clients. The group operates through specialized subsidiaries (Citizen Call, ForcePlus, VoxiMed, Teleactis, UpMyBiz) targeting HR/banking, industrial, pharmaceutical, Swiss, and e-commerce verticals, supported by proprietary AI tooling including Bob-le-Bot callbot and the Wysiplus Suite CRM platform.

Product overview

Floween Group operates as a unified customer relationship management and acquisition services holding company with multiple specialized subsidiary brands. The portfolio includes Citizen Call (services, education, and HR), ForcePlus (building and industry), VoxiMed (life sciences and pharmacy), and UpMyBiz (e-commerce consulting), with Teleactis serving the Swiss market. The group differentiates through proprietary technology platforms including Bob-le-Bot (AI-powered callbot), Wysiplus Suite (integrated CRM and service operations), Hermes.net (intelligent prospecting), and InMail (process automation), all supported by integrations with leading platforms like Salesforce, HubSpot, Google Analytics, and Zendesk.

Differentiator

Problem solved

Functional benefit

Brands

• Citizen Call: Agency specializing in digital and commercial services for Services, Education & HR sectors with 30+ years of experience in customer journey performance.
• ForcePlus
• VoxiMed
• Teleactis
• UpMyBiz

Products and services

• Citizen Call Digital and commercial agency dedicated to services, education, and HR sectors that activates service marketing energy and attention at every stage of the customer journey through inbound and outbound call management, customer acquisition, and customer service operations. Targets RH, Bancassurance, and Services Publics verticals.
• ForcePlus Digital and commercial agency dedicated to industrial and building/construction sectors, providing business intelligence, commercial organization consulting, commercial prospecting, and CRM and after-sales service management for industrial clients.
• VoxiMed Multichannel customer relations center serving pharmaceutical laboratories, providing strategic support, remote approach services, key account management, merchandising, and survey/study services for pharmacy market operations.
• UpMyBiz E-commerce consulting and project direction firm providing cross-functional digital expertise including e-commerce strategy consulting, performance auditing, e-commerce development support, website creation and redesign, digital marketing expertise (SEO/SEA/SMO/SMA), and data-driven performance management. Has served over 250 companies.
• Teleactis Contact center services provider for the Swiss market with 26 years of experience, specializing in inbound call reception and outbound call emission services for enterprise clients.
• Bob-le-Bot (AI callbot) Proprietary AI-powered callbot developed by Citizen Call that conducts natural language telephone conversations 24/7. Provides enhanced telephone reception for customer service, candidate pre-screening (mass recruitment case: 6,500 candidates preselected in under 48 hours), and other conversational phone workflows. Sold as a standalone AI capability within the Citizen Call service portfolio.
• Wysiplus Suite Integrated CRM and service operations software suite with dual client/Floween entry points that powers CRM management, customer service operations, and contact center functions. Enables visual and interactive real-time ticket management and is integrated with Avaya Web Cloud for omnichannel contact center capabilities. Delivered as part of CRM management engagements.

Quantifiable outcome

• 95% customer satisfaction rate for after-sales service operations
• +7 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability11 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• TeleactiscoreOthersTeleactis is a subsidiary of Floween Group, bringing 26 years of experience in the Swiss contact center market. Specializes in reception and emission of calls for the Swiss market.
• Citizen CallcoreOthersCitizen Call is a Floween Group subsidiary dedicated to services, education, and HR sectors. Offers inbound call reception, outbound calling, and has developed proprietary callbot Bob-le-Bot.
• ForcePluscoreOthersForcePlus is a Floween Group subsidiary specialized in industrial and building/construction sectors for over 30 years. Provides business intelligence, sales organization consulting, commercial prospecting, and CRM/after-sales services.
• VoxiMedcoreOthersVoxiMed is a Floween Group subsidiary dedicated to life sciences and pharmacy sectors. Provides strategic support, remote approach, key account management, merchandising, and survey services for pharmaceutical laboratories.
• UpMyBizcoreOthersUpMyBiz is a Floween Group subsidiary providing e-commerce consulting and digital project direction for 10 years. Has served over 250 companies with expertise in e-commerce strategy, website development, and digital marketing.

Scale indicators7 records

Recent moves5 records

Direct peers

• Majorel: Majorel (now part of Teleperformance) is a customer experience specialist providing omnichannel contact center, digital customer service, and B2B sales solutions across EMEA and beyond. It is directly comparable to Floween in vertical-specialized customer service and inside sales delivery for enterprise clients.
• Foundever: Foundever, formerly Sitel Group, is a global leader in customer experience and call center outsourcing offering inbound/outbound contact center, sales, and CX consulting. Comparable to Floween as a BPO with strong European footprint and multi-vertical service delivery including B2B sales support.
• Webhelp (now Concentrix+Webhelp): Webhelp, founded in France and now merged with Concentrix, is a leading European customer experience and BPO company offering multilingual contact center, sales, and digital services. It is directly comparable to Floween as a French-rooted, multi-vertical BPO serving enterprise clients across HR, banking, retail, and industry.
• Comdata Group: Comdata Group is a global customer interaction and BPO provider offering inbound/outbound contact center, sales, and back-office services, with a significant European presence. It is comparable to Floween as a direct BPO competitor serving enterprise clients with similar telesales and customer service capabilities.
• Armatis: Armatis is a France-based BPO and customer relationship outsourcing specialist serving enterprise clients across HR, banking, insurance, telecoms, and e-commerce. It is directly comparable to Floween as a mid-sized French competitor offering inbound/outbound telemarketing, sales prospecting, and CX services.
• Acticall (now Sitel/Acticall): Acticall is a French-origin BPO group providing multilingual customer service, telemarketing, and inside sales operations for enterprise clients across Europe. It is directly comparable to Floween as a French-headquartered, multi-vertical contact center and sales outsourcing competitor.

Broad incumbents

• Teleperformance: Teleperformance is the world's largest customer experience management company, providing outsourced omnichannel customer service, telemarketing, and B2B sales support across 80+ countries. It is comparable to Floween as a BPO provider offering inbound/outbound call center, sales prospecting, and CX services, but at vastly larger scale.
• Concentrix: Concentrix is a global business services leader providing customer experience, digital sales, and B2B customer management at enterprise scale. Comparable to Floween as a competitor in omnichannel CX and sales outsourcing, though operating globally with significantly larger delivery capacity.
• TTEC: TTEC (TeleTech International) is a large global CX and digital customer management company with a focus on AI-enabled contact center and sales operations. Comparable to Floween as an omnichannel BPO with proprietary technology, but operating at significantly larger scale and global footprint.

Others

• Salesforce (Service Cloud / Sales Cloud ecosystem): Salesforce is not a direct BPO competitor but is the underlying CRM platform Floween integrates and implements for clients via its Wysiplus Suite and ForcePlus subsidiary. It is comparable as a key technology ecosystem on which Floween's vertical BPO services are delivered.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights1 record

Customer concentration

• Xx.com/floween_group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floween Group