Bennett Media Group

What Bennett Media Group does

Bennett Media Group (BMG) is a privately held, full-service marketing agency headquartered in Marquette, Michigan, serving clients primarily in Michigan's Upper Peninsula. The company is led by President John Bennett and operates with a small core team of approximately five people covering video production, visual design, digital marketing, and account management. Its offering is organized around four integrated service lines: Campaign Management, Video Production, Visual Design, and Web Design, with Campaign Management positioned as the strategic wrapper coordinating messaging across the other three creative functions.

BMG delivers both digital and traditional media buying, executing paid placements through Google Ads, YouTube, Meta (Facebook/Instagram), Connected TV platforms (Hulu, Roku, Amazon), and streaming audio (Spotify, Pandora, iHeartRadio). Creative production is handled in-house across scriptwriting, filming, animation, post-production, brand identity, print materials, and SEO-optimized website development. The technology stack is the standard set of third-party ad platforms and creative production tools rather than proprietary infrastructure; no patents, proprietary platforms, APIs, or AI/ML capabilities are disclosed.

Revenue is generated through professional services engagements on a custom-quoted basis with multi-year contracts and a consultative sales motion initiated via free consultations. The customer base spans regional SMBs and non-profits across healthcare (John Fornetti Dental Center, Superior Eye Health & Vision), automotive (Fox Motors), financial services (First National Bank and Trust), non-profit (Marquette Community Foundation, Superior Health Foundation, Kids Cove, Peter White Public Library), food and beverage (Third Street Bagel, Marquette Food Co-Op), and retail (The Window Store). No funding rounds, acquisitions, investors, or external ownership are disclosed.

Name

Bennett Media Group

Legal name

Bennett Media Group

Website

https://bennettmediagroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Bennett Media Group is a privately held, full-service marketing agency in Marquette, Michigan, serving regional SMBs and non-profits with campaign management, video production, visual design, and web design across digital, CTV, streaming audio, and traditional media channels.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183), Media Representatives (54184)

SIC

Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812), Services-Advertising (7310)

akta.pro industry

PRIMARYMPAAAAAA

Integrated Full-Service Creative Agencies

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

SECONDARYMPAAABAE

Video/CTV/OTT Media Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYBPAFAAAE

Social Media & Community Management

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

SECONDARYMPAAABAA

Full-Service Media Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

Keywords

• Marketing campaign management
• Video production services
• Visual design services
• Web design services
• Advertising agency services

Headquarters

HQ city

Marquette

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: BMG generates revenue through professional marketing services including campaign management, video production, visual design, and web development. Services are custom-quoted based on client needs and scope.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Bennett Media Group is a full-service marketing agency offering Campaign Management, Video Production, Visual Design, and Web Design services to businesses. Campaign management serves as the strategic wrapper that coordinates hyper-targeted messaging across digital and traditional channels (Google, Meta, streaming audio/TV), while video, design, and web services deliver the creative assets and execution capabilities. All work is custom-quoted and tailored to each client's needs.

Product overview

Bennett Media Group (BMG) is a full-service marketing agency offering a unified suite of four core service areas: Campaign Management, Video Production, Visual Design, and Web Design. These services work together as an integrated marketing solution—campaign management serves as the strategic wrapper that coordinates messaging across channels, while video, visual design, and web services provide the creative assets and execution capabilities. The agency delivers both digital advertising (Google, Meta, social media, streaming audio/TV) and traditional media (TV, radio, print), with all services supported by custom creative development and real-time campaign measurement.

Differentiator

Problem solved

Functional benefit

Products and services

• Campaign Management

Quantifiable outcome

• Customer testimonials indicate high satisfaction with creative quality and strategic decision-making for advertising budgets

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationBMG utilizes Google advertising platforms including SEM campaigns, YouTube video ad placement, and Google Display Network for targeted advertising. They manage account setup, ad creation, bid control, and campaign optimization specific to client objectives.
• Meta (Facebook/Instagram)coreTechnology or IntegrationBMG creates and places social media advertising content across Facebook and Instagram platforms as part of their digital marketing services.
• YouTubecoreTechnology or IntegrationOwned by Google, YouTube serves as a primary platform for video ad placement targeting BMG's client audiences.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• SmartSites: SmartSites is a full-service digital marketing agency offering web design, SEO, PPC, and creative services to SMB clients, directly comparable to BMG's integrated service model and SMB target market.
• RNO1: RNO1 is a brand and digital experience agency delivering web design, video, and integrated marketing campaigns, comparable to BMG's full-service creative-and-execution model.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering web design, SEO, social media marketing, video production, and PPC—directly overlapping with BMG's integrated campaign, video, design, and web capabilities.
• Blue Fountain Media: Blue Fountain Media is a full-service digital agency offering web design, branding, video, and digital marketing—sharing BMG's integrated services stack and SMB-to-mid-market positioning.
• WebFX: WebFX is a full-service digital marketing agency providing SEO, web design, PPC, social media, and content marketing—mirroring BMG's four-pillar service offering and serving a comparable mix of mid-market and SMB clients.
• Tilt Metrics: Tilt Metrics is a full-service digital marketing agency offering web design, SEO, paid media, and video—directly comparable in service breadth and SMB client orientation to BMG.
• Lounge Lizard: Lounge Lizard is a digital marketing and web design agency offering branding, web design, video, and digital strategy with a similar SMB-to-mid-market focus, making it a close structural peer to BMG.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency offering paid media, SEO, web design, and creative services, serving a comparable SMB-to-mid-market client mix like BMG.
• Lyfe Marketing: Lyfe Marketing is a digital marketing agency specializing in social media management, PPC, and content for SMBs, overlapping significantly with BMG's social media advertising and SMB focus.

Emerging players

• Sculpt: Sculpt is a full-service B2B marketing agency with integrated creative, content, and digital execution capabilities—comparable in operating model though with a different primary buyer focus than BMG.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/bennettmediagroup
• Instagraminstagram.com/bennettmediagroup
• LinkedInlinkedin.com/company/bennett-media-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bennett Media Group