Native Intelligence

What Native Intelligence does

Native Intelligence, Inc. is a privately held, Maryland-based (Ellicott City) cybersecurity awareness content provider founded in 1995 and operated by a 1-10 person team described as a woman- and Native American-owned small business. The company sells subscription-based awareness content — primarily the CyberSentinel CMMC/DIB Edition newsletter, the 60 Seconds of Security weekly email tips, and a library of more than 100 downloadable security awareness posters — to defense contractors, healthcare organizations, financial institutions, and manufacturing companies. Content is delivered as secured PDF or editable Word files, supports white-label branding, and, in the case of CyberSentinel, maps monthly issues to specific CMMC practices using real-world enforcement examples.

The product architecture is a content-publishing model rather than a software platform: native authored newsletter issues, 52 weekly email tips across 12 security topic areas, and a downloadable poster library, all gated by annual subscriptions. Pricing is publicly disclosed in three tiers — Bronze at $3,600/year, Silver at $7,500/year (up to 1,000 seats, optional translations), and Gold at $12,500/year (up to 3,000 seats, full customization with client-controlled importance weighting) — with extended licensing available for larger organizations. Content is produced by staff holding CISSP, CCP, and CCA credentials combined with professional writing expertise, and historically the firm delivered more than 1,000,000 seats of web-based training in English, Japanese, Italian, German, and Spanish.

Go-to-market is direct enterprise sales facilitated through the company website (contact forms, demo and sample requests), supplemented by phone and email, with a LinkedIn presence and free security resources (quotes, analogies, slogans, links) used as top-of-funnel content marketing. There are no disclosed channel partners, resellers, or self-serve e-commerce. Named customer logos span large enterprises such as Lockheed Martin, Goodyear, Norwegian Cruise Lines, BMC Software, and Tractor Supply across defense, manufacturing, healthcare, financial, retail, energy, and government segments, with an independent Dun & Bradstreet/Open Ratings customer satisfaction score of 98/100 cited by the company.

Name

Native Intelligence

Legal name

Native Intelligence, Inc.

Website

https://nativeintelligence.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Native Intelligence is a Maryland-based small business that sells subscription cybersecurity awareness newsletters, weekly email tips, and poster content to defense, healthcare, financial, and manufacturing organizations, with a focus on CMMC compliance for the Defense Industrial Base.

Ownership category

akta.pro rank

Product category

Security Awareness Training

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

General Cybersecurity Awareness (All Employees) (EDABAGAA)

akta.pro secondary industries

Cybersecurity Training & Awareness Programs (BPAEANAF), Cybersecurity Learning Platforms (EDAFANAF)

Keywords

• Security awareness training
• Cybersecurity newsletters
• CMMC compliance content
• Security awareness content
• Phishing awareness tips

Headquarters

HQ city

Glenelg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Newsletter Subscription Packages: Annual subscription-based revenue from three tiers of security awareness newsletters (Bronze, Silver, Gold) priced by organization size and customization level. Packages include secured PDF delivery and licensing for specific employee counts.
2. Email Tips Licensing: Annual licensing of 52 weekly security tips distributed to staff, licensed for organizations up to 500 people with extended licensing available for larger organizations.
3. Extended Licensing: Additional fees for organizations exceeding standard employee count limits in each package tier.
4. Language Translation Services: Translation licensing available at additional cost for Silver package clients requiring content in languages other than English.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Native Intelligence produces subscription-based cybersecurity awareness content, including monthly newsletters and weekly email security tips, aimed at defense contractors, healthcare, financial, and manufacturing organizations. Products are delivered as secured PDF files or editable Word documents with client branding and CMMC practice mapping to support compliance documentation. A subscriber-access library of more than 100 security awareness posters supplements the core newsletters and email tips.

Product overview

Native Intelligence offers a suite of cybersecurity awareness products centered around its flagship CyberSentinel CMMC/DIB Edition newsletter and the 60 Seconds of Security email tips program. These core offerings are complemented by a downloadable security poster library with over 100 designs, all available through tiered subscription packages (Bronze, Silver, Gold). The products are white-label capable, allowing organizations to incorporate their own branding. A legacy web-based training (WBT) product has also been delivered to over 1,000,000 seats across multiple languages. The company also provides free security resources including quotes, analogies, slogans, and curated cybersecurity links.

Differentiator

Problem solved

Functional benefit

Brands

• CyberSentinel: CMMC/DIB Edition security awareness newsletter delivering mission-critical CMMC insights, real-world examples, and actionable guidance tailored for the Defense Industrial Base
• 60 Seconds of Security

Products and services

• CyberSentinel CMMC/DIB Edition Newsletter

Quantifiable outcome

• Security incidents decline when employees receive engaging, actionable security awareness content
• +3 more outcomes

Named customers19 records

Segments5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Curricula: Security awareness training vendor known for story-driven, animated learning content. Closely comparable to Native Intelligence's engagement-first content philosophy, with overlap in SMB and mid-market buyer segments.
• Proofpoint Security Awareness: Proofpoint (formerly Wombat Security) sells enterprise security awareness training, phishing simulations, and behavior analytics. Overlaps with Native Intelligence's newsletter and email-tip content category but is delivered through an integrated platform.
• Phished: AI-driven security awareness and phishing simulation platform. Direct comparable in the subscription-based awareness category, though with stronger European presence and a more automation-led content delivery model.
• Living Security: Security awareness training platform combining behavioral science with gamified, escape-room-style content. Direct competitor in the engagement-driven security awareness category, often displacing traditional newsletter-based training.
• KnowBe4: Market-leading security awareness training and simulated phishing platform. Directly comparable to Native Intelligence as a vendor selling subscription-based awareness content and training to enterprise and regulated-industry buyers, but with a much larger SaaS platform footprint.
• CybSafe: Behavior-led security awareness and human risk management platform. Competes in the same enterprise buying cycle as Native Intelligence but differentiates through data-driven risk scoring rather than narrative content.
• Hoxhunt: Security awareness and phishing simulation platform with a behavioral-science and gamified engagement model. Competes for the same enterprise awareness budget as Native Intelligence, particularly with companies seeking higher employee engagement than traditional compliance training.

Broad incumbents

• Infosec Institute: Cybersecurity education and training provider offering awareness content, role-based training, and certifications. Comparable to Native Intelligence's enterprise awareness content, positioned as a broader incumbent in the security training market.
• Arctic Wolf (MediaPRO): Managed security operations provider that acquired MediaPRO's security awareness training. Competes in the same enterprise awareness buying motion, particularly with organizations seeking bundled solutions.
• SANS Institute: Long-established cybersecurity training and certification organization. Overlaps with Native Intelligence in the awareness and training content category, but is a broad incumbent offering courses, certifications, and SecAware content for both technical and end-user audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/native-intelligence-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Native Intelligence