What Hwadi does

Hwadi is a Saudi multi-industry group headquartered in Riyadh that operates an 'Advise-Build-Operate' (ABO) delivery model across three divisions: Experiences (events, entertainment, cultural projects), Hospitality (hotels, F&B, entertainment centers), and Construction (building and real estate development). The group was founded in 2008 as a motorsports management company and pivoted its strategy around Saudi Vision 2030 to become an integrated project developer serving government entities, large corporates, and tourism consumers. As of the input data, Hwadi operates through 13 subsidiary companies including Hwadi XP (core experiences), Hwadi Studio (production), Mayadeen (venues), Invent Production (event logistics), Hwadi Construction, Hwadi Real Estate, and hospitality brands such as Rohb boutique hotel, Mahara Karting Center (180,000 annual visitors, 26,000 m² facility in Dammam), and BLY's F&B.

The company employs 500+ team members (as stated on the company website) and claims 500+ delivered projects, 1M+ annual attendees, and operations across 12 countries, with branch offices in Beirut and Cairo supporting regional expansion. Its core capabilities are service-based — project management, event production, hospitality operations, and construction delivery — with no proprietary technology platform disclosed in the source material. The business model is professional services / project-based B2B and B2G, with revenue earned from construction and contracting fees, event production fees, hospitality management fees, and venue operations across the subsidiary portfolio. Client acquisition is relationship-driven and project-based, targeting government ministries, municipalities, cultural and sports bodies, and large Saudi corporates aligned with Vision 2030 priorities.

Strategic partnerships announced in 2024 — including a credit facility with the Saudi Cultural Fund (December 2024), a joint venture with Kerten Hospitality for the Nura Al Ahsa Hotel (January 2024), a MediaPro production partnership via Mayadeen (April 2024), and a sponsorship management framework with Faz (November 2024) — indicate an actively scaling group broadening its capabilities and capital base. The company is privately held and founder-led: CEO and founder Abdulhadi Al Qahtani (former Saudi racing champion) and Chairman Rashed Al Rashed lead the executive team, with no disclosed institutional investors or parent company.

Name

Hwadi

Legal name

Hwadi Company Ltd.

Website

https://hwadi.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Hwadi is a privately held Saudi multi-industry group that advises, builds, and operates projects across experiences, hospitality, and construction for government entities, corporates, and consumers aligned with Saudi Vision 2030, through 13 subsidiary companies.

Ownership category

akta.pro rank

Product category

Multi-Industry Project Development Services

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114), New Multifamily Housing Construction (except For-Sale Builders) (236116), Real Estate Property Managers (53131), Other Motion Picture and Video Industries (512199)

SIC

General Bldg Contractors - Nonresidential Bldgs (1540), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Real Estate Agents & Managers (For Others) (6531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Construction Program Management (Multi-site/Portfolio) (IMAFAAAF)

akta.pro secondary industries

Live-Action Production Management & Line Producing (MPADABAH), Multifamily (Apartment) Property Management (BPAJAGAD), Luxury Vacation Rental Management (BPAJAIAD)

Keywords

• Event production services
• Hospitality management
• Construction services
• Entertainment venues
• Real estate development

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Project Delivery (Advise-Build-Operate): Hwadi generates revenue through full-cycle project delivery under its ABO (Advise-Build-Operate) model. The company advises on project design and strategy, builds the physical or experiential product, and operates it post-launch. Revenue is earned from construction/contracting fees, event production fees, hospitality management fees, and venue operation revenue across its 13 subsidiary companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hwadi is a Saudi multi-industry group that delivers end-to-end projects through its "Advise-Build-Operate" (ABO) business model across three divisions: Experiences (live shows, theater, festivals, cultural and sports events via Hwadi XP, Hwadi Studio, Mayadeen, Invent Production), Hospitality (boutique hotels, family entertainment centers, and F&B via Rohb, Mahara, BLY's), and Construction (building projects, fit-out, and real estate development via Hwadi Construction and Hwadi Real Estate). The company advises clients on project strategy, builds the physical or experiential product, and operates the asset post-launch.

Product overview

Hwadi is a Saudi multi-industry group operating an 'Advise-Build-Operate' business model across three major divisions: Experiences (events, entertainment, and cultural projects), Hospitality (hotels, F&B, and entertainment centers), and Construction (building and real estate development). The group manages 13 subsidiary companies including Hwadi XP (core experiences), Hwadi Studio (production), Mayadeen (venues), Invent Production (event logistics), Hwadi Construction, Hwadi Real Estate, and hospitality brands such as Rohb, Mahara Karting Center, and BLY's. The portfolio aligns with Saudi Vision 2030 development goals.

Differentiator

Problem solved

Functional benefit

Products and services

• Hwadi XP Experiences division pioneering the field of events by crafting live shows, theater productions, festivals, cultural projects, exhibitions, and sports events. Serves government and corporate clients seeking precisely designed experience delivery.
• Hwadi Studio Visionary entertainment company creating cinematic and theatrical productions that resonate with Saudi audiences, overseeing every stage from raw idea to final production.
• Mayadeen Venue management company at the forefront of Saudi Arabia's event landscape, introducing dynamic event spaces and specializing in both the creation of new venues and transformation of existing ones.
• Invent Production Event production and fit-out services ensuring flawless execution with comprehensive backup plans, reliable suppliers, and strict attention to public health, safety, environment, contingencies, emergencies, and quality assurance.
• Hwadi Construction Construction services utilizing highly trained engineering and technical teams to deliver state-of-the-art building complexes and sustainable projects, from start to finish.
• Hwadi Real Estate Real estate development specializing in high-quality housing solutions with sustainable and innovative designs that combine authenticity, functionality, and modern living.
• Rohb Boutique hotel brand redefining hospitality with a unique blend of luxury and cultural authenticity, offering exceptional spaces and services for bespoke events and stays.
• Mahara Karting Center Multi-area family entertainment center in Dammam featuring karting track, indoor adventure, arcade games, and party rooms across 26,000 m², welcoming 180,000 annual guests from all age groups.
• BLY's F&B restaurant brand serving authentic cheesesteaks and burgers made with the highest quality beef.

Quantifiable outcome

• 500+ projects delivered across events, hospitality, and construction sectors
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and major.

• Faz Sponsorship CompanycoreGTM or Marketing Partner · 18 November 2024Hwadi signed a framework agreement with Faz Sponsorship Company, entrusting Faz with full responsibility for managing sponsorships across all of Hwadi's upcoming projects. Faz brings expertise in sponsorship management to build strong relationships with industry leaders and stakeholders, streamlining Hwadi's sponsorship processes and enabling Hwadi to focus on core project delivery.
• Riyadh Women's CommitteemajorStrategic or Co-development Partner · 16 October 2024Hwadi Group partnered with the Women's Committee in the Emirate of Riyadh Province, under the patronage of His Royal Highness Prince Faisal bin Bandar bin Abdulaziz Al Saud. The collaboration drives sustainable social development through programs that promote inclusivity, empower communities, and align with Vision 2030's goals for a sustainable future.
• Saudi Film FestivalmajorGTM or Marketing Partner · 8 May 2024Hwadi Group partnered with the Saudi Film Festival to elevate the Kingdom's film industry, celebrating cultural diversity and nurturing national talent. The collaboration focuses on talent development, knowledge exchange, and producing high-quality films that showcase Saudi culture and stories, contributing to the rapid growth of the Saudi cinema sector.
• VocallycoreStrategic or Co-development Partner · 5 May 2024Hwadi Group entered a strategic investment partnership with Vocally under the sponsorship of the Quality of Life Program. The collaboration aims to elevate cultural and artistic experiences in Saudi Arabia, developing extraordinary cultural projects that combine Saudi heritage with modern innovation. The partnership aligns with Vision 2030 goals to position Saudi Arabia as a global hub for arts, culture, and entertainment.
• MediaPromajorStrategic or Co-development Partner · 29 April 2024Mayadeen, a Hwadi Group subsidiary specializing in venue management and event operations, partnered with MediaPro, a globally recognized media production leader. The partnership aims to leverage MediaPro's expertise to enhance creative and technical elements of Mayadeen's projects, integrating advanced production technologies and innovative storytelling methods across entertainment, arts, and cultural events.
• Kerten HospitalitymajorStrategic or Co-development Partner · 20 January 2024Hwadi Group partnered with Kerten Hospitality to launch Nura Al Ahsa Hotel, a sustainable tourism landmark under the 'Cloud 7' brand. The hotel blends eco-friendly facilities with the authentic architectural heritage of Al Ahsa, targeting visitors from around the world. Kerten Hospitality brings lifestyle destination expertise and manages the property, while Hwadi provides the project development and local market access.
• Jazeel (JCRC)coreStrategic or Co-development Partner · 1 January 2023Hwadi partnered with Jazeel and the JCRC (Jazeel Cultural Research Center) in 2023 to enrich language, culture, and storytelling in Hwadi projects. JCRC advances cultural development and empowers projects that position Saudi Arabia as a global cultural influence.
• QuintessentiallymajorGTM or Marketing Partner · 1 January 2023Hwadi partnered with Quintessentially, a world-class concierge and lifestyle management company. The partnership combines Hwadi's bespoke event planning with Quintessentially's personalized concierge services to provide tailored solutions, exclusive opportunities, and unforgettable moments, setting a new standard for excellence.
• RohbcoreStrategic or Co-development Partner · 1 January 2022Hwadi partnered with Rohb, a distinguished boutique hotel redefining hospitality with a unique blend of luxury and cultural authenticity. The collaboration enhanced Hwadi's ability to deliver bespoke events by leveraging Rohb's exceptional spaces and services, creating unforgettable experiences that merged elegance and innovation.
• BLY'scoreOthers · 1 January 2022BLY's is a subsidiary of Hwadi Group operating a premium F&B brand specializing in cheesesteaks and burgers served with the highest quality beef, adding culinary excellence to Hwadi's hospitality portfolio.
• Hwadi StudiocoreOthers · 1 January 2022Launched in 2022, Hwadi Studio is a visionary entertainment company where imagination intertwines with innovative storytelling techniques, creating cinematic and theatrical productions that resonate deeply with Saudi audiences. The studio oversees every stage from raw idea to final production.
• MayadeencoreOthers · 1 January 2021Founded in 2021, Mayadeen is Hwadi's venue management subsidiary, transforming venue management in Saudi Arabia. Mayadeen stands at the forefront of the Kingdom's venue management landscape, introducing dynamic event spaces and specializing in both the creation of new venues and the transformation of existing ones.
• Invent ProductioncoreOthers · 1 January 2017Launched in 2017, Invent Production ensures flawless event execution with thorough backup plans, reliable suppliers, and strict attention to detail, covering public health, safety, environment, contingencies, emergencies, and quality assurance.
• Hwadi Real EstatecoreOthers · 1 January 2017Launched in 2017, Hwadi Real Estate specializes in high-quality housing solutions, offering sustainable and innovative designs that combine authenticity, functionality, and modern living.
• MaharacoreOthers · 1 January 2015Founded in 2015, Mahara is a family entertainment center and one of Hwadi's core subsidiaries, operating a 26,000 m² facility in Dammam with karting, indoor adventure, arcade, and party rooms. It welcomes 180,000 annual guests from all age groups.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dar Al Arkan Real Estate Development: Saudi-listed real estate developer delivering residential and mixed-use masterplans. Comparable to Hwadi Real Estate in the residential/multifamily development vertical with similar Vision 2030 housing exposure.
• Almabani General Contractors: One of Saudi Arabia's largest general contractors, delivering complex nonresidential, infrastructure, and mega-projects. Directly comparable to Hwadi Construction in scale of build capability and Vision 2030 project pipeline exposure.
• MDLBEAST: Saudi Arabia-headquartered entertainment company behind the Soundstorm festival and a portfolio of live music, cultural, and event IP. Directly comparable to Hwadi XP in the events/experiences vertical with a similar Vision 2030-aligned Saudi-national positioning.
• El Seif Engineering Contracting: Saudi general contractor executing large-scale commercial, hospitality, and infrastructure builds. Comparable to Hwadi Construction as a domestic contractor competing for Vision 2030 nonresidential building awards.
• Nesma & Partners: Saudi-based multi-discipline construction and engineering group with a portfolio spanning buildings, infrastructure, and industrial projects. Comparable to Hwadi Construction and Hwadi Real Estate in scale and Vision 2030 exposure.
• Al Hokair Group: Saudi entertainment, hospitality, and lifestyle conglomerate operating family entertainment centers, hotels, and F&B concepts. Directly comparable to Hwadi's Mahara, Rohb, and BLY's operations across entertainment/hospitality verticals.
• Eagle Hills: Abu Dhabi-headquartered real estate and hospitality developer building integrated mixed-use destinations across the MENA region. Comparable to Hwadi's integrated build-and-operate model (e.g., Nura Al Ahsa) for hospitality-led real estate projects.

Broad incumbents

• Rotana Hotel Management Corporation: One of the largest Middle East hospitality operators, managing hotels and serviced apartments across the region. Comparable to Hwadi's Rohb boutique hotel operations and the Kerten-partnered Nura Al Ahsa project at the operating-asset level.
• Red Sea Global: PIF-backed developer of The Red Sea and AMAALA tourism mega-destinations in Saudi Arabia. Comparable to Hwadi as a Saudi mega-project developer with overlapping exposure to hospitality, events, and construction verticals under Vision 2030.
• Saudi Entertainment Ventures (SEVEN): PIF-owned entertainment holding developing and operating entertainment destinations across Saudi Arabia. Overlaps directly with Hwadi's Mayadeen and Mahara operations and is a key competitor for government-awarded entertainment mega-projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hwadisa
• LinkedInlinkedin.com/company/hwadisa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hwadi