AudienceFirst

What AudienceFirst does

ZUID is a full-service B2B marketing agency headquartered in Tilburg, Netherlands, with a secondary office in Amsterdam. The firm operates around a proprietary 'Five Lenses' methodology covering brand strategy (Define), campaign creation (Create), digital experiences (Navigate), growth optimization (Perform), and AI-driven innovation (Innovate). It serves enterprise clients across seven verticals — Tech/IT/SaaS, Finance & Insurance, Leisure & Sport, Private Equity & VC, Consumer Brands, Energy & Environment, and Manufacturing — with a named roster that includes NieuweStroom, Euramax, Big Green Egg, Easyflex, and BAER.

The technology stack is built on Webflow (Premium Partner status) for website and digital experience delivery and HubSpot (Partner status) for inbound marketing automation and CRM, with generative AI tooling layered on for content and visualization work, as evidenced by the BAER 'AI visualizations' case. Showell is used as a sales enablement partner for presentations and proposals.

Revenue is generated through professional services engagements — primarily project-based work, retainers, and strategic consulting partnerships with enterprise clients. Go-to-market is a direct enterprise field-sales motion led by Senior Client Lead Ivo Roovers, with a free 30-minute consultation as the primary entry point and multiple phone and email channels for outreach. The firm is privately held with no disclosed parent company, funding history, or revenue figures.

Name

AudienceFirst

Legal name

ZUID

Website

https://audience.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ZUID is a Dutch full-service B2B marketing agency with 50+ in-house experts delivering brand strategy, campaigns, digital experiences, growth optimization, and AI-driven innovation to enterprise clients across seven verticals from Tilburg and Amsterdam offices.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Retail Media & Marketplace Advertising (Amazon/Walmart/Instacart, etc.) (BPAFACAD)

Keywords

• Marketing agency services
• Brand strategy consulting
• Digital experience design
• Marketing campaign creation
• Marketing technology solutions

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service marketing agency providing brand strategy, digital experiences, campaigns, AI and technology solutions. Revenue generated through project-based engagements, retainers, and strategic consulting partnerships with enterprise clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

ZUID/AudienceFirst is a full-service marketing agency that delivers integrated marketing solutions through five interconnected service pillars: brand strategy (Brand en Business), communication and campaigns (Communicatie en Campagne), digital experience design (Digitale Ervaringen), growth optimization (Groei en Optimalisatie), and AI and technology innovation (AI en Technologie). The agency employs 50+ in-house marketing experts and serves enterprise clients across multiple verticals.

Product overview

ZUID is a full-service marketing agency operating as a unified offering built around five interconnected service pillars: Brand en Business (brand strategy), Communicatie en Campagne (campaign creation), Digitale Ervaringen (digital experiences), Groei en Optimalisatie (growth optimization), and AI en Technologie (AI-powered innovation). These five lenses work together to deliver integrated marketing solutions across the entire customer journey, from strategic brand positioning through to execution and performance optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand en Business Strategic brand positioning and business development services that define the unique route for clients' businesses through the Define lens of the agency's methodology.
• Communicatie en Campagne Marketing communication and campaign creation services that develop brand messaging which resonates with audiences, delivered through the Create lens of the agency's methodology.
• Digitale Ervaringen Digital experience design and development services to navigate users through impactful digital touchpoints, delivered through the Navigate lens of the agency's methodology.
• Groei en Optimalisatie Growth optimization and analytics services that deliver data-driven results through performance marketing, delivered through the Perform lens of the agency's methodology.
• AI en Technologie AI and technology innovation services that leverage artificial intelligence for marketing automation, content generation, and AI-powered visualizations, delivered through the Innovate lens of the agency's methodology.

Quantifiable outcome

• 41% increase in website visits for NieuweStroom campaign
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• WebflowcoreTechnology or IntegrationPremium Partner status with Webflow, a leading webflow platform. ZUID delivers Webflow-based website development and digital experiences for clients.
• HubSpotcoreTechnology or IntegrationPartner status with HubSpot, the inbound marketing and CRM platform. ZUID implements HubSpot solutions for marketing automation and CRM needs.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Valley: Amsterdam-based creative, content, and technology agency. Comparable to ZUID in combining brand strategy, campaigns, and digital experience design for enterprise clients in the Benelux market.
• Dept: Amsterdam-headquartered global digital agency offering end-to-end creative, technology, data, and marketing services. Closest direct Dutch peer to ZUID given overlapping full-service scope, headcount scale, and enterprise client mix across technology and consumer brands.
• Monks (formerly MediaMonks): Dutch-origin digital-first creative and production agency now operating globally under S4 Capital. Comparable to ZUID in integrated creative + technology + AI-driven marketing delivery and in serving large enterprise clients with measurable digital outcomes.
• TamTam: Dutch full-service digital agency focused on strategy, creativity, data, and technology. Operates in the same Dutch mid-market and enterprise segment as ZUID with similar brand, campaign, and digital experience offerings.
• N=5: Dutch independent creative agency focused on brand, campaign, and digital experience work. Comparable to ZUID as a Netherlands-based full-service creative agency serving enterprise clients across multiple verticals.
• Mirum: Global digital agency network with WPP heritage offering brand, creative, commerce, and martech services. Comparable to ZUID in integrated marketing technology and customer experience delivery for mid-to-large enterprises.
• Springbok: Dutch digital agency specializing in digital strategy, performance marketing, and HubSpot/martech implementations. Directly comparable to ZUID in performance, HubSpot partnership, and digital transformation services.

Broad incumbents

• Dentsu Creative Netherlands: Dutch arm of global Dentsu network, offering brand, creative, CX, and media at significantly larger scale than ZUID. Comparable as a broad incumbent competing for the same enterprise marketing budgets across all verticals ZUID serves.
• TBWA\Netherlands: Dutch office of TBWA\Worldwide, a global creative network. Comparable to ZUID in offering brand strategy, campaigns, and digital experiences, but operating with global network scale, media buying, and larger enterprise client rosters.

Emerging players

• Fitzgerald: Dutch creative and digital agency working on brand, campaign, and platform projects. Comparable to ZUID in creative-led Dutch enterprise work, though typically smaller in headcount and more campaign-focused than ZUID's full five-lens model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/audiencefirst
• Instagraminstagram.com/zuid.marketingbureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AudienceFirst