Laduma

What Laduma does

Laduma is a UK-headquartered B2B software company that has built a digital workspace platform designed to enhance hybrid work by extending Microsoft Teams. Founded in 2015 originally as an immersive projection technology firm with South African roots (the name translates from Zulu as 'it thunders'), the company pivoted in 2020 in response to COVID-19 to address enterprise demand for better remote and hybrid meeting experiences, explicitly targeting 'Zoom fatigue' and the limitations of single-screen video conferencing. Its platform delivers a suite of capabilities including an infinite digital whiteboard, multi-device support (laptop, phone and tablet used simultaneously), full-wall immersive room displays, simultaneous multi-user document sharing, and Wellbeing Spaces for mental-health breaks. The platform also integrates with Adobe Suite, Miro, and Mural, allowing users to bring existing creative and collaboration tools into the meeting environment.

The product surface is organised around a core Digital Meeting Space, with interconnected modules (Workspaces, Virtual Whiteboard, Multi-Device Support, Document Sharing, Immersive Rooms, Wellbeing Spaces, Bring Your Own Application) layered on top of the Microsoft Teams integration. Laduma sells primarily to enterprise customers through direct sales and a 'Request a Demo' motion, with a freemium entry point alongside a Pro/Enterprise tier; pricing is not publicly disclosed and appears to be quote-based for larger accounts. The customer base is small but enterprise-weighted, including AstraZeneca, Slaughter & May, HFW, EDF Trading and Jacobs. The company is privately held and operates as a subsidiary of Really Epic Dog, a diversified media, sport and entertainment group; it has 11–50 employees, headquarters in Liverpool, and a US office in Salt Lake City, Utah, serving customers across Europe, North America and Africa.

Name

Laduma

Legal name

Laduma Creative Enterprises Limited

Website

https://laduma.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Laduma is a B2B SaaS company offering a digital workspace platform that enhances Microsoft Teams with multi-device collaboration, infinite whiteboarding, immersive rooms, and document sharing. It targets hybrid-work enterprise customers across legal, pharmaceutical, energy, and engineering sectors.

Ownership category

akta.pro rank

Product category

Meeting Collaboration Software

NAICS

Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Work Management & Collaboration Suites (BPAMAMAG)

akta.pro secondary industries

Whiteboarding & Visual Collaboration (BPAMAMAI), Business Messaging & Team Collaboration (HDAIAHAE), Team Messaging & Chat (BPAMAMAA), Unified Communications & Contact Center for Workplace (UCaaS/VoIP, Meeting Rooms) (BPAEAIAE)

Keywords

• Hybrid work platform
• Meeting collaboration software
• Microsoft Teams integration
• Digital whiteboard software
• Virtual meeting rooms

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription / SaaS: Laduma operates as a Meetings-as-a-Service provider offering a digital workspace platform. The revenue model appears to be subscription-based SaaS, with offerings including a Free Version and Pro tier. The platform is sold as a turnkey solution that integrates with Microsoft Teams.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Laduma sells a Meetings-as-a-Service digital workspace platform that enhances Microsoft Teams to deliver hybrid collaboration for enterprise customers. The platform provides multi-device support, infinite digital whiteboarding, immersive room displays, simultaneous document sharing, and wellbeing spaces so distributed teams can collaborate across laptops, phones, and tablets. It is offered through a freemium entry point and an enterprise sales motion, with the underlying legal entity being Laduma Creative Enterprises Limited.

Product overview

Laduma is a digital workspace platform for hybrid working, consisting of a unified core platform with integrated modules. The core platform (Digital Meeting Space) provides the foundational meeting experience, which is enhanced by interconnected products: Virtual Whiteboard for real-time collaboration, Workspaces for organizing project resources, Multi-Device Support for breaking free from single-screen limitations, Document Sharing for unlimited content display, Immersive Rooms for physical space transformation, and Wellbeing Spaces for mental wellness breaks. The Microsoft Teams Integration serves as the primary delivery mechanism, supercharging Teams with Laduma's multi-dimensional capabilities. The Bring Your Own Application module allows external tools like Adobe Suite to be incorporated into the collaborative environment.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Meeting Space / Workspaces Central digital meeting space platform that puts people at the heart of the meeting experience, providing workspaces to organize documents, applications, whiteboards, notes, and links by teams, projects, or customers so users can find everything and turn up to meetings prepared.
• Virtual Whiteboard Feature-rich infinite digital canvas for real-time synchronized collaboration across distributed teams, allowing brainstorming, idea building and capture from any location within Microsoft Teams meetings.
• Multi-Device Support Capability enabling users to connect using an effectively limitless number of devices (laptop, phone, tablet) simultaneously to build immersive work experiences, breaking free from single-screen limitations during hybrid work.
• Document Sharing Multi-user document sharing capability that allows simultaneous display of unlimited documents, data and content within Microsoft Teams meetings, without screen swapping or one presenter seizing control of the call.
• Immersive Rooms Multi-functional meeting spaces that transform physical rooms into immersive digital environments, turning walls into panoramic interactive displays with drag, drop, and resize capabilities for Microsoft Teams meetings.
• Wellbeing Spaces Immersive nature experiences using live-recorded landscapes that can be instantly deployed to transform meeting rooms into stress-free wellness environments, promoting mental wellbeing in the workplace.
• Bring Your Own Application Capability allowing users to bring any third-party application (including Adobe Suite, Revit, and AutoCAD) into Laduma meetings to support their specific workflow requirements within the collaborative environment.
• Microsoft Teams Integration Native integration that transforms Microsoft Teams into a multi-dimensional platform for hybrid working, adding full-wall video feeds, whiteboarding, and multi-device support to Teams meetings.

Quantifiable outcome

• 82% of companies saw productivity levels either hold steady or increase as people shifted to remote work (Microsoft/BCG survey)
• +3 more outcomes

Named customers5 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

One partnership is on record.

• Microsoft TeamscoreTechnology or IntegrationLaduma integrates as a native enhancement layer with Microsoft Teams. The partnership is central to Laduma's go-to-market strategy, positioning Laduma as 'Teams Rooms Plus' that turbocharges the existing Microsoft Teams meeting experience. The integration allows Laduma's multi-device support, infinite whiteboarding, and immersive room capabilities to work seamlessly within the Teams environment.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bluescape: Visual collaboration workspace offering large shared canvases and immersive room displays. Closely comparable to Laduma's Immersive Rooms and infinite-canvas value proposition, with a similar enterprise sales motion and target buyer (IT, workplace, and creative teams).
• Miro: Market-leading digital whiteboard and visual collaboration platform. Directly comparable to Laduma's Virtual Whiteboard and collaborative whiteboarding features; Laduma explicitly supports Miro integration, underlining how the two products are seen as complementary in the same category.
• Mural: Enterprise-focused digital whiteboard and visual collaboration tool. Competes head-to-head with Laduma for the same enterprise visual collaboration budget, particularly around hybrid workshops and design thinking; Laduma supports Mural integration, again positioning the two as adjacent.

Broad incumbents

• Figma: Design and visual collaboration platform with FigJam whiteboarding. Competes for visual collaboration budget across creative, marketing, and product teams — the same primary segments Laduma identifies (engineering, marketing, sales, creative).
• Zoom: Major enterprise video conferencing and collaboration platform with Zoom Whiteboard and Zoom Rooms. Competes broadly for the hybrid-meeting budget and could absorb Laduma-style features natively; also appears in Laduma's own positioning as a supported companion platform.
• Cisco Webex: Enterprise collaboration suite with video meetings, whiteboarding, and Webex Devices for meeting rooms. Competes for the same enterprise hybrid-workbudget and is also referenced in Laduma's materials as a supported companion platform.
• Microsoft Teams: The dominant enterprise UCaaS and meeting platform on which Laduma is built as an enhancement layer. Not a direct competitor for Laduma's premium features today, but a broad incumbent whose product roadmap most directly determines Laduma's long-term competitive window.

Emerging players

• Owl Labs (Meeting Owl): Provider of 360-degree meeting room cameras and hybrid meeting hardware. Comparable to Laduma's Immersive Rooms value proposition of turning physical rooms into multi-dimensional hybrid meeting spaces, focused on the hardware side of the same thesis.
• Spatial: Immersive collaboration platform using AR/VR and spatial canvases for hybrid teamwork. Comparable to Laduma's multi-device, immersive direction and its roots in 360°/spatial content, although Spatial is more focused on metaverse-style environments.
• Barco (ClickShare): Provider of wireless meeting room presentation and conferencing solutions via ClickShare. Comparable to Laduma's physical-room-to-digital-room extension value proposition, addressing the same hybrid meeting room buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/laduma
• Facebookfacebook.com/LadumaHQ
• LinkedInlinkedin.com/company/laduma
• Instagraminstagram.com/ladumahq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laduma