What Olivia’s Organics does

Olivia's Organics is a privately held organic produce brand operated by State Garden Inc., a 4th generation family-owned business headquartered in Chelsea, Massachusetts. The company produces and markets certified organic, triple-washed tender leaf greens and blends (including baby spinach, baby arugula, spring mix, 50/50 blend, power greens, baby butter lettuce, sweet baby lettuce, and baby kale), organic juices (celery juice), and prepared vegetables (organic butternut squash halves and cubes, organic celery hearts), all in recyclable packaging. Distribution is concentrated in retail grocery channels — major retail chains and independent grocery stores — across the Northeast United States, with the company's website directing consumers to local purchase points via a "Where to Buy" locator.

The business model is straightforward wholesale CPG: Olivia's Organics sells packaged organic produce to grocery retailers, who in turn sell to end consumers. Pricing and contract terms are not publicly disclosed. The brand reaches consumers directly through Instagram, Pinterest, Facebook, a bi-weekly email newsletter with acquisition incentives, and an extensive recipe library (managed in part by in-house Chef Alfia and community contributors). A portion of proceeds funds the Olivia's Organics Children's Foundation, which supports local children's charities — an embedded social-impact mechanism that doubles as a brand differentiator.

The brand was founded in 2006 (per company history; firmographics lists 1938, which corresponds to State Garden Inc.'s broader corporate history) and is approaching its 20th anniversary in 2026. In April 2026, the company expanded into controlled-environment agriculture with the launch of a greenhouse-grown lettuce line. State Garden Inc. also operates sister brands Northeast Fresh, LocallyKnown, and Simple Beginnings, positioning Olivia's Organics within a multi-brand organic produce portfolio under common family ownership. Leadership is provided by State Garden CEO Mark DeMichaelis. No external institutional investment, funding rounds, or public listing are disclosed.

Name

Olivia’s Organics

Legal name

State Garden Inc.

Website

https://oliviasorganics.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Olivia's Organics is a privately held, 4th generation family-owned brand under State Garden Inc. that produces and sells certified organic triple-washed tender leaf greens, blends, juices, and prepared vegetables through grocery retail channels across the Northeast United States.

Ownership category

akta.pro rank

Product category

Packaged Organic Produce

NAICS

Food Crops Grown Under Cover (11141)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Fresh Organic Produce Wholesale (AFAIAJAA)

akta.pro secondary industries

Organic & Natural Beverage Wholesale (AFAIAJAE), Natural & Organic Foods Distribution (CRAOABAH)

Keywords

• Organic leafy greens
• Packaged salads
• Organic produce
• Tender leaf blends
• Pre-washed vegetables

Headquarters

HQ city

Chelsea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Organic Produce Sales: Direct consumer sales of organic greens and vegetables through retail grocery stores. Products include organic tender leaf salads, blends, juices, butternut squash, and celery hearts sold in recyclable packaging sizes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Olivia's Organics produces and sells certified organic, triple-washed tender leaf greens, salad blends, juices, celery hearts, and butternut squash products under its own brand. The company operates as a brand of State Garden Inc., distributing packaged organic produce through retail grocery channels in the Northeast United States. A portion of proceeds supports the Olivia's Organics Children's Foundation.

Product overview

Olivia's Organics is a 4th generation family-owned business and a top producer of organic tender leaf greens, spinach, and celery hearts in the Northeast, operated by State Garden Inc. The company offers a portfolio of organic produce products including pre-washed tender leaf salads and blends (such as Spring Mix, Baby Spinach, Baby Arugula, Baby Kale, Power Greens, and 50/50 Blend), organic juices (Celery Juice), and prepared vegetable products (Organic Butternut Squash in halves and cubes, Organic Celery Hearts). All products are certified organic and feature recyclable packaging. The company also maintains the Olivia's Organics Children's Foundation, donating a portion of proceeds to local charitable organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Baby Spinach Pre-washed, triple-rinsed organic baby spinach leaves, sold in recyclable packaging for salads and cooking, targeted at health-conscious consumers.
• Baby Arugula Organic baby arugula leaves with a peppery flavor, triple-washed and ready to use, targeted at consumers seeking convenient organic greens.
• Spring Mix A blend of organic tender greens and lettuce varieties, triple-washed and packaged for convenience, sold at grocery retail.
• 50/50 Blend A balanced blend of organic baby spinach and baby arugula combined in equal parts, triple-washed for convenience.
• Power Greens A nutrient-dense blend of organic baby kale, spinach, and chard greens, triple-washed and packaged for retail sale.
• Baby Butter Lettuce Tender organic baby butter lettuce leaves with a mild, sweet flavor, triple-washed and sold at grocery retail.
• Sweet Baby Lettuce Organic sweet baby lettuce leaves, mild and tender in texture, sold as part of the tender leaf blends range.
• Baby Kale Young organic baby kale leaves, tender and milder than mature kale, triple-washed for convenience.
• Spring Mix with Herbs Spring mix blend with added fresh organic herbs for enhanced flavor, sold in recyclable packaging.
• Power Blend A power blend of multiple organic greens varieties combined, packaged for retail grocery distribution.
• Baby Spinach and Baby Arugula A blend combining organic baby spinach and baby arugula, triple-washed and packaged for retail sale.
• Celery Juice Fresh organic celery juice, a wellness beverage made from organic celery hearts, sold to health-conscious consumers.
• Organic Butternut Squash Cubes Pre-cut organic butternut squash in convenient cube form, ready for cooking, sold at grocery retail.
• Organic Butternut Squash Halves Organic butternut squash halves, peeled and ready to slice or roast, sold at grocery retail.
• Organic Celery Hearts Fresh organic celery hearts, the tender inner stalks of celery, triple-washed and ready to use, sold at grocery retail.
• Greenhouse-Grown Lettuce Line New line of greenhouse-grown organic lettuce expanding the brand's controlled-environment agriculture offerings for retail grocery distribution.

Quantifiable outcome

• Always Fresh, Always Organic, Always Giving Back mission

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• State Garden Inc.coreOthersState Garden Inc. is the parent company and owner of the Olivia's Organics brand. It is a 4th generation family-owned business operating as a top producer of organic tender leaf greens in the Northeast.
• State GardencoreOthersState Garden serves as the umbrella organization for Olivia's Organics and sister brands Northeast Fresh and LocallyKnown. CEO Mark DeMichaelis leads the company.
• Northeast FreshminorOthersSister brand under State Garden Inc. focused on fresh produce offerings.
• LocallyKnownminorOthersSister brand under State Garden Inc. featured in Boston Globe coverage alongside Olivia's Organics.
• Simple BeginningsminorOthersAffiliated brand under State Garden Inc. mentioned in privacy policy and contact information.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Gotham Greens: Indoor greenhouse producer of packaged salad greens, herbs, and dressings sold through retail — a direct comparable for Olivia's controlled-environment leafy green expansion.
• Little Leaf Farms: Greenhouse-grown baby leafy greens brand sold in retail grocery across the Northeast and Mid-Atlantic — overlapping in geography, category, and product format with Olivia's.
• BrightFarms: Greenhouse-grown leafy greens and salad producer with regional packaged-salad SKUs, directly comparable to Olivia's new greenhouse lettuce line extension.

Broad incumbents

• Driscoll's: Large-scale organic and conventional fresh produce brand (berries, vegetables) with national retail grocery distribution; broader portfolio but overlapping organic produce positioning.
• Dole plc: Diversified global fresh produce company with significant organic fresh vegetable and salad offerings sold in retail grocery, sharing the same shelf and buyer conversations.

Direct peers

• Taylor Farms: Major producer of value-added fresh salads, chopped vegetables, and meal kits sold to retail and foodservice, with comparable product formats (triple-washed blends, cut vegetables).
• Earthbound Farm: One of the largest U.S. organic produce brands offering bagged salads, organic vegetables, and fruits through retail grocery — directly comparable product portfolio and go-to-market motion.
• Organic Girl: Producer of pre-washed organic leafy greens, salads, and packaged produce with a comparable SKU set (spring mix, baby spinach, baby kale) and similar retail grocery distribution model targeting health-conscious consumers.
• 4Earth Farms: Packaged and fresh-cut organic and conventional vegetables, including leafy greens and prepared produce, sold through retail — closely comparable value-added product and channel mix.
• Fresh Express: Largest U.S. branded packaged salad producer offering washed and ready-to-eat leafy green blends distributed through retail grocery — a directly comparable value chain position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oliviasorganics8
• Instagraminstagram.com/olivias_organics
• Pinterestpinterest.com/Olivias_Organics/_saved

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olivia’s Organics