Speed4Trade
Speed4Trade GmbH, founded 2005 and based in Altenstadt, Germany, develops Java-based e-commerce and service platforms for the automotive aftermarket and adjacent verticals, connecting merchants to approximately 20 marketplaces and selling B2B/B2C shops, marketplace integration, and fleet management solutions via enterprise subscription and services.
- Company typePrivate
- Founded2005
- HeadquartersAltenstadt, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Speed4Trade does
Speed4Trade GmbH is a privately held German software company founded in 2005 and headquartered in Altenstadt, Bavaria, that develops digital commerce and service platforms for complex B2B and B2C business models. Its core product is a modular, Java-based platform (Speed4Trade Commerce) used as the foundation for professional B2B portals and B2C online shops, paired with Speed4Trade Connect — an integration layer that connects merchants to approximately 20 marketplaces (eBay, Amazon, Kaufland, Tyre24, Autodoc, Check24, OTTO Market, MediaMarktSaturn, among others) and supports the full listing-to-shipping workflow. The platform incorporates TecDoc/TecAlliance catalog data for vehicle-to-part fitment and is sold primarily to automotive aftermarket customers (parts suppliers, dealers, wholesalers, fleet operators, and parts manufacturers such as Continental, A.T.U, thyssenkrupp Bilstein, MEYLE, and kfzteile24), with secondary exposure to electronics, furniture, and pharmaceutical retail.
The company monetizes through four streams: recurring software rental, professional services (consulting, implementation, customization on time-and-materials or fixed-price basis), software maintenance (hotline, newsletter, remote support), and training. Pricing is not publicly disclosed and is structured monthly in advance with custom enterprise terms based on users, transaction volume, and selected modules. Distribution is via direct enterprise field sales with a consulting-led engagement model anchored at the Altenstadt headquarters, supplemented by content marketing (the annual proprietary AA-STARS market study covering 23 European countries), trade-fair presence (Automechanika), and a multi-channel social footprint. Speed4Trade holds ISO 9001:2015 certification, a "Software Made in Germany" certification, GDPR self-attestation, climate-neutral certification, and, as of 2026, a Crefozert creditworthiness certificate; development is co-financed by the European Regional Development Fund (EFRE) and Freistaat Bayern. The company is governed by two Managing Directors (Sandro Kunz and Stefan Sommer), is founder-owned with no disclosed external investors, and has no subsidiaries, M&A activity, or public funding rounds in the source material.
Speed4Trade firmographics
Firmographics- Name
- Speed4Trade
- Legal name
- Speed4Trade GmbH
- Website
- https://speed4trade.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Speed4Trade GmbH, founded 2005 and based in Altenstadt, Germany, develops Java-based e-commerce and service platforms for the automotive aftermarket and adjacent verticals, connecting merchants to approximately 20 marketplaces and selling B2B/B2C shops, marketplace integration, and fleet management solutions via enterprise subscription and services.
- Ownership category
- akta.pro rank
Speed4Trade industry classification
Industry- Product category
- Automotive E-commerce Platform Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
- akta.pro secondary industries
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
Keywords
Where Speed4Trade is headquartered
LocationHeadquarters
- HQ city
- Altenstadt
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Speed4Trade business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Standard Software Rental: Time-limited rental of standard software programs developed for multiple customers, including updates. The customer receives software in machine code without source code access rights.
- Professional Services: Consulting services, installation support, programming/customizing assistance, and employee training. Charged based on effort (time and materials) or fixed price per project.
- Software Maintenance: Software care/pflege services including hotline support during business hours, information delivery via newsletter/email, and remote support via email, phone or remote access.
- Training Services: Employee training services provided in coordination with customers, with separate pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Enterprise licensing with full platform access |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels11 records
Speed4Trade product offering
Product offeringCore offering
Speed4Trade develops and licenses modular digital commerce and service platforms (Speed4Trade Commerce and Speed4Trade Connect) that automate sales and service processes for B2B and B2C business models. The software centralizes marketplace integration to approximately 20 platforms including eBay, Amazon, Kaufland, Tyre24, and Autodoc, and is tailored for large product assortments and high transaction volumes, primarily serving the automotive aftermarket and adjacent industries.
Product overview
Speed4Trade develops digital Commerce & Service Platforms for complex B2B and B2C business models. The product portfolio centers on Speed4Trade Commerce, a modular e-commerce platform, with Speed4Trade Connect providing marketplace integration to approximately 20 marketplaces including eBay, Amazon, Kaufland, Tyre24, and AUTODOC. Additional modules include B2B-Online-Shop, B2C-Online-Shop, Selfservice-Plattform (Service-Plattform), Flottenmanagement, Business Solution Integration, and Speed4Trade Consulting. The company has operated since 2005 and focuses primarily on the Automotive Aftermarket, while also serving machinery, furniture, electronics, and pharmaceutical sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Speed4Trade Commerce: Modular platform for professional B2C and B2B online shops
- Speed4Trade Connect
- Speed4Trade Consulting
- AA-STARS
Products and services
- Speed4Trade Commerce Modular Java-based e-commerce platform serving as the foundation for professional B2B portals and B2C online shops. Automates sales and service processes, integrates existing enterprise systems via standardized interfaces, and provides scalable solutions for large product assortments and high transaction volumes. Targeted at automotive aftermarket suppliers, dealers, manufacturers, and fleet operators.
- Speed4Trade Connect Standalone software that manages background processes and connects dealers and sellers to approximately 20 marketplaces including eBay, Amazon, Kaufland, Tyre24, Autodoc, Check24, OTTO Market, and MediaMarktSaturn. Supports central processes from product listing through order management to shipping. Designed for automotive aftermarket and retail sellers seeking multi-channel marketplace presence.
- Speed4Trade Consulting Advisory service for optimizing digital commerce and service processes. Includes analysis of customer workflows, identification of efficiency levers, and recommendations for digital transformation projects in B2B and B2C commerce environments. Sold as a discrete engagement to enterprise clients.
- Speed4Trade Fleet Management Digital platform for managing fleet service processes with central control of fleet operations, service scheduling, and resource utilization. Designed for fleet operators and commercial vehicle managers seeking to coordinate service activities across multiple vehicles and locations.
- Speed4Trade Self-Service Platform Service platform enabling customer process automation and 24/7 self-service capabilities for end customers. Reduces inbound service workload by allowing customers to independently handle routine service requests, order tracking, and account management tasks.
Quantifiable outcome
- Reduced error rates in parts ordering through digital vehicle identification and TecDoc integration
- +2 more outcomes
Companies that use Speed4Trade
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles3 records
Speed4Trade technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
Feature6 records
Speed4Trade partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- AutodoccoreSpeed4Trade created connection to Autodoc marketplace, enabling access to millions of customers for third-party sellers. Speed4Trade Connect software supports central processes from listing to shipping.
- TecDoccoreIntegration with TecDoc data standard for automotive parts catalog and vehicle-to-part matching, enabling precise product-to-vehicle assignments in auto parts e-commerce.
- TecAlliancecoreIntegration partner providing automotive aftermarket data and catalog solutions, supporting comprehensive product data management.
- Amazon BusinesscoreMarketplace integration partner enabling B2B sales through Amazon Business platform for commercial customers.
- eBaycorePrimary marketplace integration partner with dedicated eBay interface (Speed4Trade CONNECT) for listing and selling automotive parts on eBay.
- KauflandmajorGerman marketplace integration partner for multi-channel sales strategy.
- Tyre24majorSpecialized tire and automotive parts marketplace integration partner.
- Check24majorGerman price comparison and marketplace integration for automotive products.
- OTTO MarketmajorIntegration with OTTO Market marketplace for multi-channel sales.
- MediaMarktSaturnmajorIntegration partner for electronics retail marketplace presence.
- IT-Recht KanzleiminorLegal consulting partner for e-commerce compliance and legal matters.
- HändlerbundminorLegal services partner for online trade compliance.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Speed4Trade competitors and assessment
Company assessmentBroad incumbents
- Adobe Commerce (Magento): Global open-source commerce platform (formerly Magento) widely used for B2C and B2B online shops with extensive marketplace extension ecosystem. Competes for mid-market and enterprise commerce platform deals alongside Speed4Trade.
- SAP Commerce Cloud: Enterprise commerce platform from a global software incumbent targeting large manufacturers, automotive, and B2B distributors. Provides broader scope but competes for the same enterprise digital commerce RFPs as Speed4Trade.
- Mirakl: Global marketplace enablement platform powering retailer-branded marketplaces and seller onboarding at scale. An incumbent in the adjacent marketplace infrastructure layer that increasingly overlaps with Speed4Trade Connect's marketplace integration thesis.
- commercetools: Headless, cloud-native commerce platform from Mohn Group with strong European roots and automotive manufacturer references. Comparable in the underlying commerce engine category but at much larger scale.
Direct peers
- Oxid eSales: German enterprise e-commerce platform with strong B2B and marketplace integration capabilities serving manufacturers and retailers across DACH. Comparable as another homegrown DACH commerce stack competing in the same deal cycle.
- novomind: Hamburg-based commerce and customer service software vendor serving enterprise retail and brand customers with PIM, shop, and marketplace solutions. Another northern German commerce platform competitor with overlapping verticals and similar Mittelstand customer profile.
- ChannelEngine: Marketplace integration platform connecting brands and retailers to global marketplaces including Amazon, eBay, Kaufland, and others. Highly comparable to Speed4Trade Connect at the marketplace middleware layer.
- Lengow: European marketplace and feed management platform that enables retailers to list, syndicate, and manage product data across hundreds of marketplaces. Overlaps directly with Speed4Trade Connect's marketplace orchestration functionality.
- Shopware: German SaaS e-commerce platform headquartered in the DACH region, offering B2B and B2C online shop software with marketplace and ERP integrations. Most directly comparable as a competing regional commerce platform of similar vintage.
- Spryker: German-headquartered commerce platform specializing in complex B2B and enterprise commerce workflows with marketplace and ecosystem integration capabilities. Competes head-to-head with Speed4Trade Commerce for mid-market and enterprise B2B mandates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Speed4Trade social profiles
Digital presenceSpeed4Trade compliance and trust
Trust signalCompliance5 records
Speed4Trade financial estimates
Financial estimateRevenue estimate
Valuation estimate
Speed4Trade leadership team
Management profileNumber of profiles
Profiles1 record
Speed4Trade funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Speed4Trade M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Speed4Trade
What does Speed4Trade do?
Speed4Trade develops and licenses modular digital commerce and service platforms (Speed4Trade Commerce and Speed4Trade Connect) that automate sales and service processes for B2B and B2C business models. The software centralizes marketplace integration to approximately 20 platforms including eBay, Amazon, Kaufland, Tyre24, and Autodoc, and is tailored for large product assortments and high transaction volumes, primarily serving the automotive aftermarket and adjacent industries.
Is Speed4Trade a public or private company?
Speed4Trade is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Speed4Trade founded?
Speed4Trade was founded in 2005. It employs 51 to 100 people.
Where is Speed4Trade based?
Speed4Trade is headquartered in Altenstadt, Germany, in the Europe region.
How does Speed4Trade make money?
Four revenue lines are on record. Standard Software Rental is the primary driver. The others are professional Services, software Maintenance and training Services.
Who are Speed4Trade's main competitors?
Broad incumbents on record are Adobe Commerce (Magento), SAP Commerce Cloud, Mirakl and commercetools. Direct peers are Oxid eSales, novomind, ChannelEngine, Lengow, Shopware and Spryker.
Does Speed4Trade have an API?
No public API is recorded for Speed4Trade.
What industry is Speed4Trade in?
Speed4Trade's product category is Automotive E-commerce Platform Software. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure, with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 5132 and its SIC code is 7370.