Bob's Bicycle
Bob's Cycle Center is a privately held, independent bicycle retailer founded in 1955 operating two Sacramento-area stores plus an e-commerce site, selling bikes, e-bikes, apparel, parts, and accessories, with in-house repair service and Synchrony financing.
- Company typePrivate
- Founded1955
- HeadquartersFair Oaks, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Bob's Bicycle does
Bob's Cycle Center is a privately held, independent bicycle retailer founded in 1955 and headquartered in Fair Oaks, California, serving the Sacramento metropolitan area. The company operates two physical retail showrooms — one in Fair Oaks at 9920 Fair Oaks Blvd and a second in Roseville at 378 North Sunrise Blvd Suite 300 — alongside an e-commerce storefront at bobscyclecenter.com that supports online ordering with free in-store pickup for all items, including oversized bikes. Its product portfolio spans traditional bicycles across road, mountain, gravel, commuter, comfort, cruiser, fitness, hybrid, kids', BMX, and specialty categories; electric bicycles across road, mountain, city and recreation, and trike subcategories; apparel (jerseys, shorts, gloves, helmets, shoes, outerwear, triathlon gear); accessories (car racks, electronics, lighting, hydration, safety, tools, trailers, travel); and parts (drivetrain, wheels, tires, forks, handlebars, pedals, saddles). Major brand partnerships include Giant, Liv, Santa Cruz, Scott, Haro, and Marin, with products ranging from approximately $259 entry-level kids' bikes to over $10,000 for high-end Santa Cruz models.
The business model is multi-stream retail: hardware sales across bikes, parts, accessories, and apparel; professional bicycle service and repair performed at both store locations by certified technicians; and managed financing offered through Synchrony Financial to enable installment purchases on higher-ticket items. Customer segments include adult recreational cyclists, youth and family buyers, e-bike enthusiasts, and a smaller performance/competitive cohort. Go-to-market is hybrid direct-to-consumer, leveraging physical retail for test rides, fitting, and service attach, supplemented by an online storefront with pickup integration.
Underlying technology is a standard e-commerce platform with SSL encryption and third-party cookie-based analytics; there is no proprietary AI, no custom platform architecture, no app, and no disclosed API. Marketing relies on the company website, organic Facebook and Instagram presence, and email newsletter capture. The company is privately held with no disclosed parent, no institutional investors, no funding rounds, no M&A activity, and no documented leadership transitions in the source data.
Bob's Bicycle firmographics
Firmographics- Name
- Bob's Bicycle
- Legal name
- Bob's Cycle Center
- Website
- https://bobscyclecenter.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bob's Cycle Center is a privately held, independent bicycle retailer founded in 1955 operating two Sacramento-area stores plus an e-commerce site, selling bikes, e-bikes, apparel, parts, and accessories, with in-house repair service and Synchrony financing.
- Ownership category
- akta.pro rank
Bob's Bicycle industry classification
Industry- Product category
- Bicycle Retail
- akta.pro industry
- Cycling & Bike Retail (Sales, Service & Accessories)Bike Service, Repair & Maintenance ShopsBicycle Retail (New Bikes)Bike Apparel, Helmets & Protective Gear Retail
Keywords
Where Bob's Bicycle is headquartered
LocationHeadquarters
- HQ city
- Fair Oaks
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Bob's Bicycle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Bicycle Sales: Retail sale of bicycles across multiple categories including e-bikes, road bikes, mountain bikes, gravel bikes, commuter bikes, comfort bikes, cruiser bikes, fitness bikes, hybrid bikes, kids bikes, and BMX bikes. Products range from entry-level to high-end models with prices spanning from approximately $259 to over $10,000.
- Parts Sales: Retail sale of bicycle parts including drivetrain components, forks/headsets/stems/shocks, handlebars/grips/tape, pedals, saddles/seatposts, tires/tubes, wheels, and other components.
- Accessories Sales: Sale of cycling accessories including car racks, electronics, eyewear, hydration products, indoor cycling equipment, lighting, nutrition, safety/security items, tools/maintenance supplies, trailers/strollers, and travel/storage products.
- Apparel Sales: Retail sale of cycling clothing and apparel including accessories, jerseys/tops, shorts/bottoms, gloves, socks, shoes, helmets, outerwear, protective gear, running gear, skinsuits, triathlon apparel, and undergarments.
- Bike Service & Repair: Professional bicycle service and repair offerings provided at both store locations. Includes various service packages for maintenance and repairs.
- Financing Services: Partnership with Synchrony Financial to offer financing options for customers purchasing bikes and equipment, enabling higher-ticket sales through installment payment plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Kids Bikes (12-24 inch) |
| Unit Pricing | Pay-as-you-go | Standard Bicycles |
| Unit Pricing | Pay-as-you-go | E-Bikes |
| Unit Pricing | Pay-as-you-go | Premium/High-End Bikes |
| Unit Pricing | Pay-as-you-go | Parts and Accessories |
| Other | Multi-year contract | Financing Options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Bob's Bicycle product offering
Product offeringCore offering
Bob's Cycle Center is a Sacramento-area independent bicycle retailer that sells new bicycles and e-bikes from brands such as Giant, Liv, Santa Cruz, Scott, Haro, and Marin, together with cycling apparel, accessories, and replacement parts. Sales are fulfilled through two physical showrooms (Fair Oaks and Roseville) and an e-commerce storefront with free in-store pickup. The shop also provides in-house professional bicycle repair and maintenance services and Synchrony installment financing on higher-ticket purchases.
Product overview
Bob's Cycle Center is a traditional brick-and-mortar bicycle retailer with two physical store locations in Fair Oaks and Roseville, California, established since 1955. The company offers a comprehensive portfolio of bicycles and cycling products: its core offerings are traditional Bikes (encompassing Road, Mountain, Gravel, Commuter, Comfort, Cruiser, Fitness, Hybrid, Kids', BMX, and Specialty categories) and E-Bikes (including Road, Mountain, City & Recreation, and Trike subcategories). Supporting these core product lines are add-on modules including Apparel (cycling clothing, helmets, shoes, gloves), Accessories (car racks, electronics, hydration, lighting, nutrition, safety gear), and Parts (drivetrain, wheels, tires, forks, handlebars). The company also provides services including professional Bicycle Service & Repair and Financing options through Synchrony.
Differentiator
Problem solved
Functional benefit
Products and services
- Bicycles Retail sale of traditional new bicycles across multiple categories (Road, Mountain, Gravel, Commuter, Comfort, Cruiser, Fitness, Hybrid, Kids', BMX, Specialty) for individual adult, youth, and family consumers in the Sacramento area, available through two physical showrooms and an e-commerce storefront with in-store pickup.
- E-Bikes Retail sale of electric bicycles including Road, Mountain, City & Recreation, and Trike subcategories for individual consumers seeking assisted riding for commuting, recreation, or cargo hauling, sold through both store locations and the e-commerce site with in-store pickup.
- Cycling Apparel Retail sale of cycling clothing, footwear, helmets, gloves, protective gear, and accessories for individual consumers purchasing apparel to support their cycling activities.
- Cycling Accessories Retail sale of cycling accessories including car racks, electronics, eyewear, hydration, indoor cycling equipment, lighting, nutrition, safety/security items, tools/maintenance supplies, trailers/strollers, and travel/storage products for individual cycling consumers.
- Bicycle Parts Retail sale of replacement and upgrade bicycle parts including drivetrain components, forks, headsets, stems, shocks, handlebars, grips, tape, pedals, saddles, seatposts, tires, tubes, wheels, and other components for individual bike owners performing maintenance or upgrades.
- Bicycle Service & Repair Professional bicycle service and repair offered at both the Fair Oaks and Roseville showrooms, covering routine maintenance, tune-ups, component repair, and full assembly for individual customers who purchased bikes in-store or online.
- Financing Synchrony-branded installment financing offered to qualifying individual customers for the purchase of bicycles and equipment, enabling multi-payment purchases of higher-ticket items.
Quantifiable outcome
- 70 years in business
Companies that use Bob's Bicycle
Customer profileSegments4 records
Ideal customer profiles4 records
Bob's Bicycle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bob's Bicycle partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bob's Bicycle competitors and assessment
Company assessmentDirect peers
- ERIK'S Bike Shop: Multi-state independent bike shop chain with full-service retail locations across the Midwest. Similar multi-brand new bike, e-bike, parts, and service model with comparable target customer segments from recreational to performance cyclists.
- Mike's Bikes: California-based chain of premium bicycle retail stores with multiple locations across the Bay Area and beyond. Directly comparable multi-brand retailer model with similar mix of new bikes, e-bikes, parts, accessories, apparel, and in-house service operations.
- Chain Reaction Cycles: Large global online bike and cycling products retailer with broad multi-category assortment including bikes, parts, accessories, and apparel. Represents the online scale competitor most likely to capture price-sensitive cycling shoppers.
- Jenson USA: Long-established direct-to-consumer online bike retailer founded in 1994. Comparable in carrying a wide assortment of mountain, road, e-bikes, parts, and apparel, but competing from a digital-first model without physical showrooms.
- Competitive Cyclist: Premium online specialty bike retailer carrying high-end road, mountain, gravel, and e-bikes. Directly comparable assortment at the high end of the price spectrum where Bob's sells Scott, Santa Cruz, and Giant premium models.
Regional players
- Cal Coast Bicycles: Multi-store independent bike shop chain in Southern California offering similar multi-brand bike, e-bike, parts, apparel, and service model. Comparable independent dealer format operating in the same state with a different geographic footprint.
Broad incumbents
- Performance Bicycle: Heritage specialty bike retailer (formerly large chain, now operating primarily online after retail closures) carrying bikes, parts, accessories, and apparel. Represents the broader specialty bike retail category that competes on selection and price.
- Trek Bicycle: One of the world's largest bicycle brands with a global network of company-owned retail stores. Bob's carries Trek competitors (Giant, Scott, Santa Cruz), making Trek a direct competitive incumbent that also operates its own retail stores in many California markets.
- REI: National outdoor recreation co-op with extensive bike category across stores and e-commerce. Carries overlapping bike, apparel, and accessory brands at competitive price points and offers in-house bike assembly services, creating broad competition for the cycling wallet.
- Specialized: Major premium bicycle brand with company-owned retail stores (Specialized Retail) and authorized dealer network. Competes with Bob's for premium bike shoppers and operates its own stores in California that overlap geographically.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bob's Bicycle social profiles
Digital presenceBob's Bicycle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bob's Bicycle leadership team
Management profileNumber of profiles
Bob's Bicycle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bob's Bicycle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bob's Bicycle
What does Bob's Bicycle do?
Bob's Cycle Center is a Sacramento-area independent bicycle retailer that sells new bicycles and e-bikes from brands such as Giant, Liv, Santa Cruz, Scott, Haro, and Marin, together with cycling apparel, accessories, and replacement parts. Sales are fulfilled through two physical showrooms (Fair Oaks and Roseville) and an e-commerce storefront with free in-store pickup. The shop also provides in-house professional bicycle repair and maintenance services and Synchrony installment financing on higher-ticket purchases.
Is Bob's Bicycle a public or private company?
Bob's Bicycle is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bob's Bicycle founded?
Bob's Bicycle was founded in 1955. It employs 51 to 100 people.
Where is Bob's Bicycle based?
Bob's Bicycle is headquartered in Fair Oaks, United States, in the North America region.
How does Bob's Bicycle make money?
Six revenue lines are on record. Bicycle Sales are the primary driver. The others are parts Sales, accessories Sales, apparel Sales, bike Service & Repair and financing Services.
Who are Bob's Bicycle's main competitors?
Direct peers on record are ERIK'S Bike Shop, Mike's Bikes, Chain Reaction Cycles, Jenson USA and Competitive Cyclist. Cal Coast Bicycles is listed as a regional player. Broad incumbents are Performance Bicycle, Trek Bicycle, REI and Specialized.
Does Bob's Bicycle have an API?
No public API is recorded for Bob's Bicycle.
What industry is Bob's Bicycle in?
Bob's Bicycle's product category is Bicycle Retail. Its primary akta.pro industry code is CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories), with a secondary code of CRAMAHAH, Bike Service, Repair & Maintenance Shops.