Sherfield Oaks Golf Club

What Sherfield Oaks Golf Club does

Sherfield Oaks Golf Club is a 36-hole golf venue located in Sherfield on Loddon near Basingstoke, Hampshire, operating under the Get Golfing CIO charitable umbrella. The venue comprises two 18-hole courses — Wellington (par 72, 6,412 yards from black tees) and Waterloo (par 69, 5,841 yards) — built to USGA specification with automated irrigation, and is positioned as a "hidden gem" accessible from the M3/M4 corridor. The club serves individual golfers, golf societies, corporate clients, and event hosts through a diversified revenue model spanning membership subscriptions (Full £1,770/yr, 5-Day £1,410/yr, four Intermediate age-tiered bands £510-£1,350/yr, Corporate Bronze/Silver/Gold £1,650-£4,500+VAT, and Flexible points memberships from £250), pay-and-play visitor green fees, F&B, society golf day packages from £41 weekday, and event hosting for 10-120 guests.

The underlying technology stack is built on third-party SaaS rather than proprietary systems: GolfManager powers consumer-facing tee time booking and member management, ClearCourse (intelligentgolf) handles CONGU handicapping and club administration, and the Get Golfing mobile app provides cross-venue booking, member chat, account management, and a newly launched GPS guide. Distribution is hybrid: self-serve online booking and walk-in traffic for the consumer segment, paired with named direct sales representatives (Sam Gascoyne for membership, Lee Souster for society days) and dedicated enquiry funnels for corporate events, Christmas parties, and celebrations of life.

Commercially, the club differentiates through its charity-driven model — Get Golfing reinvests surplus into community programmes including free junior golf, a free school meals initiative (3,000+ hot meals served in the past year), and partnerships with local hospices and Basingstoke & District Young Carers. The Get Golfing network of 13 venues and a single flexible membership across them, combined with the Partner Loyalty scheme (5% discount across golf and F&B), underpin a multi-venue ecosystem play that no single-venue competitor in the catchment can replicate. Headcount of 11-50 reflects a lean operational team, consistent with a charity-operated venue optimising for community reinvestment rather than margin.

Name

Sherfield Oaks Golf Club

Legal name

Sherfield Oaks Golf Club

Website

https://sherfieldoaksgolf.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sherfield Oaks Golf Club is a 36-hole golf venue near Basingstoke, Hampshire, operated by the Get Golfing CIO charity, serving individual golfers, golf societies, corporate clients, and event hosts through memberships, green fees, F&B, and event hosting within the Get Golfing network of 13 venues.

Ownership category

akta.pro rank

Product category

Golf Club & Hospitality Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Golf club memberships
• Corporate golf events
• Society golf days
• Golf venue hospitality
• Event hosting services

Headquarters

HQ city

Basingstoke

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Recurring subscription revenue from full memberships (£1,770/year), five-day memberships (£1,410/year), intermediate memberships (£510-£1,350/year), and corporate memberships (£1,650-£4,500/year). Monthly direct debit options available at 0% interest.
2. Visitor Green Fees: Pay-as-you-play green fees for visitors with dynamic pricing based on time of day, day of week, and season. Special offers like Buggy Blitz (golf and buggy from £32.50) drive demand during off-peak times.
3. Food and Beverage: Restaurant and bar sales including hot drinks, cakes, casual dining menu (burgers, loaded fries, wings), full English breakfast, and event catering. Every penny of profit from food and beverage sales goes to the Get Golfing charity.
4. Event Hosting and Celebrations: Revenue from hosting parties, celebrations, conferences, and corporate events. Includes shared Christmas party nights (£50/person), bespoke private events, and celebration of life events.
5. Golf Day Packages: Pre-packaged golf day experiences for societies and groups including weekday packages from £41 and weekend packages from £48.50, BBQ packages from £59.50, and 36-hole packages from £88.50.
6. Partner Loyalty Programme: Free loyalty scheme driving repeat visits through 5% discounts on golf, F&B and events, encouraging increased spending across all revenue streams.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Sherfield Oaks Golf Club is a 36-hole championship golf venue near Basingstoke, Hampshire, operating two 18-hole courses (Wellington and Waterloo) with USGA specification greens. It sells visitor green fees, individual memberships (Full, 5-Day, Intermediate, Junior, Flexible points-based), and Corporate Membership tiers, and hosts society golf days, business meetings, conferences, private parties, celebrations of life, and Christmas events, alongside a clubhouse restaurant and bar. The club is operated by the Get Golfing CIO charity, with all F&B profits reinvested into community programmes.

Product overview

Sherfield Oaks Golf Club operates as a 36-hole golf venue offering two championship courses (Wellington and Waterloo) alongside diverse hospitality services. The core product portfolio spans golf (visitor play, membership programs including Full, 5-Day, Flexible, Junior, and Corporate tiers), society/golf day packages, and event hosting (business meetings, conferences, parties, celebrations of life). Additional offerings include food & beverage services, live sport viewing, festive Christmas events, and a Partner loyalty scheme. The venue is operated under the Get Golfing charity initiative, reinvesting profits into community programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sherfield Oaks Golf Courses (Wellington & Waterloo) A 36-hole championship golf facility comprising two 18-hole courses near Basingstoke, Hampshire, with mature tree-lined fairways, USGA specification surfaces, and year-round automated irrigation. Available to visiting golfers, members, societies, and corporate clients.
• Full Membership Annual subscription for unlimited golf Monday to Sunday, including club handicap and competitions, 21-day advance booking, and discounted rates at other Get Golfing venues.
• 5 Day Membership Annual subscription for unlimited Monday-to-Friday golf, including 10% food and drink discount, 14-day advance booking, and club handicap access for weekday competitions.
• Intermediate Membership (age-tiered) Annual subscription product tiered by age (18-22: £510; 23-26: £720; 27-30: £1,080; 31-34: £1,350), offering affordable golf access for younger adult members.
• Junior Membership Free annual subscription for under-18s with food and drink discounts, 3-day advance booking, and weekday play access, designed to grow junior golf participation.
• Flexible Membership Pay-as-you-go points-based membership with no monthly commitment, where points are deducted per round based on day, time, and holes played; usable at 13 Get Golfing venues.
• Corporate Membership Business-tiered annual membership (Bronze, Silver, Gold) with allocated points for golf play, F&B discounts, advance booking, and ability to book corporate golf days for large groups.
• Visitor Golf Pay-and-play green fee access for non-members with online tee time booking, buggy/club rental options, and a relaxed dress code.
• Golf Days / Society Packages Pre-packaged group golf experiences for societies and informal groups, including green fees, catering, and competitions; weekday, weekend, BBQ, and 36-hole variants available.
• Business Meetings & Conferences Off-site meeting, conference, and team-building venue hire with Classic and Premium packages, A/V equipment, catering, and flexible indoor/outdoor spaces.
• Parties & Events Private event hosting for birthdays, anniversaries, engagements, baby showers, and christenings, accommodating 10-120 guests with adaptable spaces and bespoke catering.
• Celebrations of Life Dedicated event hosting for funerals, wakes, memorials, gender reveals, and christenings, providing compassionate support and bespoke packages in a countryside setting.
• Food & Drink (Clubhouse Restaurant and Bar) On-site clubhouse restaurant and bar service for members, visitors, and event guests, with diverse menus covering casual dining, breakfast, hot drinks, and live sport viewing; all profit supports Get Golfing charity programmes.
• Christmas Events Festive season party nights and dining experiences including shared Christmas party nights with dinner buffet and DJ, private Oaks buffet packages, and the Blue Light Party Night for NHS and emergency service staff.
• Partner Loyalty Scheme Free loyalty programme offering a 5% discount on golf, clubhouse F&B, and events, plus free advanced booking and access to competitions and promotions, available to Sherfield Oaks visitors.

Quantifiable outcome

• Over 4,000 members across the Get Golfing network
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Get Golfing CIOcoreStrategic or Co-development PartnerSherfield Oaks is proudly operated by Get Golfing CIO, a registered charity dedicated to making golf more accessible, inclusive, and sustainable. Get Golfing reinvests surplus funds into the course, facilities, and grassroots golf development. This partnership provides the club with access to a network of 13 venues, the Get Golfing app with GPS guide, and the Partner loyalty scheme.
• Basingstoke & District Young CarersminorOthersLocal charity partner supporting young people aged 8-18 who help care for family members affected by illness, disability, mental health challenges, or addiction. Sherfield Oaks supports this charity as its nominated local cause, helping to raise awareness and vital funds.
• Local HospicesminorOthersPartnership with local hospices through charity events and pop-up Bereavement Cafés offering support to people who have lost loved ones, with free tea, coffee, biscuits and golf lessons.
• England GolfminorStrategic or Co-development PartnerAffiliation with England Golf required for members to obtain official handicaps and compete in club competitions. Supports the club's mission to promote golf at all levels.
• GolfManagercoreTechnology or IntegrationOnline tee time booking and club management system providing the booking infrastructure for visitors and members. The platform handles tee time reservations, member management, and online payments.
• ClearCourse (intelligentgolf)coreTechnology or IntegrationGolf management software provider for CONGU handicapping, online tee time booking, and club administration. Note: The intelligentgolf site was disabled during data collection.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Belfry Hotel & Resort: UK golf resort with three courses including a Ryder Cup venue, plus extensive corporate event and hospitality facilities. Most directly comparable UK peer to Sherfield Oaks' mix of multi-course championship golf, society days, corporate memberships and large-scale event hosting.
• The Grove: UK hotel and golf estate with a championship course, hotel rooms and event spaces used for corporate meetings and celebrations. Comparable to Sherfield Oaks' combined golf, corporate hospitality and celebration-of-life/event hosting model.
• Celtic Manor Resort: Welsh resort operating multiple golf courses alongside conference, meeting and event facilities. Comparable to Sherfield Oaks in offering golf plus corporate hospitality, society packages and an events-led revenue mix, though at a higher-end resort tier.
• Foxhills Club & Resort: Surrey-based members club and resort with two 18-hole courses, spa, F&B and extensive corporate/private event facilities. Closely comparable to Sherfield Oaks in offering multiple courses plus full event, membership and corporate packages to the South East England market.
• Hanbury Manor Marriott Hotel & Country Club: UK country club combining an 18-hole championship course with hotel rooms, F&B and conference/banquet facilities. Comparable in offering golf plus meetings, conferences and celebrations, though with a hotel-led rather than charity-led operating model.
• The Wisley Golf Club: Members-owned golf club in Surrey with three courses and strong corporate society day bookings. Comparable to Sherfield Oaks as a UK multi-course private club monetising society golf days, corporate hospitality and full memberships.
• The Berkshire Golf Club: Members-only 36-hole UK club in Surrey hosting society days, corporate hospitality and member events. Comparable to Sherfield Oaks in scale (two courses), South East England location and reliance on member subscriptions, society packages and corporate play.

Broad incumbents

• Wentworth Club: Iconic private members club in Surrey with three courses, including the BMW PGA Championship venue. Comparable category (UK premium multi-course golf club) but at a luxury tier Sherfield Oaks does not directly target.
• St Andrews Links Trust: Operator of seven public/semi-private courses in St Andrews, including the Old Course. Comparable as a multi-course UK golf operator monetising visitor play, society bookings and F&B, though at much larger scale and iconic destination status.
• Gleneagles: Scottish luxury resort with three championship courses plus hotel, spa and large corporate event facilities. Comparable in offering golf + hospitality + corporate events, but at a much higher price point and broader resort positioning than Sherfield Oaks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SherfieldOaksGolf
• Instagraminstagram.com/sherfieldoaksgolfclub
• Xx.com/SherfieldOaksGC
• LinkedInlinkedin.com/company/sherfield-oaks-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherfield Oaks Golf Club