De Goede Woning
De Goede Woning is a Dutch social housing corporation founded in 1931, operating in Zoetermeer and Pijnacker-Nootdorp. It provides regulated social and mid-rental housing across ten-plus residential complexes, serving tenants through the Mijn DGW self-service portal, sustainability-focused housing stock, and tenant representation structures.
- Company typePrivate
- Founded1931
- HeadquartersZoetermeer, Netherlands
- Headcount51–100
- GTM typeB2C
- OfferingServices
What De Goede Woning does
De Goede Woning is a Dutch social housing corporation (woningcorporatie) founded in 1931 and headquartered in Zoetermeer, Netherlands. It provides regulated social rental housing and mid-rental (middenhuur) housing to tenants in the municipalities of Zoetermeer and Pijnacker-Nootdorp, managing a portfolio of approximately ten named residential complexes including Stadskwartier, Diederikshof, Griseo, Casa Vita, The Carousel, Glanshaverhof, Bergenbuurt, Happy Days, and NOM Palenstein. Operations are governed by Dutch social housing law, with rent levels, income-dependent rent increases, and tenant protection rules set by the national framework. Customer segments span social housing tenants, mid-rental tenants, senior tenants, tenants requiring WMO home adaptations, and tenants in financial hardship.
The company's core technology infrastructure centers on the Mijn DGW self-service portal, through which tenants manage repair requests, rent payments, contracts, payment arrangements, and personal data. Operational technology includes energy-efficient building systems deployed across the portfolio: Nul-op-de-meter (NOM) zero-energy housing at NOM Palenstein combining solar panels, high-grade insulation, and heat pumps; Zehnder ComfoAir E balanced ventilation with heat recovery; Itho Daalderop, Daikin Altherma 3, and water/water heat pump installations at complexes such as Glanshaverhof, Happy Days, and Griseo; a solar panel rental-as-a-service program billed through service costs; and a Smart Cleaning low-water common-area system (75% water reduction) planned for portfolio-wide rollout. Payment processing is handled via Mollie and iDeal; website analytics via Google Analytics under a data processing agreement.
The business model is recurring monthly rental income (kale huur) supplemented by service costs (cleaning, glass insurance, communal electricity, garden maintenance, solar panel rental, administration fees), heating cost advances for buildings with block heating (settled annually via Techem, Ista Nederland, and WMS meter readings), and Energie Prestatie Vergoeding (EPV) fees for NOM properties. Energy procurement is consolidated through the Aenergie housing corporation collective on annual fixed-price contracts with no markup. Go-to-market relies on the Woonnet Haaglanden housing allocation platform for tenant placement and housing exchanges, supported by tenant distribution through Huurdersvereniging HUIB, resident committees (bewonerscommissies) at each complex, and the Seniorenmakelaar joint initiative with Stedelink, Vidomes, and the Municipality of Zoetermeer for senior tenant relocation. The company expanded operations into Pijnacker-Nootdorp in March 2025 via the WijCK project (Phase 1 completed, Phase 2 delivery expected mid-2026).
De Goede Woning firmographics
Firmographics- Name
- De Goede Woning
- Legal name
- De Goede Woning
- Website
- https://dgw.nl
- Company type
- Private
- Founded year
- 1931
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- De Goede Woning is a Dutch social housing corporation founded in 1931, operating in Zoetermeer and Pijnacker-Nootdorp. It provides regulated social and mid-rental housing across ten-plus residential complexes, serving tenants through the Mijn DGW self-service portal, sustainability-focused housing stock, and tenant representation structures.
- Ownership category
- akta.pro rank
De Goede Woning industry classification
Industry- Product category
- Social Housing Rental
- NAICS
- Residential Property Managers (531311), Other Community Housing Services (624229)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- HOA / Condominium Association Management (BPAJAFAH)
- akta.pro secondary industry
- Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where De Goede Woning is headquartered
LocationHeadquarters
- HQ city
- Zoetermeer
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
De Goede Woning business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Rental Income (Kale Huur): Monthly rental payments from tenants occupying social housing units. Rent consists of base rent plus service costs, and in some cases heating costs. Rent is adjusted annually, with income-dependent increases applied to higher-income tenants.
- Service Costs (Servicekosten): Additional charges for services including cleaning, glass insurance (glasfonds), sewage unclogging, complex management, gutter cleaning, communal electricity, water usage, garden maintenance, administration fees, and solar panels. These vary per building and are charged on top of base rent.
- Heating Costs (Stookkosten): Monthly advance payments for heating costs in buildings with block heating (blokverwarming). Includes heating, hot water, and communal electricity costs. Settled annually based on actual consumption measured by radiators.
- Energy Performance Fee (Energie Prestatie Vergoeding - EPV): Monthly fee charged to tenants of NOM (Nul-op-de-meter) properties. Covers the cost of energy-efficient installations including extra insulation and solar panels. The amount is legally set and lower than the energy bill for comparable gas-heated homes.
- Solar Panel Service Costs: Monthly service charge for rented solar panels, paid by tenants through service costs. Covers investment and installation costs of PV panels on roofs. Smart Cleaning system costs are also billed through service charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social Housing Rental - Base Rent (Kale Huur) |
| Subscription | Monthly | Service Costs (Servicekosten) |
| Subscription | Monthly | Heating Advance Payment (Voorschot Stookkosten) |
| Subscription | Monthly | Solar Panel Rental via Service Costs |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
De Goede Woning product offering
Product offeringCore offering
De Goede Woning is a Dutch social housing corporation (woningcorporatie) that provides regulated rental housing (social rent and mid-rent) to individuals and families in the municipalities of Zoetermeer and Pijnacker-Nootdorp. Tenants access services through the Mijn DGW online portal for rent payments, repair requests, contract management, and complaint handling, supplemented by phone, in-person, and 24/7 emergency repair support. The portfolio emphasizes energy-efficient housing with NOM properties, solar panels, heat pumps, and heat recovery ventilation, alongside specialized support such as the Seniorenmakelaar advisory service, WMO home adaptations, and financial hardship assistance.
Product overview
De Goede Woning is a Dutch social housing corporation (woningcorporatie) operating primarily in Zoetermeer and Pijnacker-Nootdorp. The organization provides rental housing management services through its core tenant portal, Mijn DGW, which enables residents to manage rental matters online. The portfolio includes multiple residential complexes including The Carousel, Glanshaverhof, Casa Vita, Happy Days, NOM Palenstein, Griseo, Diederikshof/Tuyn van Palensteyn, Stadskwartier, and Bergenbuurt. Many complexes feature sustainable technologies including warmtepompen (heat pumps), solar panels, balanced ventilation with heat recovery, and nul-op-de-meter (zero-energy) systems. Additional services include the Seniorenmakelaar advisory service for elderly tenants seeking suitable housing alternatives.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Housing Rental
Quantifiable outcome
- Solar panels continue to be financially advantageous for nearly all tenants: example shows annual savings of €234 after costs for tenants whose panels generate less than their consumption.
- +2 more outcomes
Companies that use De Goede Woning
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
De Goede Woning technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
De Goede Woning partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Woonnet HaaglandencoreHousing allocation platform serving the Haaglanden region. De Goede Woning uses this platform for listing available properties, tenant placement, and managing housing exchanges (woningruil). The seniorenmakelaar service also operates in conjunction with Woonnet Haaglanden.
- Huurdersvereniging HUIB (Huurdersvereniging in Beweging)coreIndependent tenant association representing all De Goede Woning tenants in policy discussions. Free membership funded by De Goede Woning. HUIB board meets quarterly with management and annually with the Supervisory Board. Minimum 3, maximum 9 board members.
- AenergiecoreEnergy purchasing collective for and by Dutch housing corporations. De Goede Woning purchases gas and electricity through Aenergie on annual fixed-price contracts. Aenergie timing purchases strategically to minimize costs. De Goede Woning applies no markup on energy costs.
- Seniorenmakelaar (Woonnet Haaglanden)coreJoint initiative of De Goede Woning, Stedelink, Vidomes, and Municipality of Zoetermeer. Provides advisory services to senior tenants in social housing who wish to downsize to more suitable accommodations. Contact: [email protected].
- Gilde Klussendienst (Gilde Zoetermeer)minorVolunteer handyman service helping Zoetermeer residents with limited income with small household and garden tasks for €5 per hour. De Goede Woning refers tenants to this service. Maximum 2-hour tasks for minimum income residents.
- VT2000 (VvE Management)minorVvE (Owners Association) management company handling multiple De Goede Woning complexes including Jagersbos, Laveibos, Alferbos, Hoevenbos, Westerschelde, Oosterheemplein, and Florence Nightingalelaan. Manages joint ownership matters alongside rental operations.
- Gemeente Zoetermeer (Municipality of Zoetermeer)coreMunicipal partnership for WMO applications, financial assistance referrals (GeldPunt, SchuldHulpMaatje, Humanitas, Stichting Urgente Noden), grofvuil collection, and neighborhood maintenance. De Goede Woning directs tenants to municipal services for various support needs.
- Gemeente Pijnacker-NootdorpcoreMunicipal partnership for financial assistance referrals, WMO applications, and housing services in Pijnacker-Nootdorp. De Goede Woning expanded operations to this municipality in March 2025 with the WijCK project.
- Stadskwartier, Diederikshof, Griseo, Casa Vita, The Carousel, Glanshaverhof, Bergenbuurt, Happy Days ComplexescoreDe Goede Woning manages housing across multiple named residential complexes in Zoetermeer and Pijnacker-Nootdorp. Each complex may have its own resident committee, VvE structure, and service provisions including NOM properties and mid-rental units.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
De Goede Woning competitors and assessment
Company assessmentBroad incumbents
- Vestia: Largest social housing corporation in the South Holland / Haaglanden region, operating tens of thousands of units. Direct regional peer to De Goede Woning with overlapping service territory, regulated rent model, and tenant portal operations.
- Ymere: Large Dutch social housing corporation active across the Randstad. Comparable regulated rental model with sustainability retrofit programs and tenant digital portals.
- Portaal: National Dutch social housing corporation operating across multiple regions. Comparable sustainability retrofit pipeline, regulated rent model, and tenant self-service infrastructure.
- Rochdale: Amsterdam-based social housing corporation. Comparable in regulated rental model, sustainability investments, and tenant participation structures (bewonerscommissies).
- Eigen Haard: Major Amsterdam-area social housing corporation. Comparable in woningcorporatie structure, NOM/sustainability investments, and digital tenant services.
- De Alliantie: Large Dutch social housing corporation active in multiple regions. Comparable woningcorporatie operating model, NOM retrofit programs, and digital tenant services.
Direct peers
- Mitros: Utrecht-based social housing corporation with similar scale, NOM housing pilots, solar panel programs, and tenant portal operations. Directly comparable mid-large woningcorporatie.
- Vidomes: Dutch social housing corporation also partnering in the Seniorenmakelaar service with DGW and the Municipality of Zoetermeer. Comparable residential property management scope and regulatory positioning.
- Woonzorg Nederland: Dutch social housing corporation specializing in housing for seniors and people with care needs. Comparable woningcorporatie structure with adjacency to DGW's senior housing focus.
- Stedelink: Zoetermeer-based social housing corporation that is an explicit partner in the Seniorenmakelaar joint initiative with DGW. Closely comparable mid-sized Dutch woningcorporatie serving the same municipalities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
De Goede Woning social profiles
Digital presenceDe Goede Woning financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Goede Woning leadership team
Management profileNumber of profiles
De Goede Woning funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Goede Woning M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Goede Woning
What does De Goede Woning do?
De Goede Woning is a Dutch social housing corporation (woningcorporatie) that provides regulated rental housing (social rent and mid-rent) to individuals and families in the municipalities of Zoetermeer and Pijnacker-Nootdorp. Tenants access services through the Mijn DGW online portal for rent payments, repair requests, contract management, and complaint handling, supplemented by phone, in-person, and 24/7 emergency repair support. The portfolio emphasizes energy-efficient housing with NOM properties, solar panels, heat pumps, and heat recovery ventilation, alongside specialized support such as the Seniorenmakelaar advisory service, WMO home adaptations, and financial hardship assistance.
Is De Goede Woning a public or private company?
De Goede Woning is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was De Goede Woning founded?
De Goede Woning was founded in 1931. It employs 51 to 100 people.
Where is De Goede Woning based?
De Goede Woning is headquartered in Zoetermeer, Netherlands, in the Europe region.
How does De Goede Woning make money?
Five revenue lines are on record. Rental Income (Kale Huur) is the primary driver. The others are service Costs (Servicekosten), heating Costs (Stookkosten), energy Performance Fee (Energie Prestatie Vergoeding - EPV) and solar Panel Service Costs.
Who are De Goede Woning's main competitors?
Broad incumbents on record are Vestia, Ymere, Portaal, Rochdale, Eigen Haard and De Alliantie. Direct peers are Mitros, Vidomes, Woonzorg Nederland and Stedelink.
Does De Goede Woning have an API?
No public API is recorded for De Goede Woning.
What industry is De Goede Woning in?
De Goede Woning's product category is Social Housing Rental. Its primary akta.pro industry code is BPAJAFAH, HOA / Condominium Association Management, with a secondary code of BPAGALAC, Affordable Housing & Community Development (Housing, Community Land Trusts). Its NAICS code is 531311 and its SIC code is 7340.