Manufactured

What Manufactured does

Manufactured Inc is a privately held brand innovation studio headquartered at the Brooklyn Navy Yard (63 Flushing Ave, Bldg 303, Suite 809) with a European office in Amsterdam. The studio concepts, designs, and builds disruptive physical innovations and experiential activations for major consumer brands and their advertising agencies, operating as a project-based professional services business with no publicly disclosed pricing. Its core technical capability is a full-stack, in-house manufacturing stack spanning robotics, mechanical engineering, electrical engineering, software development, fabrication, and assembly, supported by a rapid prototyping facility designed to compress timelines between concept and physical deliverable.

The studio's portfolio covers robotics (KLM Care-E self-driving trolley, Puma BeatBot racing robot, Dart Metrix sports sensing platform, Dove x Crumbl Confetti Cruiser cookie robot), custom hardware (DoorDash Bottomless Cooler with geo-location, SOLar Umbrella solar-powered vendor umbrella, Breyers Freezerpits, Captain Morgan Super Bowl Punch Bowl), interactive installations (Accenture Nature Connected at Global Citizen Festival, Fly by Night LED-equipped pigeons), and sustainability innovation (NRG Footprintless CO2 sneaker). Notable project outcomes include 7 Billion+ media impressions for the KLM Care-E, 51 Million total views for the Angry Birds Venting Machine, a +124% app download lift for Rovio, and 2 Million+ earned media impressions for Dove x Crumbl.

The business is monetized through custom project engagements sourced primarily through tier-one creative and PR agencies (Droga5, BBDO, JWT, Anomaly, Edelman) and direct brand relationships, with Fortune 500 clients across consumer goods, beverage, food delivery, gaming, athletic footwear, energy, retail, and personal care. The work has been recognized with Cannes Lions (including a Silver Cyber Lion), D&AD, Webby, The One Show, and Clio awards. Revenue is supplemented by on-ground content execution services for influencer activations. The company is independently operated with no disclosed venture funding, no parent company, and an undisclosed ownership structure.

Name

Manufactured

Legal name

Manufactured Inc

Website

https://manufactured.nyc

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Manufactured Inc is a Brooklyn-based brand innovation studio that designs, engineers, and builds custom robotics, hardware, and experiential activations for major consumer brands and tier-one advertising agencies such as Droga5, BBDO, and JWT.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Manufacturing (31-33)

akta.pro primary industry

Assembly, Conversion Kits & OEM/ODM Contract Manufacturing (IMACAOAL)

akta.pro secondary industry

Specialty Vehicle Body Manufacturing (Emergency/Military/Mobile Clinics) (IMACAGAD)

Keywords

• Experiential marketing services
• Custom product fabrication
• Brand activation engineering
• Robotics design services
• Innovative hardware development

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Innovation Projects: Project-based custom fabrication and engineering services for brand experiences. Engagements span from concept through fabrication, installation, and activation execution. Revenue derived from client projects for experiential marketing, advertising activations, and product innovations.
2. Content Production: On-ground execution services including creator deliveries, content capture, and field production management for influencer activations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Manufactured is a brand innovation studio that concepts, designs, and builds disruptive innovations and experiential activations for major consumer brands and advertising agencies. Their full-stack in-house capabilities span robotics, mechanical and electrical engineering, software development, fabrication, and assembly, enabling end-to-end delivery from strategic storytelling through prototyping, in-house manufacturing, on-ground activation, and content production. Projects include custom robots, interactive installations, and innovative hardware products tailored to individual client campaign requirements.

Product overview

Manufactured is a brand innovation studio that operates as a service-based company rather than a product company. They concept, design and build disruptive innovations and experiential activations for brand clients. Their core offerings span multiple disciplines including robotics (BeatBot, Care-E, Dart Metrix, Confetti Cruiser), custom hardware (SOLar Umbrella, Bottomless Cooler, Freezerpits), interactive installations (Nature Connected, Fly by Night), experiential marketing activations (Venting Machine, Kissing Booth, Slurpee Phone Booth, Punch Bowl), and sustainable product innovation (Footprintless Sneaker). They also offer associated PR mailer and product fabrication services (Pure Leaf x Brick Ceramic Dock). Their capabilities include strategic storytelling, discovery and prototyping, design and in-house manufacturing, and test, launch and evaluation.

Differentiator

Problem solved

Functional benefit

Products and services

• KLM Care-E A self-driving trolley robot with a caring personality designed to help air travelers navigate terminals. Features include boarding pass scanning and in-terminal guidance for the KLM Care-E brand awareness campaign.
• Puma BeatBot A programmable, line-following racing robot providing runners with a visual target to beat, with a top speed of 30mph and the ability to recreate Usain Bolt's 100m dash for the Puma BeatBot campaign.
• DoorDash Bottomless Cooler A geo-location enabled cooler created in collaboration with DoorDash and IGLOO that allows users to request easy refills with the push of a button for the 'Best Your Best Summer' campaign.
• SOLar Umbrella A first-of-its-kind solar-powered umbrella designed for Latino street vendors with a detachable solar panel and 19,200mAh battery pack, providing up to 4000 lumens of light for 6.5+ hours.
• Angry Birds Venting Machine A punchable, pushable interactive vending machine that responds to insults and converts anger into prizes as part of the Angry Birds #BringTheAnger campaign in Times Square.
• DART METRIX The first autonomous robot and sensing platform for agility training, athletic performance development, and rehabilitation with customizable routes for sport-specific testing.
• NRG Footprintless Sneaker The first shoe without a carbon footprint for COSIA's Carbon XPRIZE launch, among the first applications of captured CO2 in consumer goods.
• Pure Leaf x Brick Ceramic Dock A premium ceramic PR mailer dock that unites Pure Leaf iced tea with the Brick phone-blocking device, designed for the Jordan Chiles Mental Focus campaign.
• Breyers Freezerpits Custom-built freezer units designed to look like stone fire pits that kept ice cream frozen while producing theatrical smoke effects for the Breyers s'mores activation in Chicago.
• Vaseline Kissing Booth A Valentine's Day kissing booth activation at Red Lobster Times Square celebrating Vaseline Lip Cuties' limited-edition flavors with custom velvet booths and branded environments.
• Slurpee Phone Booth An interactive phone booth for 7-Eleven that invited fans to leave voicemail messages requesting songs or shouting out friends, serving as an ideal social media backdrop.
• Captain Morgan Super Bowl Punch Bowl An interactive punch bowl with sonic wave stirring, real-time game audio, and big play updates that was featured on Jimmy Kimmel Live with Victor Cruz for the Captain Morgan Super Bowl campaign.
• Accenture Nature Connected An immersive interactive installation at the 2021 Global Citizen Festival that interconnected plants with technology, triggering projections, breezes, and LEDs for the Accenture Nature Connected project.
• Fly by Night A luminous technology installation for artist Duke Riley featuring 2,000 carrier pigeons outfitted with remote-controlled LED legbands for twilight flight performances.
• Dove X Crumbl Confetti Cruiser A custom-built giant cookie-shaped delivery robot with motor, drivetrain, and delivery controls for the Dove x Crumbl LA influencer activation.
• Brand Innovation Studio Custom Projects End-to-end custom innovation project service spanning strategic storytelling, discovery and prototyping, design and in-house manufacturing, and test, launch and evaluation. Engagements include custom fabrication, engineering, and experiential activations for major brands and advertising agencies.
• Content Production Services On-ground execution services including creator deliveries, content capture, and field production management for influencer activations and brand campaigns.

Quantifiable outcome

• 7 Billion+ media impressions for single project (KLM Care-E)
• +3 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• 10XBetaminorStrategic or Co-development PartnerPartner in Dart Metrix autonomous robot and sensing platform for athletic performance training and rehabilitation. 10XBeta collaborated on the development of the first autonomous agility measurement system for athletes.
• Double Take LabsminorStrategic or Co-development PartnerTechnical partner in Dart Metrix project for sports performance sensing platform development.
• Biophilica (Mileece)minorStrategic or Co-development PartnerEcology Designer Mileece from Biophilica partnered on Accenture Nature Connected installation at Global Citizen Festival, creating immersive experience interconnecting plants with technology.
• AlmaminorChannel Partner/ Reseller/ DistributorCreative agency partner for SOLar Umbrella project, helping design and bring the solar-powered street vendor umbrella to market.
• BBDO New YorkcoreChannel Partner/ Reseller/ DistributorAgency of record for KLM Care-E robot project. BBDO engaged Manufactured to design and develop the friendly robot concierge for US airport brand awareness.
• JWT New YorkcoreChannel Partner/ Reseller/ DistributorAgency partner for Puma BeatBot project, working with Manufactured to create the programmable racing robot for runner training.
• AnomalycoreChannel Partner/ Reseller/ DistributorCreative agency partner for Captain Morgan Super Bowl Punch Bowl project.
• EdelmancoreChannel Partner/ Reseller/ DistributorPR agency partner for Pure Leaf Mental Focus dock campaign, coordinating influencer PR mailer kits.
• Droga5coreChannel Partner/ Reseller/ DistributorCreative agency partner for Angry Birds Venting Machine activation in Times Square.
• LiveNationcoreChannel Partner/ Reseller/ DistributorEvent production partner for 7-Eleven Slurpee Phone Booth interactive activation.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• The Mill: The Mill is a global VFX, design, and experiential production company serving major brands and agencies. Comparable to Manufactured as a broader creative production incumbent that also undertakes custom fabrication and experiential activations, though at significantly larger scale and broader scope.
• R/GA: R/GA is a global advertising and experience agency that designs and builds connected products and brand experiences for major clients. Broad incumbent peer to Manufactured, with overlapping capabilities in technology-driven brand experiences but operating at much larger scale across a broader service portfolio.

Direct peers

• B-Reel: B-Reel is a creative studio that develops digital products, brand experiences, and technology-driven campaigns for major advertisers. Direct peer to Manufactured in custom technology-driven brand experiences and creative engineering for global brand clients.
• Unit9: Unit9 is a global creative technology studio producing interactive experiences, immersive installations, and branded content for major advertisers. Direct peer to Manufactured in combining engineering, software, and fabrication for technology-driven brand experiences.
• Active Theory: Active Theory is a creative technology studio building immersive web experiences, digital installations, and interactive brand activations. Direct peer to Manufactured in custom technology-driven experiential work for major brands.
• Deeplocal: Deeplocal is a Pittsburgh-based brand innovation studio that designs and builds custom technologies, robotics, and interactive experiences for major consumer brands. Direct comparable to Manufactured in that both operate as in-house fabrication studios serving Fortune 500 brands through agency partnerships, with similar robotics and connected-device capabilities.
• Fake Love (an IPG Health / MRM company): Fake Love is an experiential design and production studio that builds immersive brand experiences combining technology, storytelling, and fabrication. Direct peer to Manufactured in custom interactive installations and technology-driven experiential activations for major brands.
• Buck Design: Buck is a creative design and production studio that blends design, motion, and technology to build brand experiences and interactive content. Direct peer to Manufactured in technical creative production for major brand campaigns.
• Tool of North America: Tool of North America is a boutique creative production studio that combines directing, design, and engineering to build brand experiences and custom fabrication for major advertisers. Direct peer to Manufactured in project-based custom fabrication for advertising campaigns and experiential activations.
• Stimulant: Stimulant is an interactive experience studio that designs and builds digital-physical installations, immersive experiences, and sensor-based activations for brands and museums. Direct peer to Manufactured in custom fabrication combined with interactive technology for branded experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/manufactured

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manufactured