Double Take Labs

What Double Take Labs does

Double Take Labs LLC is a privately held experiential design studio founded in July 2018, currently operating out of Boston, MA (with firmographic data listing Brooklyn as a prior location) and working across the United States and internationally. The studio designs and builds interactive installations, robots, and tactile experiences that combine physical hardware, custom electronics, software, and emerging technologies including robotics, real-time location systems (RTLS), and machine learning. Its portfolio spans autonomous robots (KLM Care-E self-driving luggage trolley, René the One-Armed Robot Circus, DART Metrix agility-training platform), immersive slime installations for Sloomoo Institute (DIY Slime Bar and The Falls), brand activations at CAMP (H&M's The UpCycler, Shutterfly's Facefetti), cultural storytelling experiences (Where There's Smoke, premiered at Tribeca 2019), a Coors Light Patrick Mahomes Time Capsule, and a MoMA Design Store product (Multi-ccino mug).

The studio generates revenue through two streams: project-based professional services for custom experiential installations sold via direct sales-led engagement with brands, cultural institutions, and agencies, and product sales through retail channels such as MoMA Design Store. Pricing is bespoke and quote-based with no public pricing, and the company operates on a lean 1–10 person core team that scales flexibly with contractors as needed. Customer segments are hybrids across enterprise brands (KLM, Coors Light, H&M, Shutterfly), cultural institutions (museums, science centers), and creative agencies; partnerships with 10XBeta, BBDO, CAMP, and NEW INC extend delivery capacity. The company is founder-led by Partner Josh Corn, has no disclosed outside funding or parent company, and remains operating with the most recent documented project activity in 2024.

Name

Double Take Labs

Legal name

Double Take Labs LLC

Website

https://doubletake.design

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Double Take Labs is a Boston-based experiential design studio (founded 2018, 1–10 employees) that designs and builds interactive installations, robots, and tactile experiences for enterprise brands (KLM, Coors Light, H&M), cultural institutions (MoMA, NY Hall of Science), and agencies, blending custom hardware, software, and emerging technologies on a project-based services model.

Ownership category

akta.pro rank

Product category

Experiential Design Services

akta.pro primary industry

Makerspaces & Fab Labs (Open Build Studios) (EDAMADAC)

akta.pro secondary industries

Maker / DIY Electronics & Physical Computing Platforms (EDAFANAC), Hands-on Science Exploration & Experiments (Lab Kits, Science Clubs) (EDAMABAA)

Keywords

• Experiential design services
• Interactive installations
• Custom robotics design
• Immersive brand experiences
• Creative technology studio

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Custom Experiential Installations: Project-based custom design and development of interactive installations for brands, cultural institutions, and agencies. Work includes robotics, technology design, and immersive experiences.
2. Product Sales: Sale of designed products like the Multi-ccino Coffee Mug available at MoMA Design Store. Physical products with design premiums.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Double Take Labs is a creative technology studio that designs and engineers custom experiential installations, robots, and immersive narratives for brands, cultural institutions, and creative agencies. Each project is a bespoke engagement combining physical hardware engineering, software development, and design (spanning robotics, RTLS, machine learning, custom electronics, and 3D fabrication) to produce shareable, interactive installations and select physical products such as the MoMA Design Store Multi-ccino Coffee Mug.

Product overview

Double Take Labs is an experiential design studio that creates immersive narratives blending design, technology, and absurdity. The studio works with brands, cultural institutions, and agencies to develop interactive installations, robots, tactile interactions, and experiential performances. Their portfolio spans diverse projects including autonomous robots (Care-E for KLM, René the Robot Circus, DART Metrix), interactive slime experiences (Sloomoo Institute Falls and DIY Bar), immersive storytelling (Where There's Smoke), product designs (Multi-ccino Mug), and team-building games (Field Day Games). They function as a project-based studio rather than a software product company, with each engagement being a custom-designed experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Experiential Design and Installation Services Project-based custom design, engineering, and production of interactive installations, robots, and immersive experiences for brands (KLM, Coors Light, H&M, Shutterfly), cultural institutions (MoMA Design Store, New York Hall of Science, CoLabPHL/Jefferson University), and creative agencies (BBDO, Mischief @ No Fixed Address, 10XBeta, CAMP). Each engagement blends physical hardware, software, robotics, RTLS, machine learning, custom electronics, and 3D fabrication.
• Multi-ccino Coffee Mug Borosilicate glass mug with printed measurement indicators that teaches coffee recipes such as espresso, macchiato, cortado, café au lait, Americano, flat white, and cappuccino. Available for retail purchase at MoMA Design Store locations in Midtown and Soho, NYC.

Quantifiable outcome

• Produced interactive experience for over 2,000 children at single Brookfield Place event
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature8 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NEW INCcoreStrategic or Co-development PartnerNEW INC in NYC is the first museum-led incubator for art, design, and technology. Double Take Labs is an alumni of this incubator, providing access to resources, mentorship, and network within the creative technology space.
• 10XBetacoreStrategic or Co-development PartnerDesign and engineering partner for projects including DART autonomous robot platform and KLM Care-E robot. Co-founded DART with 10XBeta founders Paul Mazzanobile and Evan Baumgarten.
• BBDOminorStrategic or Co-development PartnerAgency partner on KLM Care-E self-driving luggage trolley project, working together with Double Take Labs and 10XBeta.
• Mischief @ No Fixed AddressminorStrategic or Co-development PartnerCreative agency partner on Coors Light Patrick Mahomes Time Capsule project.
• Hunter's PointminorStrategic or Co-development PartnerPartner on Coors Light Patrick Mahomes Time Capsule project.
• Health Design Lab at Jefferson UniversitycoreStrategic or Co-development PartnerPartner on CoLabPHL project - a team of doctors, medical staff and med students rethinking parts of the medical system with design thinking. They converted an Airstream trailer into a mobile, multi-use platform.
• New York Hall of SciencecoreStrategic or Co-development PartnerHost venue for René the Robot Circus performances. René performed 50 shows during Engineering Week in February 2020, assisted by high school Explainers.
• MFA Products of Design (SVA)coreStrategic or Co-development PartnerSchool of Visual Arts Products of Design department collaborated with MoMA for product design. Double Take Labs worked with this team and MoMA for window displays.
• CAMPcoreStrategic or Co-development PartnerOngoing partnership for experiential brand activations including The UpCycler with H&M and Facefetti with Shutterfly. CAMP serves as a family experience venue with rotating brand partners.
• AdaptAbilityminorOthersNon-profit that custom builds adaptive bicycles for children. All cycles from The UpCycler project were donated to this organization.
• Project Learning TreeminorOthersEnvironmental education nonprofit. A donation corresponding to the number of miles raced on The UpCycler was made to Project Learning Tree.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tool of North America: Los Angeles-based creative studio producing experiential campaigns and installations for major brands and agencies. Comparable on agency-adjacent model serving experiential briefs from leading global advertisers.
• ESI Design: New York-based experience design firm building interactive exhibits, branded environments, and digital-physical installations. Comparable on the museum/cultural-institution client base and interactive exhibit portfolio.
• B-Reel: Stockholm- and New York-based creative technology studio producing interactive experiences and digital products for brands. Comparable on technology-driven experiential work for major brands and agencies, though at larger scale.
• Moment Factory: Montreal-based multimedia studio creating immersive experiences for brands, cultural institutions, and public spaces. Most comparable peer in scale and ambition, with a similar blend of technology, design, and large-format installations for marquee clients.
• Local Projects: New York-based experience design studio specializing in interactive installations for museums, cultural institutions, and brands. Closely comparable on client mix (museums + cultural institutions) and technology-augmented storytelling approach.
• teamLab: Japanese interdisciplinary art collective producing large-scale immersive digital installations for museums and brand venues. Comparable in fusing technology with interactive narrative, and arguably the global benchmark in the category Double Take operates in.
• Stimulant: San Francisco interactive experience studio building large-scale installations for brands, museums, and public spaces. Comparable on blending sensors, robotics, and custom software into physical installations for cultural and commercial clients.
• Fake Love (now Deloitte Digital): New York experiential studio (acquired by Deloitte Digital) creating immersive brand experiences and interactive installations. Direct comparable on the experiential marketing and immersive narrative positioning for major brands.

Emerging players

• Artechouse: Washington D.C./New York-based operator of immersive art-tech exhibition spaces collaborating with digital artists and studios. Comparable as a venue/platform that commissions technology-driven installations, overlapping with Double Take's museum/institution work.
• Studio NAND: Berlin-based design and technology studio producing interactive installations and data-driven experiences for cultural institutions and brands. Comparable on the design + technology + cultural-institution intersection, though Europe-focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/doubletakelabs
• Facebookfacebook.com/doubletakelabs
• LinkedInlinkedin.com/company/doubletakelabs

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double Take Labs