Great Agency

What Great Agency does

Great Agency Sweden AB is a privately held, full-service digital agency headquartered in Malmö, Sweden, founded in 2002. The company delivers project-based professional services spanning the full digital ecosystem: logo and graphic profile design, custom website development, e-commerce solutions, UX design, system development, system integration, hosting, photography, advertising design, digital marketing, and copywriting. It operates as a traditional service business with no proprietary technology platform, instead delivering custom-tailored solutions for each client engagement.

The agency's customer base is primarily small and medium-sized Swedish businesses, with a small number of enterprise clients, across highly diverse verticals including restaurants, real estate, logistics, finance, tire service, energy drinks, IT consulting, and psychology. Pricing is quote-based with client-provided budget tiers ranging from under 30,000 SEK to over 100,000 SEK per project. Go-to-market is direct client engagement via website inquiry forms, phone, and email, supported by an extensive portfolio of 40+ completed projects displayed on the company website.

The team is small — six members are visible on the website — comprising a Chairman of the Board, a Senior Partner/Board Member, two project managers (one of whom also serves as graphic designer), a systems administrator/developer, and a developer. Senior leadership brings two decades of industry experience. The company is independently owned with no disclosed external investors, no subsidiaries, no patents, no certifications, and no public recognition, operating a single-country, single-office footprint in Sweden.

Name

Great Agency

Legal name

Great Agency Sweden AB

Website

https://greatagency.se

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Great Agency is a Malmö-based full-service Swedish digital agency delivering project-based web, design, branding, e-commerce, system integration, and digital marketing services primarily to small and medium-sized businesses across diverse industries.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Full-Service Media Planning & Buying (MPAAABAA)

Keywords

• Web design agency
• Digital branding services
• Website development
• E-commerce solutions
• Digital marketing agency

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Services - Web and Digital Solutions: Great Agency generates revenue through project-based professional services including website development, graphic design, branding, e-commerce, system development, system integration, hosting, photography, advertising, digital marketing, and copywriting. Clients submit project inquiries with budget ranges, and the agency delivers customized solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Great Agency is a full-service digital and branding agency based in Malmö, Sweden that delivers customized web, design, and marketing solutions to businesses. The agency offers logo and graphic profile design, custom website development, e-commerce platforms, UX design, system development and integration, web hosting, photography, advertising design, digital marketing, copywriting, and printed materials. Engagements are project-based with clients submitting inquiries that include budget ranges, and solutions are scoped and delivered per project.

Product overview

Great Agency is a full-service web agency (webbyrå) based in Malmö, Sweden, operating under Great Agency Sweden AB. The company offers a comprehensive portfolio of services spanning the entire digital ecosystem: branding services including logo and graphic profile design; digital services including website development (Hemsida), e-commerce solutions (E-handel), UX design, and digital marketing; technical services including system development (Systemutveckling) and system integration; and operational services including web hosting, photography, advertising, copywriting, and print materials. This is a service-based agency rather than a software product company.

Differentiator

Problem solved

Functional benefit

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Huge Inc: Global full-service digital agency offering strategy, design, marketing, and technology; directly comparable business model to Great Agency but at much larger scale, serving enterprise clients across web, brand, and e-commerce.
• Fjord (Accenture): Design and innovation consultancy doing service design, digital product, and brand work; comparable creative-led digital services wrapped into a broader portfolio offering.
• R/GA: Global creative and technology agency spanning brand, product, and marketing; comparable full-service model combining design thinking, digital production, and integrated campaign work.

Direct peers

• Pentagram: Independent design firm offering branding, identity, and digital design across sectors; comparable as a creative-studio model delivering logo, graphic profile, and digital work for diverse clients.
• Ustwo Studios: Boutique digital product and design studio building websites, apps, and brand experiences; comparable scope of design-led digital delivery with a comparable small, multidisciplinary team.
• Work & Co: Digital product agency building websites, e-commerce, and brand experiences for major brands; closely comparable offering across web development, design, and integrated digital launches.
• Wrang Studios: Boutique Nordic creative and digital agency producing brand identities, websites, and campaigns; closely comparable offering, geography, and small studio scale.

Regional players

• Ninetech: Swedish digital agency offering web, e-commerce, and digital marketing services; comparable Nordic full-service digital agency serving SMB and enterprise clients.
• North Kingdom: Swedish digital experience agency delivering web, brand, and digital marketing work; comparable as a Swedish full-service agency targeting European enterprise clients with similar creative + technology offerings.
• Diff Agency: Scandinavian digital agency offering strategy, design, and web development; comparable Nordic full-service agency model targeting SMB and mid-market clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/greatagencyse
• Facebookfacebook.com/greatagency.se
• LinkedInlinkedin.com/company/great-agency
• Instagraminstagram.com/greatagency.se

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great Agency