National Soccer Coaches Association of Canada

What National Soccer Coaches Association of Canada does

The National Soccer Coaches Association of Canada (NSCAC) is a non-profit, member-based professional association founded in 1990 and headquartered in Scarborough, Ontario. The organization serves soccer coaches at all levels across Canada, from grassroots volunteers to full-time professionals, providing coaching education, certification support through a partnership with the Coaching Association of Canada, and a collective voice for Canadian soccer coaches. Following a strategic re-launch in 2017 under former Canadian Men's National Team Head Coach Tony Waiters, NSCAC rebuilt its membership platform, content library, and event programming.

The association operates a portfolio of education products including the weekly webcast 'Behind The Bench' (currently in Season 7 as of 2026), the biannual 'Journal for Soccer Coaches' publication, annual conventions, online summits in partnership with Soccer HUB, mini-clinics, and specialized courses such as the IPSO Certified Course and the Cognitive Behavioural Skills Course. Content is delivered primarily through a Wix-hosted website with members-only sections, supplemented by YouTube, social media channels, and bilingual (English/French) newsletters. The technology stack is non-proprietary, consisting of standard web publishing, webinar platforms, and e-commerce tools rather than custom-built systems.

NSCAC monetizes through four primary revenue streams: recurring annual membership fees, one-time course fees ($75 CAD for the cognitive behavioural course, $300-350 CAD for Soccer Fitness courses), event registration ($35 CAD for non-member online summit), and retail sales of apparel, equipment, and produced videos via an online storefront. Distribution combines self-serve website enrollment with group/organizational memberships sold through partner clubs and provincial associations. With 11-50 employees and no disclosed funding rounds, the organization operates as an independent member-controlled entity without external investment ownership.

Name

National Soccer Coaches Association of Canada

Legal name

National Soccer Coaches Association of Canada

Website

https://nscac.ca

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

The National Soccer Coaches Association of Canada is a non-profit professional association serving soccer coaches nationwide with educational content, certification-aligned courses, events, and publications distributed via a membership-based platform.

Ownership category

akta.pro rank

Product category

Sports Coaching Education

NAICS

Professional Organizations (81392), Sports and Recreation Instruction (61162)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industries

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Soccer coaching education
• Coach certification programs
• Sports association membership
• Professional development courses
• Coaching resources publication

Headquarters

HQ city

Scarborough

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: Annual membership fees provide core recurring revenue. Members receive access to exclusive content, The Journal for Soccer Coaches publication, Soccer 360 Magazine, discounts on coaching resources, and free or discounted access to NSCAC events and courses.
2. Course Fees: The NSCAC charges for specialized coaching courses such as the Cognitive Behavioural Skills Course ($75 CAD) administered in partnership with The Mental Game Academy. These courses offer Coaching Association of Canada certification points.
3. Event Registration Fees: The NSCAC generates revenue from its annual convention and online summits. Non-members pay early-bird pricing (e.g., $35 CAD for the 2019 Online Summit) while members receive free entry.
4. Retail Sales: The organization operates an e-commerce shop selling apparel, equipment, and NSCAC-produced videos. This includes memberships, donations, and sponsorship packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The National Soccer Coaches Association of Canada (NSCAC) is a member-based non-profit organization that delivers soccer coaching education and professional development to coaches across Canada. It sells annual memberships, paid specialized courses (such as the Cognitive Behavioural Skills Course and IPSO Certified Course), event registrations for its annual convention and online summits, and a biannual coaching publication (The Journal for Soccer Coaches). It also distributes educational videos, podcasts, and webinars (Behind The Bench series) to its members and the broader Canadian soccer community.

Product overview

The National Soccer Coaches Association of Canada (NSCAC) operates as a membership-based organization offering a comprehensive suite of coaching education products and services. The core offerings include the NSCAC Behind The Bench weekly webcast show (Seasons 1-7), the GP Soccer Podcast, IPSO Certified Course, and annual NSCAC Conventions. Additional products include the NSCAC Online Summit, Coaching Seminar Series with CSS, Mini Coaches Clinics, Online Debates, and The Journal for Soccer Coaches biannual publication. The Cognitive Behavioural Skills Course provides specialized mental skills training. Membership benefits include access to exclusive educational content, coaching videos, articles, and discounts on partner products and courses.

Differentiator

Problem solved

Functional benefit

Products and services

• NSCAC Membership Annual membership program for individual soccer coaches providing access to exclusive coaching articles, educational videos, The Journal for Soccer Coaches, discounts on partner products and courses, free entry to NSCAC events and online content, and Networking with the Canadian coaching community.
• The Journal for Soccer Coaches A 40-page biannual publication featuring coaching articles, training tips, session plans, and interviews with notable coaches and former national team players. Distributed free to NSCAC members.
• Cognitive Behavioural Skills Course for Soccer Coaches A 3-part online course administered by The Mental Game Academy with presenter Larissa Mills, providing soccer coaches with mental skills training knowledge. Priced at $75 CAD, includes Certificate of Completion and 3 points from the Coaching Association of Canada.
• IPSO Certified Course Professional soccer coaching certification course offered by NSCAC for coach licensing and professional development, providing recognized credentials for soccer coaches.
• NSCAC Online Summit A large-scale online coaching conference featuring expert panelists, coaching debates, and educational content. The 2019 summit featured speakers including Joao Aroso, Stephen Hart, and Boris Kubla. Free for NSCAC members; $35 CAD early-bird for non-members.
• NSCAC Convention Annual national coaching convention featuring keynote speakers, clinicians, and educational sessions for soccer coaches. Held annually with editions referenced in 2023 and 2026.
• NSCAC Mini Coaches Clinic Short-format coaching clinics featuring notable coaches such as Garry Monk, providing focused training sessions on specific coaching topics.
• NSCAC + CSS Coaching Seminar Series Joint seminar series with CSS delivering ongoing professional development content for soccer coaches through structured seminar sessions.
• NSCAC Coaching Clinics & Workshops In-person coaching clinics and workshops held at partner soccer clubs (such as Thornhill Soccer Club) to deliver focused coaching education events to local coaches.
• NSCAC Group Membership Program Organizational membership program allowing soccer clubs, provincial associations, and regional bodies to enroll multiple coaches at reduced rates.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Soccer HUBcoreStrategic or Co-development Partner · 3 November 2019Soccer HUB is a world leader in online coach education and partners with NSCAC to deliver the annual NSCAC Online Coaching Summit. The partnership enables access to international expert speakers and global best practices for Canadian coaches. The first summit launched in November 2019.
• Coaching Association of CanadacoreStrategic or Co-development PartnerNSCAC courses are integrated with the Coaching Association of Canada's certification system, allowing coaches to earn professional development points (e.g., 3 points per course). This partnership validates NSCAC education for licensing purposes.
• Beyond PulseminorOthersBeyond Pulse provides player monitoring and tracking systems used in NSCAC educational content. Richard Bucciarelli's training demonstrations feature the Beyond Pulse system.
• UhlsportminorGTM or Marketing PartnerUhlsport provides equipment and outfitting for NSCAC clinicians. NSCAC members receive 20% discount on Uhlsport products.
• Soccer 360 MagazineminorGTM or Marketing PartnerNSCAC members receive one complimentary issue of Soccer 360 Magazine as part of their membership, with options to subscribe at discounted rates.
• Soccer Fitness Inc.minorGTM or Marketing PartnerRichard Bucciarelli's Soccer Fitness Inc. provides sports science expertise for NSCAC clinics. NSCAC members receive 15% discount on Soccer Fitness Trainer Courses.
• Soccer AwarenessminorGTM or Marketing PartnerSoccer Awareness provides eBooks on age-specific coaching methodologies. NSCAC members receive 25% discount on Soccer Awareness products.
• Soccer ProfileminorGTM or Marketing PartnerSoccer Profile is listed as an NSCAC partner, providing specialized products and services to the coaching community.
• Euro Football ExchangeminorGTM or Marketing PartnerEuro Football Exchange is listed as an NSCAC partner, providing specialized products and services to the coaching community.
• 7 Minute Soccer SkillsminorGTM or Marketing Partner7 Minute Soccer Skills is listed as an NSCAC partner, providing specialized products and services to the coaching community.
• Elite Soccer DevelopmentminorGTM or Marketing PartnerElite Soccer Development is listed as an NSCAC partner, providing specialized products and services to the coaching community.
• Amplified SoccerminorImplementation/ SI/ Consulting PartnerAmplified Soccer is a full-service marketing agency that created the NSCAC's new website, providing brand development, social media, and content strategy services.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• The FA (England): English national football association running a globally recognized coaching certification pathway (FA Levels 1–5). A benchmark incumbent whose structured coaching education competes indirectly with NSCAC content for ambitious Canadian coaches.
• U.S. Soccer Federation: US national federation with its own coaching licensing pathway and education programs. Comparable to Canada Soccer as a broader incumbent whose coaching education competes with member-association content.
• Canada Soccer: The national federation governing soccer in Canada. It is the ultimate licensing authority for coaches and a potential rival or partner depending on alignment, with vastly greater resources and direct coach-licensing authority.

Direct peers

• Soccer Fitness Inc. Offers the Soccer Fitness Trainer Course and sports-science-led coaching education. It is a partner with NSCAC for clinics and discounts, while also selling directly to the same coach base with overlapping curriculum.
• Soccer Awareness: Provides coaching methodology content, eBooks, and age-specific training resources. It is a partner offering NSCAC members discounts, but also a direct competitor in the soccer coaching education content category.
• United Soccer Coaches: The US national professional association for soccer coaches (formerly NSCAA), offering memberships, coaching education, conventions, awards, and publications. It is the closest direct analog to NSCAC in the adjacent US market and defines the dominant model NSCAC mirrors at smaller scale.
• International Performance Soccer Organisation (IPSO): Delivers the IPSO Certified Course that NSCAC distributes to members. Functions as a content licensor and as a competing certification pathway for the same Canadian coach audience.
• Soccer HUB: World leader in online soccer coach education, hosting webinars, summits, and clinics. It is both NSCAC's strategic content partner for the annual Online Summit and a direct competitor offering Canadian coaches international-caliber content independently.

Regional players

• Football Australia: Australian national football body with coach education programming serving a similarly sized soccer market in a different geography. Comparable in scope and structure to NSCAC's national federation relationship.

Others

• Coaching Association of Canada: National multi-sport coach credentialing body that issues certification points NSCAC courses integrate with. Not a competitor, but an enabling partner whose policies and standards shape NSCAC's product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thenscac
• YouTubeyoutube.com/channel/UC5tgNn5sfy5LnGEPKqou4Lg
• Facebookfacebook.com/TheNSCAC
• Instagraminstagram.com/nscac
• LinkedInlinkedin.com/company/national-soccer-coaches-association-of-canada

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Soccer Coaches Association of Canada