What Reach US does

Reach US LLC is a Peabody, Massachusetts-based manufacturer and distributor of AV-over-IP video and audio encoding, live streaming, and video-on-demand (VOD) solutions, founded in 2013 and operating as a wholly-owned US entity of Chinese hardware parent SZ Reach. The company sells a unified platform built around the REX Server (an enterprise AV-over-IP backbone capable of simultaneously streaming and recording up to 48 HD/SD encoders and serving 200 concurrent live and VOD users in a 1 RU form factor), MediaCenter Pro content management and transcoding platform, and the Bee Series of all-in-one encoding appliances (Bee3+, Bee3+UR, Bee4+U, Bee8+, Bee9+). Adjacent products include interAct6 (an AI-driven auto-tracking lecture/event capture device with integrated audio DSP), the yCat wireless portable production studio, the CH Series VCR for video conference recording, and a full line of PTZ, USB, and 4K cameras plus controllers and capture cards. Reach US's products integrate natively with Zoom, Microsoft Teams, Webex, Skype, Google Meets, Kaltura, Moodle, YouTube, Facebook Live, and LDAP/Active Directory systems.

Reach US serves four primary verticals — Education (the largest, focused on lecture capture and knowledge transfer), Healthcare (HIPAA-compliant and HITRUST-certified cloud streaming and archiving of e-PHI), Corporate (internal communications and YouTube distribution), and House of Worship (simplified live streaming for congregations). Revenue is generated primarily through one-time hardware appliance sales, supplemented by MediaCenter Pro software/server licenses and a recurring cloud PaaS/IaaS offering in healthcare with 24x7x365 support. Pricing is quote-based and predominantly transacted through a channel of three US authorized distributors — Liberty AV Solutions, The Music People Pro, and Wesco/Anixter — with direct quote support via a toll-free line and website contact. The company claims 40% lower total cost of ownership than competitors, driven by its proprietary .mp4 codec that carries no recurring license fees. Notable industry recognition includes ISE 2019 Best of Show for yCat and Best New Educational Technology (2015) for Bee9+. The company operates in the United States and Canada, employs between 11 and 50 people, and has not disclosed external funding, leadership changes, or revenue figures.

Name

Reach US

Legal name

Reach US LLC

Website

https://reachus.tv

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Reach US is a Peabody, MA-based manufacturer of AV-over-IP encoding, live streaming, and VOD solutions, serving education, healthcare, corporate, and house-of-worship customers across the US and Canada through a three-distributor channel and direct sales.

Ownership category

akta.pro rank

Product category

AV Over IP Video & Audio Encoding / Lecture Capture Solutions

NAICS

Audio and Video Equipment Manufacturing (334310), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663), Household Audio & Video Equipment (3651)

akta.pro primary industry

Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)

akta.pro secondary industry

Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)

Keywords

• AV over IP encoders
• Lecture capture systems
• Live streaming appliances
• VOD distribution platforms
• Video encoding hardware

Headquarters

HQ city

Peabody

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Appliance Sales: Sale of encoding and streaming appliances including Bee Series (Bee3+, Bee4+, Bee8+, Bee9+), REX Servers, and camera products. One-time hardware purchase with no recurring codec or license fees.
2. Software and Server Solutions: Sale of MediaCenter Pro software and servers for content management, sharing, and distribution. Enterprise content management platform with transcoding capabilities.
3. Cloud Services (Healthcare): PaaS and IaaS solutions for healthcare sector providing HIPAA compliant cloud storage and streaming. 24x7x365 support included.
4. Support and Maintenance: Free software and firmware updates to customers. Technical support provided via 1-800-333-6654 and [email protected].

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Reach US manufactures and distributes AV Over IP video and audio encoding appliances, live streaming devices, and video-on-demand (VOD) distribution systems. Its portfolio centers on the REX server backbone, the MediaCenter Pro content sharing platform, the Bee Series of all-in-one encoding/streaming/recording appliances, the interAct6 AI auto-tracking capture device, the CH Series VCR, and the yCat wireless portable production studio, sold into education, healthcare, corporate, and house-of-worship verticals across the US and Canada.

Product overview

Reach US is a manufacturer of AV Over IP Video & Audio Encoding, Live Streaming, and VOD Distribution Solutions. The product portfolio is built around a unified platform architecture consisting of the REX Server (enterprise backbone supporting up to 48 encoders and 200 concurrent users), MediaCenter Pro (sharing platform with HTML5 transcoding), and the Bee Series appliance family (Bee3+, Bee3+UR, Bee4+U, Bee8+, Bee9+) which are all-in-one encoding, streaming, and recording appliances. Supporting products include interAct6 (AI-powered auto-tracking capture), yCat (wireless portable production studio), CH Series VCR (video conference recorder), and comprehensive camera/accessory lineup. The ecosystem integrates with video conferencing platforms (Zoom, Teams, Webex, Skype), CMS/LMS systems (Kaltura, Moodle), social media (YouTube, Facebook Live), and enterprise identity systems (LDAP, Active Directory). Solutions are deployed across Healthcare, Education, Corporate, and House of Worship verticals with HIPAA compliance and HITRUST certification for healthcare.

Differentiator

Problem solved

Functional benefit

Brands

• yCat: Wireless portable live video production system supporting up to three 4K HD wireless PTZ cameras and one 1080p HD encoder with 1500m transmission range
• REX Server
• MediaCenter Pro
• interAct6

Products and services

• REX Server Enterprise AV Over IP server that simultaneously streams and records up to 48 HD/SD encoders and serves up to 200 concurrent live and VOD users in a 1 RU form factor. Connectable to SAN/NAS for expanded storage. Targets large-scale lecture capture and content distribution deployments.
• MediaCenter Pro Software & Server Content sharing platform providing users access to recorded content; transcodes to Flash and HTML5 for universal playback across devices. Includes LDAP and Active Directory integration and is positioned with a total cost of ownership reportedly 40% lower than competitors. Sold to enterprise and education customers.
• interAct6 Streaming Device AI-powered auto-tracking lecture and event capture and streaming device using Reach's 5th-generation engine. Features an 11-inch touchscreen, 5 video inputs (HDMI, SDI, IP), built-in Audio DSP with ANC/AEC/AFC, a 4-port PoE switch, and H.264 compression at 1080p/60Hz. Automates wide and close-up shots of presenters and audiences without mats, fobs, volunteers, editors, or production assistance.
• yCat Wireless Production Studio Wireless portable live video production system for live events requiring untethered camera mobility. Provides ultra-long-distance (1500m) dropout-free wireless transmission with up to 8 hours of recording without external power supply.
• CH Series VCR (Video Conference Recorder) Video conference recorder series supporting up to 30 grouped 1080p/60Hz recordings, 30 HD live streams, and 500 web viewers. RAID1 storage, HTTPS/H.235/TLS/SRTP encryption, SOAP API, and NAS/iSCSI external storage; over 2,000 hours of HD recording on a 4TB disk.
• Bee Series (Bee3+, Bee3+UR, Bee4+U, Bee8+, Bee9+) All-in-one encoding, live streaming, archiving, and VOD distribution appliances. Bee3+ offers 2 HDMI inputs plus IP camera input with 4K firmware upgrade option; Bee3+UR adds RS232/RS485 control and USB for Zoom/Skype/Teams; Bee4+U adds auto-tracking with image-recognition and panoramic camera support; Bee8+ adds 4K recording, 2TB disk (up to 8TB), and CMS support for Kaltura and Moodle; Bee9+ adds auto-tracking, auto-switching, RTMP/RTSP/HTTP streaming to YouTube/Facebook/CDN, video conferencing between two units, and integrated echo suppression.
• Camera Lineup (4KP12xT-DVT, 4KP12xAIT, HDP20xT/HD21N, HDP20xU2, 2KMSB94E-SU1, 4KSB120E-SU) PTZ and fixed camera lineup integrating with Reach appliances. Includes 4KP12xT-DVT 4K PTZ voice tracking camera with sound positioning smart-switching, 4KP12xAIT AI tracking PTZ camera, HDP20xT (HD21N) TRI-brid HD PTZ camera with 20x zoom, HDP20xU2 PTZ with RTMP streaming, 2KMSB94E-SU1 USB camera with 2K AI face-tracking and echo cancellation, and 4KSB120E-SU 4K Android OS camera sound bar.
• Accessories (iCKB-01 Keyboard Controller, CKB-02 Joystick Keyboard, CC11 4K Capture Card, M11 Microphone) Peripheral accessories for camera control and capture extension. Includes the IP-capable iCKB-01 keyboard supporting up to 7 cameras via VISCA, ONVIF, and Pelco protocols; CKB-02 joystick keyboard with RS422/485 PTZ control and presets; CC11 HDMI-to-USB-C 4K capture card for Zoom/Teams/Webex/Google Meets; and M11 omni-directional tabletop microphone with 360-degree coverage up to 25 feet.
• ENC1200S HD Encoder, ENC120S VGA Encoder, ENC110S SD Encoder, DEC1000 Decoder Encoder and decoder appliances completing the REX AV Over IP solution: ENC1200S HD encoder, ENC120S VGA encoder, ENC110S SD encoder, and DEC1000 low-latency decoder for local display of streaming content.
• Reach Healthcare Solutions Vertical-specific cloud solution for healthcare that is HIPAA compliant and HITRUST certified, providing streaming, recording, and archiving of sensitive EHR content, medical procedures, and e-PHI material. PaaS and IaaS offerings with LDAP/Active Directory authentication and 24x7x365 support.
• Reach Education Solutions Vertical-specific bundle for educational institutions combining Bee series encoding appliances with MediaCenter Pro servers for knowledge transfer and lecture capture, with no recurring fees for encoders, servers, or content access.
• Reach Corporate Solutions Vertical-specific solution for business communications including sales meeting recording and streaming, scrum sessions, and customer-focused content distribution to a YouTube channel.
• Reach House of Worship Solutions Vertical-specific plug-and-play AV Over IP solution that enables houses of worship to stream live and Video-on-Demand content using MediaCenter server distribution, with simple setup for non-technical volunteers.

Quantifiable outcome

• 40% lower TCO compared to competition
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability10 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• SZ ReachcoreOEM/ Whitelabel/ Licensing PartnerSZ Reach is the manufacturer of streaming media encoders, decoders, and servers for Reach US. Reach US is a wholly owned US LLC that provides specifications and vision for products to be sold in the United States and Canada as part of a complete AV over IP solution.
• Liberty AV SolutionscoreChannel Partner/ Reseller/ DistributorAuthorized US distributor for Reach products including MediaCenter Pro. Customers can purchase through Liberty AV Solutions at 800.530.8998 or via secure.libertycable.com.
• The Music People ProcoreChannel Partner/ Reseller/ DistributorAuthorized US distributor for Reach MediaCenter Pro products. Available through tmppro.com with phone 800.289.8889.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Wowza Streaming Engine: Software-defined streaming infrastructure platform that delivers similar live and VOD distribution capabilities to MediaCenter Pro — represents a cloud-based alternative model that could displace parts of Reach's hardware-anchored portfolio.

Direct peers

• Haivision: Provider of video encoding, contribution, and IPTV distribution systems (Makito, Kraken, Coolcast) used in enterprise, healthcare and education — closely comparable to Reach US's AV-over-IP transport and VOD distribution stack.
• BirdDog: Australian AV-over-IP encoder/decoder specialist (NDI-native products) targeting live production, broadcast, and education with similar encoding and streaming hardware positioning to Reach's REX and yCat offerings.
• Matrox Imaging / Matrox Video: Developer of professional video capture cards, encoders and streaming appliances (e.g., Maevex, Monarch) used in AV-over-IP, lecture capture and live event distribution — directly comparable to Reach's encoder/server line.
• AVer Information: Specialist in lecture capture cameras, auto-tracking PTZs, and classroom collaboration hardware that intersects directly with Reach's Bee Series and interAct6 lecture capture pitch in K-12 and higher education.
• Epiphan Video: Manufacturer of hardware encoders, recorders and streaming appliances (Pearl, AV.io, Webcaster X2) used in lecture capture, corporate, and house-of-worship deployments — the closest like-for-like competitor to Reach's Bee Series and REX Server.
• Lumens Integration: Manufacturer of PTZ cameras, auto-tracking cameras and AV-over-IP streaming devices competing with Reach's camera lineup and Bee Series integration with conferencing platforms in education and corporate.

Broad incumbents

• Logitech: Large incumbent vendor in collaboration and room AV hardware (Rally, Meetup, Logitech Sync) — competes as the unified hardware alternative to Reach for Zoom/Teams rooms where Reach's interAct6 and Bee Series are positioned.
• Extron Electronics: Established US manufacturer of AV signal processing, distribution, and streaming hardware serving education and enterprise — competes head-to-head with Reach's encoders, MediaCenter, and REX platforms in the same institutional RFPs.
• Crestron Electronics: Dominant enterprise AV control and signal distribution platform that overlaps with Reach's AV-over-IP and lecture capture offerings as part of a much broader control, switching and room ecosystem competing for the same education, corporate and house-of-worship budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reach US