The Rhoads Group

What The Rhoads Group does

The Rhoads Group is a privately held, full-service digital and brand marketing agency headquartered in Tampa, Florida, founded in 2002 by Loren Rhoads. The firm delivers an integrated service stack spanning strategy (marketing playbooks, conversion audits, digital roadmapping), media buying (Facebook/Instagram, Google Ads, LinkedIn, OTT/CTV), lifecycle marketing (email, landing pages), web services (UX/UI, performance audits), content and social, photo/video production, and branding (logos, style guides, copywriting). Its underlying technology is conventional martech—HubSpot CRM, Google Ads, Facebook/Meta advertising platforms, LinkedIn Ads, and OTT/CTV placements delivered through a partnership with ConnectADTV—with no proprietary platform disclosed.

The agency generates revenue primarily through professional services engagements structured as month-to-month contracts with à la carte service packages and flexible budgets. Customer segmentation is horizontal, explicitly serving both SMB clients (e.g., Meat Market Tampa, Hula Bay, Margie's Yoga Studio, UBU Color Salon) and enterprise brands (e.g., Coca-Cola, Publix, Chick-Fil-A, Hershey's, Johnson & Johnson, Outback Steakhouse, Harley Davidson, Toyota, Hyundai, Office Depot, Circle K Florida), primarily across Florida and the broader U.S. Southeast. Go-to-market combines a free virtual marketing audit as a discovery mechanism with direct, mostly regional sales engagement.

The firm holds Premier Google Partner, Facebook Advertising Partner, and HubSpot Certified Partner statuses, and its Creative Director (Douglas Hardee) has been awarded three Cannes Lions (one Gold, two Silver), Clios, and the International Broadcasting Award for Best Commercials. Operating geographies include Tampa Bay and the broader Southeast U.S., with no disclosed revenue and a 1–10 employee range consistent with a small-boutique agency structure. No funding rounds, parent-company affiliations, or M&A activity are evidenced; the business is founder-owned and independent.

Name

The Rhoads Group

Legal name

The Rhoads Group

Website

https://therhoadsgroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

The Rhoads Group is a Tampa-based, full-service digital marketing agency founded in 2002, delivering strategy, media buying, content, web, production, and branding services to both SMB and enterprise clients across the U.S. Southeast.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFAAAJ

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Digital marketing services
• Media buying
• Brand strategy
• Video production
• Social media management

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Marketing Services: Full-service marketing agency offering strategy, media buying, lifecycle marketing, web services, content & social, production, and branding services on a month-to-month contract basis with à la carte packages
2. Digital Advertising Management: Facebook, Instagram, Google Ads, and LinkedIn advertising management services with flexible budgets

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Rhoads Group is a full-service marketing agency that sells strategy, media buying, lifecycle marketing, web services, content and social, production (photo/video), and branding services on flexible month-to-month contracts to both small businesses and large national brands. The agency plans and executes digital ad campaigns across Facebook/Instagram, Google Ads, and LinkedIn, combined with traditional TV/OTT/CTV advertising and full-stack creative production.

Product overview

The Rhoads Group is a full-service marketing agency offering a comprehensive suite of digital marketing services. Their service portfolio includes Strategy (marketing playbooks, conversion audits, digital road mapping), Media Buying (Facebook/Instagram, Google Ads, LinkedIn), Lifecycle Marketing (email, landing pages), Web Services (design, UX/UI, audits), Content & Social (copywriting, blog management, social media), Production (photo/video), and Branding (logo design, copywriting, style guides). The agency positions itself as an innovator combining intelligence with creativity to build brand experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Marketing strategy services including marketing playbooks designed to scale revenues, boost brand awareness, and increase customer retention; includes conversion optimization audits and digital road mapping.
• Media Buying Search and social advertising strategies designed to boost awareness and drive customer acquisition across Facebook & Instagram Advertising, Google Ads, and LinkedIn Ads.
• Lifecycle Marketing Customer journey mapping services to create lasting relationships and build brand communities; includes email marketing and dedicated landing pages.
• Web Services Website design and development with contemporary aesthetics and mobile-ready responsive functionality; includes web builds, UX/UI design, and website performance audits.
• Content & Social Establishment of online persona and traffic driving through high-quality evergreen website copy, editorial content, blog development and management, and social media management.
• Production Full-stack photo and video production house providing specialized services for projects of all sizes; includes video production and photo production.
• Branding Creative services including style guides, logo design, and copywriting to enhance and nurture brand identity.

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• ConnectADTV (Robert Eckelman)coreStrategic or Co-development PartnerStrategic partnership for OTT (Over-The-Top) and CTV (Connected TV) advertising. Robert Eckelman specializes in combining TV impact with precision and measurement of digital, adding mobile for complete strategic advantage.
• Click Here DigitalcoreStrategic or Co-development PartnerClick Here Digital has 25 years of digital experience managing hundreds of digital marketing clients including major law firms, hospitals, and automobile dealerships. Their automotive portfolio includes Dave Smith Motors (the #1 Digital Dealership in the World), Hendrick Automotive Group, and Lexus stores. Partnered to propel The Rhoads Group's digital efforts.
• HubSpotcoreTechnology or IntegrationThe Rhoads Group is a HubSpot Certified Partner, utilizing HubSpot's CRM and marketing automation platform for client services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KlientBoost: Performance-focused digital marketing agency centered on paid media, landing pages, and conversion optimization. Comparable paid-media and CRO service lines.
• VaynerMedia: Full-service digital-first agency serving mid-market and enterprise clients with creative, media, and content capabilities. Overlaps on full-service digital and creative-led positioning.
• LYFE Marketing: Digital marketing agency specializing in social media, PPC, and email for small-to-mid-sized businesses. Comparable customer segment and digital-ad delivery model.
• 22squared: Tampa-based full-service advertising agency of comparable size and positioning. Most directly comparable given shared geography, full-service model, and similar mix of regional and national clients.
• Disruptive Advertising: PPC and digital advertising agency with strong Facebook Ads and Google Ads focus. Direct overlap with The Rhoads Group's media-buying core offering.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, social media, and web design to SMB and mid-market clients. Closely comparable service mix to The Rhoads Group.

Broad incumbents

• Publicis: Global advertising holding company with overlapping strategy, media, creative, and production services at massive scale. Competes for the same enterprise clients from a broader portfolio.
• Deloitte Digital: Consulting-led digital agency practice targeting Fortune 500 marketers. Largest competitor for enterprise transformation and multi-channel campaign mandates.
• Ogilvy: Iconic global advertising network offering advertising, PR, and consulting. Direct competitor for enterprise brand-advertising engagements.

Others

• HubSpot (Solutions Partner Program agencies): Platform enabler and ecosystem; The Rhoads Group is a HubSpot Certified Partner, and the broader HubSpot Solutions Partner agency network operates in the same inbound marketing services category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TheRhoadsGroup
• Facebookfacebook.com/therhoadsgroup

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rhoads Group