What Jay Street Partners does

Jay Street Partners is a privately held, female-led boutique marketing agency headquartered at 10 Liberty Street, New York, NY 10005, focused on growing consumer brand sales on Amazon and TikTok Shop. The company serves a roster of approximately 21 named consumer product startups (including Dame, Puffworks, WalletNinja, Nested, SafeHands, PoCampo, and BARSYS), delivering full-funnel services spanning strategy, launch, account management, SEO, advertising, and TikTok Shop growth management. It holds official partner status with both Amazon and TikTok Shop, and operates a small senior leadership team led by founder/CEO Lori Fields alongside COO Amy Nissanoff and Director of Account Services Jules Smith.

The firm's underlying technology stack centers on Alfred, an in-house proprietary analytics platform used to track and report Amazon PPC KPIs, supplemented by real-time AI-powered bid automation software layered on top of manual bid management. The business model is professional services: engagements are custom-priced, quote-based, and structured as multi-year boutique partnerships rather than transactional or SaaS contracts. GTM is sales-led and relationship-driven, combining direct brand-client engagement with white label offerings to other agencies. Distribution is direct to consumer brands across multiple verticals and is described as global in scope. The company is founder-owned and self-funded with no disclosed external institutional capital.

Name

Jay Street Partners

Website

https://jaystreet.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Jay Street Partners is a female-led boutique agency that drives full-funnel Amazon and TikTok Shop growth for consumer product startups via proprietary analytics (Alfred) and AI-augmented PPC management.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency/Consulting Services: High-touch boutique consultancy providing strategic planning, execution, and ongoing account management for Amazon and TikTok Shop brands. Revenue derived from professional services engagements including strategy development, launch services, account management, advertising, and optimization services. Model emphasizes partnership approach rather than one-time transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Jay Street Partners is a female-led boutique marketing agency that helps consumer brands launch, scale, and grow on Amazon and TikTok Shop marketplaces. The agency provides end-to-end services including marketplace strategy, product launch support, full-service account management, SEO and product page optimization, PPC advertising management, and TikTok Shop growth management. Services are delivered through high-touch, customized engagements with a focus on data-driven strategy and transparency.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Services Develops Amazon strategy incorporating data-driven insights, utilizes market conditions and opportunities for optimal brand growth, and integrates Amazon into a brand's multichannel ecommerce strategy.
• Launch Services Comprehensive launch support including 360 competitive intelligence brief, brand positioning, product mix activation, Seller Central account setup, SEO strategy, A+ premium content creation, and Amazon Brand Registry enrollment.
• Full Service Account Management Ongoing account management including inventory management and planning, content optimization, Vine program enrollment, review generation, case creation and oversight, customer service management, and MAP enforcement.
• SEO / Product Page Optimization Listing optimization with platform opportunity and category positioning analysis, deep-dive keyword research, creation, and prioritization, off-platform SEO tools and affiliate program backlinks, and creative asset optimization with A/B testing.
• Advertising and Promotion Services PPC campaign management using proprietary software Alfred for tracking and reporting KPIs, manual bid management combined with real-time AI bid automation software, Amazon promotions creation (coupons, deals, social), and Amazon Creator Connections program management.
• TikTok Shop Growth and Management TikTok Shop setup, optimization, and ongoing management, influencer/affiliate network development for organic growth creator ecosystem, TikTok Spark Ads and paid traffic generation, and off-platform social integration strategy with Amazon.

Named customers21 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• AmazoncoreStrategic or Co-development PartnerOfficial Amazon partner with displayed partner badges. Services include Amazon strategy, Seller Central activation, Brand Registry enrollment, advertising management, and full account management.
• TikTok ShopcoreStrategic or Co-development PartnerOfficial TikTok Shop partner with displayed partner badge. Services include TikTok Shop setup, optimization, ongoing management, influencer network development, and TikTok Spark Ads.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Helium 10: Helium 10 is a leading SaaS suite for Amazon and Walmart sellers covering keyword research, listing optimization, and PPC analytics. Comparable on the PPC/SEO tooling layer (analogous to Alfred) and increasingly competing for agency-service mindshare among the same startup brand customers.
• Pacvue: Pacvue is an enterprise commerce acceleration platform for Amazon, Walmart, and TikTok Shop advertisers with built-in AI bid management. Directly comparable on AI-driven PPC automation and competes with Jay Street for advertising-managed-service budgets.
• Jungle Scout: Jungle Scout is a major Amazon seller research and analytics platform with adjacent agency and managed-service offerings. Comparable on the data/analytics layer for Amazon sellers and increasingly competitive for Amazon-native startup brand clients.
• Carbon6: Carbon6 builds software tools and services for Amazon sellers and agencies, including advertising automation and listing optimization. Adjacent peer that competes for the same brand clients and overlaps with Jay Street's AI bid automation and Alfred tooling capabilities.
• Threecolts: Threecolts is a software and services platform consolidating Amazon seller tools (Helium 10, Jungle Scout, Downstream, etc.). Overlaps with Jay Street's PPC analytics and SEO offerings and addresses the same Amazon-focused startup and SMB brand customers.

Direct peers

• Buy Box Experts: Buy Box Experts is a boutique Amazon agency providing full-service account management, advertising, and brand strategy to mid-market and enterprise sellers. Direct overlap with Jay Street's launch-to-management Amazon service stack and target customer profile.
• Envision Horizons: Envision Horizons is an Amazon and Walmart advertising and operations agency focused on consumer brands. Directly comparable service offering (advertising, SEO, content, account management) and same D2C startup-to-mid-market client base as Jay Street Partners.
• Perch: Perch is a TikTok Shop-focused agency and partner that helps consumer brands launch, advertise, and scale on TikTok Shop. Highly comparable to Jay Street's TikTok Shop growth and management services and an early specialist in the same emerging channel.
• Pattern: Pattern is a leading Amazon and marketplace accelerator offering brand strategy, advertising, content, and account management to consumer brands. It is the most directly comparable scaled peer to Jay Street Partners' full-funnel Amazon/TikTok Shop services.

Broad incumbents

• WebFX: WebFX is a large, established digital marketing agency offering SEO, paid media, content, and Amazon marketing services. A broad incumbent competing for the same D2C and ecommerce brand spend, though not specialized in TikTok Shop the way Jay Street is.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/jaystreetptnrs
• Facebookfacebook.com/jaystreetpartners
• LinkedInlinkedin.com/company/jay-street-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jay Street Partners