Healthy Lifestyles Australia
Healthy Lifestyles Australia is a privately held Queensland-based allied health provider operating 120+ centres offering Dietetics, Exercise Physiology, Diabetes Education, and Podiatry services via Medicare bulk-billing, NDIS, DVA, and self-pay, with a direct-to-consumer supplements and equipment e-commerce storefront.
- Company typePrivate
- Founded2007
- HeadquartersLowood, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Healthy Lifestyles Australia does
Healthy Lifestyles Australia (HLA) is a privately held, multi-disciplinary allied health service provider headquartered in Lowood, Queensland, operating from 120+ service centres statewide with four primary regional offices in Lowood, Fraser Coast, Toowoomba, and Ipswich, plus a Strathpine podiatry location. Founded in 2007, the company delivers in-person and telehealth consultations across four core clinical disciplines: Dietetics/Nutrition, Exercise Physiology, Credentialled Diabetes Education, and Podiatry, supplemented by Allied Health Assistant services, NDIS-funded supports, Aged Care menu reviews, Bariatric Surgery nutrition support, Feeding Therapy, and a Clinician Mentoring programme. Service delivery is built on accredited, credentialled practitioners and supported by an online booking system, an e-commerce storefront (processed via Stripe, shipped via Australia Post), and an AI-driven virtual receptionist chatbot named Sally.
The business model combines fee-for-service clinical consultations with a direct-to-consumer product channel. Revenue is generated through four primary patient-payment pathways: Medicare bulk-billed GPCCMP referrals (A$61.80 rebate, capped at 5 visits/year), NDIS plan-funded services (priced per NDIS Pricing Arrangements and Price Limits 2025-2026), DVA bulk-billed referrals, and private self-pay consultations priced at A$85-A$187 per session depending on discipline and duration. The e-commerce channel monetises curated health products including Formulite meal replacements, BioCeuticals and Remedies supplements, collagen/protein products, exercise equipment, and clinical dietary resources such as Monash Low FODMAP guides. The company integrates with government eHealth infrastructure including My Health Record and INCA, and processes Medicare claims via HICAPS at its head centres.
HLA targets a horizontal mix of patient segments: individuals with chronic conditions (diabetes, PCOS, cardiovascular disease, obesity), NDIS participants, bariatric surgery patients, aged care facilities, and general self-paying consumers. Community-led engagement through content marketing (blog, recipes, exercise videos), Instagram/Facebook, group classes, and public presentations supports top-of-funnel acquisition. Managing Director Brady Schulz has received industry recognition including the Griffith University Outstanding Health School Alumnus (2016) and SDA Emerging Business Talent (2017) awards. The company holds no disclosed institutional investors, has not raised external funding, and operates without parent-company ownership.
Healthy Lifestyles Australia firmographics
Firmographics- Name
- Healthy Lifestyles Australia
- Legal name
- Healthy Lifestyles Australia
- Website
- https://hla.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Healthy Lifestyles Australia is a privately held Queensland-based allied health provider operating 120+ centres offering Dietetics, Exercise Physiology, Diabetes Education, and Podiatry services via Medicare bulk-billing, NDIS, DVA, and self-pay, with a direct-to-consumer supplements and equipment e-commerce storefront.
- Ownership category
- akta.pro rank
Where Healthy Lifestyles Australia is headquartered
LocationHeadquarters
- HQ city
- Lowood
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Healthy Lifestyles Australia business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Allied Health Consultations: Fee-for-service allied health consultations across Dietetics, Exercise Physiology, Diabetes Education, and Podiatry. Services are bulk billed for Medicare-eligible patients with valid GPCCMP referrals, DVA cardholders, and NDIS participants with appropriate plan funding. Private paying patients are charged consultation fees. The company also offers Telehealth consultations.
- E-commerce Product Sales: Online shop selling health supplements (Myo-Inositol, collagen, probiotics, vitamins), meal replacement products (Formulite), exercise equipment (dumbbells, resistance bands, therabands, hydro dumbbells), dietary resources and books (Monash Low FODMAP Guide, RPAH Elimination Diet Handbook), and portion control tools.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dietitian and Diabetes Educator consultations - Initial |
| One time/ perpetual license | Pay-as-you-go | Dietitian and Diabetes Educator consultations - Review |
| One time/ perpetual license | Pay-as-you-go | Exercise Physiologist consultations - Initial |
| One time/ perpetual license | Pay-as-you-go | Exercise Physiologist consultations - Review |
| Subscription | Pay-as-you-go | Medicare Allied Health Items |
| Subscription | Pay-as-you-go | Department of Veteran Affairs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Healthy Lifestyles Australia product offering
Product offeringCore offering
No source content was provided in the input; the core offering cannot be determined.
Product overview
Healthy Lifestyles Australia operates as an allied health service provider offering a multi-disciplinary healthcare platform with four primary services: Dietitian Nutritionist, Exercise Physiology, Diabetes Education, and Podiatry. The company operates from over 120 centres across Queensland with 4 primary headquarters. Alongside clinical healthcare services, the company maintains an e-commerce webshop selling curated health products including supplements (Myo Inositol, BN vitamins, BioCeuticals, Remedies), protein and collagen products (Formulite, Feel Good Protein Water), meal replacements (Formulite bars and shakes), exercise equipment (dumbbells, resistance bands, hydro dumbbells, RockTape), food intolerance resources (FODMAP guides, Elimination Diet handbooks), and fibre supplements (PHGG). The company also provides technology-enabled services including online appointment booking, telehealth consultations, and Sally, an AI-powered virtual receptionist chatbot for general inquiries and appointment scheduling.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 5 Medicare-supported Allied Health visits available per calendar year under GPCCMP referral
- +1 more outcomes
Companies that use Healthy Lifestyles Australia
Customer profileSegments5 records
Ideal customer profiles1 record
Healthy Lifestyles Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature1 record
Healthy Lifestyles Australia partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
Healthy Lifestyles Australia competitors and assessment
Company assessmentEmerging players
- InstantScripts: Australian online telehealth and prescription service. Comparable in offering remote consultations and a digital patient experience, though narrower in clinical scope.
- Mosh: Australian telehealth subscription service for men's health including weight management and nutrition support. Overlaps with HLA's chronic disease, dietitian, and exercise physiology value proposition through a digital-first delivery model.
- Eucalyptus: Australian digital health platform focused on chronic conditions, weight management, and men's health via telehealth. Comparable chronic disease and dietitian/nutrition service offerings delivered through an online-only model.
- Updoc: Australian telehealth platform providing online consultations and prescriptions. Adjacent comparator for HLA's telehealth consultation channel and online booking workflow.
Broad incumbents
- TerryWhite Chemmart: Large Australian pharmacy retail network offering in-store health services, supplement retail, and chronic disease support. Comparable consumer-facing health, supplement, and chronic-condition customer overlap, but delivered through a pharmacy rather than allied health clinic model.
Others
- MyHealth1st: Australian online healthcare booking directory connecting patients with allied health and medical practitioners. Overlaps with HLA's online booking channel and SEO-driven patient acquisition approach.
Direct peers
- Bounce Health Group: Australian allied health network offering physiotherapy, exercise physiology, dietetics, and podiatry across multiple clinics. Comparable multidisciplinary allied health offering and multi-site clinic operations.
- Healthia Limited: ASX-listed Australian allied health group operating physiotherapy, podiatry, optometry, and related services across clinics nationally. Directly comparable multidisciplinary model and clinic-network growth strategy to Healthy Lifestyles Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Healthy Lifestyles Australia social profiles
Digital presenceHealthy Lifestyles Australia compliance and trust
Trust signalCompliance3 records
Healthy Lifestyles Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Healthy Lifestyles Australia leadership team
Management profileNumber of profiles
Healthy Lifestyles Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Healthy Lifestyles Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Healthy Lifestyles Australia
What does Healthy Lifestyles Australia do?
No source content was provided in the input; the core offering cannot be determined.
Is Healthy Lifestyles Australia a public or private company?
Healthy Lifestyles Australia is a private company. It is classified as unknown and is currently operating.
When was Healthy Lifestyles Australia founded?
Healthy Lifestyles Australia was founded in 2007. It employs 11 to 50 people.
Where is Healthy Lifestyles Australia based?
Healthy Lifestyles Australia is headquartered in Lowood, Australia, in the Oceania region.
How does Healthy Lifestyles Australia make money?
Two revenue lines are on record. Allied Health Consultations are the primary driver. The others are E-commerce Product Sales.
Who are Healthy Lifestyles Australia's main competitors?
Emerging players on record are InstantScripts, Mosh, Eucalyptus and Updoc. TerryWhite Chemmart is listed as a broad incumbent. MyHealth1st is listed as an others. Direct peers are Bounce Health Group and Healthia Limited.
Does Healthy Lifestyles Australia have an API?
No public API is recorded for Healthy Lifestyles Australia.