What Green Affiliates does

Green Affiliates operates a specialized two-sided affiliate marketing network for the cannabis industry, connecting cannabis brands (merchants) with influencers, bloggers, and content creators (affiliates) who promote products for commission. The platform is structured as a self-serve marketplace where merchants create campaigns with custom commission rates and supply marketing collateral (banners, links, product images), while affiliates browse campaigns, select brands, and earn up to 25% commission on completed sales. Affiliates receive unique tracked links with a 90-day cookie window, access a commission dashboard, and are paid via monthly bank wire upon crossing a $200 minimum payout threshold. A referral program extends the model by paying affiliates for recruiting additional affiliates.

The underlying technology stack is built on PostAffiliates Pro, a third-party affiliate tracking engine, augmented by pre-built integrations with 100+ eCommerce and CMS platforms including Shopify, WooCommerce, Magento, WordPress, Wix, Squarespace, BigCommerce, Weebly, Joomla, and Drupal. This integration breadth enables merchants to deploy tracking without custom development. The company supplements platform operations with content marketing (blog), SEO, organic social, community presence on 420 Magazine forums, and earned media in cannabis publications such as High Times and Cannabis Now.

Green Affiliates is a privately held company headquartered at 7750 Burnet Ave, Van Nuys, California, with 11–50 employees and no disclosed external funding, parent company, or management team in the available sources. Revenue is generated transactionally as a take-rate on affiliate commissions processed through the platform, with merchant commissions paid only on completed sales and invoice terms of net 15. Named customers are concentrated in the cannabis seeds category (Crop King Seeds, Rocket Seeds, Mary Jane's Garden, Beaver Seeds, MJ Seeds Canada), though stated platform scope extends to CBD/hemp, accessories, vapes, and mushroom products.

Name

Green Affiliates

Legal name

Green Affiliates

Website

https://greenaffiliates.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Affiliates operates a self-serve cannabis-focused affiliate marketing network connecting cannabis brands with influencers and content creators. The platform uses PostAffiliates Pro for tracking, supports 100+ eCommerce integrations, and pays affiliates up to 25% commission on completed sales.

Ownership category

akta.pro rank

Product category

Cannabis Affiliate Marketing Network

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

Keywords

• Cannabis affiliate marketing
• Affiliate network platform
• Performance marketing
• Influencer marketing
• Cannabis brand partnerships

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Affiliate Commission Revenue: Green Affiliates earns revenue by taking a cut from affiliate commission transactions. When affiliates drive sales to merchants' products, Green Affiliates facilitates the payment and retains a portion of the commission. Merchants set their own commission rates, with affiliates earning up to 25% of sales.
2. Transaction Fee / Take Rate: Revenue is generated as a transaction fee or take rate on completed sales processed through the platform. The platform facilitates payments between merchants and affiliates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Green Affiliates operates a specialized cannabis affiliate marketing network connecting cannabis brands (merchants) with influencers and affiliates who promote their products. The platform provides affiliate link tracking, commission management, a dashboard for affiliates to monitor performance, and pre-built integrations with 100+ eCommerce and CMS platforms. Affiliates can earn up to 25% commission per sale, and merchants pay only for completed sales driven through the network.

Product overview

Green Affiliates operates as a cannabis affiliate marketing platform/network that serves two primary user segments: cannabis brands (merchants) seeking affiliate marketers, and influencers/affiliates looking to monetize their audiences. The platform provides a matching marketplace with screening processes, affiliate tracking dashboards, marketing materials (banners, images, text links), and commission management. Affiliates can earn up to 25% commission on sales and receive monthly payments via bank wire. The platform integrates with major eCommerce and CMS platforms including WooCommerce, Shopify, Magento, WordPress, Wix, Joomla, Drupal, and SquareSpace.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Affiliates can earn up to 25% of sale value
• +1 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• Crop King SeedscoreGTM or Marketing PartnerCrop King Seeds is a featured partner brand in Green Affiliates' affiliate program. They are a Canadian-based cannabis seed company operating since 2005, recognized in High Times Magazine for creating one of the top 10 strains of 2015. They offer affiliates up to 20% commission on completed sales.
• Rocket SeedscoreGTM or Marketing PartnerRocket Seeds is a featured partner brand offering affiliates up to 20% commission on completed sales. They are a leading provider of high-quality cannabis seeds launched in 2019 with over 6 reputed marijuana seed brands in their portfolio.
• Mary Jane's GardencoreGTM or Marketing PartnerMary Jane's Garden has been operating in the cannabis industry since 2003, considered one of the longest-standing cannabis brands in Canada. They offer about 62 strains and have a 90-day cookie duration for affiliates.
• Beaver SeedscoreGTM or Marketing PartnerBeaver Seeds is a featured partner brand offering affiliates up to 20% commission on every sale made through affiliate links. The program is free to join with access to marketing materials including banners, product images, and text links.
• MJ Seeds CanadacoreGTM or Marketing PartnerMJ Seeds Canada is a featured partner brand offering affiliates 20% commission on completed sales with a 60-day cookie duration. They specialize in feminized seeds, auto-flowering seeds, and regular seeds with a customer-friendly return policy.
• PostAffiliates ProcoreTechnology or IntegrationGreen Affiliates uses PostAffiliates Pro as their affiliate tracking software platform, providing the underlying technology for tracking affiliate sales, commissions, and managing the affiliate network operations.

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Awin: Global affiliate network with a merchant base that includes cannabis and wellness brands. Operates the same two-sided affiliate marketplace model as Green Affiliates but at materially greater scale and geographic reach.
• Impact: Enterprise partnership management platform covering affiliate, influencer, and B2B partnerships. Targets the same merchant marketing teams as Green Affiliates with a much broader feature set and enterprise sales motion.
• ShareASale (Awin): Large general-purpose affiliate marketing network with thousands of merchants across verticals including cannabis-adjacent brands. Comparable as a competing affiliate marketplace, though it lacks cannabis-specific vertical specialization.
• CJ Affiliate (Commission Junction): One of the largest global affiliate networks, serving enterprise brands with performance marketing programs. Competes with Green Affiliates for the same merchant marketing budgets, though CJ does not offer cannabis-specific compliance tooling.
• PartnerStack: Partner management platform for SaaS and DTC brands with affiliate, referral, and influencer programs. Competes for the same affiliate-marketing budget at cannabis-adjacent merchants but lacks cannabis-specific compliance positioning.

Emerging players

• SpringBig: Cannabis-focused CRM and marketing automation platform serving dispensaries and brands. Adjacent in the cannabis marketing stack — competes for the same merchants' marketing budgets, though focused on retention/loyalty rather than affiliate acquisition.
• Refersion: Affiliate and influencer marketing platform for DTC and eCommerce brands with Shopify/WooCommerce integrations. Direct product comparable to Green Affiliates' tracking technology stack, though cannabis-specialized compliance features are absent.
• AlpineIQ: Cannabis marketing platform providing CRM, loyalty, SMS, and customer acquisition tools to dispensaries and brands. Adjacent competitor for cannabis marketing spend with overlap on customer acquisition tooling.

Others

• Leafly: Major cannabis discovery and marketplace platform with media, retail, and brand services. Overlaps with Green Affiliates' audience for cannabis content creators and merchants, though Leafly's primary business is marketplace listings rather than affiliate marketing.
• PostAffiliatePro: Affiliate tracking software vendor whose technology Green Affiliates runs on. Closely coupled economically — PostAffiliatePro's roadmap, pricing, and reliability directly impact Green Affiliates' service capabilities.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thegreenaffs
• Facebookfacebook.com/TheGreenAffs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Affiliates