What MJ Freeway does

MJ Freeway, operating commercially as MJ Platform, is a Denver-based cannabis compliance software company founded in 2010 that pioneered the seed-to-sale tracking category for the legal cannabis industry. The company delivers a cloud-based, modular platform covering the full cannabis supply chain: Cultivation (genetics, yield forecasting, cost-of-goods), Manufacturing (extraction and infusion workflows), Distribution (real-time inventory and loyalty automation), Dispensary POS (with transaction-limit safeguards), Delivery (route optimization), and MJ Analytics (business intelligence). State-specific platform variants include Leaf PA for Pennsylvania and Leaf UT for Utah, addressing jurisdictions with bespoke regulatory requirements.

The underlying platform is built on SOC 2 Type 2 compliant cloud infrastructure (TLS/HSTS in transit, AES-256 at rest, MFA, annual penetration testing) and an open API architecture with 150+ integrated partners including Weedmaps, METRC, BioTrack, Isolocity, and OpenTable. The company serves 1,000+ licensed cannabis operators across 33 U.S. states and 14 countries in three languages, tracking over $20 billion in cumulative cannabis sales. In May 2024, MJ Freeway merged with BioTrack under a newly formed parent company, Alleaves, consolidating two of the three largest U.S. cannabis track-and-trace providers by state contracts.

Revenue is generated primarily through recurring SaaS subscriptions sold under tiered Service Level Agreements (Standard, Gold, Platinum, with Platinum offering 99.99% uptime and 1-hour incident response), supplemented by professional services through MJ Freeway Consulting (licensing support, business planning, market entry). The go-to-market blends direct enterprise field sales for multi-state operators, inside sales for mid-market accounts, and self-serve demo evaluation. Approximately $21 million has been raised across three equity rounds (2015, 2017, 2018) from investors including Tao Capital Partners, Cresco Capital Partners, Batu Capital, and Evolution VC Partners. Pricing is not publicly disclosed.

Name

MJ Freeway

Legal name

MJ Freeway LLC

Website

https://mjplatform.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

MJ Freeway, operating as MJ Platform, is a Denver-based cannabis compliance SaaS provider founded in 2010, serving 1,000+ licensed cannabis operators across 33 U.S. states and 14 countries with modular seed-to-sale tracking, POS, distribution, delivery, and analytics products.

Ownership category

akta.pro rank

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Software: MJ Platform generates primary revenue through recurring SaaS subscriptions for its seed-to-sale cannabis compliance software. Multiple service tiers (Standard, Gold, Platinum) offer different uptime guarantees and support levels, with Platinum SLA providing 99.99% uptime and premium incident response times.
2. Professional Services: MJ Freeway Consulting provides services for operators seeking to enter new markets, from business planning through license acquisition and operational launch. Additional services include implementation, training, and workflow analysis.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

MJ Freeway, operating under the MJ Platform brand, provides a cloud-based seed-to-sale cannabis compliance software suite that tracks cannabis products from cultivation through manufacturing, distribution, and retail sale. The platform offers modular functionality including cultivation management, manufacturing workflows, distribution tracking, dispensary POS, delivery management, and business intelligence analytics. The company also offers MJ Freeway Consulting services for licensing and market entry support.

Product overview

MJ Freeway offers MJ Platform, a unified seed-to-sale cannabis compliance software suite with modular architecture. The platform encompasses core components for the entire cannabis supply chain including Cultivation (for plant genetics tracking and yield forecasting), Manufacturing (for supplier management and extraction workflows), Distribution (for real-time inventory and loyalty programs), Dispensary POS (with mobile tablet functionality), Delivery (with route optimization), and MJ Analytics (for business intelligence). State-specific variants include Leaf PA for Pennsylvania and Leaf UT for Utah. The company also offers professional consulting services and tiered Service Level Agreements (Gold and Platinum) providing differentiated support options from standard to priority incident response with 99.99% uptime guarantees.

Differentiator

Problem solved

Functional benefit

Brands

• MJ Freeway Consulting: Consulting service within the MJ Platform family that helps cannabis operators obtain licenses, develop business plans, and expand into new markets.

Products and services

• MJ Platform Unified cloud-based seed-to-sale cannabis compliance software managing the entire legal cannabis supply chain from cultivation through retail, with preventative compliance, precise inventory visibility, and streamlined operations.
• Leaf PA (Pennsylvania Platform) State-specific cannabis compliance and tracking platform for Pennsylvania operators with dedicated support and integration to the state-mandated PA ERP Gateway.
• Leaf UT (Utah Platform) State-specific cannabis compliance and tracking platform for Utah operators with dedicated support and integration to Utah state regulatory systems.
• MJ Freeway Consulting Professional consulting services guiding cannabis operators through the licensing process, business planning, and market expansion from inception to operational launch.

Quantifiable outcome

• Tracked $20B+ in cannabis sales across the supply chain
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature10 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• AlleavesflagshipStrategic or Co-development PartnerBioTrack and MJ Freeway merged under Alleaves parent company in May 2024. The top two and three cannabis track-and-trace companies joined forces under one parent company as states changed requirements for track-and-trace systems.
• WeedmapscoreTechnology or IntegrationIntegration partnership enabling menu synchronization and order management between MJ Platform and Weedmaps consumer marketplace.
• Pennsylvania ERP Gateway (Leaf Data Systems)coreTechnology or IntegrationAPI integration for Pennsylvania state-mandated ERP Gateway compliance reporting. Operators must become certified through PA ERP Gateway to receive API credentials.
• BioTrackcoreTechnology or IntegrationState-mandated track-and-trace integration in Puerto Rico and other jurisdictions. MJ Platform pushes inventory, supply chain, and waste data to BioTrack via API.
• 150+ API PartnerscoreTechnology or IntegrationOpen API ecosystem with over 150 secure API-integrated partners including CRM, delivery, menu, marketing, and finance platforms enabling comprehensive ecosystem connectivity.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BioTrack: Government-mandated cannabis track-and-trace system used by multiple states; merged with MJ Freeway under Alleaves in May 2024. Direct overlap in seed-to-sale compliance functionality and state contract base.
• METRC: State-mandated cannabis tracking system used in many US states (Florida, Colorado, California, etc.). Directly comparable as a track-and-trace platform competing for state contracts and integrations with operators.
• Dutchie: Cannabis e-commerce and POS platform serving dispensaries across multiple states. Overlaps with MJ Platform's retail and delivery modules and competes for the same MSO customer base.
• Treez: Enterprise cannabis retail POS and ERP platform. Directly competes for MSO and multi-location operator accounts against MJ Platform's dispensary and distribution modules.
• Flowhub: Cannabis retail management platform for dispensaries with seed-to-sale and compliance features. Comparable in serving cultivation, manufacturing, and retail operators across regulated US states.
• Blaze: Cannabis dispensary POS and retail management software (formed from merger of Greenbits and Trellis). Directly competes with MJ Platform's retail/POS modules for dispensary customers.
• Distru: Cannabis ERP and distribution software for manufacturers and distributors. Closely overlaps with MJ Platform's manufacturing and distribution modules and serves the same operator segment.
• Cova: Cannabis dispensary POS and inventory management platform. Directly competes with MJ Platform's retail/POS offerings for dispensary operator accounts in legal US and Canadian markets.
• Leaf Data Systems: State-specific cannabis tracking system (Pennsylvania, Utah) that became part of MJ Freeway/Alleaves. Comparable as a state-mandated track-and-trace provider integrated with MJ Platform offerings.

Emerging players

• Canix: Cannabis cultivation and manufacturing ERP platform. Comparable in serving cannabis operators with seed-to-sale workflows, though focused more narrowly on cultivation and processing verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mjfreeway
• Facebookfacebook.com/MJFreeway
• LinkedInlinkedin.com/company/1195541

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MJ Freeway