Chaos

What Chaos does

Chaos, operated by KL Worldwide Ventures LLC, is an all-in-one SaaS platform purpose-built for made-to-measure (MTM) and bespoke clothing retailers. Founded in 2017 and headquartered in New York, the company consolidates end-to-end custom apparel operations — POS, order entry with garment customization, measurement management (including body, garment, standard sizes, 3D body scan, and try-on profiles), automated fabric yardage calculation, multi-manufacturer order routing, production tracking, fitting scheduling and alterations management — into a single cloud-based system with realtime data synchronization across in-store, online, and remote selling channels. The platform integrates directly with global manufacturers such as Red Collar/Kutesmart, Yong Zheng, Holland & Sherry, Scabal, Gladson, Saviero, and YZ, and connects with mainstream SaaS tools (HubSpot, Salesforce, QuickBooks, Mailchimp, Pipedrive, Zendesk, Freshdesk, Constant Contact). Modular add-ons (chaos4Web for eCommerce, chaos4Looks for outfit styling, chaos4Channels for multi-channel selling, chaos4Apps for cloud synchronization) extend the core product.

The company monetizes through a tiered SaaS subscription (Clothier Essentials free, Sartorial Team at $35 per store per month, Custom Shop at $125 per month, and a custom-priced Bespoke enterprise tier), a 1% transaction fee on Chaos Payments card processing, and professional services spanning website development ($500–$2,500+ packages) and custom Chaos configuration (Fuzz/AG/AG+ packages at $500–$2,500+). It serves small-volume custom clothiers, growing sales teams adding ready-to-wear, omnichannel mid-market retailers, and enterprise bespoke brands, with a freemium onboarding motion for smaller retailers and direct enterprise sales for larger accounts. The platform supports retailers across the United States, China, Singapore, India, and France, and references a 2022/23 industry study covering 100 MTM/bespoke brands in 10 countries.

Founder Tyrone Whittle leads the privately held, founder-controlled company, which operates with 1–10 employees and has not disclosed any external funding, M&A activity, or patents. Distribution combines self-serve online signup, content marketing via 'The Custom Times' blog and industry reports, manufacturer-driven referrals, and direct sales for the Bespoke tier. The operating status is active with an actively maintained website through 2026.

Name

Chaos

Legal name

KL Worldwide Ventures LLC

Website

https://101chaos.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Chaos provides an all-in-one SaaS platform for made-to-measure and bespoke clothing retailers, unifying POS, order management, measurement tracking, multi-manufacturer supply chain integration, fittings, and alterations into a single cloud-based system serving small clothiers through enterprise bespoke brands.

Ownership category

akta.pro rank

Product category

Custom Apparel Retail Software

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Apparel & Textile Wholesale Marketplaces (CRAFAHAI)

akta.pro secondary industries

Parcel Shipping, Labeling & Rate Shopping Platforms (CRAFAMAF), General Merchandise Online Retailers (CRAFADAA)

Keywords

• Custom clothing software
• Made-to-measure platform
• Bespoke retail SaaS
• Apparel order management
• Clothing supply chain software

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Monthly subscription fees for platform access with tiered plans based on garment volume, manufacturer connections, and user seats. Plans range from free (30 garments/month, 1 manufacturer, 1 user) to enterprise Bespoke (unlimited everything). Revenue is recurring and scales with customer usage.
2. Payment Processing: 1% transaction fee on successful card charges through Chaos Payments/POS terminal. This is a usage-based revenue stream that scales with customer transaction volume.
3. Professional Services: Website development packages (Small $500+, Ecommerce $1,000+, Ecommerce with supplier integration $2,500+) and custom Chaos customization services (Fuzz $500+, AG $1,000+, AG+ $2,500+). One-time professional services for implementation and customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Chaos provides an all-in-one cloud-based SaaS platform for made-to-measure and bespoke clothing retailers, unifying sales, order management, POS, measurement management, and supply chain integration. The platform connects retailers in real time with global manufacturers (Red Collar/Kutesmart, Yong Zheng, Holland & Sherry, Scabal, Saviero, Gladson, YZ) and cloud apps (HubSpot, Salesforce, QuickBooks, etc.) to automate order routing, fabric calculation, fittings, and alterations across online, in-store, and field sales channels.

Product overview

Chaos is a SaaS platform combining a unified core product with modular add-ons for the made-to-measure and bespoke clothing industry. The core Chaos Platform provides end-to-end order management, POS, omnichannel sales, and supply chain integration, while chaos4Web, chaos4Looks, chaos4Channels, and chaos4Apps serve as modular add-ons for ecommerce, styling, multi-channel selling, and cloud app synchronization. The platform is offered across four pricing tiers (Clothier Essentials free, Sartorial Team at $35, Custom Shop at $125, and Bespoke enterprise) plus professional services for website development and custom account configuration.

Differentiator

Problem solved

Functional benefit

Brands

• Chaos Product Cloud: Core SaaS platform for made-to-measure sales and order fulfillment
• Chaos Service Cloud

Products and services

• Chaos Platform (Core) All-in-one SaaS platform for made-to-measure and bespoke clothing retailers that combines sales, order fulfillment, customer management, measurement tracking, and supply chain integration into a single unified system.
• chaos4Web eCommerce module enabling online selling with product visualizers and automated supplier integration for order routing and fulfillment.
• chaos4Looks Style and sell full looks feature allowing retailers to create and market complete outfit combinations to customers.
• chaos4Channels Multi-channel selling module enabling sales across social media, blogs, and email platforms with consistent customer experience.
• chaos4Apps Cloud apps synchronization module connecting with CRM, marketing automation, accounting, and customer support tools.
• Chaos POS / Payment Gateway (Chaos Payments) Integrated point-of-sale terminal combining payment processing and order entry, with automatic tax calculation, garment customization, ready-to-wear item support, virtual terminal for remote selling, and accounts receivable tracking. Includes 1% per successful card charge transaction fee.
• Website Development Custom website development services for custom clothing businesses with supply chain integration. Packages include Small ($500+, non-ecommerce), Ecommerce ($1,000+), and Ecommerce with supplier integration ($2,500+).
• Custom Chaos Customization Services Customization services for Chaos accounts based on complexity and development hours, with packages Fuzz ($500+), AG ($1,000+), and AG+ ($2,500+).

Quantifiable outcome

• Scale from 10 to 50 to 100+ suits per month
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Kutesmart / Red CollarcoreTechnology or IntegrationDeep integration with Red Collar (Kutesmart), one of the primary Chinese manufacturers. Provides real-time access to RC codes, statuses, and fabrics. Enables style template selling, RC code processing in shopping cart, and automated order routing with production status updates. Standard turnaround: 7 working days, Handmade: 14 working days.
• Yong ZhengcoreTechnology or IntegrationIntegration with Yong Zheng manufacturer for custom garment production. Supports mixed measurement types (body and finished measurements) as required by this manufacturer. Enables multi-manufacturer order processing in single invoice.
• Holland & SherrycoreTechnology or IntegrationIntegration with Holland & Sherry, premium fabric supplier. Referenced as one of the integrated manufacturers and fabric vendors in the Chaos supply chain ecosystem.
• ScabalcoreTechnology or IntegrationIntegration with Scabal, premium menswear fabric and garment manufacturer. Part of the integrated manufacturer network supporting the Chaos platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• JOOR: B2B wholesale marketplace and order management platform connecting apparel brands and retailers. Comparable to Chaos's function of linking retailers to manufacturers/wholesalers and routing orders in real time.
• Stitch Labs (Square Inventory): Inventory and order management platform originally built for multi-channel apparel and craft retailers, now part of Square. Closely comparable to Chaos's order management and inventory sync capabilities for small/mid-market apparel sellers.
• ApparelMagic: Vertical ERP/operations platform purpose-built for apparel and fashion brands covering production, inventory, and multi-channel sales. Most directly comparable to Chaos as a vertical SaaS for clothing retailers with production complexity.

Broad incumbents

• Shopify: Dominant horizontal e-commerce and POS platform with extensive apparel vertical coverage and an app ecosystem. Competes with Chaos on POS, online store, and omnichannel capabilities, and could narrow Chaos's vertical advantage through apparel-specific apps.
• Lightspeed Commerce: Retail POS and omnichannel commerce platform serving apparel and specialty retailers. Comparable to Chaos on POS, inventory, and multi-store retail workflows, with broader horizontal scale.
• Square (Block): Payments, POS, and commerce platform widely used by small retailers including bespoke clothiers. Competes with Chaos Payments and the free Clothier Essentials tier on price and ease of setup.

Emerging players

• Brandboom: B2B wholesale platform for fashion and lifestyle brands with showrooms, line sheets, and order management. Comparable to Chaos on the wholesale/retailer digital workflow side.
• RangeMe: B2B product discovery and wholesale platform connecting brands and retailers across categories including apparel. Partially comparable to Chaos's role in connecting retailers with manufacturers and suppliers.
• NuORDER (by Lightspeed): B2B wholesale ordering and marketplace platform for fashion brands and buyers. Overlaps with Chaos's manufacturer-retailer order routing and digital line-sheet/showroom functionality.

Others

• Klaviyo: Marketing automation and CRM platform deeply embedded in apparel and DTC e-commerce stacks. Comparable as an ecosystem peer integrating with retailers' omnichannel workflows alongside Chaos.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/chaos101

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chaos