HANDS
HANDS is a Dutch psychotherapy practice, founded 1997, providing individual, couples, and family therapy plus corporate EAP, stress-management, and executive coaching services through a team of around ten specialized therapists serving Dutch consumers, employers, and expats.
- Company typePrivate
- Founded1997
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What HANDS does
HANDS (Human Assistance Network for Daily Support), operating as HANDS B.V., is a Dutch psychotherapy and counseling practice founded in 1997 and headquartered in Haarlem with a registered address in Amsterdam. The firm serves individual consumers, couples, families, employers, and Dutch-speaking expats through a combination of in-person sessions at its Haarlem practice (open 9:00-21:00), nationwide online therapy, and a 24/7 phone, chat, and WhatsApp support line. Clinical delivery is led by approximately ten therapists credentialed in evidence-based modalities including Acceptance and Commitment Therapy (ACT), Emotionally Focused Therapy (EFT), EMDR, systemic family therapy, family constellations, psychosocial/holistic therapy, and mindfulness-based approaches.
The core product is HANDS Therapy, covering individual therapy (€95-€105 per hour), relationship therapy (€150-€165 per 75-minute session), and free introductory intake. HANDS Professional is a separate B2B sub-brand offering Employee Assistance Program subscriptions, tiered stress-management programs (including a €1,500/day in-company therapist "speed dating" format), and executive coaching. HANDS Retreats extends the brand into multi-day Nordic therapy retreats in Sweden, and online therapy extends reach to Dutch nationals abroad. Underlying technology is light: a client intake/booking environment (hands24.clientomgeving.nl), standard content marketing (blog, Facebook, LinkedIn, Instagram), and SEO; no proprietary platform, app, or AI tooling is disclosed. Therapy is paid out-of-pocket (not reimbursed by Dutch health insurers), with a bundle-and-instalment option to soften affordability.
Revenue mechanics are a mix of per-session professional services (individual and couple therapy), recurring B2B subscriptions (EAP), and corporate training/coaching engagements. The business is founder-/director-operated (Nathalie, Director & Psychologist, succeeded prior director Ynze Remmers), privately held with no external investment, and operates at a small fixed capacity constrained by clinician headcount. Customer segmentation is hybrid across consumer and B2B channels, with no publicly named enterprise customers.
HANDS firmographics
Firmographics- Name
- HANDS
- Legal name
- HANDS B.V.
- Website
- https://hands24x7.nl
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HANDS is a Dutch psychotherapy practice, founded 1997, providing individual, couples, and family therapy plus corporate EAP, stress-management, and executive coaching services through a team of around ten specialized therapists serving Dutch consumers, employers, and expats.
- Ownership category
- akta.pro rank
HANDS industry classification
Industry- Product category
- Therapy and Counseling Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where HANDS is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
HANDS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Therapy Services: Fee-for-service individual coaching and therapy sessions billed hourly. Sessions typically 60-75 minutes. Revenue generated per session with flexible scheduling.
- Couple/Relationship Therapy: Fee-for-service relationship therapy using EFT method, billed per session (75 minutes).
- Employee Assistance Program (EAP): B2B service providing 24/7 psychological support to employees and their families. Companies pay for access to counseling services for their workforce.
- Employee Stress Management Programs: Corporate wellness programs including speed dating with therapists (€1500/day), Spirited & Prevention (4 sessions), Caring & Healing (8 sessions), and The True Version (12 sessions).
- Executive Coaching: One-on-one coaching for managers and executives to strengthen leadership qualities and personal development.
- Therapy Bundles: Pre-paid therapy bundles allowing clients to spread payments over time with monthly installments after initial assessment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual coaching/therapy at €105 per hour (excl. VAT) |
| Unit Pricing | Pay-as-you-go | Relationship therapy at €165 per 75 minutes (excl. VAT) |
| Unit Pricing | Pay-as-you-go | Individual therapy at €95/hour (excl. VAT) - alternative pricing in terms |
| Unit Pricing | Pay-as-you-go | In-company therapy speed dating at €1500 per 8 hours (excl. VAT) |
| Subscription | Monthly | Therapy bundles with installment payment option |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
HANDS product offering
Product offeringCore offering
HANDS operates a Dutch therapy and counseling practice delivering individual psychotherapy, couples/relationship therapy, and corporate wellness services (EAP, employee stress management, executive coaching). Services are delivered in-person from a Haarlem practice and online via a self-serve booking platform. A team of ~10 therapists applies evidence-based modalities including ACT, EFT, EMDR, systemic therapy, family constellations, and psychosocial/holistic therapy, supported by 24/7 phone, chat, and WhatsApp contact and Nordic retreats in Sweden.
Product overview
HANDS (Human Assistance Network for Daily Support) is a therapy and counseling practice established in 1997, operating as a unified service with distinct sub-brands for different market segments. The core offering consists of HANDS Therapy for individuals and couples, and HANDS Professional for corporate clients. HANDS Therapy provides individual therapy, relationship therapy, and specialized treatments including ACT (Acceptance & Commitment Therapy), psychosocial/holistic therapy, and family constellations. HANDS Professional offers corporate services including Employee Assistance Program (EAP), Employee Stress Management programs, and Executive Coaching. Additional services include Nordic Retreats in Sweden and online therapy sessions. The company operates a physical practice in Haarlem with 24x7 availability.
Differentiator
Problem solved
Functional benefit
Products and services
- Individual Therapy One-on-one therapy sessions for individuals focused on personal growth, mental health issues, and learning balance and connection with self. Available in-person at the Haarlem practice and online.
- Relationship Therapy (Relatietherapie) Therapy for couples and partners using Emotionally Focused Therapy (EFT) to break negative interaction patterns and improve mutual understanding, intimacy, and trust. Sessions run 75 minutes at €165 excl. VAT.
- Employee Assistance Program (EAP) 24/7 psychological support services provided to employees and their family members, covering mental health, work-life balance, and financial concerns. Sold as a recurring B2B contract to Dutch employers.
- Employee Stress Management Programs Preventive stress management services for organizations, including in-company therapist "speed dating" (€1,500 per 8-hour day with 30-minute employee intakes), Spirited & Prevention (4 sessions), Caring & Healing (8 sessions), and The True Version of You (12 sessions).
- Executive Coaching One-on-one coaching for managers, executives, and directors aimed at strengthening leadership qualities, personal and professional development, and team connection.
- Acceptance & Commitment Therapy (ACT) A form of therapy that helps clients accept difficult feelings and thoughts while committing to actions aligned with personal values, blending mindfulness, acceptance, and behavior change techniques.
- Family Constellations (Familie Opstellingen) A systemic family therapy method that visualizes family dynamics and hidden patterns to provide insight into relational and personal issues; available as individual sessions and as facilitated group events.
- Psychosocial / Holistic Therapy An integrative therapy approach addressing mental, energetic, emotional, physical, and behavioral levels using hypnotherapy, trauma processing, regression therapy, energy work, inner child work, and family constellations.
- Nordic Retreats (Sweden) Immersive therapy retreats held in Sweden that provide calm, space, and a Nordic setting for reflection, rest, and healing.
- Online Therapy Remote therapy sessions for individuals, couples, and expats delivered online via the HANDS client environment, supporting Dutch and English-speaking clients regardless of location.
Quantifiable outcome
- EFT method effectiveness for couples: 70-73% improvement in relationship problems
- +2 more outcomes
Companies that use HANDS
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
HANDS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HANDS partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
HANDS competitors and assessment
Company assessmentBroad incumbents
- PsyQ: National chain of mental health treatment centers (part of Parnassia Groep) offering insured specialist GGZ across the Netherlands. Comparable as a large-scale Dutch mental health provider, though operating in the reimbursed/clinical track rather than HANDS' self-pay private model.
- Therapieland: One of the largest Dutch eHealth platforms providing online self-help programs, blended care, and treatment modules used by practices across the Netherlands. Comparable as a broader Dutch mental health incumbent whose tools and content are used by, and compete with, in-person therapy practices like HANDS.
- GoodHabitz: European learning and well-being platform offering soft-skill, mental health, and wellness content subscriptions to employers. Comparable as a broader workplace-wellness incumbent that competes for corporate mental-health budget alongside pure-play therapy providers like HANDS.
- Headspace for Work: Global mental health and mindfulness platform with a strong B2B employer motion, increasingly active in European enterprise contracts. Comparable as a scaled incumbent competing for the same employer wellness/EAP wallet as HANDS Professional, though at much larger scale.
Direct peers
- OpenUp: Dutch mental health platform offering online therapy, coaching, and EAP services to individuals and employers across the Netherlands and Europe. Direct competitor to HANDS on both the B2C therapy and B2B EAP motions, with significantly greater scale and employer contracts.
- Mindler: Swedish-founded digital mental health provider with strong presence in the Netherlands, offering app-based therapy, psychiatrist consultations, and B2B contracts. Comparable as a tech-enabled Dutch therapy provider competing for the same self-pay and employer-funded client pools.
- iPractice: Amsterdam-based psychology practice offering online and in-person therapy to individuals and couples, including relationship therapy and corporate mental health services. Comparable on modality mix (individuals + couples + corporate) and on the no-waitlist Dutch positioning.
Emerging players
- Mindgram: European B2B mental well-being platform offering EAP-style subscriptions to employers, with therapy, coaching, and meditation content. Comparable on the corporate EAP motion and competing for Dutch employer contracts alongside HANDS Professional.
Regional players
- Solstice Psychologen: Dutch psychology practice network offering individual therapy, couples therapy, and corporate services across multiple locations in the Netherlands. Comparable as a multi-modality Dutch therapy practice with a similar mix of individual, couples, and corporate clients.
- Equilibrio (Dutch EAP / well-being provider): Dutch provider of workplace mental health and EAP services targeted at SMB and mid-market employers in the Netherlands. Directly comparable on the B2B EAP and stress-management product line HANDS Professional sells.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HANDS social profiles
Digital presenceHANDS financial estimates
Financial estimateRevenue estimate
Valuation estimate
HANDS leadership team
Management profileNumber of profiles
Profiles1 record
HANDS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HANDS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HANDS
What does HANDS do?
HANDS operates a Dutch therapy and counseling practice delivering individual psychotherapy, couples/relationship therapy, and corporate wellness services (EAP, employee stress management, executive coaching). Services are delivered in-person from a Haarlem practice and online via a self-serve booking platform. A team of ~10 therapists applies evidence-based modalities including ACT, EFT, EMDR, systemic therapy, family constellations, and psychosocial/holistic therapy, supported by 24/7 phone, chat, and WhatsApp contact and Nordic retreats in Sweden.
Is HANDS a public or private company?
HANDS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HANDS founded?
HANDS was founded in 1997. It employs 1 to 10 people.
Where is HANDS based?
HANDS is headquartered in Amsterdam, Netherlands, in the Europe region.
How does HANDS make money?
Six revenue lines are on record. Individual Therapy Services are the primary driver. The others are couple/Relationship Therapy, employee Assistance Program (EAP), employee Stress Management Programs, executive Coaching and therapy Bundles.
Who are HANDS's main competitors?
Broad incumbents on record are PsyQ, Therapieland, GoodHabitz and Headspace for Work. Direct peers are OpenUp, Mindler and iPractice. Mindgram is listed as an emerging player. Regional players are Solstice Psychologen and Equilibrio (Dutch EAP / well-being provider).
Does HANDS have an API?
No public API is recorded for HANDS.
What industry is HANDS in?
HANDS's product category is Therapy and Counseling Services. Its primary akta.pro industry code is HLALAEAG, Couples & Family Therapy Teletherapy Platforms. Its NAICS code is 621330 and its SIC code is 8011.