Swiss Shooting Association

What Swiss Shooting Association does

The Swiss Shooting Association (Schweizer Schiesssportverband, SSV) is Switzerland's national governing body for shooting sport, founded in 1824 and headquartered in Lucerne. As the fifth-largest sports federation in Switzerland, it serves approximately 130,000 members across 2,600 shooting clubs organized through 36 member associations, with two primary member segments: roughly 60,000 licensed competitive shooters and a broader base of recreational participants. The SSV organizes over 40 Swiss Championships and 100+ competitions annually across rifle and pistol disciplines, and runs the Feldschiessen, the world's largest shooting festival with 130,000 participants per year. It is a member of the International Shooting Sport Federation (ISSF) and the European Shooting Confederation (ESC), qualifying Swiss athletes for Olympic, World, and European competition.

The SSV operates a portfolio of digital platforms: the main multilingual website (www.swissshooting.ch), SwissShooting SCORE for competition management and results, and the SSV-/SAT-Admin platform (launched August 2023, replacing the legacy VVA system) for club administration, licensing, and results capture. Elite athlete development is anchored at the National Performance Centre in Magglingen (hosting four professional athletes) and five regional performance centres, supported by the Swiss Army's Elite Sports Promotion. As of April 2026, the SSV launched the SSV-Mitgliederkarte, a free multifunctional member card with integrated Visa payment and Shooting Sports Cloud NFC authentication (SIUS/Polytronic). The federation publishes a quarterly multilingual magazine reaching 60,000 readers.

Revenue is generated through member fees, sponsorship partnerships (across Platinum, Gold, Silver, and Official tiers with partners including SIG SAUER, SIUS, LAPUA, Helsana, Bonuscard, and others), advertising in its official magazine, and indirect funding from Swiss Olympic's distribution of Swisslos and Loterie Romande lottery proceeds. The Geschäftsstelle (head office) operates with approximately 23 employees supplemented by contract workers and volunteers. Governance is led by President Luca Filippini and Managing Director Silvan Meier.

Name

Swiss Shooting Association

Legal name

Schweizer Schiesssportverband SSV

Website

https://swissshooting.ch

Company type

Private

Founded year

1824

Operating status

Operating

Headcount range

11–50 employees

Short description

The Swiss Shooting Association (Schweizer Schiesssportverband, SSV) is Switzerland's national shooting sport federation, founded in 1824, serving approximately 130,000 members across 2,600 clubs and 36 member associations. It governs competitive and recreational shooting, organizes national championships and the annual Feldschiessen, and operates digital platforms for competition and club administration.

Ownership category

akta.pro rank

Product category

National Sports Federation Services

NAICS

Spectator Sports (71121), Sports Teams and Clubs (711211)

SIC

Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• National shooting federation
• Shooting sport governance
• Competitive shooting events
• Athlete development programs
• Club management platform

Headquarters

HQ city

Lucerne

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: The association generates revenue through membership fees from approximately 130,000 members across 2,600 shooting clubs, represented by 36 member associations. Fee schedules are published annually.
2. SSV Member Card (Bonuscard with Visa): Since April 2026, the association offers a multifunctional member card integrating Visa payment, member information, and Shooting Sports Cloud NFC authentication. The card is free for licensed and non-licensed shooters. Revenue may be generated through partnership commissions and payment transaction fees.
3. Magazine Advertising: The official magazine 'Schiessen Schweiz' / 'Tir Suisse' reaches 60,000 readers. Advertising space is sold to partners and third parties, with discounted rates for member clubs and loyal customers.
4. Swiss Federal Lottery Funding (Swisslos / Loterie Romande): The SSV benefits from funding distributed by Swiss Olympic, which receives approximately CHF 50 million annually from Swisslos and Loterie Romande for sport promotion. Swisslos and Loterie Romande distribute near CHF 588 million in net proceeds annually to public utility projects.
5. Sponsoring and Partnership Revenue: The association has multiple sponsorship tiers (Platinum, Gold, Silver, Official Partners) providing revenue through equipment sponsorship, financial support, and co-marketing arrangements. Partners include SIG SAUER, SIUS, LAPUA, Helsana, and others.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

The Swiss Shooting Association (Schweizer Schiesssportverband, SSV) is the national governing body for shooting sport in Switzerland, providing standardized competition rules, athlete development pathways from youth through elite Olympic-level competition, training and certification for shooters, coaches, and referees, and administrative infrastructure for 2,600 clubs through 36 member associations. The federation organizes over 40 Swiss Championships and 100+ competitions annually across rifle (300m, 10/50m) and pistol (10/25/50m) disciplines, operates digital platforms for club administration and competition management, and runs the world's largest shooting festival (Feldschiessen) with 130,000 participants per year.

Product overview

Swiss Shooting Association operates a unified digital platform portfolio centered on its main website (www.swissshooting.ch), which serves as the national federation portal across three languages. The core offerings include SwissShooting SCORE for competition management and results tracking, the SSV-/SAT-Admin platform for club and association administration, and the SSV-Mitgliederkarte as a multifunctional membership card with integrated Visa payment and NFC authentication. Additional products include the official quarterly magazine (Schiessen Schweiz/Tir Suisse/Tiro Svizzera) and the Kromer Schützenkalender annual event calendar.

Differentiator

Problem solved

Functional benefit

Brands

• SwissShooting SCORE: Online competition management and scoring platform for licensed shooters
• SSV-Mitgliederkarte (FST Bonuscard)
• Tiro Svizzera / Tir Suisse / Schiessen Schweiz

Products and services

• SSV-/SAT-Admin Platform Club and association administration platform launched in August 2023 as a replacement for the legacy VVA system. Manages member licenses, newsletters, shooting results, weapon and ammunition orders, and training course registrations for shooting clubs across Switzerland.
• SwissShooting SCORE

Quantifiable outcome

• 130,000 participants at the annual Feldschiessen, making it the world's largest shooting festival
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

30 partnerships are on record, tiered core, platinum, gold, silver, official partner and minor.

• Swiss Olympic AssociationcoreStrategic or Co-development PartnerThe SSV is a member of Swiss Olympic Association, Switzerland's umbrella sports organization. Swiss Olympic receives approximately CHF 50 million annually from Swisslos and Loterie Romande lotteries and redistributes this to member federations including the SSV for elite sport promotion, youth development, and coach training.
• International Shooting Sport Federation (ISSF)coreStrategic or Co-development PartnerThe SSV is the Swiss member of the ISSF (International Shooting Sport Federation), the world governing body for shooting sport based in Munich. ISSF membership enables Swiss athletes to compete at Olympic Games, World Championships, European Championships, and World Cups, and gives the SSV a voice in international competition rules.
• European Shooting Confederation (ESC)coreStrategic or Co-development PartnerThe SSV is a member of the European Shooting Confederation (ESC), headquartered in Moscow/Lausanne. ESC membership provides access to European-level competitions and governance for shooting sport.
• SIG SAUERplatinumGTM or Marketing PartnerSIG SAUER is a Platinum partner of the SSV, providing sports and authority weapons. Listed as a major sponsor on the SSV's partner page with prominent logo placement.
• SIUSplatinumTechnology or IntegrationSIUS is a Platinum partner and provider of electronic target systems. The Shooting Sports Cloud integration with SIUS enables NFC contactless authentication at modern shooting ranges through the SSV member card.
• Grünig+ElmigerplatinumGTM or Marketing PartnerGrünig+Elmiger is a Platinum partner providing sports weapons to the SSV. Listed with prominent logo placement on the SSV partner page.
• LAPUAplatinumGTM or Marketing PartnerLAPUA is a Platinum partner providing ammunition to the SSV. Listed with prominent logo placement on the SSV partner page.
• PolytronicplatinumTechnology or IntegrationPolytronic is a Platinum partner providing electronic target systems. Together with SIUS, Polytronic powers the Shooting Sports Cloud integration enabling NFC contactless authentication at modern shooting ranges through the SSV member card.
• HelsanagoldGTM or Marketing PartnerHelsana is a Gold partner (health insurance). Offers exclusive health insurance conditions for SSV members.
• Carl WaltherplatinumGTM or Marketing PartnerCarl Walther is a Platinum partner providing sports and authority weapons. Listed with prominent logo placement on the SSV partner page.
• Bonuscard (SSV-Mitgliederkarte)goldTechnology or IntegrationBonuscard is the SSV's member card issuer, providing a multifunctional card with Visa payment, member information, NFC authentication via Shooting Sports Cloud (SIUS/Polytronic), and optional insurance add-ons. Since April 2026, the card integrates Shooting Sports Cloud for contactless shooting range authentication.
• MobilezonegoldGTM or Marketing PartnerMobilezone is a Gold partner providing telecommunications services. Offers exclusive mobile subscription plans for SSV members through a dedicated portal (b2b.mobilezone.ch/ssv).
• KROMER PRINT AGsilverGTM or Marketing PartnerKROMER PRINT AG is a Silver partner and the official printer of SSV shooting targets. The only Swiss printing company certified by the ISSF (International Shooting Sport Federation) for producing 'ISSF-approved' competition targets. Also produces the annual Kromer Schützenkalender (Shooting Calendar) with approximately 1,300 shooting events, and the official SSV magazine.
• Aviaofficial partnerGTM or Marketing PartnerAvia (Osterwalder Zürich AG) is a fuel card partner offering SSV members a 5 cent/litre fuel discount, with 3 cent/litre additionally donated to SSV youth promotion. The card works at Avia and ENI stations across Switzerland.
• USS Assurancesofficial partnerGTM or Marketing PartnerUSS Assurances is an official partner providing insurance coverage for shooters, shooting clubs, and events. Founded in the 19th century, USS covers accident insurance, sports equipment casco, and civil liability. Also supports safety and prevention in shooting sport.
• Sponser Sport Foodofficial partnerGTM or Marketing PartnerSponser Sport Food is an official partner providing sports nutrition products. SSV members receive a 20% discount using code SPRP-DISC20 on the Sponser online shop. Products are developed in Switzerland with scientific backing for training, competition, and recovery.
• Alltex Fashion AGofficial partnerGTM or Marketing PartnerAlltex Fashion AG is an official partner providing embroidery and printing on textiles. Produces clothing for SSV elite and junior teams and federation officials. Specializes in club apparel production.
• Champion Brillen AGofficial partnerGTM or Marketing PartnerChampion Brillen AG is an official partner and Switzerland's leading manufacturer of shooting glasses. Based in Grenchen, Champion supplies shooting eyewear to world-class athletes including Swiss elite shooters.
• Mangold-Plattner Hörschutzberatungofficial partnerGTM or Marketing PartnerMangold-Plattner is an official partner providing professional hearing protection solutions for shooters and hunters. Services include individual consultation, ear impression taking, training, and fit testing. Represents the Serenity product line by Phonak since 2007.
• Merkur Druck AGofficial partnerGTM or Marketing PartnerMerkur Druck AG (Langenthal) is the printing partner producing the quarterly member magazine 'Schiessen Schweiz' / 'Tir Suisse'.
• Mantis (Schiesstrainer)official partnerTechnology or IntegrationMantis is an official partner providing movement sensor technology for training analysis. Ideal training partner for analyzing and improving personal trigger behavior in dry training (dry-fire training).
• Ochsner Sportofficial partnerGTM or Marketing PartnerOchsner Sport is an official partner and Switzerland's largest sports retailer with over 80 stores. SSV members receive 30% discount on Teamsport articles.
• Blackrollofficial partnerGTM or Marketing PartnerBlackroll is an official partner and a German company specializing in fitness and regeneration products. Founded in 2007, known for fascia rollers and training equipment aimed at improving mobility, muscle relaxation, and body regeneration.
• Dynamic-Sports Gilgenofficial partnerGTM or Marketing PartnerDynamic-Sports Gilgen GmbH (Hombrechtikon, ZH) is an official partner providing innovative solutions for sports shooting and events. Offers sale and rental of laser shooting systems and light point shooting systems, professional folding tents, club clothing, and organizes sports events including Target Sprint and Laser-Run.
• Die Mobiliarofficial partnerGTM or Marketing PartnerDie Mobiliar is an official partner and Switzerland's oldest private insurance company (founded 1826), still organized as a cooperative. The SSV is fully insured with Mobiliar and receives mutual support from the cooperative company.
• Swiss Army Elite Sports Promotion (Spitzensportförderung der Armee)coreStrategic or Co-development PartnerThe Swiss Army supports elite athletes with international objectives through three programs: Elite recruit school (Spitzensport-RS); Olympic/WM repetition courses; and 18 part-time military elite athlete positions (50% employment) since June 2010. Introduced in 1999 by former Federal Councilor Adolf Ogi. All programs are also open to women on a voluntary basis.
• Swiss Federal Office for Sport (OFSPO / baspo)coreStrategic or Co-development PartnerThe Federal Office for Sport (OFSPO) is listed as a public authority partner. Operates in conjunction with Youth+Sport (J+S) and Swiss Adult Sport (esa) programs that provide federal funding and training frameworks for sport development.
• Interessengemeinschaft Schiessen Schweiz (IGS)minorStrategic or Co-development PartnerThe SSV is a member of IGS (Interest Group Shooting Switzerland), a coordinating body for shooting sport organizations in Switzerland.
• Verein für eine sichere SchweizminorOthersThe SSV is a member of this association advocating for a secure Switzerland, reflecting its role in Swiss civic society and defense-related shooting traditions.
• Verein Schweizer Trachten- und Alphirtenfest UnspunnenminorOthersThe SSV is a member of this traditional association, reflecting its cultural heritage within Swiss traditions.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• International Shooting Sport Federation (ISSF): Global governing body for shooting sport, headquartered in Munich. SSV is a member national federation of ISSF; direct peer at the international federation level with parallel regulatory, competition-standardization, and Olympic-qualification roles.
• USA Shooting: U.S. national governing body for Olympic shooting, with comparable national-championship, athlete-development, and ISSF-aligned competition governance functions. Larger in scale and more commercially developed on the sponsorship side.

Emerging players

• British Shooting: Home Nations shooting federation under the ISSF umbrella in the UK. Comparable national-federation role with active youth-development focus, useful for cross-market benchmarking of membership-card-style member-engagement products.

Direct peers

• Federazione Italiana Tiro a Segno (UITS): Italian national shooting federation with similar structure: network of affiliated clubs/Tiro a Segno sections, national championships, elite athlete development, and ISSF affiliation. Comparable membership-scale federation model in an adjacent Alpine market.
• Deutscher Schützenbund (DSB): German national shooting federation, the closest geographic and structural peer to SSV. Both operate national umbrella federation models with member clubs, license administration, national championships, and Olympic pathway programs.
• European Shooting Confederation (ESC): Continental confederation governing shooting sport in Europe, of which SSV is a member. Closely comparable in scope (multi-nation coordination, competition governance, federation representation) though at regional rather than national level.
• Fédération Française de Tir (FFTir): French national shooting federation, another ISSF member with an analogous member-club ecosystem, national championships, and Olympic program. Useful peer for benchmarking governance, sponsorship stack, and youth development in a neighboring European market.
• Österreichischer Schützenbund: Austrian national shooting federation operating the same ISSF-aligned model as SSV. Comparable size and Alpine cultural context, useful peer for benchmarking small-population federation economics.

Others

• Schweizerischer Fussballverband (SFV/ASF): Largest Swiss sports federation, a relevant peer for benchmarking how a Swiss national federation structures sponsorship tiers, member-card products, and digital platforms within the same Swiss Olympic ecosystem.
• Swiss Olympic Association: Umbrella organization of which SSV is a member federation. Direct counterparty and funding channel (distributing CHF ~50M annually from Swisslos/Loterie Romande). Relevant as the parent-ecosystem governing body and a comparison point for federation governance in Switzerland.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/swissshooting
• YouTubeyoutube.com/channel/UCwRZ3Bcz6BqAhRtXHpX9Vbg
• Facebookfacebook.com/swissshooting
• LinkedInlinkedin.com/company/swissshooting
• Instagraminstagram.com/swissshooting

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Swiss Shooting Association